Catdi Printing

Category: Business & Catdi Industry News

  • Malware Infected Your WordPress Blog and WordPress Hosting Environment?

    Malware Infected Your WordPress Blog and WordPress Hosting Environment? Catdi Can Help

    Along with hacking attempts, malware is another common experience these days for website owners. WordPress is one of the world’s most popular web hosting platforms, and that makes it particularly vulnerable. With every passing day, bad actors are finding new ways to create software that automatically exploits holes in security. Malware is particularly rough because it can easily go undetected.

    Has your website been acting up or slower than usual?

    There are a number of reasons your website experience could be slowing down. The prime concern if this is happening to you is the possible presence of malware. Rest assured, if your website has been slowing down, we can fix the problem no matter what it is. But the presence of malware is very serious, and determining if your website has been infected is priority one.

    This is a problem that is very routine, common, and not going away any time soon. Unfortunately, malware is specifically designed to exploit problems in out-of-date software. This can include your main platform as well as plug-ins and features of your website. This requires constant, routine monitoring and updating. Even with these up to date, problems can still occur.

    Has your website been getting errors from your browser?

    If your website has been generating a number of errors from your browser, it is very likely a malware issue. Of course, you want your pages and site features to load properly regardless, but this may point to malware as the cause. If so, that’s a very serious issue.

    Common error messages include a range of messages that indicate no server response, 404’s, that relay that your browser was unable to communicate with the host or specific messages within your website layout about a plug-in or feature. Additionally, you may even receive a message from your anti-virus or anti-malware program on your computer, or the browser itself may refuse to load the website.

    Has your host provider quarantined your website?

    If your web host has determined that you have been infected, your website will be quarantined. What that means is your website has been shut off to outside access. Just as people are quarantined when they are sick, so too has your website. This means you are losing sales and it projects a poor image. Your website visitors do not want to provide their trust to a website that’s been quarantined.

    Obviously, you want to fix this problem immediately, but it does no good to get your website back up and running only to have this happen again. Without the core problems addressed, this is precisely what will happen. Fixing the problem once and not developing a game plan is throwing money away and will eventually destroy your reputation in full.

    Fast Turnaround in fixing your website

    If you’re suffering any of these problems, you need to act fast to prevent further catastrophic problems to not only your website but your business and its reputation. We take these matters very seriously, and so should you.

    By hiring Catdi, A Houston based web design and marketing firm,  you’ll get our years of experience in tackling precisely these problems. We pride ourselves on not only getting it done right but getting it done fast. We then provide a game plan to prevent these issues from ever happening again.

    You have enough to focus on with your website, so let us handle the technical details of keeping you safe and secure at Catdi.

  • How Sponsoring A Scholarship As a Local Business Can Generate Sales and Goodwill From The Community

    We at Catdi Printing believe that you can both help others and at the same time help your business. In fact this is the very reason we created our on Catdi Printing Sponsorship. Our specific sponsorship is geared those that are interested in getting a graphic design or a multi-media degree. Sponsoring a scholarship for a local business can be a great thing to do and it can also help business. Not only will you most likely have the business of the family that have members that have earned the scholarship but also have created a positive image in the community. This is a great marketing opportunity as the scholarship can be associated with helping the community, getting outstanding grades, or a combination of positive factors. This by association can allow the business to be viewed with all of these values. The following are ways that sponsorship a scholarship as a local business is just an all-around great thing to do for business and as a local staple of the community.

    Advertising the Scholarship

    Market and advertise the scholarship so local students can start working towards it. If you have a website it might make sense to dedicate a page or a post about the specifics of the scholarship.  Presentation is very important and you want to build trust. You want to use a professional marketing firm to make flyers and brochures like Catdi Printing :). Refusal to use a professional company can reflect poorly on the company that is providing the scholarship. This can even look illegitimate in some cases as there are far too many pranks like fake scholarship websites. Reach out to principals at local high schools to help get the word out as well. Getting high school students talking about a great opportunity like this can really spread to their parents as well as those in their social circle.

    Local Media Attention

    The local media loves a company that gives back to the local community regardless of the size of the donation, scholarship, or cost to sponsor a cleanup. Printing companies that are not active in the community and might be a part of a national chain might not have the recognition of a locally based business. People in the community have used this business and some might have worked there at one point or another. Reach out to local media outlets to help spread the word of the scholarship as it will act as free advertising as well as get the word out. Be ready if you are the founder of the business to be interviewed though as a shaky interview can make the media attention less effective as far as boosting sales or goodwill.

    Local businesses should give back to the community that support them but it can be a mutually beneficial arrangement when offering a scholarship. Take the time to see what your local community values and offer a scholarship in your company’s name as it will have a great ROI even if done out of charity.

  • Designing Printed Material For Different Platforms

    Designing Printed Material For Different Platforms

    An Interesting Read especially if you love history!

    Despite what many people are claiming, print media is still a mainstay in today’s society. We may have heard of some publishing companies and magazines that are getting bankrupt and are switching to the online platform, but don’t fret, there are still newspapers and magazines that are standing strong despite today’s economy. Print media has existed for centuries, with it taking a large leap in the 13-1400s, with the invention of the printing press in Europe. The invention allowed the printing of books on a mass scale, as the books in the past were manuscripts (books that were written by hand) that not only had words, but also fancy artwork and stylish texts that took too long to write and were not really mass produced. The method of the printing press was simple; take a metal block of letters with ink, place firmly them on a tablet, then stick the block on the paper and you have a printed page. The way they designed printed material in the past was pretty simple, and we still make use of it today, just take a quick look on one of the books on your study table in order to find out. Designing printed material is now a major, multi-million business, with tons of competitors popping out in the past decades. Books and one page pamphlets were the only printed material centuries ago, but now, we have not only newspapers and magazines, but also large scale format prints like billboards, banners and signage. Smaller ones include brochures, leaflets and newsletters. The material in which they are printed has also changed, from fragile paper and expensive parchment; large format prints have effectively made use of fabrics and tarpaulins. There may be a lot of ways of designing these materials, but here are some useful tips and tricks on easily getting your message across.

    In designing small formats, go with what is proven effective. Small format prints are just usually bite-sized pieces of paper with text or graphics printed on them. These include brochures and leaflets. These are mainly utilized as small advertising tools that are being handed out to potential customers – usually people who are passing by. The best way to design these materials is by implementing a straightforward design. An image and a bunch of text clumped together would do wonders. Immediately state your intentions, the product you are promoting and where you can avail it.

    Newspapers and Magazines. Mass produced newspapers and magazines are the first forms of mass media in the world, followed by the radio five centuries later. In designing these materials, of course, you should go by the rules and these are mostly journalistic concepts and rules. These usually need the help of a professional journalism layout artist, so be sure to avail of that service.

    Large scale prints. These take the form of banners, billboards and signage. Creating, designing and printing large scale graphics takes a lot time and brain power, since you have to create a lot of new branding and advertising strategies. In designing these materials, be sure to be able to emphasize the product along with logo along with the brand name. Also remember that you are not printing on a paper-like material, you are going to place the content on a fabric or a tarp.

  • $500 Graphic Design Scholarship Offer From Catdi Printing!

    $500 Graphic Design Scholarship Offer From Catdi Printing!

    Scholarship Opportunity for Graphic Design Majors

    It’s common news that the cost of a quality design education are spiraling upwards, and unfortunately, not everyone can afford one. However, a quality education is important for everyone, and here at Catdi, we are intent on helping the future generations achieve that goal. At Catdi Printing, we place great value on an education and want to help students with the finances needed for their higher studies. Catdi Printing is a Houston based commercial printer and direct mail provider that strives to give back to the community. With this in mind, Catdi Printing is proud to offer our first scholarship, “Catdi Print & Design Scholarship” in the amount of $500. This is designed to assist Graphic Design Majors minoring in business achieve their educational goals.

    Scholarship Amount

    The scholarship amount is $500 and it will be awarded to one (1) student for their education expenses. Should the winner not respond in 14 days of notification, another student will be chosen.

    Who is Eligible for the Scholarship?

    We are looking to encourage the growth of the Design field, and looking for Design majors with a practical minor in business. Both Undergraduate Students and Graduate Students can apply for the scholarship program, provided they are enrolled in a full-time degree program in an accredited college or graduate school.

    How to Apply for the Scholarship?

    Submit your essay (as outlined below) to scholarship@catdi.com. Keep in mind, once submitted, the essay cannot be altered or returned, so proofread carefully before hitting Submit!

    Following are the steps to apply for the Catdi Print & Design Scholarship:

    Write an essay of 1,000 words describing how you believe quality writing skills will contribute to your future in graphic design. We ask that you include personal anecdotes to emphasize your points. Too many times, writing doesn’t really communicate what the writer intended. Take the time to review your work carefully before submitting the application.

    • You must submit your essay on or before May 31, 2022
    • All applications should be sent to scholarship@catdi.com in a Word format only. PDFs or Link to Google Docs will not be accepted.
    • You should mention your full name, your university/college name, your phone number, and email address in the scholarship application.
    • The essay should be unique and creative, however, it must be YOUR work, as plagiarism will not be tolerated.
    • You should not provide any other information other than that mentioned above.
    • The winners will be announced on June 15th, 2022, and the winner will be notified by email. Should the winner not respond in 14 days, a new winner will be selected.

    Privacy Policy for Scholarship

    NOTE: Catdi’s Privacy Policy for all scholarship applicants’ submissions ensures personal information will never be shared and is for our own internal use only. No information collected during this process will be given to 3rd parties, but Catdi Printing reserves the right to use the submitted articles as we wish.

    ***Updated***

    We have extended the deadline for the Fall application due to the Covid-19 pandemic. The deadline is now May 31, 2022. In addition to the scholarship@catdi.com email address users can also email their submissions to carlos@catdi.com

  • Catdi Printing is Now Accepting Vertcoin

    Catdi Printing is Now Accepting Vertcoin

    As consumer interest in cryptocurrencies like Bitcoin and Vertcoin continues to grow, more businesses than ever are setting up the infrastructure to accept these forms of payment.  Surprisingly, many have already expressed a preference for Vertcoin, but Why Choose Vertcoin Over Bitcoin?  Read on to find out.

    No Centralized Mining

    The most noteworthy difference between Vertcoin and Bitcoin is that the former is designed to avoid centralized mining.  In fact, pretty much anyone who has a decent gaming PC is currently able to mine Vertcoin, and the company has expressed an adamant desire to keep it that way.  While Bitcoin is best mined on expensive, specialized computers, Vertcoin is ASIC-resistant, which means that mining it actually won’t work well on mining farms.

    Interestingly enough, Vertcion’s developers chose not to engage in any pre-mining at all, meaning that practically speaking, they’re buying and spending them at market rates just like everyone else.  This lends a good deal of credibility to the cryptocurrency payments , as no consumer base wants a coin that is backed primarily by a profit-focused company, which leaves these currencies open to failure in the event that the company backing them fails.  Since Vertcoin mining is so decentralized, this cryptocurrency constitutes a far more resilient option than most of its competitors.

    Quicker Transaction Rates

    Simply put, Vertcoin is fast; much faster than Bitcoin.  With Bitcoin, transaction confirmation often requires several hours.  Customers and businesses that use Vertcoin instead can complete these transactions in less than a minute.

    General Affordability

    While Bitcoin’s value has skyrocketed in the last year, Vertcoin is still fairly new to the game so it’s still far more affordable to most consumers; those who choose to use Vertcoin will find that its value is, unsurprisingly, on the rise, though.  A Vertcoin that went for $1 just two weeks before the addition of Ledger hard wallet support was worth $4 after the change and $5 just one week later; there’s no reason to assume that Vertcoin won’t follow in Bitcoin’s footsteps, but for now it’s simply a more affordable option.

    New Features

    Vertcoin’s development team spans across the globe, and these developers are devoted to creating a truly decentralized cryptocurrency that offers consumers all of the conveniences of Bitcoin with faster transaction times and a far lower initial investment.  These developers are now choosing to include features like stealth addresses, atomic swaps, and TOR wallet compatibility, making Vertcoin far more practically valuable than its current sale price would indicate.

    Fast Adoption Rates

    The speed with which businesses and consumers are coming around to Vertcoin is unprecedented in a cryptocurrency so new to the market.  It can already be used to purchase a wide number of goods and services, despite the fact that it has only very recently hit the market.  Those who choose to invest in, mine, or accept payment using Vertcoin today should see a dramatic rise in this cryptocurrency’s value in the not-too-distant future.

    The Take-Away

    Many companies choose to accept multiple forms of cryptocurrency, but consumers would do well to choose one that strikes them as being a particularly good bet and stick with it.  An incredible number of companies accept Vertcoin and an ever-rising number of consumers are investing as a result.  Jumping on the bandwagon now could seriously pay off in the future.

  • Business Card Print Stock Options

    Business Card Print Stock Options

    Catdi Printing offers a wide range of business card options that will make you stand out.

    Here’s just a sample of the business cards we can print.

    • Silk Cards

    Silk cards or silk lamination printing offers a couple differences over most standard business cards. The main one being thаt it mаkеѕ уоur buѕіnеѕѕ саrdѕ much more durаblе and gives thеm an еxреnѕіvе-lооkіng sleek/clean fіnіѕh and ѕіlkу touch. These long-lasting 14PT and 16PT  stock cards are a sureway for you to bring class to you and your business affordable option to stand out from the crowd! Silk Cards by Catdi Printing are printed in full color and also come with foil embossing and coating options.

    • Foil Works

    Needing to add an extra something  to your business cards?  At Catdi Printing we offer everything  from either silver, gold or copper foil  on a variety of products and have them printed on 14 pt un-coated or 16pt silk-laminated business cards.  Adding  foil with our  unique  finish will certainly make a bold and clear statement.

    • Matte Coating

    The Matte finish of cards possess a ѕmооth, non glоѕѕу look and арреаrs quіtе ѕtуlіѕh. Thеѕе саrdѕ receive аn aquеоuѕ lауеr post print thаt mаkеѕ your buѕіnеѕѕ саrdѕ softer thаn thе regular printing right аftеr mаttе (dull) complete. If уоu lіkе to wrіtе аnуthіng on the bасkѕіdе аrt оf thе buѕіnеѕѕ card lауоutѕ, іt is far better tо fіnd thе mаttе celloglaze fоrm оf finish оr еvеn a ѕаtіn fіnіѕh.

     

    • Super 32pt Thick  Business Cards

     

    So you say you want really thick business cards? Well our 32pt thick business cards will give an unique advantage over the competition with our Super 32pt Thick Business Cards. The unique black middle color on these 32pt superthick cards gives them a modern and hip appeal so they stand out from the rest.

     

     

    Reach new markets and maintain contacts with Catdi’s premium business card printing services. Business cards are one product that no business can survive without! And with Catdi Printing’s high standards in quality, service, and turnaround, customers are guaranteed to make an impact with some of the finest looking cards in the industry. All for a price that can’t be beat.

     

  • Why You Can’t Always Use Trademark Logos

    If you have a website, printed material, or other promotional item intended for your business, beware that you can’t always include trademarked logos from social media sites. Each has their own set of rules and regulations regarding use of their logo designs and keep to them strictly. Even if you have an account with one of the social media giants or up and comers, their logos still have restrictions.

    Facebook Logos

    Facebook logos are allowed to be used to link to a site’s Facebook account. You can use them on your website or in promotional materials to let customers know they can find your business there. However, you can’t use their logos to:

    • Imply that you or your business is affiliated with Facebook
    • Combine the Facebook logo design with your own logos
    • Use Facebook logos as part of your company’s logo design
    • Modify the Facebook logo in any way

     

    To get more details on what you can and can’t do with Facebook logos, check out their Brand Resources page (link to https://www.facebookbrand.com/).

    Twitter Logos

    Another social media giant, their logo design was initially created from three circles. Those who wish to advertise they are on Twitter can only use the blue and white logos. Logos using black, purple, or any other color may not be used. Other restrictions on Twitter logos include:

    • Implication that you or your business is affiliated with Twitter
    • Logo designs that use speech bubbles or other forms of words around the bird
    • Animation of any of the logos
    • Even the Twitter name and use of the term “tweet” are restricted

     

    To get more details on what you can and can’t do with Twitter logos, check out their Brand Assets page (link to https://about.twitter.com/press/brand-assets).

    YouTube Logos

    If you wish to post promotional videos of your business and its goods and services, YouTube is a great, free resource. However, it also has restrictions on its logos and how they are used. The restrictions on YouTube logo designs include:

    • Implication that your business is affiliated with YouTube
    • They have several logos that may be used including the traditional white and red logo, different colors, the phrase “powered by YouTube,” and even their Play icons
    • You may not modify the logo designs to include different colors
    • You may not display the logos as the most prominent design (this is a common social media restriction)
    • YouTube logos may not be used to promote or link to adult content

     

    To get more details on what you can and can’t do with YouTube logos, check out their Branding Guidelines page (link to https://developers.google.com/youtube/branding_guidelines).

     

    And these are just for the major sites. If looking to use logos from others such as LinkedIn, Google+, Pinterest, Instagram, and others, it is important to consult a professional graphic designer to ensure that your website and all your materials are compliant with each social media platform.

    To learn more about how Catdi can help with your social media logo designs and other related services, give us a call or check out our website (link to Home page).

  • Banner Printing Services Now Available

    Catdi acknowledges the impact of trade shows in marketing products or services: offers full color banner stand printing services to businesses. Catdi is a company that understands the power of marketing and images in marketing a product. Words and pictures do indeed play a great role in convincing clients and consumers of a product’s worth. After all, we should know we are leading brand in the print services industry, a field that requires incredible insight in meeting the visual demands of the market. Thats why we are proud to announce that we have started offering both indoor and outdoor banner printing

    In the business world, it’s never wrong to demand too much attention. It greatly helps if a company is loud and boisterous in a good way, as this promptly spells an increase in client population and consequently, an increase in revenue. If one is looking to introduce or to popularize a company in a trade show, banners are the best marketing tool.

    Our Banners Make Your Business Pop!

    Printing Companies that love to participate in trade shows must take advantage of this offer from Catdi, as it is the perfect package to avail, especially when creating POP materials. Clients become more intrigued in the product or service if their visual senses are stimulated by banners that stand out and seduce consumers. In recent times, the banner stand has even acquired a new use, as it became a popular form of POP advertising.

    Catdi Incorporated offers the following packages in banner stand printing services:

    • Option 1. Our Economy “X-Style” Collapsible Banner Stands are versatile and easy to setup. They are available with either our 13 oz scrim vinyl outdoor or 10 mil premium vinyl indoor banners and arrive in a slim nylon bag. The standard sizes are 24″ x 60,” and 33″ X 80.”
      • Option 2. Indoor Banner with “X-Style” collapsible stand. The same material as the Indoor Banner, these near photo quality banners are ideal for POP displays and trade shows. They set up in a few seconds and measure 24″ x 60″ with grommets at the corners.
        • Option 3. Our Aluminum Retractable Banner Stands are available with 10 mil indoor premium vinyl banners and are just as versatile as our “X-style” banner stands. The retractable stands are conveniently packed in a small bag and set up in a few easy steps. The standard sizes are 24″ x 60,” and 33″ X 80.”

    It’s time to demand attention from the market by taking advantage of the options emphasized here. Companies must say it loud and say it proud, and saying it with a banner stand is the perfect move!

    About Catdi Printing

    Catdi, Incorporated is a leading print provider for businesses in premier Texas locations including Houston, Austin, Dallas, Katy and The Woodlands. An innovator in the industries of commercial print and direct mail services, the company has long been known for combining keen business sense with strong sense of community solidarity. Servicing Texas businesses since 2005, the company boasts of a diverse international team, and of revolutionary global coverage.

    Catdi, Incorporated is located at 1724 Richmond, Houston, Texas. To be better connected, customers may browse the company website, www.catdi.com; follow news and developments at Twitter with catdi.com, and at Facebook with https://www.facebook.com/pages/Catdi-Inc/, as well as establish professional connection at LinkedIn with http://www.linkedin.com/in/catdi.

  • Getting More from Your Marketing Budgets

    Getting More from Your Marketing Budget

    In today’s marketplace, successfully marketing a new product or service can be a huge challenge for a small company. This is usually due to a large background of noise created by competing products and services thus making it harder to win the consumer’s attention. As such, even with cheap sources of business card printing services, online advertising, and publicity it can be hard to the create the noise necessary to keep up with the giants of industry. Nonetheless, there are numerous ways in which you can get word of your company out…

    Tips for Marketing a Houston Small Business

    One of the best ways to make your business successful – and who doesn’t want that – is to find new way to increase your marketing capabilities while also reducing your advertising budget. Sure there is the old saying of “it takes money to make money,” however it not necessary to have an advertising budget of the “big boys” to be successful as a small business. So why not look for new avenues in which to market you company in a grand way without the associated grand cost? If it’s because you say you don’t know how, then here are some tips for you:

    • Start Blogging – It may sound pointless but when it comes to online marketing, blogging has become of the most effective methods for many successful companies of all sizes. Starting a blog on your company’s website creates a new avenue with which the company can post content that people will find interesting. As people discover these nuggets of wisdom and interest, they will then turn to your website when they have a question. Viola! You have a new source of advertising.
    • Get Tweeting – Businesses have fallen in love with Twitter. This is mainly because the platform makes it incredibly easy to gather followers with the catch being that these followers to whom you send messages are a potential client base. It’s possible to make special offers on your products or services and send them out your fans on Twitter. The same can be done for the launches of new products and services as well. Developing a following on Twitter is easy too; just have user follow your company on Twitter when they visit your website. From then on you’ll have hundreds to thousands and maybe even millions of followers who will be waiting for that next special tweet from your company.
    • Make your business cards something memorable – Every business has an offline component to it and with such it is just as important to have strong advertising offline as online. This is where the value of the business card comes into play. Business cards are something cheap yet with the potential to be very effective. So the more original and unique your business card is, the more likely it is to stand out from the rest and be more effective at to create interest in your business.
    • Develop rewards programs for loyal customers – Customer’s love knowing when their loyalty is valued by a business. As such, one of the most effective ways of showing that value is by rewarding customers for their loyalty to the company. A mistreated customer is more likely to go to a competitor than one whose love is returned.
    • Post flyers on local community boards – Many companies go this route to market their business and as such it may seem like a virtually ineffective method. However, you should keep in mind that there is a reason why so many companies market themselves in such a manner. Local community boards are an extremely effective manner for companies to get their name out and this is largely due to the surprisingly huge number of people that ready these boards. The best part is that such advertising creates a strong local customer base.
    • Give presentations – Events are great time to give presentations selling the company. Effectively such presentations are sources of interactive advertising as potential customers get to experience firsthand the product or service being presented. From such people will be able to more easily and quickly connect with your company and what it has to offer.

    These listed methods of advertising are great in the sense they are both hugely effective and possible on a small budget. No one ever said that you couldn’t advertise effectively while saving on money, so don’t be afraid to take your business to the next level by employing these methods in order to get word out about your company.

  • Great Marketing Ideas on the Cheap

    Direct Mail Advertising on the Cheap 

    It comes as no surprise for many that marketing can be a costly endeavor. Even with access to cheap printing of business cards and flyer, online marketing, and, if you’re lucky, cheap TV spots, there still is a cost to these advertising media. As such, for many small businesses it can be a challenge to compete with bigger companies and their larger advertising budgets. Nonetheless, who says effective advertising has to cost a fortune.

    Marketing for Cheap

    No matter what, you’re still going to have to spend some money on marketing. Still, no matter what market you’re in or the competition you face it is still possible to market cheaply yet effectively. Even if you may never reach the same level as the giants, it is still possible market your business in a much more effective and target manner than that of the broad spectrum manner employed by those larger companies. How do you do such you ask? Well, the following tips should help you get started:

    • Make Yourself Visible – Making yourself visible is not only extremely effective but necessary as well, thankfully there are a number of ways to do it. For instance, considering hosting a special event to be held outside of your business or office. This will give people the opportunity to both see where you are and what you do. In general, its best to do whatever necessary to get people to see your company’s name and/or logo. While, it might not always be useful to give a marketing spiel to everyone, getting your brand burned into their minds is.

     

    • Get on the Web – No media ever has had as much impact or influence on marketing as the internet has. Quickly it has become one of the most effective tools for advertising. Thus by not taking advantage of this tool you risk losing out on huge marketing opportunities for your business. You don’t necessarily have to sale online, but giving your company a presence online is an excellent way to generate interest. To build this online presence it’s possible to do a number of things: start a blog, create a Twitter feed, create a Facebook page, etc. Basically it boils down to using your resources wisely, as such if handled wisely the internet is capable of generating all kinds of new business and opportunities.

     

    • Traditional Methods – While traditional methods like print, radio, and TV ads may seem cliché, they exist for a reason and this reason is that they work. Likewise, you should consider using such methods. Even if you can’t afford a spot on primetime TV, you should still try to utilize these methods as much as your budget will allow and you too may soon find out the effectiveness of such traditional advertising media.

     

    • Get Innovative – Have you ever seen a sign spinner? If the answer is yes, than you probably recognize the effectiveness of such innovations in advertising. Taking advantages of such innovation can be an excellent way for your company to catch the attention of consumers.

     

    • Old Fashion Word of Mouth – Nothing can be beat word of mouth, when someone you know praises the products or services of a company you are more likely to remember that company in the future. Such effectiveness in advertising makes up for its lack in potential of reaching a broad audience. So consider offering customers special deals or discounts when they recommend a friend as this a great potential in gaining new customers.

    As one can see it doesn’t take much to market your company effectively, with the process essentially consisting of getting word out about your company by any means possible. Still, for a better guarantee of success in marketing its best not limit oneself to a single method of advertising. Whatever mix of methods you ultimately choose, the one listed above will be an excellent start in promoting your company.

  • Why use USPS EDDM? Which Business Benefit the Most?

    USPS EDDM is a targeted form of direct mail that has proven to be more effective than previous generation of direct mail methodologies. Unlike campaigns that involved mail outs to addresses on a marketing list, this new method targets every single address in a targeted geographic area. I can be used on both a small scale and a large scale, depending on the needs of the business.

    USPS EDDM services involve several targeting methods that allow organizations to canvas specific geographic areas. A brief list follows:

    o City/state
    o County
    o Delivery statistics retrieval
    o Zip code plus 4th retrieval
    o Address lookup

    These targeting methods allow organizations to canvas entire regions and reach every resident and/or business within those regional parameters. This amounts to brand positioning delivered directly to the mailbox of the recipient. It has been proven effective in both the generation of repeat business and the acquisition of new business. The precision targeting of these markets, along with the customized nature of the mail outs, generally motivates prospects with a greater degree of effectiveness than standard mail pieces.

    Prior to the implementation of USPS EDDM, many people had come to regard mail outs as too generic to pay any real attention to. The term “junk mail” became a popular colloquialism that was used to categorize any type of unsolicited sales or marketing material. This negative perception, however, is beginning to reverse with a more systematic, conscious, and innately personal means of reaching out to potential customers. Businesses that use this service have products and services that are essential to the lifestyles of residents and companies in their target areas. Persons who receive these mail outs typically pay attention to them because the materials speak directly to their immediate needs.

    Over the past 2 years, we have seen USPS EDDM generate more response than untargeted forms of direct mail. We attribute this primarily to the fact that an untargeted mail out probably does not address the immediate concerns of the recipient. By contrast, recipients are typically quick to move on mail outs that offer quick, convenient access to products and services located near their homes or offices.

    It is not so much the nature of the mail outs themselves, but the conscious targeting of their delivery, that generates a much higher response than untargeted alternatives.

    Many businesses have found that they can dramatically increase inbound qualified leads by timing their USPS EDDM mail services in conjunction with website upgrades and new social media campaigns. Working with a printer such as Catdi makes it possible to synchronize the very first form of direct marketing ever used—direct mail—with the latest advances in online mobile media, video, social media, and content marketing. Custom mail outs can be designed to reflect the brand and the online presence of an organization.

    While this does not take the place of SEO marketing, it does an organization the chance to bypass the competitive race for online rankings and place both its brand and its offerings directly in front of customers who it has already determined have legitimate need for its products or services.

  • Finally! Your Search is Over

    I’m sure you are exhausted from searching for a reliable Houston print, web and direct mail provider. Catdi, Inc., is a well respected Houston printing, web design, and direct mail marketing advertising agency. We at Catdi can handle all your print and web marketing needs. As a Houston based marketing company we have all the tools and resources that get you noticed. Catdi’s main objective is to help medium sized companies and small businesses reach their full print advertising, web marketing, and direct mail marketing potential. Many small businesses unfortunately sometimes fail to grasp the importance of their print and direct mail marketing materials. They often think that by just simply sending direct mail pieces without giving much thought of the quality or design. This is type of thinking that can cost businesses great deals of money.

    We at Catdi, Inc have a wide range of print and design services that will enable your business to reflect upon customers your level of integrity and success. Catdi can provide Houston area back office print services from color copies to full color brochures to quality web design. We strive at Catdi to save you business thousands of dollars on all your print and web marketing services.

    Catdi is driven to provide high end printing and direct mail services with the highest level of customer service. Since our print and direct mail facilities are located in Houston we are centrally located to provide print and direct mail services all over the U.S.A.Over the past several years Catdi, Inc has been building long term business relationships both regionally and nationally. In addition, to serving our primary client base out of Houston. We have been providing printing, color copies, and direct mail services to surrounding metropolitan areas of Dallas, The Woodlands, Austin, Katy, Kingwood, Spring, Sugarland, Galveston, Humble, and Conroe.

    In a nutshell we think that Catdi, Inc should be your complete printing and direct mail fulfillment marketing firm. We can help your business with everything from creating a logo, designing a promotional print piece or redesigning corporate print materials to providing direct mail services. So now your business just needs one company: Catdi. In addition to our print and direct mail fulfillment capabilities we are at heart a web design and complete graphic design firm. We offer complimentary free web hosting for 2 years when you have Catdi design your website!

    One of Catdi’s print and graphic design specialists will walk you through all the necessary steps. These step include selecting the proper print pieces, designing the piece, to the actual print and direct mail fulfillment stage. Let one of Catdi’s graphic designers put a print marketing strategy in place to attract customers to your business. We work with many businesses giving our clients a broad base graphic design perspective.

    We at Catdi recognize that your time is valuable. We have a strong commitment to excellence in all of our print/directmail products and graphic design services. We have a creative team that is second to none. We have helped many companies plan, develop print marketing plans/design concepts. In addition, Catdi is a full service direct mail fulfillment company. We can save you thousands of dollars on your printing, web design, and direct mail marketing needs. It is important that you know that your deadlines are our deadlines, and it is a part of our pledge to you as our client that when we say something will be delivered it will.

  • Web Design Content Management System Houston Businesses

    Catdi’s main competitive advantage is that it uses pre-developed management systems and e-commerce such as Os Commerce, Open Realty, WordPress, joomla, and Fantastico. These linux-based open source programs open up endless possibilities for merchant-to-consumer relations.

    Catdi’s variety of web-based services offers a complete pre-packaged content management system so you can set up an e-commerce store easily and affordably. It incorporates dynamic offers to you as a business owner, including free web hosting for virtually 100% uptime, unlimited email accounts, and a free domain (with a 1-year contract) for as long as your business website remains in use. Additional expertise will be right at your fingertips as Catdi handles every aspect of your site and maintenance.

    Our offer to you includes multi-level solutions such as SEO, enabling prime position for consumer location through top search engines and through determination of top search engine keywords. Additionally, our solutions package has a choice of available templates with scalable web content and size at affordable rates starting at $59.99 a month; or, if you like, you can just pay a one-time fee of $799.99 for a basic content management platform.

    Catdi’s Web Hosting, website development, and management offers to you personalized service and one-on-one communication. Our primary service is to satisfy you by offering personalized, scalable website design and optimal maintained web function. This service includes all necessary elements for dynamic web development and maintenance: top level, expert and professional quality creative and design services to promote and maintain your company’s online products and services or personal website design. SEO services can make it easier for customers to find you.

    With the high demand in consumer need for cyber business and Internet communication, there is no better time than now to consider Catdi’s professionalism for either business or personal web design services and management. With our pre-packaged web programming services, Catdi makes it easy and affordable for you to sell or fulfill orders for your new business. So don’t hesitate to call, email, or chat with us; we may offer you one of the best opportunities you’ll ever have to improve your business dealings.

  • Websites and Web Design Services for Businesses

    Catdi specializes in providing small and medium sized businesses complete web enabled web platforms or (Content Management Systems) that increases your business’s ROI. Basically these websites get the job done! Catdi’s full line of web platforms and websites are the most dynamic yet cost efficient on the web today. We can literally, plan, design and execute your new business’s website in a matter of hours. Once we get the approval we are off and running. So long gone are the days when developing a website took weeks even a couple of months, that’s just crazy! Catdi is the only web design and web marketing company in Houston that offers these type of web solutions. In addition these websites are not template based or bland in any way. We will design and build a custom website that reflects your creative desires and marketing objectives. Bottom line is that we don’t build “ugly” looking websites. Our web solutions web design packages that we create for your business is one of kind.

    Our platforms are scalable to fit your needs. Our system grow with your business at no web programming additional cost We highlight your businesses strengths and will clearly promotes your service/product mix. Our systems are easy to use, cost friendly and worry free solutions to businesses. When you sign up with Catdi you will receive our guarantee that our solutions work so well that you will never another web solutions provider!
    Our websites that are built around your business. You might be aware with your current developing or web-design company that when it comes to adding new functionality or changes is a hassle. Even the changing or adding a new paragraph of copy takes days of back and forth negotiation. Making changes to your website shouldn’t have to be a negotiation or even a hassle, those days are now over. Catdi builds content management systems that allow YOU to make changes 24/7 and allows YOU to create, add or make design elements when YOU want to.

  • Why Direct Mail Postcards Still Work in a Down Economy

    Why Direct Mail Postcards Still Work in a Down Economy

    In an unpredictable economy, businesses are constantly on the lookout for marketing methods that deliver a high return without draining resources. While many may feel tempted to cut back on advertising, one cost-effective strategy that continues to prove its worth is direct mail postcards. Postcards bring a unique, tangible touch to customer interactions, and they can have an impressive impact—even when budgets are tight. Here’s why direct mail postcards are a smart investment in today’s economy and how Catdi Printing can help you make the most of this powerful tool.

    The Tangibility and Trust Factor of Direct Mail Postcards

    The Power of Physical Marketing
    In a world where digital ads and emails are ubiquitous, a physical postcard stands out. Tangible items like postcards naturally command more attention because they’re tactile—they’re not just another screen. This physical presence offers a welcome break from digital fatigue and holds customers’ attention in a way that most digital channels simply can’t match.

    Building Trust and Credibility in Uncertain Times through Direct Mail Marketing
    Direct mail establishes credibility and builds trust, making it an essential part of any direct marketing strategy. When customers see your brand in their mailbox, it feels personal and legitimate—qualities that are especially valued during uncertain economic times, particularly in direct mail marketing. Whether you’re a local business or a large corporation, showing up in this tangible way signals stability and reinforces your commitment to connecting with customers on a human level.

    Cost-Effective, High ROI Marketing in a Down Economy

    Lower Costs Compared to Other Advertising Channels
    Compared to other channels like digital ads, TV, or radio, direct mail postcards remain an incredibly affordable option. They’re compact, cost-effective to print, and—depending on the mailing method—can also be budget-friendly to send. With Catdi Printing, you can customize postcards to perfectly fit your brand’s aesthetic without stretching your budget, making this a scalable solution that suits both small businesses and large corporations alike.

    Targeted and Efficient Reach Through Direct Mail Marketing
    One of the greatest advantages of direct mail is its precision. You can target specific geographic areas, demographics, or even customer interests to ensure your message reaches those most likely to respond. In a down economy, maximizing reach while minimizing cost is essential. Postcards provide a high open rate and focused delivery, giving businesses a distinct advantage over less targeted forms of advertising—without the hefty price tag.

    The Advantage of EDDM for Affordable Postage
    For those looking to cut costs on postage costs ( which do go up and up), Every Door Direct Mail (EDDM) is an excellent option. EDDM allows businesses to reach customers within specific postal routes without the need for individual addresses, making it an ideal choice for local businesses targeting specific areas. This option can help reduce postage costs significantly during slow economic times, enabling businesses to maintain their marketing presence without exceeding their budget.

    By leveraging cost-effective design and targeted delivery through options like EDDM, direct mail postcards offer a powerful, budget-friendly solution that stands out—especially when marketing dollars need to stretch further.

    Measurable Results and Direct Response Opportunities

    Easily Trackable Campaigns
    Direct mail may be traditional, but that doesn’t mean it lacks measurability. Today, postcards can easily be tracked through unique promo codes, QR codes, or custom URLs. By incorporating these tracking tools, you can see exactly how customers engage with your campaign and measure the effectiveness of each postcard sent.

    Driving Immediate Responses
    Postcards are inherently action-oriented, which is ideal for driving quick responses. Simple, clear calls to action—like “Scan for 10% off” or “Visit us today!”—encourage immediate interaction. Direct mail’s focused, straightforward message can be incredibly effective for time-sensitive offers, making it perfect for driving both online and in-store visits.

    Standing Out in a Less Crowded Space

    Reduced Competition in Mailboxes enhances the effectiveness of your direct mail piece.
    With fewer businesses investing in direct mail, the competition in mailboxes is often less intense than online, where ads can feel overwhelming. This scarcity makes postcards even more visible, increasing the likelihood of multiple household members seeing your brand and reinforcing your message across a broader audience.

    Engaging Design and Customization
    A well-designed postcard doesn’t just grab attention; it represents your brand in a visually memorable way. From vibrant color schemes to unique layouts, postcards provide ample room for creativity and personality. At Catdi Printing, we offer direct mail pieces that stand out. design services to create customized, eye-catching postcards that showcase your brand and resonate with your audience.

    Don’t Skimp on Web Design or Local SEO in a Down Economy

    While direct mail postcards are highly effective, a strong digital presence is equally essential. Cutting corners on web design and local SEO could result in missed opportunities and lost revenue—two things you don’t want in a down economy. Here’s why investing in these areas matters.

    First Impressions Start Online
    Your website often serves as the first point of contact for potential customers. A polished, user-friendly site conveys trust and reliability. If your website is outdated or hard to navigate, visitors may go elsewhere. Investing in quality web design ensures your brand makes a great impression, building confidence and trust right from the start.

    Local SEO Brings Nearby Customers to Your Door
    In tough economic times, reaching nearby customers becomes even more crucial. Local SEO makes your business easier to find in local searches, driving relevant traffic to your website and, ultimately, your location. Simple strategies like optimizing your Google My Business profile and including local keywords ensure that your business appears where it counts.

    Supporting Direct Mail Campaigns
    An effective marketing strategy integrates both print and digital efforts. For instance, a postcard with a QR code that directs customers to your website should lead to a visually appealing, easy-to-navigate landing page. This seamless connection between print and digital ensures a cohesive customer journey, enhancing the impact of your postcard campaign.

    How We Can Help Your Business with Direct Mail and Digital Marketing

    Full-Service Printing and Design
    At Catdi Printing, we offer end-to-end printing and design solutions for businesses of all sizes. Our team creates high-quality postcards that capture your brand’s message and resonate with your audience. Whether you’re aiming for a sleek, modern look or a fun, creative design for your mailer, we’ve got you covered.

    Targeting and Mailing Services
    To help you get the most out of direct mail, we offer targeted mailing lists and distribution services. We ensure your postcards reach the right audience, saving you time and maximizing the impact of your campaign. Whether your audience is local or statewide, Catdi Printing provides efficient, reliable mailing solutions to support small businesses.

    Web Design and Local SEO
    Beyond print, Catdi Printing also specializes in web design and local SEO services. We help businesses create websites that not only look great but are optimized for local search visibility. By enhancing your digital presence, we make sure your brand shines across all channels.

    In a down economy, direct mail postcards offer an affordable and effective way to connect with customers, drive response rates, and stand out in a crowded market. Combined with a strong digital presence, including a well-designed website and optimized local SEO, your marketing efforts become a powerful engine for growth.

    Ready to make a lasting impression? Contact Catdi Printing today to explore our direct mail and digital solutions, and let’s create a strategy that helps your business thrive—no matter the economy.

  • Customized Postcard Direct Mail Marketing

    Have you ever wondered how you can get customized post cards at cheap rates to send to your business associates/ family and friends as well as be easy on the pocket? Well, here is your answer; Catdi, Inc is a regional leader in the postcard marketing industry based in the Southwest.

    Postcard Marketing Services
    Postcard Marketing Services

    Though they are based in Houston, Texas, USA, they cater to customers all around the United States through their website www.catdi.com. They are direct mail pioneers online and their business is growing leaps and bounds. The internet is a great way to advertise your business to the world.

    There was a time when printing costs were high and people had to keep aside a chunk of their capital for printing and advertising. Not anymore. Thanks to online printing facility, cheap postcards have made life easier for you. Digital printing gives clarity to the card as well as brings your business entity to life. You can choose the semi gloss aqueous coating for your card as well as get artwork done on it at throw away prices. This can be custom made for your clients according to their individual needs. Generally it takes a couple of days to print cheap postcards but if it is a rush jobs you can get it within a day. It’s as simple as that. You can have up to 20k prints at a time. This fast turn around can help your business as both your investment and time spent is minimal. There are also bigger discounts for direct mail automation postcards from Catdi,Inc.

    The main aim of making brochures or post cards is to convey the message about your business. It is indeed that postcards are amazing image enhancing tools. Hence the art work on your card should emphasize it. This is the key to create a good impression on your clients as this is what they see first. As a strategy, your cheap postcards should always aim to reflect the image of your business in a manner that is professional and in line with your corporate identity. Since it acts as the face of your business, your postcard printing can very well reflect this corporate image that you want to project.

    Due to global meltdown American economy has tumbled and is in a mess. Where is the money for businesses to advertise or market their products? If marketing and advertising is nil then how does a business grow? The best solution is to use online printing of cheap postcards that will not only help you in getting good quality at great prices but also help in marketing your business and in turn increase your business’s bottom line with a tiny investment.

    Be it rack cards, pocket folders, sell sheets, direct mailers, door hangers or brochures and graphic design templates all can be done at cheap rates yet not compromising on quality. The cost per print is 5 cents which is hardly anything. A major advantage of online printing is that you can see actually how you would wish your post card to be, before placing bulk orders.

    If you wish to print your family vacation or get together or weddings, cheap postcard is the best way to go. Memories are always cherishing and you wish to share it with your loved ones. Printing cheap postcards online will help you to send cards to all your friends and well wishers for special occasions. You can have tailor made postcards of special occasions for different family members as it costs nothing. After all it is the message and how it is packaged that is exciting. One simple, cheap postcard can convey more than what thousand words cannot do. Isn’t it?

  • Houston Webdesign Firm Catdi offers new clients up to 40% off on web design package to boost sales

    Small, medium and large businesses today depend to a great extent on websites for marketing their products and services. They strive to establish a strong online presence with the help of a well designed, user friendly website. Most companies take the help of a reputed and professionally managed web design company that can place them above competition.

    The role played by websites in the growth and success of businesses cannot be underestimated. According to the President Carlos deSantos of Catdi, a popular web design firm in Houston, even top marketing and web design firms such as their own have been affected by the sluggish economy.

    Carlos says that since the time they started the firm, they are offering the lowest ever web design rates and this is an excellent opportunity for businesses in Houston to upgrade current platform or redesign their sites in keeping with the competition.

    Websites are no doubt backbones of any business and it is in the interest of the business owner to choose the right web design company that can offer professional yet affordable services. Before choosing the right firm, it is necessary to keep budget in mind. In today’s tough economic times,

    Expert professionals in reputed web design companies like Catdi are adept at advising clients on the page arrangement, layout design and other features. It is in the interest of the business owner to provide accurate details on what they want the website to do and the audience they are planning on marketing to.

    If the business is located in Houston, then it is necessary to take enough time to narrow down on the list of reliable companies and go through their previous web designing work. If the sites have appealing graphics and are well designed, then it is time to ask for the quote.

    Highly professional companies know how to market to the target audience by incorporating a variety of styles in graphic designing. Their process will be clear and experts will take enough time in understanding the nature of the business, the business owner’s specific goals and information architecture principles.

    Companies that are in business for a couple of years or more tend to have more experience and will be in a better position to show previously designed websites and customer testimonials. Pricing plays a major role especially in today’s tough economic situation. Choose companies that offer good discounts.

    For example, web design firm Catdi offers new clients up to 40% off on web design package to boost sales. The company also offers CMS websites for as low as $999 and offers a range of web design packages.

    Services include CMS platform creation, free hosting for two years, adding content, uploading template design, creating content databases and email, creating attractive image gallery, SEO enabled pages and contact form.

    Professional web design companies also offer the facility to load site on server, include the site in Google Maps and offer unlimited pages apart from domain purchase for one year.

    Ask for detailed proposals from the professional you are dealing with before handing over the job. Companies usually include details such as process definition, services offered, project timeline and pricing in the proposal.

    For more details on web design services in Houston, log on to www.catdi.com

  • Reduce Webdesign Costs by Implementing Catdi’s Use of Open Source Technology

    The role played by websites in the growth and success of businesses cannot be underestimated. According to the President Carlos deSantos of Catdi, a popular web design firm in Houston, even top marketing and web design firms such as their own have been affected by the sluggish economy.

    Carlos says that since the time they started the firm, they are offering the lowest ever web design rates and this is an excellent opportunity for businesses in Houston to upgrade current platform or redesign their sites in keeping with the competition.

    Websites are no doubt backbones of any business and it is in the interest of the business owner to choose the right web design company that can offer professional yet affordable services. Before choosing the right firm, it is necessary to keep budget in mind. In today’s tough economic times,

    Expert professionals in reputed web design companies like Catdi are adept at advising clients on the page arrangement, layout design and other features. It is in the interest of the business owner to provide accurate details on what they want the website to do and the audience they are planning on marketing to.

    If the business is located in Houston, then it is necessary to take enough time to narrow down on the list of reliable companies and go through their previous web designing work. If the sites have appealing graphics and are well designed, then it is time to ask for the quote.

    Highly professional companies know how to market to the target audience by incorporating a variety of styles in graphic designing. Their process will be clear and experts will take enough time in understanding the nature of the business, the business owner’s specific goals and information architecture principles.

    Companies that are in business for a couple of years or more tend to have more experience and will be in a better position to show previously designed websites and customer testimonials. Pricing plays a major role especially in today’s tough economic situation. Choose companies that offer good discounts.

    For example, web design firm Catdi offers new clients up to 40% off on web design package to boost sales. The company also offers CMS websites for as low as $699 and offers a range of web design packages.

    Services include CMS platform creation, free hosting for two years, adding content, uploading template design, creating content databases and email, creating attractive image gallery, SEO enabled pages and contact form.

    Professional web design companies also offer the facility to load site on server, include the site in Google Maps and offer unlimited pages apart from domain purchase for one year.

    Ask for detailed proposals from the professional you are dealing with before handing over the job. Companies usually include details such as process definition, services offered, project timeline and pricing in the proposal.

    For more details on web design services in Houston, log on to www.catdi.com