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  • The Best 15 Real Estate Direct Mail Tips from Experts

    The Best 15 Real Estate Direct Mail Tips from Experts

    While most businesses profit from direct mail, real estate is perhaps the biggest beneficiary of this type of marketing tool. Real estate direct mail is one of the most effective, fast, and inexpensive ways to gain visibility and reach a wide section of existing and potential clients. Property experts say most businesses can generate leads, list opportunities, and close deals in the shortest time possible using direct mail. Let’s also say that through it, both buyers and sellers can quickly identify each other and transact a  wide range of business.

    Why Real Estate Direct Mail Works

    Direct mail primarily targets specific geographical areas and demographic groups. So all you need to do is define your audience and destination points for your mail delivery. Real estate direct mail is super specific, enabling you to market only to the right buyer persona. In this case, you can also tailor your message to these people for maximum conversion effect.

    Meanwhile, it is also easy to track your direct mail campaign and see how effective it is. In addition, tracking enables you to work with client feedback. For example, are they happy with the product? If not, what improvement can you factor in to attract and even expand your client base?

    A trackable marketing tool as direct mail permits you to know the exact product that got higher listings. It also provides info with which you can bait in as many buyers as you can.

    But how do you track in the first place? There are various ways. For example, do you send reply cards or provide coupons? You can know from the responses if you are making headway. Highly functional landing pages can also give you a quick glimpse of how you are doing with your direct mail campaign efforts.

    Real Estate Direct Mail Tips

    Real estate is one of the most crowded marketplaces I have ever seen.  The only way you can make it with direct mail campaign effort is to stand out by making things classier.  You might also have to engage more appealing strategies and tactics in the direct mail to get proper responses. Here are some real estate direct mail tips to help propel your business to even higher echelons.

    1. Find the Right Audience for Your Message

    Do you know, if you do not have a target audience, then your direct mail efforts could be in vain? This advert tool works best with messages that target only people who can convert. And so, the first thing would be to find who your real estate direct mail recipients are. If  I  were you, I  would start with any available house sellers/ buyers in a specific geographical area.

    You can also decide to go by economic status, say, high or low-income housing, determining the exact problem you want to solve. It could be vacant housing,  and hence, your message should state so. Tax default and pre-foreclosure issues should also have their proper messages.

    2. Create a Mail Inventory Highlighting Target Properties

    A mail inventory is a written mailing list that has prospective buyers/sellers’ contacts. This method helps you to create a zip code inventory, too. You can also know the exact neighborhoods your mail adverts are headed.

    A mail list also helps gather additional info concerning any of the properties on which you have your sights. For example, you can get details on foreclosure or high equity status. If there are any deceased property owners, you can also use this info to customize any of the messages in your direct mail. 

    3. Get Hold of the Correct Addresses

    I often insist your real estate direct mail list has to have only people who are likely to convert, not just anyone out there. Once you target the right people, you can expect rapid responses within the shortest time possible, which is good for your ROI.

    But where can you get these addresses, especially if you are new in the business? Some of the places you can peruse are public records. You can also search from the list of brokers and other available resources both in/offline.

    4. Time Your Message for Effectiveness

    Like most businesses, real estate also has its high and low seasons. If you have been in business for a while, you already know how predictable the seasons are. For example, records of annual housing sales show November through January of every year to be slow. But starting March onwards, sales soar, reaching their peak around June. I would urge you to use this particular curve to your most significant advantage by using lots of real estate direct mail to reach your target audience. 

    5. Adapt the Right Frequency

    Only the right frequency of sending your real estate direct mail can draw the proper response. Remember, too many messages can be both distracting and annoying. People might think you are bugging them too much. On the other hand, too little direct mail might not produce the desired impact.

    So how can you skillfully navigate this course? I suggest you send it monthly during the inactive seasons. On the other hand, the high season can also be your game-changer, and it would be wise to enhance the mail sending frequency. A weekly to bi-weekly mail can suffice. As you move onto the winter months’ low selling season, you can tactfully make your messages scarcer.

    6. Compose Unique and Eye-Catching Messages

    More than any other marketplace, real estate is busy and flooded. Your voice can quickly get muffled if you use that standard, boring and predictable messages. You now have to stand out by how you design your postcard, flyer, or brochure.

    Let the message be memorable, making people glance at your advert a second and even a third time. But standing out should not stop here. If you are erecting a poster, do so strategically for your clients to immediately see. Generally, the geographical area you target should also be a high-traffic area for this particular purpose.

    7. Provide Custom Solutions for Your Clients

    Each homeowner disposing of their property often has a unique need, separate from the next property owner. Their problems are different, and so should be the solutions. Hence, your real estate direct mail should reflect this, such that a brochure or postcard explicitly addresses your client’s needs. A customized mail piece coupled with a compelling CTA (Call-to-Action) can instantly prompt your prospective buyer into making a decision.

    8. Do a Trial Run for Your Direct Mail Campaign

    Never assume that your advert can suddenly attract the attention it needs. So, the first thing after that printout is to test the waters to see if it works. In this case, you can start with priority mail. I suggest you only proceed with the entire campaign once you get, say, a 5 % response. Anything below this figure should take you back to the drawing board for a few consultations and improvements.

    9. Do Not Wait to Kickstart a Full Real Estate Direct Mail Campaign

    Running the whole campaign immediately after a test campaign would be the way to go. At this point, you would have gained the confidence and reassurance that people are positively receptive to the advert. At the same time, you now have a clue about the number of emails you can send each week or month.

    The info you keep gathering also helps in both the financial and logistics planning of your campaign. Any volume you keep from now onwards corresponds with the correct numbers of your prospects such that you are neither under/overwhelmed at any given time.

    10. Evaluate All Campaign Outcomes

    The only way you can know is if your real estate direct mail campaign successfully analyzes the results. Questions include if the results have met your initial expectations. You should also find out which demographic group or geographical area gave the best response and which segment did badly.

    Again, see if your campaign has led to any sales or any positive trends towards sales. See if you also got more lead generation due to the postcard campaigns. These are just a few critical examinations, yet it is indicative about how effective the advert was. With the same analysis, you can decide on what improvement you can factor in the next design.

    11. Promptly Respond to Customer Queries

    An effective real estate direct mail will often have customers knocking and making inquiries. It is also something you have worked tirelessly for,  and so you can never take chances with customer responses and questions. Yet again, your credibility is highly dependent on how fast you respond to all inquiries.

    It is why you have to be on standby to provide valuable feedback to your prospective clients. While a standard CTA will often have complete contacts, you might still have to create a customer support system to receive and keep track of all incoming calls. Also, establish lead follow-up mechanisms to keep each potential client in the loop and close ready deals.

    12. Pay Close Attention to Your Budget

    As much as real estate direct mail ranks among the most affordable ways to advertise, you should still track your budget. For example, how much money can you spend before you find a client to close a deal?  Also, determine the number of leads you need to have before the ultimate sale. Once you have facts and figures, you can know the approximate amounts to shelve for this type of marketing, and if it all, it is suitable for ROI.

    13. Utilize Correct Spacing Techniques

    Have you ever seen those postcards that seem overcrowded with messages, with no breathing space? Your real estate direct mail can be overwhelming to the reader. Of course, a typical postcard has limited space, and so the best thing would be to focus only on essential details. I suggest sticking to who you are, what you do and the CTA, or what the client can do about the message.

    14. Provide Incentives to Your Clients

    Even when times are tough, and all you could be hoping for is to close that single deal, a few enticements could draw the attention you need. Hence, don’t hold onto those coupons and discounts. Instead, dish them out. As for those postcards, design them to comprise freebies, and soon you could find that elusive client.

    15. Remain Honest and Consistent at All Times

    Most people are hesitant at the mention of real estate. Maybe they got scammed. Perhaps they got a raw deal or didn’t get the best customer support.  But you can do things differently. It all starts by setting high standards and a good reputation for your brand by being reliable and honest. It would be best if you also were consistent in dealing with both existing and potential clients. By keeping your word and the lines of communication open, you become valuable.

    Who Are the Perfect Candidates for Real Estate Direct Mail?

    Real estate direct mail targets specific demographic groups who can boost your efforts via their responses and conversion. I would recommend you send your mail to the following recipients:

    Landlords and investors 

    Most landlords are also absentee homeowners, ready to sell off their property. Assuming this land is an inheritance, maintaining the same can be challenging, so that the owner might want to sell it off.

    Property under foreclosure

    Foreclosure remains one of the most lucrative aspects of real estate.  It is also easy to get info about any homes facing foreclosure. Most homeowners affected by foreclosure would do anything, including selling to avoid poor credit.

    Empty rental properties

    One of the reasons a rental property remains empty is because of evictions. The more they are unoccupied, the more maintenance becomes an issue, and it is why owners might want to sell.

    Properties under probate

    Real estate direct mail could also identify probate leads in a situation where a property owner has since died. Perhaps the family is motivated to sell it off fast to avoid repair and general maintenance issues.

    Homeowners with tax issues

    Local governments have been known to place a lien on properties due to nonpayment of taxes. It is why we have plenty of tax sales to settle all government back taxes. But often, a more brilliant property owner would want to sell even before a tax sale. Direct mail can be the push they need to sell. It is also easy to get hold of addresses for such properties, including a circulation newspaper or local publications.

    Listings that have expired

    Sometimes, properties on the market do not sell as fast, and the listing expires. You can use direct mail to relist the same property.

    Final Remarks

    Real estate direct mail campaigns play a huge role in lead generation and conversions. You can also use direct mail to track results and make the necessary improvements. As one of the most affordable marketing tools, you can also save significant amounts of money and keep boosting other business areas.

    However, real estate is one of those congested markets. And so, whichever marketing strategy you use, you must be innovative and miles ahead of your competitors. A great tip I often use is the lead-generating companies. They can track public records and give me the full details I need for direct mail. They will scour and provide info on probate and divorce court filings, foreclosure, and even tax delinquency for me to have the report.

  • How to Develop Your Brand with Print Designs

    How to Develop Your Brand with Print Designs

    How to Develop Your Brand with Print Designs

    Photo by Erika Giraud on Unsplash

    As a business owner in this day and age, digital channels such as your website and social media networks may have a lot of your attention. These may pay off well but you could get bigger and better results by focusing on developing your brand with print mediums like direct mail ads, magazines or flyers.

    Consider this for a moment. Print media such as pamphlets and newspapers have been around for a long time and they are not likely to go anywhere. The medium is quite powerful and can be used to spread brand awareness and reach out to potential customers successfully. According to a report, around 79 percent households have stated that they go through direct mail advertisements.

    If you are confused about how to go about it, these are a few ways that you could consider to develop your brand with print designs.

    – Find the Right Distribution Channel

    It is important to focus on finding the right method of distribution to attract your target audience and convert more customers. For designing a flyer or brochure that catches the attention of the consumer instantly with its content and layout, you need to find a professional graphic designer. Once you get your print design, then find the distribution channel that is fitting your brand. Then, look for community gatherings such as sporting events or conferences where you can distribute them to large groups of people.

    Or even better, use your calendar and take advantage of holidays and events to pump up your campaign. This kind of strategy is very useful as events, especially traditional ones, are deeply ingrained in many people, and going along into the celebration will give your brand a certain distinction and recognizability.  You may incorporate 4th of July designs, or whichever holiday that would suit your product and your brand.

    Basically, the idea is to come up with a distribution channel that helps make consumers familiar with your brand, products or services. If you think that advertising in a newspaper or magazine will increase awareness about your brand, then you can advertise through those as well.

    – Invest Heavily in Direct-Mail Marketing

    As found in a study, almost 73 percent of consumers prefer to receive messages by mail from brands as they can look at them later as well. So it is a good idea for you to keep a chunk of your marketing and promotional budget for direct-mail advertisements.

    If you think about it, sending mails to your target audience can actually help you gain a huge advantage over your competitors. You see, not every business owner focuses a lot on developing or building their brands through print mediums. When you tap into that space, it gives you the opportunity to connect with your consumers personally and convince them to explore your products or services before others.

    People usually like receiving mails and direct-mail ads can help build a positive perception in their minds about your business. Other than that, you can also get as creative as you want with direct mail. LavOnline, a laundry business in Italy, sent a leaflet in the form of a t-shirt to their target audience and a tomato in a box. They asked consumers to crush the tomato or create a ‘splat’ on the given mark.

    Many people think that since everything is digital now, direct mail is already dead.  But there are still people who prefer to receive this traditional way of sending messages. And, if your target market is the relatively older population, you can benefit from this greatly.

    Image Source: behance

    This ad helped them experience a quick growth with many new customers signing up on their website and hiring their cleaning services.

    – Use Strong and High-Quality Visuals

    Think of this like a tactic or a strategy that will help you grab attention instantly in print just as it does on digital mediums. By using high-quality imagery and visuals, you can engage the consumer quickly with your flyer, brochure, magazine or newspaper message.

    Since pictures are one of the first things that people are likely to browse through on any of these mediums, you should promote your brand through them. Incorporate high resolution images of your products or highlight your services with catchy ones. Keloptic, a brand for eyeglasses, really made waves with their very clever ads which featured a blurry painting of artist Van Gogh.

       Image Source: Pinterest

    The ad showed that when the glasses made by the company were put in front of the picture, the face of the painter could be seen clearly.

    You can even promote a social issue and show your target audience how your brand is actively involved in being eco-friendly or in an anti-bullying campaign. As the saying goes, a picture is worth a thousand words, and you can really tell a good story in your print campaign. The Sea Shepherd Conservation Society released these ads in print to encourage people to reduce the use of plastics.

    Image Source: Pinterest

    – Offer Loyalty Rewards

    It has been proven by big brands like Starbucks that loyalty rewards can certainly help brands grow and reach out to a wider consumer base. You can offer your audience points in leaflets or brochures upon the purchase of a particular product. Otherwise, you can include a loyalty card with a direct-mail ad and encourage customers to return again as well. One thing that worked for them is collecting stars through beverages purchased that a customer needs to fill out on a card. Once filled out, the customer may claim a reward. It could be a planner, bag, or limited-edition mug. This tactic became a massive hit and upped the loyalty meter of their customers.  The journal is printed on elegant recycled paper and is filled with printed coupons that they can claim all year round which is another tactic for increasing customer traffic in the store. All those printed marketing materials targeted not just one objective but several.

    So there can incentives such as a free item after a customer has earned around 1000 or more points or exclusive services that only long-time customers can claim. Giveaways such as coupons can also work very well in attracting potential customers.

     

    To Sum Up

    These are some ways that can help you develop your unique brand with print designs. In the end, you could benefit greatly by reaching out to consumers that might not be accessible through digital channels. If you focus on creating attractive designs in your print ads, you can certainly help your consumers remember your brand and recall it later on too.

     

    About Hailey Anne

    Embracing the work and travel paradigm wholeheartedly, Hailey likes to write while she’s exploring the world’s destinations. She ghost writes for her clients in the night and enjoy new cities by day. Connect with her for freelance writing projects.

     

  • New Trends in Fundraising & Why Direct Mail Still Works

    New Trends in Fundraising & Why Direct Mail Still Works

    Like every other industry today, the world of nonprofits is constantly evolving and changing. Of course, this is all due to the fast development of technology and the rise of the Internet. In order to have a successful nonprofit, you now need to pay close attention to the current trends in the industry and apply them to your organization.

    Focus on Recurring Gifts

    Most nonprofit organizations are starting to focus on getting recurring gifts from different people. The reason why this has become such a huge trend is that it can provide your nonprofit with long-term financial sustainability. It essentially gives your organization a steady stream of income, which will allow you to focus more on innovation. It’s important to present each donor with this idea.

    Keep in mind that there are a lot of people who would like to give smaller monthly donations than setting aside a larger sum every once in a while. Explain to them how recurring gifts would mean more to your organization, as it would mean steady income for your organization. In order to ensure everyone who is able signs up for recurring giving, you should make it easy for them to do so. This means setting up a donation page on your website with the option of monthly giving.

    Direct Mail Marketing

    Although digital marketing is without a doubt the easiest way to spread your message, there are still other ways to promote your nonprofit. Even though it is not as popular as it used to be, direct mail marketing is still one of the best ways to reach people. Nowadays, there are trends in direct mail marketing that will help you reach a bigger number of potential donors.

    Thanks to the unique offering from the United States Post Office, EDDM (every door direct mail) marketing has become increasingly popular. This type of marketing service allows you to choose specific mail carrier routes and have your promotional material sent to every household along it. EDDM printers help you reach potential donors Catithout having to worry about finding out their names, address, or any type of contact information. Simply send your promotional material along a specific route and wait for the response.

    Don’t Forget about Generation Z

    A lot of people are constantly worried about how to make their organization appealing to millennials. Although you should definitely do this, don’t forget that now is the perfect time to start examining Generation Z. It consists of people born after 1997, and currently represents the largest generation in the United States. While most of them are still very young, remember that they are the future.

    Most people born after 1997 have yet to start working, but that doesn’t mean they’re not important for your organization. According to recent research, they like to get involved in social issues and give back. Of course, you can’t expect them to support your organization if you don’t find a way to reach them or make your cause appealing to them. These people are known for their short attention spans, which is why you should make your message compelling and brief. On top of that, they are the first mobile-only generation. Since they spend an enormous amount of time on their smartphones, it’s a must for your donation page and overall website to be optimized for them.

    Personalization

    You’ll be more likely to secure a donation from someone if you send them a personalized message. Don’t just send the same email to everyone in your donor base. You should take advantage of modern technology that allows you to collect data on your donors. This is exactly the thing that made Netflix so popular. If you use their service and mostly watch comedies, you surely won’t get horror recommendations. If you’re able to apply the same technique to your nonprofit, you will know exactly which causes each of your donors cares about. Collecting data will make it easier for you to determine which messages to send to each individual person who has previously made a donation.

  • Helpful Tips To Prepare Your Business for the Future

    Helpful Tips To Prepare Your Business for the Future

    Helpful Tips To Prepare Your Business for the Future

    Few things are having as large an impact on the world and how it is changing as technology. It has completely changed how we communicate with friends and family, how we keep up with world news and even how we have fun and play games.

     

    In addition to that, the world of business has also changed. While many companies are ready for this change and prepared for the future, many others are still stuck in the past. If your company isn’t preparing for the future, you might get left behind.

     

    With that in mind, here are some helpful tips to prepare your business for the future.

    Replace Outdated Equipment and Technology

    Perhaps the first thing to do when preparing your business for the future is to replace outdated equipment and technology. Many offices are home to several things that simply aren’t a part of a modern and future-thinking business.

     

    For example, instead of keeping that old, bulky and expensive fax machine, you can simply do your faxing from your phone. This is only one example of the many ways businesses around the world are using new technology to improve productivity, while saving money.

     

    Many outdated pieces of equipment now have apps or newer technologies that can do exactly what they did in the past, only in a much more efficient and effective way. This has the potential to not only save you a lot of money but also a lot of time, which, in the world of business, is just as valuable.

    Create or Grow Your Online Presence

    More business is being done online than ever before, and your business needs to be involved. If you don’t have an online presence, that needs to change immediately. Many customers start their purchasing journey online, and you need to be sure that they can find you and know who you are.

     

    One of the best tools to use is social media. It has billions of users, and is great for marketing, as well as engaging with your audience. This means that it is a superb way to reach new customers, improve the awareness of your brand and generally become an authority in your space.

     

    In today’s world, it should go without saying that your business needs a website. Whether it is an online store, or just a source of information for potential customers, a website is crucial for growing your brand. The more you can stay in the minds and on the screens of your target market, the better.

    Ensure Your Team Is Properly Trained

    As technology continues to advance and we move into the future, there will be countless pieces of new technology and apps that can help businesses succeed. You need to make sure your team is trained and comfortable with these new methods.

     

    If not, their productivity will suffer and you could lag behind your competition. Keep tabs on what is new and trending in your industry, and if something seems useful, don’t hesitate to get your team up to speed on it.

     

    Not only does this training prepare your team for the future, but it can also boost their mood and morale. If you are putting a lot of time and money into building the skills of your team, they will take note of this and often show their appreciation with their loyalty and an increase in productivity.

    Getting Ready for the Future

    While the future can be scary, preparing for it can help ensure your business is ready for whatever changes are thrown at it. By training your team well, having an online presence and updating your equipment and technology, you can ensure your company is prepared for anything.

  • Working on House Plans? Here’s How to Find Blue Printing Services

    Working on House Plans? Here’s How to Find Blue Printing Services

    In the past decade, more than 6.8 million housing starts were built. This couldn’t have been done without blueprints! It’s one of the most important things that you need before diving into a dream build. They’re a reference point for homeowners and professionals who work on the home. When you have a blueprint printed, it’s important that it’s of quality. The best way to achieve this is to go to a printing company that offers blue printing services.

    But how do you find the right company for the job? To get the best blueprints for your house plans, keep reading to learn how to find the best printing service.

    Who May Need Blueprints?

    Blueprints are important documents that many will need access to throughout the building process.

    Firstly, homeowners will need to use it. It can give them an idea or vision of what their dream home will look like when it’s built.

    The same can be said for buyers. By offering them a blueprint, they can also get a good idea of what they’ll be buying.

    The construction workers will also need blueprints. They’ll need to refer to them for dimensions and other details to help them complete the build.

    This is why having a quality blueprint is very important to the success of the build.

    What Makes a Good Blueprint?

    Nothing makes a blueprint better than one that is easy to use and read.

    To help with this, a great printing service will help you achieve these results. The print should never be runny or smudged and should be easily legible.

    There should be no missing parts or areas that haven’t been printed, making it comprehensive and accurate.

    A quality printing service can directly reflect on how good your blueprint is.

    What Qualities Do Good Blue Printing Services Offer?

    When you’re looking for a great company that offers blueprint printing services, you’ll want to look for a few different things. Quality services will have many of the following traits that make them stand out from the crowd.

    If you can find one that has many or all these traits, you’ll set yourself up for success.

    Stunning Results

    When you use blueprint printing services, it’s important that they can produce beautiful results.

    You want to be sure that the document is crisp, clear, and easy to read. Since many different parties will be using it, you may even opt for having more than one printed.

    If the results of the print meet all these requirements, you’re dealing with a quality service.

    Expertise From Professionals

    On your search, you’ll want to make sure that the company that you choose can give you their expertise.

    They can guide you in the right direction on certain specifications for the document. With this expertise, you’ll get the best looking document that you can. If any issues arise during the printing process, the experts at the print shop should be able to help you.

    If you feel that you’re dealing with top-notch professionals, then choosing this printing service will pay off.

    Local Service

    Supporting local businesses is a great thing to do, so finding a nearby print shop is worth it.

    By choosing a local printer, you can use them often and see their facility for yourself. They can become your go-to printer for more needs than just blueprint printing.

    You can also have your job done quickly, avoiding long wait times that may include shipping costs.

    What Options Do They Offer?

    Not all blueprints are the same. You may have different needs for your blueprint than another company might.

    When it comes to paper, there are a few different weights that are used for blueprints. These typically range from as small as 20 pounds to as high as 32 pounds.

    You can have your blueprints done in black and white or in color.

    It’s common for blueprints to be printed on vellum or Tyvek.

    Vellum is a beautiful type of paper to print on. It’s commonly used for blueprints because of its premium finish. On the job site, it’s a good option that is quite durable.

    If vellum is durable, Tyvek is extremely durable. It’s waterproof and strong enough to withstand tears. It’s becoming a standard on construction sites for these reasons.

    If you want a blueprint that lasts, Tyvek is the right option for you.

    The printing service should also be able to accommodate different sizes. For some projects, you may require bigger print jobs than for others. Ensuring that the shop can accommodate all the sizes you may need is an important step.

    Lastly, you should consider binding. For keeping all the important stuff with your blueprint, this is a priceless service.

    If binding documents is important to you, you should ask the print shop if they can offer you that service.

    What is a Fair Cost?

    It’s important to choose a company that gives you a job well done for a fair price. It should be within your budget.

    Typically, pricing for printing blueprints depends on a few different factors. Your price can differ based on the type of paper, size, and color.

    Usually, all these factors are put together and priced per sheet.

    Your print shop shouldn’t charge significantly higher than the competition. Their price should be competitive and fair. You should never look for the cheapest printing services either.

    It’s always best to pay a fair price for a quality product than to find a steep discount for less than a quality product.

    Blue Printing Services Near Me: Get a Quality Product From a Quality Print Shop

    To find a quality print shop to provide blue printing services, you need to know what to look for. With this guide, you’ve learned the most important traits that a printing service should have.

    At Catdi, we specialize in many types of printing services, including blueprints. We serve many areas in Texas, such as Sugar Land, Richmond, Rosenberg and San Antonio. We also serve one area outside of Texas in Washington D.C.

    Are you looking for a service that does blueprint printing? Request a quote for your project today!

  • Why Business Cards are Still Relevant in 2020

    It’s been a year of tumultuous change. Amidst this strange new climate, many businesses are unsure which trends to follow, and which are out. Instead of networking events and board room meetings, there are Zoom calls and video conferences. We’re living in a strange new world and it’s not clear what will happen when the dust settles. In a post-COVID world, are business cards still relevant? Despite it all, they are an effective marketing tool, and here’s why:

    A business card sets you apart from the competition. When you make a connection with a company, you can add them on LinkedIn, but you’ll be buried among all their other friends. A business card is a physical representation of your interaction, and it’s not overlooked as easily. Online profiles may be more informative and efficient, but they’re also more generic. A card that represents your company with its design and logo leaves an impression that can’t be matched by something on a screen.

    It makes you appear professional. Your company will look more legitimate when you have a stylish, sleek card to represent your services. Imagine you’re having a conversation with a person you want to impress when you take out your wallet and offer them a business card. If you don’t have a card, and someone asks for your contact information, you’ll have to scribble it down on the nearest sheet of paper – it doesn’t exactly form a credible opinion of your operations in their minds. But with a set of stylish business cards? Now that’s how you market yourself effectively! 

    You can post them on social media. During times of physical distancing, it might be tough to exchange your business card with others. Don’t worry – use this as an opportunity to post it on your social accounts. If your followers are impressed at how suave it looks, they might share it with their friends; essentially, it’s like passing around your card virtually. 

    It’s an industry standard. Businesses that have been around for a long time expect a card when they meet you. When someone gives you their card, it’s customary that you do the same in return. Even though technology is advancing further and further, there’s no need to stop a tried-and-true method of marketing. It’s a direct way to send your message to your targeted audience: the person you just met.

    Physical marketing material won’t get lost in an inbox. If you send an email to a business person, it can get overshadowed by all their incoming messages. A business card that they keep in their wallet or pocket lasts longer. Other print materials that increase your sales are great for business, such as direct mail, catalogs, and posters. 

    Show off your style! What makes your company unique? How do you stand apart from your competition? By designing a business card that highlights your strengths, that’s how. It also creates a more intimate connection with those you’re reaching out to. What could be less personal than a text or email, when your recipient receives dozens of those each day? Giving them a business card is a more unique interaction.

    It will increase your sales. What happens if that client you met last week needs to call you, but they can’t remember your number? They might try to search for you online but come across the website of your competitor instead. This won’t be an issue if they have your business card handy in their pocket. Every 2000 cards that you distribute will increase your sales by 2.5%. Business cards might be the edge that you need to boost your profit margins.

    Cards are still the quickest way to exchange information. We all know that the Internet moves at a lightning-fast speed – but even if you’re sharing your LinkedIn account with someone, you’ll still need to grab a paper and pen for them, or wait for them to write it down in their phone. Why not expedite the process and supply them with a business card instead? It will contain all the relevant contact information they need, and it only takes the time of you handing it to them.

    For creative businesses, it demonstrates your skills. Business cards still matter in today’s digital environment.. Think unconventional shapes, etched designs, and surprising textures. If you offer design services, a well-crafted card represents your creative abilities. Make your business card a modern work of art to show off the knowledge and experience you have in your field. 

    Sometimes, it doesn’t have to be “out with the old, in with the new”. Business cards are still a very effective way to share information and network with others. They provide a tangible memento of your interaction. Even if physical distancing measures prevent businesses from meeting in-person, it won’t last forever, and one day our world will return to normal. A business card will always be a professional way for companies to share their contact information in a long-lasting, physical, and concise format.

  • Small Businesses Moving Forward in a Covid 19 World

    Small Businesses Moving Forward in a Covid 19 World

    How Dedication, Excellence, and Perseverance are Moving Business Forward

    Cadi Printing stands committed to helping our clients maintain business continuity during the COVID-19 pandemic. To support the forward motion of business, we have developed a litany of free  COVID-19 materials what any business can use to encourage their customers and employees to follow all recommended safety protocols to contain the spread Coronavirus.

    Many of our customers are still operating as essential businesses and need these materials displayed in their storefronts shops and offices. In repose to this need, our design team has spent hundreds of man-hours developing these free resources for a wide range of industries and for multiple work environments.  Visitors to our website can access these materials through the Corona Business Resources section of our website.  

    Cadi remains fully operational during this time to support any business that requires any number of print materials that will help sustain business continuity. This is important because organizations need vendors who remain steady no matter what is happening around us. 

    Catdi offers Advanced template design for business cards brochures flyers and banners. Perhaps one of our greatest offerings is our EDDM service that allows our customers to Target prospects in their area and to reach out to them with eye-catching informative Direct Mail pieces.

    For over a decade, Catdi has served the business community with a full suite of design and print services.  We understand that marketing involves more than logos and slogans.  It requires a strong and clear presentation of your brand, your competitive advantages, and the value you bring to the table.  Marketing expertise sets Catdi apart from the run of the mill print shops that simply turn products on a press and hand them over to you.  We partner with our clients and offer services such as EDDM, SEO, social marketing, and web design that proactively position these materials in front of the right people at the right time.

    Catdi maintains a fully staffed, one-stop production house that comprehensively addresses design and printing needs.  Just a few of our offerings include, but are not limited to, the following:

    • Every Door Direct Mail (EDDM)– One of the most powerful ways to reach customers in your neighborhood.  This has particularly benefited local doctors and dentists by helping them bring in patients who are literally right around the corner from their office.
    • Postcards– A great way to stay in touch with existing customers without looking pushy.  Postcards simply let them know you are still there if you need them.
    • Brochures– Better design at competitive rates
    • E-Books– Ideas for how to make money during the pandemic
    • Flyers– Designed for different environments and forms of distribution
    • Business Cards– Unique materials and fonts at affordable prices
    • Website Design- Let your customers know that you are moving forward and ready to help them move forward.  
    • Search Engine Optimization– There is no better time than now to use the Internet to market your organization.  
    • Commercial Printing A new face to the world shows confidence in a new beginning.
    • Promotional Calendars– This crisis will not last forever.  Remind your customers of this with a custom made calendar that reminds them daily of your brand.

    Catdi helps you increase sales by anticipating market trends and helping you choose the best products and services for your next campaign.  Since the onslaught of COVID-19, we have remained fully operational and open for business.  Not only have we maintained production for our clients, but we have helped many organizations adapt their business models to the changing world around us.  As many companies moved home to a virtual office environment where print materials we not needed as they were in the office, Catdi designers got busy developing electronic media to support these new operational requirements so that organizations could maintain their brand positioning in the face of massive market upheavals.

    The experience and knowledge of our design team give our customers more options when it comes to branding and supporting their brand.  Catdi designers stand ready to help you make your ideas concrete and your campaigns profitable.  You can count on us to remain affordable no matter what happens during this crisis, and you can count on Catdi to deliver on time, every time, as promised.  

    Contact us now for a complimentary design consultation and a quote on design services and products that will move you forward through the current challenges to a new position of stability, profitability, and power.  

  • How Printers Will Evolve in the Next Few Decades?

    How Printers Will Evolve in the Next Few Decades?

    The future of printing might sound something like:

    “Mom! I need to print a new prom dress! This one ripped!”

    “You’ll have to wait! I’m printing Grandpa new eyeglasses.”

    “Patty’s family has a bioprinter and they printed their Grandpa a new set of eyes!”

    “Yeah, well, we can’t afford a bioprinter…but this one works fine.”

    “It’s too slow.”

    “So use the one in the kitchen to print yourself something to eat and get comfortable.”

    The future of printers is already here in the form of 3-D printing. Not so long ago, color laser printers were priced out of the reach of consumers and small business owners, the way 3D printers are today. But, within the next decade, prices of 3D printers will drop to a point where they will be affordable for nearly every home and small business.

    The future of printing is already here in the form of 3D printing.
    The future of printing is already here in the form of 3D printing.

     

    Why Do You Need A 3D Printer?

    You don’t. Now.

    But Forbes and others believe there will be a massive market for consumer-based 3D-printed merchandise in the next decade.

    Home repairs, both big and small, will be altered by low-cost 3D printing. Not only will architects easily render 3D models of their work, 3D printing will make jobs easier for craftsmen of all trades. If you needed a specific screw, bolt, or gasket for a project or repair, simply create it with a 3D Printer.

    In addition, there are thousands of personal projects that you can make with 3D printers, from paper towel holders to smartphone cases. Craft custom knobs for your desk drawers, or make new rings for your shower curtain. As 3D printing technology advances — and consumer prices drop — the possibilities become endless.

    As the prices of 3D printers drop, new markets for direct to consumer printing will emerge.
    As the prices of 3D printers drop, new markets for direct to consumer printing will emerge.

     

     

    3D Printer Specialization: Biological Printers

     

    Is your eyesight failing? Your teeth? Your kidneys?

    A 3D bioprinter developed by Invetech and Organovo can print living cells. This could potentially lead to a wide variety of medical uses, from replacing bone loss to repairing damaged kidneys. Eventually, these proto-type printers will be mass-produced, and find their way into every local hospital, forever changing the landscape of modern medicine.

     

    Old School Becomes New Again

     

    Don’t worry fans of old fashioned, two-dimensional, words and images on paper. Print is not dead!

    While the internet certainly reduced demand for printed material, it hasn’t replaced it. In fact, the proliferation of digital information gives printed material additional trustworthiness. Words and images matter more — make a stronger emotional impact and connection — when printed on paper.

    The Printers Of Tomorrow

     

    The process of laser printing or inkjet printing has evolved over the years. So have the machines that carry out these jobs. The biggest change in printers is the addition of features. The multi-function printer can fax, copy and scan as well as print. Additionally, upscale “print stations” have the ability to copy, collate, and staple projects of varying sizes.

    Along these lines, printer manufacturers will continue to develop machines based on the needs of consumers and businesses.

    Printers for consumer use, both laser and inkjet models, will become more specialized for photo printing. Printers will be able to accept different substrates beyond paper. Plastic, wood, cloth — the speciality printers that currently print on these surfaces will become smaller and cheaper, eventually finding their way into affordable consumer model printers.

    Printers of the future will also be more specialized for specific businesses. Accounting firms and financial professionals will invest in printers that not only print on broadsheets, but can perform basic calculations and print reports in advance of needing them. Medical professionals will see printers with top-notch security and diagnostic features, while schools and universities will find their “printer centers” not only more affordable, but more feature-packed.

    As the prices of 3D printers drop, new markets for direct to consumer printing will emerge.
    As the prices of 3D printers drop, new markets for direct to consumer printing will emerge.

    The Future Of Commercial Printing

    Commercial printing will develop more environmentally friendly packaging and sustainable practices, while offering retailers eye-popping new ways to attract consumers.

    Imagine you’re walking down the supermarket aisle in the not-too-distant future, and products literally call to you from the shelves.

    “Hey, I’m low-carb, high protein!”

    “Not only am I healthy and delicious, I have no artificial colors!”

    “I have ancient whole grain goodness!”

    “Okay, whole grain goodness,” you concede. “Give me a list of your ingredients.”

    The package on the bottom shelf lists its ingredients in a smooth, even tone.

    “How many grams of salt in a serving size?” you asked.

    “There are 500 milligrams of salt in a single serving size,” the package answers.

    “How many calories?”

    “There are 500 calories in a single serving size.”

    “Five hundred calories! I’m trying to watch my weight. No, thank you.”

    “Wait! Don’t leave! I’ve got a cousin who’s low fat!”

    The age of talking product packaging isn’t far off. New advancements in electronic inks, micro-computers, and “smart” paper herald a new age of sophisticated packaging.

    The Rebirth Of Print Marketing

     

    As consumer printers become more affordable and feature packed, small businesses can launch print marketing campaigns on a grander scale. We all know how challenging it can be for small businesses to promote themselves, but print is affordable for any business. Low cost, multifunction printer centers allow you to bring some print marketing campaigns in house. Now is the time to get your printer in shape and stock up on toner (which you can always sell back if needed).

    Print marketing is still a powerful marketing tool. Putting a physical coupon or offer in the hand of a potential customer remains the best way to make a personal connection.

    According to studies, physical ads leave a lasting impression. Print ads make a stronger emotional connection and people remember print ads longer.

    A 1992 report showed how humans use different parts of the brain to process digital information and printed information. Print is traditionally read left-to-right, top-to-bottom, start-to-finish. But digital information, by contrast, is fraught with distractions like pop-up ads, navigation menus, and banners. As a result, the digital reading experience is less immersive and engaging than reading physical print.

    Print is crucial to learning, and print materials are still used in schools, from textbooks to worksheets. As long as that continues, generations will always come of age with an innate connection to print. Print is here to stay!

  • Small Ways for Small Businesses to Promote Themselves For Little Money

    Small Ways for Small Businesses to Promote Themselves For Little Money

    It can be challenging to promote yourself as a small business, especially if your business is in a field or area that is saturated. Marketing and advertising can be very costly, and it can seem daunting to commit to a campaign that isn’t guaranteed to provide results. However, this doesn’t have to stop you from creating a profile and name for your business, as there are many different ways you can market or promote a product or a company. 

    Methods of marketing and promotion can vary across platforms. Digital marketing is a growing and effective style of advertising that can help you to reach a broad audience with relative ease and convenience. You can also easily use methods like putting up flyers and banners in your local community to help attract more business in the area that your business is based in. This article goes into some more depth in the different ways you can market or promote your business without breaking the bank. 

    Digital Marketing

    Digital marketing is becoming increasingly popular all the time as a means of promoting businesses and for an excellent reason. Social media, in particular, has become a ubiquitous and vital means of communication for many of us, and this makes social media marketing an especially effective way to attract new customers to your business. Research seems to suggest that it is the most efficient form of digital marketing when compared to other methods.

    One advantage of social media marketing is that it can be very affordable and has the potential to reach a vast audience. This is especially true when it is done in conjunction with SEO marketing principles in mind. Another very effective way to utilize digital marketing is through video and email campaigns. These can allow you to reach a considerable number of people quite directly and with relatively little effort compared to other direct forms of marketing or promotion. However, this can annoy some customers as they may perceive it as spam. This is why it’s essential to know your audience and possibly refrain from utilizing email marketing too extensively, as it may put people off your business. 

    Another form of marketing that you can carry out online is the creation of unique content, which is available to your potential customers. The relevance of this depends on the kind of products you sell or create, but often content creation is a great way both to attract new customers or attention to your business, as well as building the name of your brand and its stature. For example, if you are a fencing company, you could create videos or eBooks that explain something about fencing or things that are relevant to your potential customers. This can help you to seem like a reliable and knowledgeable business and can lead to new customers finding your business through viewing the content you have created. 

    Physical Marketing Services

    While digital marketing can be very convenient and practical, that is no reason not to have a presence in the community and area where your business is located, too. Creating an awareness of your business in your local community is vital to ensuring that you have a loyal and dependable customer base that provides you with consistent business throughout the year. There are many ways of increasing your profile and using a variety of methods is going to ensure the best results. 

    One great way to build up or maintain your profile in your local community is through public speaking and attending events. This could be at networking events that are relevant to your industry, or events that are intended to support or help improve your local community in some way. Lending your expertise or support in settings like these can help you come across as a dependable figure that is an important part of your community, and this is a great way to attract customers who have similar values or ethics to you.

    Another good way to attract customers is by highlighting the ethics of your brand or business in a way that new customers can easily see. This is something that is becoming increasingly important in business in general, especially among young people. Research conducted in the United Kingdom found that 39% of adults asked had recently made a purchasing decision based on the perceived ethics of the retailer or business.

    One of the most striking and effective ways of increasing the presence of your brand or business is through the use of banners or decals. This gives your business a very physical presence in the area or areas that you use this type of marketing, and also contributes substantially to knowledge of your business spreading via word of mouth. There are lots of different ways you can come up with a visual marketing idea for your business, and something like choosing the right colors or dimensions for a banner or decal can make a huge difference in its effectiveness.

    At Catdi Printing we specialize in creating custom banner printers or create full color window decals, indoor banners, and other forms of visual marketing materials for you. Catdi Printing creates large-scale banners of high-quality vinyl, which are long-lasting and eye-catching. Vinyl banners can be an affordable and highly effective way of increasing the knowledge and presence of your business in your local community. This works especially well if you include some basic information about the services you provide and some contact details for your business on the banner or banners. The material used by Catdi Printing is waterproof and weather-resistant, ensuring that their banners last long enough to use them throughout the year and different types of weather and climates.

    Marketing your small business can seem challenging and daunting, but there are many ways to do so without much cost or effort on your part. These can still be highly effective and help you to attract new customers, without needing to spend an exorbitant amount of money on marketing or creating a whole advertising campaign. What are you waiting for? Call Catdi Printing today 713 882 4629

     

  • 7 Tips for Finding a Good Commercial Printing Company

    7 Tips for Finding a Good Commercial Printing Company

    Businesses often overlook the power of print marketing but a study shows 43% more customers responded to direct mail promotions than the previous year. This meant the prospect response rate was up a staggering 190%.

    Whether its brochures, business cards or leaflets, a commercial printing company will do the heavy lifting to produce high-quality work for your company.

    Remember, your business has seven seconds to make a great first impression so you must make this count.

    Excited about hiring a commercial printing company, but not sure how to find the best one? If so, you’ve come to the right place. Here’s everything you need to know.

    Benefits of Hiring a Commercial Printer

    Before you Google “offset printers near me” or “printer companies near me”, consider the benefits of using a commercial printing service.

    Quality Focused

    Reputable printing companies put quality as their highest priority. Functional and durable printing is important but you want to prove that your business is the real deal.

    The only way to attract customers is to work with a printing company to produce high-quality marketing materials. If not, you’re left with inferior printing which looks unprofessional and shows an obvious lack of care. Not the best first impression!

    Saves Time

    As every business owner knows, time is money and local printing companies can help you with this. You won’t have to worry about learning about printing, organizing, and binding processes. As a result, this gives you the freedom to focus on the more important aspects of your business instead.

    Can Send Out Your Materials

    Many commercial printing companies also deliver your business projects or marketing materials directly to clients, business partners, or your company office. This streamlines the process, again giving you back valuable time to work on other aspects of your business.

    7 Tips to Finding a Great Commercial Printing Company

    The best way to find fantastic printing companies nearby is by being prepared. Here are some tips:

    1. Ask For References

    An established printing company keeps customers happy with high-quality printing. It’s crucial that the company has an excellent track record of giving clients what they want and this should be reflected in their references. While reviews are not the end all be all they do provide some insight into how a company’s been handling  complaints. People usually leave negative reviews when they feel their concerns have not been met.

    To glean how effective the company is, ask their customers specific questions. For example, how well the company communicates, resolves problems, and if they recommend the service. Try to speak with clients who have a similar project so you can see whether the company has the right technology and expertise for the job.

    2. Check Out Samples

    Printing companies may have the latest technology but that doesn’t mean they use it effectively. Before sealing the deal, look at printed samples because a digital portfolio isn’t as reliable.

    Your industry may have specific layout requirements so find examples that align with your needs. Focus on finer details like image quality, unaligned text, and if there’s any ink smudging. Because the quality of the final print significantly impacts your brand, choose the company with the finest finish.

    3. Excellent Reviews

    A brilliant way to gauge a company’s expertise and reputation is checking out their online reviews. Not only does this prove their credibility and trustworthiness but also if they have the right experience for your project.

    Check out their Facebook or Google so you can see what customers are saying. If a company only has bad reviews, that’s a red flag. It often means the company doesn’t have enough experience to deliver great work.

    4. Offers a Wide Range of Printing Services

    Work with a printing company that provides a variety of services. For instance, we offer offset and digital printing depending on your project.

    Offset printing is terrific for accurate color reproduction and printing for large quantities. Digital printing, however, is best for printing a lower amount like 100 flyers or business cards. It’s also useful if your printing materials need a unique code, name or address.

    Let us know more about your project and we’ll find the best solution for you. We also offer Large Format Printing which is fantastic if you need large graphics for advertising, branding, and marketing purposes.

    5. Quick Turnaround Time

    Every business has commitments so it‘s crucial you find a printing company that works to your deadlines. When establishing a plan, let the company know about any strict deadlines beforehand so they have plenty of time to meet your demands.

    6. Great Customer Service

    Exceptional customer service is crucial in the printing business and Catdi knows this. We are with you from start to finish and ensure there are no hiccups along the way. If you have any issues, we are at the end of the phone, ready to help.

    7. Established

    To avoid any problems, choose a printing company that’s established. Catdi has been in business since 2005 which means we understand the industry and have the right expertise. We have a keen attention to detail, know how to maximize your design, and thoroughly double-check everything to deliver the best results.

    That’s How You Find a Commercial Printing Company

    Before choosing a commercial printing company, do your homework. Don’t only check their website, but consider references, reviews, hard-copy samples, and call them to discuss your project.

    At Catdi Printing, we have the right experience and expertise to produce the best quality work for your business. We offer a range of services from offset to digital printing and can produce Large Format Printing if needed.

    If you’re seeking a commercial printing company to help your business, we’d love to chat. Contact us here for further details.

  • Coronavirus Affecting Your Business? Here’s What You Should be Doing Instead of Panicking

    Coronavirus Affecting Your Business? Here’s What You Should be Doing Instead of Panicking

    The entire world is talking about the coronavirus/COVID-19. Some people are scared, turning to supermarkets to stock up on toilet paper and disinfectants. Others are trying to remain as calm as they can when the entire world is panicking around them. But for small business owners, the pandemic comes with additional problems and many of them are wondering: will my business get through this or will I have to close up shop?

    We here at Catdi Printing hope that the following tips will help you make sense of this situation and devise some next steps for your business to take during the quarantine.

    Keep Calm and Devise a Plan

    First, take a deep breath. Even if the quarantine itself isn’t stressing you out, you’re still likely asking yourself:

    • Can I keep my business afloat?
    • Do I have to close the shop for a while?
    • Can I afford to pay the wages of my employees?

    And these questions are stressful. The coronavirus quarantine has to be taken seriously if we want to put a stop to the epidemic. While the world works through it to get over this bump on the road, you can take care of a few things in your business’ marketing efforts.

    As you may know, conferences and outdoor marketing are both out of the question due to concerns about spreading the virus. But, it doesn’t mean all your marketing needs to come to a halt. Here are some areas you can address now that you have the time:

    1. Focus on Content Marketing

    Content marketing is a powerful tool not many businesses leverage. Studies show that those who focus on blogging are as much as 13 times more likely to see a positive ROI than those who don’t.Content marketing takes time and effort. If your department was previously focused on other methods, specifically outdoor methods, maybe you never had the chance to dive into content marketing. Now you can, and it’s not only something to keep you busy in the present. A well-crafted blog will be beneficial in the long term as well.

    1. Strengthen Your Email Marketing Game

    You are not the only one who’s probably taking cover in the comfort of your home – so is your consumer. If you’ve never had an email marketing campaign, this is the perfect opportunity to start.

    Email marketing is the digital version of a tried and tested method of promoting a brand – getting something in the mail. Except now, it’s much easier, and cheaper to send the coupon to thousands of customers at the same time. And thanks to great software like MailChimp, emails can be so personalized that the individual customer reads something that seems written only for them.

    Did you know it may also be the preferred means of communication for your customers? Some statistics show that around 91% of shoppers want to hear from their preferred businesses via email. And if you think about what an email is, it makes sense:

    • The format allows you to give more information;
    • Links can be added to allow a user to easily inform themselves;
    • Is less invasive, since the user can choose if they want to click to open an email or not.

    1.  Update Your Current Web Design & Leverage Social Media

    Rather than doing away with your current website,  an cost effective alternative to is freshen your current website. Simple things like adding a blog or redoing the homepage can help your SEO and strengthen your position in the SERPS. Doing these couple of things can be really cost effective.  In addition If your business does not have any social media accounts, you should consider opening some. Social networks are a great way to keep in touch with consumers in a way that seems less informal than through emails or your official website.

    Social media allows customers to interact with you directly by commenting on your post or sending you a private message. And again, your customers want you to interact with them. Around 86% of consumers want a brand to have an honest social media approach.

    So, you may also be thinking “what can I possibly post on social media at this time?” Well, here are a few suggestions:

    • Business updates – for instance, if you have a restaurant, let your clientele know what your plans are for the near future. Are you closing? Are you only taking delivery orders? Why?
    • Safety recommendation – you can share with your consumers, small tips on how they can stay safe at this time, such as washing their hands for at least 20 seconds or practicing social distancing;
    • Behind the scenes – consumers love to see what goes on behind the scenes of your business, so if you have a particularly interesting manufacturing process, now’s the time to share some photos or videos!

    Non-Business Plan Ideas & Recommendations

    We also have to talk about the personal implications of this quarantine because it’s not always about the business:

    1. Let Your Employees Work from Home If Possible

    It’s really important for as many people to align themselves with national efforts to stop the spread of the virus. For business owners, that means allowing your employers to work from home where possible.

    For example, most of the tasks your marketing department has are likely taking place online anyway. There’s no point in forcing them to come into the office while everyone else is worried about the virus. The same goes for the HR department and other employees that don’t have to physically handle things in your business.

    It’s also a way to show your employees you care about them and value their safety more than your bottom line. Plus, you really don’t want to be the business that made its employees come to work at a time like this. This kind of news spreads fast.

    1. Spend More Time with Your Family

    It’s times like these where we realize just how important it is to spend time with family and close ones. Though you may be worried about your business and want to focus on reassuring your employees, you need to do the same with your loved ones.

    And yes, you can’t necessarily go out and travel for a while, though there are plenty of activities at home to take part in and bond:

    • Watch a movie;
    • Cook together;
    • Make a DIY project;
    • Play a tabletop game, etc.

     

    1. Meet Those Around You, Establish Relationships and Lend a Hand

    It’s a busy world we live in. So busy, that most people don’t even know their neighbors, even though you may have been living next to them for years.

    And some of your neighbors may even be more scared about this pandemic than you are, and for good reasons. It’s widely known that older people and those with a compromised immune system are more at risk to suffer the worst of the coronavirus symptoms. The vast majority of those who’ve succumbed to the disease come from these categories.

    So if you are not that worried or are not highly at risk, you can take this time to help others. Maybe you have a single, old woman living next to you. Why not knock on her door and offer to help her? You can go grocery shopping for her, and buy the things she needs, but can’t get herself because she is worried about the virus. It’s a really small gesture when you think about it, but one that is really vital for some people.

    1. Keep Yourself and Your Family Safe

    There is a lot of evidence that shows the coronavirus is not as deadly as other diseases out there but that doesn’t mean you shouldn’t be careful.

    Because it’s often not about you but those around you. If one person is careless, they can infect hundreds of others, some of which may be more at-risk. So it’s important to take care of your own health at this time and protect your family, friends, and other people you come into contact with.

    The CDC has a few recommendations on how to make this happen:

    • Stay indoors as much as possible – the virus is transmitted from person to person, so the only way to really protect yourself is to avoid close contact with other people. So stay in your home, and only go out if you really need to, such as if you need to go to the pharmacy or grocery shopping;
    • Wash your hands often – you can touch an area that’s been compromised, and then take the virus from your hands to your body by touching your face. Washing your hands regularly with soap and water is the next essential step to staying safe. If they aren’t available, you can use hand sanitizer instead;
    • Practice social distancing – if you’re a lovey-dovey person, you should refrain from hugging, kissing, shaking hands, or even fist-bumping people for a while. Keep your distance from people, just to stay safe.

    Over to You

    With around 170,029 confirmed cases of coronavirus worldwide, it’s easy to panic and want to lock yourself inside your doors. But, it’s important to remain calm at this time and remember a lot of things can’t be put on hold.

    Like your business. There are a lot of things you can still do to ensure you are still communicating with your customers.  At Catdi Printing your safety is our # 1 priority. Period.As in business and life sometime you just have to change the medium a little bit, for a while. Please call us if you have any concerns at 713 882 4629

  • Alternatives to Minuteman Press Printing

    Alternatives to Minuteman Press Printing

    When it comes to your printing needs, quality and reliability should be at the top of your list. For many people, the first port of call is Minuteman Press, but could there be a better printing alternative out there?

    Looking for Minuteman Printing Press alternatives could save your business money, as well as help you benefit from better quality print work. Catdi Printing should be at the top of your list of print alternatives from AlphaGraphics , Staples, Minuteman Press printers, providing a range of excellent services that your business can rely on.

    Finding a new print supplier can be a chore, but it’s important to find a printer you can trust to deliver on your exact requirements. Printing is a significant service for many businesses, and it’s critical that you choose the right company to meet your needs.

    What makes Catdi Printing different from the rest? Take a look at some of the benefits below.

    Quick turnaround for your tightest deadlines

    As a printing firm, we understand the importance of quick turnaround for your work. Life can be unpredictable, and so can your printing needs. Full color offset printing can be completed within 2-3 days, giving you quick delivery on your most urgent jobs. For digital printing, we can complete most jobs within 1 working day, with a same-day service for some deliverables. This quick turnaround provides flexibility to your business, making business and project planning much easier.

    Having a printer you can trust to deliver on time is an important requirement for your business, and Catdi Printing can make sure your orders are always met on time.

    Full range of services for all your business needs

    Catdi Printing opens up a world of possibilities for your business. We provide a full range of printing services, including business cards, flyers, postcards, door hangers, pocket folders and more. With flexible and creative printing services, we can help your business with its unique needs.Whatever it is you’re looking for, get in touch and we’ll happily discuss the possibilities with you. 

     

    We’re a full service mail house

    Whether you have direct mail needs or simply a large volume of mail to ship, you’ll be pleased to know that Catdi is a full service mail house. We can organize your large batch printing, helping to ease the load on your business and staff. From one-off mail campaigns to ongoing services, our mail house services could be exactly what you need to ensure the smooth running of your mail distribution.

    We can provide you with direct mail services

    Direct mail remains an effective marketing practice for businesses. Whether you’re looking to attract new customers, generate interest in your business or reach out to your existing clients, you could easily benefit from our direct mail services. We take care of the printing and distribution on your behalf, helping you to secure a return on investment that boosts your business. Our team will gladly discuss ideas with you to make sure you get the best price and the best delivery for your project.

    Cost-effective printing methods

    When it comes to your printing needs, cost is an important factor. We understand the need for businesses to keep their costs down, and we can work with you to help you benefit from services that sit comfortably within your budget. Alongside our competitive pricing, we guarantee quality and effectiveness, which provide excellent value for money for our services.

     

    We’re upfront about our pricing and will happily discuss your needs with you. There’s no commitment and we’ll be happy to advise you on your options. Just give us a call and we’ll be happy to discuss pricing to help you plan your budget. 

    We’re an official USPS partner

    Catdi Printing is an official partner of USPS. This means that we are a trusted supplier working with USPS, ready to deliver print services to the highest standard. This accreditation has helped us build links with many major clients, proving a trusted choice for businesses of all sizes.

    We pride ourselves on exemplary customer service

    Customer service is at the heart of our business, and we pride ourselves on offering excellent support to our customers. We love our customers, and if anything goes wrong on our end, we stand behind our word and will make things right for you. Our team are friendly and supportive and ready to answer all of your questions. Having a friendly voice at the other end of the phone can be reassuring, and you’ll soon get to know our enthusiastic team.

    Need help with design? We’ve got you covered?

    Not only do we offer a full range of print services, but Catdi Printing can also help with your design needs. We provide design services that can help you put together pamphlets, posters, business cards, large-format printing and more, a service which can benefit both large and small businesses. We can provide quick turn around based on your brief and help you achieve the look you want from your requirements.  Having your design and print services come from the same place can make the delivery process straightforward and stress-free, and could even save you money.If you have design needs that you’d like to discuss, we’d be glad to hear from you.

    Simple, no-fuss ordering services

    At Catdi printing, we pride ourselves on our simple, no-fuss ordering services. No matter what your requirements, we’d be glad to help. You can browse our services online and make enquiries, as well as contact us by phone. Being able to order your printing requirements quickly and simply saves your business time and helps you get your items delivered quicker.

     

    Catdi Printing is a fantastic choice for all of your printing needs. If you’re looking for Minuteman Press alternatives, we’d be happy to discuss your requirements for both one-off and ongoing print jobs. After using our services, you’ll see that we’re a friendly, passionate team who want to do the best job for our customers. Interested in our services? Just call 713 882 46296 today.

  • Alternatives to FedEX Printing Services

    Alternatives to FedEX Printing Services

    FedEx Kinkos was a popular chain printer back in the early 2000s. Though they were eventually bought out by FedEx, many people still affectionately referred to the locations as Kinkos. They provided a range of printing services that were perfect for both businesses and personal users. Whether it was business cards, posters, flyers or even door hangers, you could probably get it printed at Kinkos.

     

    However, Kinkos is a rather old company that hasn’t kept up with the times. As a result, there are alternatives available that most people don’t actually know about. Whether it’s a wider range of products, mail services, excellent customer service or ease of use, Catdi Printing stands out as one of the best modern alternatives to Kinkos, or AlphaGraphics and here’s why.

     

    Faster Print Times

     

    Catdi Printing is one of the better alternatives to Kinkos printing thanks to our fast turnaround times. We offer a fast service that can complete most printing jobs within just 2 to 3 business days, depending on the service you need. This includes full-color offset printing for added quality and durability.

     

    However, if you’re looking for digital printing services with even faster turnaround time, then we can offer results in just one day. We can also support rushed services that can be finished and delivered to you on the same day. If it’s speed and reliability you’re looking for, then Catdi Printing is the speedier alternative to Kinkos printing that you’ve been searching for.

     

    Wider Range of Products

     

    At Catdi Printing, we pride ourselves on offering a much wider range of products than Kinkos printing. Even with the FedEx brand behind old Kinkos locations, we still boast a much larger selection of products to ensure that we’re a one-stop printing shop that can provide everything our customers need. We have a full list of our printing services available on our website.

     

    Anything that a business needs, we’re confident that we can provide a wide range of printing services to accommodate. This includes everything from business cards and flyers to pocket folders and promotional items. In addition, we’re a complete full-service mail house, meaning we can also assist you in posting the products that you’re printing. This is great if you’re looking to spread awareness with flyers or if you want to deliver business cards to companies in a certain location.

     

    So if you’re looking for a reliable Kinkos alternative that offers an even wider range of products and customization options, we invite you to take a look at our services at Catdi Printing.

     

    Direct Mail Services

     

    Kinkos printing was popular because it was a brick and mortar store that you could visit, ask for printing services in person and then expect your large order in a few days. While convenient for some, Kinkos didn’t offer any kind of direct mail marketing services. Since many businesses used Kinkos printing for flyers and other kinds of promotional and marketing materials, they had to find a third-party service to help deliver their items to households and businesses.

     

    With Catdi Printing, you not only get access to a wide range of printing services, but we can also help you deliver your printed materials. It’s far more cost-effective than hiring a third-party service, and we offer a turnkey solution to make things easier and less stressful for you. We’re an official partner with the USPS, so we’re more than capable of handling both small and large mail campaigns.

     

    So if you’re printing products with the intention of mailing them to various households and businesses, allow us at Catdi Printing to simply the process by also being your go-to direct mail marketing partner.

     

    Excellent Customer Service

     

    One of the main reasons why people look for a Kinkos printing alternative is due to the lack of good customer service. As a huge chain with many locations across the country, Kinkos doesn’t focus on offering a personalized level of service to each client. Instead, they try to take on as many orders as possible and are eventually overwhelmed. This makes them unable to provide a bespoke service for their customers, leaving them feeling a little lost and uncared for.

     

    Catdi Printing is different. Instead of trying to push out orders as quickly as we can, we take the time to speak to our clients and ensure they have peace of mind when working with us. We love our customers and stand behind our word to make everything right should an order go wrong or if there are complications with your order. By focusing on offering excellent customer service, we’ve built a solid reputation as the most reliable and trustworthy Kinkos printing alternative around.

     

    If you’re tired of chain printing services like Kinkos that don’t put customers first, we encourage you to get in touch with us to see how our exceptional customer experience can make things easier for you.

     

    Ease of Use

     

    At Catdi Printing, our goal is to make the ordering process as quick and easy as possible. By allowing our customers to make orders online or even over the phone, we can speed up the ordering process to ensure that you get your printed materials in the most efficient way possible. Our fast and efficient ordering process is a far cry from Kinkos printing, making us a reliable modern alternative.

     

    We also offer a wide range of full design services. Whether it’s business cards, postcards, EDDM postcard printing or promotional materials, we’re more than happy to help you design your printed materials. This is a great option if you’re not design-savvy or if you want a simple and effective design to help you market your business, products or even a party.

     

    Catdi Printing is one of the most reliable and efficient alternatives to Kinkos printing, offers a huge selection of designs and printing options to accommodate any customer need. We’re also a market leader in providing affordable print/mail marketing and design services thanks to our partnership with the USPS. Simply call us today on 713 882 4629 for a quick quote. Alternatively, you can get in contact with us if you have specific printing needs or questions about our services.

  • What Main Advantages Does Print Media Offer?

    What Main Advantages Does Print Media Offer?

    When a business, any business, wants to reach out and connect with consumers to sell their products or services, they use advertising to do it, and one of the biggest forms of advertising is printed media. In fact, print media advertising has been around for hundreds of years in the form of newspapers, magazines, posters and flyers, among others, as one of the oldest forms of human communication, and is still incredibly popular today even with the advent of computers, smartphones and tablets.

     

    One of the reasons print media advertising remains so popular is simply that it’s tangible. You can hold printed media in your hands, which gives it more credibility. Plus, printed advertising persists. You can leave it on a desk, put it in your pocket or stick it to the fridge, a constant reminder of the company that created it (and their products and services). For these reasons, and more, print media advertising remains incredibly popular and potent today.

    Jakarta, Indonesia – August 14, 2019: A printing press machine prints large images.

     

    What Main Advantages Does Print Media Offer?

    For any media to have remained so long and still be popular signifies that it must have some excellent benefits, and printed media does indeed have many. Below are a few of the best.

     

    • Printed media leaves a lasting impression as the consumer engages with it in a more in-depth manner.
    • Locally speaking, printed publications like newspapers, magazines and even brochures do a great job of reaching out to the people in a particular town, city or geographic region.
    • Consumers are more receptive to printed media because they aren’t as distracted when reading it.
    • Advertising with print media can be very cost-effective, especially in comparison to TV.
    • Printed media can help build a loyal fan-base and, as such, that fan-base is ‘primed’ to purchase anything advertised within.
    • Spreading awareness of a product or service can be easier and faster with printed media.

     

    What are Some of the Main Elements of Print Media?

    While every type of printed media has its own set of specific elements, they all share many of the same, including the message, the way that message is delivered and the production of the printed media itself. In order to take advantage of print media fully, knowing what you want to say and then crafting your message in the most engaging, exciting or persuasive way is a definite must.

     

    • Production values are the key to successful print media. It should be attractive at first glance, accessible to most consumers and deliver a balanced, insightful message.
    • Delivery is also key because in order for print media to be consumed it must first reach consumers. Newspapers, magazines and flyers do this well and provide something tangible the reader can hold in their hands and enjoy at their own pace. It’s also relatively inexpensive compared to other forms of media.
    • Reaching a massive audience is also one of the key elements of print media. The more people that consume a printed article, advertisement or story, the more reactions it will achieve.

     

    What Main Benefits Does Print Media Advertising Offer?

    While many business owners believe that digital media is the best way to build a brand today the fact remains that print media advertising still works and works very well if produced and delivered correctly. That’s why the biggest businesses in the world still use it on a regular, ongoing basis to build a strong foundation, increase loyalty and build affinity for their brands. Below are a few of the top benefits print media advertising delivers.

     

    • Excellent top-of-mind advertising. Printed ads are the best at keeping a product, brand or service in the consumer’s mind, with an excellent recall value over time.
    • Print media delivers excellent returns on the call-to-action (CTA) that it delivers (if delivered well, of course).
    • Unlike, say, a smartphone screen, with printed advertising, you can go as big or as small as you like to get the desired results.
    • Printed advertising in publications with a loyal following will help build a loyal following for the brand that advertises in them.
    • When used in a trusted publication, printed advertising can piggyback on that trust and persuade consumers more easily.
    • Where and when you run your printed advertising is easier with print. For example, if you sell high-end timepieces, advertising in The New Yorker magazine is a great choice as the readers of that magazine are more likely to make a purchase.
    • The MRI Survey of the American Consumer found that printed advertising in newspapers and magazines had a highly influential effect on consumers.
    • Recall rates among consumers are very high with printed advertisements, which increases the likelihood of a consumer taking action afterward.

     

    How To Decide if Print Media Advertising is the Right Choice?

    We’ve been talking at length about advertising with print media but, to be sure, there are many ways to advertise effectively in today’s world. That said, if you’re keen on determining if advertising with printed media is the right choice for your business, startup or SME, there are a few things you need to consider.

     

    • The requirements of your particular market
    • The budget you will put towards your campaign
    • The availability of printed media in your locale
    • The strategy you will use to deliver your printed ads
    • How deeply you wish to penetrate into your specific market
    • The specific message you wish to deliver, and how it will appeal to your target market
    • The media choices being made by your competitors
    • The type of business being advertised and its size
    • The products, services or both that are being advertised

    Conclusion

    As you can see, advertising with print media is still viable and potent, and should definitely be in the mix of advertising platforms any business uses to brand, reach and connect with consumers. If you need Dallas printing services, have questions or would like to leave a comment, please do so in the space provided.

     

     

  • Top Alternatives to AlphaGraphics for Printing Needs

    Top Alternatives to AlphaGraphics for Printing Needs

    AlphaGraphics is a well-known printer but not the only choice when it comes to your printing needs. Are you looking for other print options? Well, sit back and relax, as we have several other providers, from print media advertising to large-format printing options. This article will explore printing services and companies. These companies all do a good job in some areas but may fall short in others.

    Finding the right print provider is critical. AlphaGraphics is fairly well known provider, but there are so many other great options that might be right beneath the surface. You can choose from local shops, online giants, and niche print services, all competing in profile and rank worldwide. The printing world has a lot to offer in terms of providers.

    Whats important to you? Do you need customization or reasonable prices? What about special techniques or easy access? These aspects are crucial when consulting with companies that rank among the best alternatives to AlphaGraphics. We will look at different choices for your printing needs. Let’s explore the best options beyond AlphaGraphics together.

    History of AlphaGraphics

    AlphaGraphics started in 1970 in Tucson, Arizona. Rodger Ford founded it as a tiny print shop. This company has grown into a worldwide network with offices in Denver. It helps businesses and people everywhere.

    From its start, AlphaGraphics focused on creating new printing solutions. It grew by prioritizing quality and customer happiness, becoming an industry leader.

    AlphaGraphics offers many printing services, including options perfect for sales materials and mobile app promotion. It makes business cards, brochures, banners, and more. With advanced technology and a skilled team, it provides excellent results.

    AlphaGraphics keeps up with new printing technology and methods so clients get the best, most modern printing options available.

    Its dedication to excellence and innovation has made AlphaGraphics well-known. If you’re looking for high-quality printing, consider AlphaGraphics. It’s a reliable choice for any printing need.

    Understanding the Landscape of Modern Printing Services

    The printing industry has changed a lot because of new technologies, significantly impacting competitors’ revenue models and service offerings. Now, we have digital printing, which makes everything easier and better. The days of printing 1K when you only need 800 are over as digital printing has created a world of print on demand. This change helps businesses and people with their printing needs.

    The Evolution of Digital Printing

    Many people like digital printing for its quick turnaround and mobile app compatibility, which is a well-known feature. It gives high-quality prints that look clear and sharp. You don’t need printing plates for it. This saves time and money.

    You can print on different materials with digital printing. For example, you can print on paper, fabric, or ceramics. This method makes very colourful and detailed prints. That’s why so many people prefer it now.

    What Defines Professional Printing Services Today?

    Now, modern print providers do more than just print. They offer exceptional help for both big and small projects. Their services make sure you get great prints quickly.

    They use new printing methods and technology to get excellent results. You can get many different types of printing, like offset, UV, or 3D printing. They can make things for packaging, signs, and marketing, offering comprehensive marketing services that cater to diverse business needs. In addition, they provide mailing services such as the Every Door Direct Mail.

    These services also focus on making sure each print is perfect. Experts check every detail, ensuring top-notch marketing and design services are provided. They also look at colors and quality. This way, you always get the best prints.

    Benefits of Using AlphaGraphics

    Choosing a printing provider is vital. AlphaGraphics stands out for many reasons. They offer a wide range of services, fast service, high-quality prints, and a dedicated team. This makes AlphaGraphics a leader among its competitors in the printing industry and great for businesses needing reliable printing and graphic design services.

    AlphaGraphics offers many services, including business cards, brochures, banners, and more. This means you can count on AlphaGraphics for all your printing needs, positioning it high in the profile rank among its competitors. It’s like a one-stop shop for everything.

    They also understand the need for speed. Printing projects are often urgent. AlphaGraphics uses efficient processes and the latest technology, so it delivers your prints quickly without sacrificing quality.

    Quality is a top priority at AlphaGraphics. The team works hard to make sure every print job is perfect. They ensure vibrant colours, sharp images, and clear text.

    With its franchise model, AlphaGraphics has an excellent reputation among competitors and alternatives in the printing sector. Its years of experience and many happy customers make it a trusted name in the market. Plus, it has printing centers all over the world, including Denver, so you can easily find its services wherever you are.

    The benefits of using AlphaGraphics are many. They offer many services, are quick, provide quality prints, and are well-known. With AlphaGraphics, you can trust that your printing needs will be handled well. By choosing them, you’re choosing excellence and professionalism.

    Why Businesses Seek Alternatives to AlphaGraphics

    Customization and Unique Print Requirements

    Some businesses may look for other options besides AlphaGraphics. This is especially true for customization and unique needs. Businesses have their own memorable branding and design demands. Price is also important, and some national chains are pretty pricey. So, finding a printer that meets these needs is crucial.

    They might need unique papers, finishes, or printing methods. Therefore, companies often search for print shops that offer personalized services. This helps them with their printing projects.

    Comparing Cost and Value Among Competitors

    Cost and getting good value for money are crucial factors for businesses when choosing printers. Even though AlphaGraphics offers quality prints, it’s wise to compare prices. This helps ensure enterprises get the most for their budget.

    Businesses can check prices and what’s offered by looking at other options. This way, they can choose the best choice for their printing needs.

    Geographical Constraints and Online Alternatives

    Location can make businesses seek other choices than AlphaGraphics. Not every company is close to their shops. This is tough when jobs need quick completion, a common challenge addressed in the annual meetings of leading companies.

    That’s where online printers come in handy. They let companies order prints from anywhere, avoiding distance issues. This way, businesses can find the best print services online to meet their unique needs.

    Discovering Local Print Shops Offering Premium Services

    Local print shops are beneficial for printing needs. They provide top-notch services for both businesses and individuals. Choosing them means getting a personal service, blending bespoke design services with the effectiveness of a well-established franchise.

    Benefits of Partnering with Small Local Printing Providers

    These small shops are great because they listen. They want to understand what you need, including anything from business cards to brochures. They benefit from exceptional design services to maximize marketing impact.

    They also work fast. Compared to big companies, they can get your projects done quicker. This means you won’t have to wait long, making it a top choice for m&ajournalists who often face tight deadlines.

    Besides, working with them helps your community grow. It’s a way to support local businesses and boost community spirit.

    Sourcing Specialty Printing Materials and Techniques

    Local shops have access to unique materials and techniques. They offer a variety of paper types and finishes, including eco-friendly options and unique textures.

    They also know special printing techniques. Things like letterpress, embossing, and foiling can be done. They bring a special touch to your prints.

    Working with local print shops brings many benefits. You get personal service, quick jobs, and access to unique printing options, all manageable through our mobile app. It’s a rewarding choice for your printing needs.

    Catdi Printing is the best of both options.

    Catdi Printing is a top choice in the printing world. They perfectly blend quality with customization. Whether your business is big or small, they have offset printing that fits just right.

    Catering to Small and Large Companies with Offset Printing Solutions

    Every business is unique, and Catdi Printing understands that. They offer offset printing for any size business, and their advanced tech means you get prints that impress with high graphic quality.

    Small businesses love Catdi Printing for affordable yet high-quality options and speedy shipping. We offer a huge selection of commercial and digital print services and many ways to customize your prints to stand out. We can make your piece stand out from various substrates, coatings, embellishments, mates,

    Big companies with many printing needs find a friend in Catdi Printing, too. They manage big jobs well, and their team ensures your prints are top-notch.

    Specializing in Direct Mail and EDDM Solutions

    Catdi Printing is also great at direct mail, including EDDM services. Direct mail is still a strong marketing method. They can help you hit your target audience well and get more responses.

    With Catdi Printing, your direct mail will catch your eye. They help with design, printing, and sending. Your campaign will reach the right folks on time and boost your sales.

    A Robust Print Network for Fast Turnaround

    Quick service is vital at Catdi Printing. They have an extensive network across the US for fast delivery. This means you get dependable printing services quickly.

    Exploring Retail Giants: Office Depot, Walmart, Minuteman Press, Staples & Others

    Retail giants like Office Depot, Walmart, Minuteman Press, and Staples offer many services, including printing services. This is great for customers who need to print and shop simultaneously.

    Convenience and Accessibility of Retail Printing Services

    The convenience of retail printing services stands out. Stores like Office Depot and Walmart are everywhere. This means it’s easy for customers to find a store and get printing done fast.

    Comparing the Quality and Turnaround of Large Retailers

    When looking at retailers, it’s vital to consider your print project’s needs. Retailers offer a wide range of printing options, making them strong competitors in the annual evaluation of services. You can get everything from simple black-and-white prints to high-quality color jobs.

    While these retailers may not match specialized printers, they are convenient and fast. They’re set up to handle lots of orders quickly. This is great for anyone needing fast printing and high-quality graphic design services.

    Ultimately, choosing between retail services and specialized printers depends on your project. It’s about what quality and customization level you need. People often decide between AlphaGraphics and competitors based on the robustness of the design and marketing services offered.

    Exploring Online Print Giants: Vistaprint, GotPrint, ZooPrinting

    When discussing online printing, Vistaprint, GotPrint, and ZooPrinting stand out. They make printing easy and efficient for all your needs, which is necessary for high-profile projects and m&ajournalists.

    Pros of Printing Your Items through Online Platforms

    Using online platforms for printing has many benefits. It’s easy and convenient. With just a few clicks on our mobile app, you can upload your design from home or office.

    You can also customize your prints in many ways. Online companies have many templates and designs, so you can make prints that really match your style or brand.

    Online printing can also save you money. These companies work on a big scale, which makes printing more affordable. You get quality prints without spending a lot. It’s great for businesses that want to cut costs but keep looking professional, a strategy often discussed in the 2022 annual reports of leading companies.

    Downsides to Using Online-Only Printers

    However, online printing has some drawbacks, too. One issue is quality control. Without seeing the process, you might not get what you expected. This could be a color, quality, or finish problem, affecting your overall score.

    Getting help might also be strict with online printers. Solving problems can be more complex and take longer without a physical place to visit, highlighting the advantage of AlphaGraphics’ extensive franchise network for in-person support. It’s critical to pick an online printer with good customer support, often highlighted in the 2022 profile of top-performing companies.

    Despite these issues, online printing is convenient and budget-friendly for most needs. Think about what you need and the pros and cons before deciding.

    Niche Providers: Catering to Specific Printing Demands

    In addition to well-known printing companies, niche providers specialize in specific printing needs, including bespoke graphic design and targeted marketing services. They focus on unique requirements like large-format printing, packaging, or promotional items.

    Working with niche providers means your specific printing needs are met with precision. Their deep knowledge of specialized printing helps them deliver top-quality results that align with your vision and goals.

    Do you need custom packaging for your products or banners for an event? Niche services provide tailored solutions for your specific needs. Working with them gives you access to a wide range of print options, some of which might not be available through standard printing companies.

    By using niche providers for design services, your print materials will stand out and convey your brand message well, offering a competitive edge vs. standard solutions. These providers excel in specialized printing and guide you from concept to production, ensuring your project scores high in 2024. They provide every perfect detail.

    Niche printing services deliver customization and detail beyond standard companies, and they are often sought after by those evaluating alpha graphics alternatives. They accommodate specific design needs, niche materials, or complex printing well. These providers have the know-how to realize your vision.

    Custom Printing Services: Beyond Standard Solutions

    Many businesses find the usual printing solutions good enough. But some need more, something special. Custom printing services offer just that. They give you unique designs and options that make your prints stand out.

    With custom printing, you pick the materials and finishes you like. You can choose unique papers, embossing, or even foil stamps. These services make your ideas come to life uniquely.

    Do you need unique business cards or invites? How about promotional stuff or packaging designed to boost your influencer status? Custom printing services can handle all your unique needs, serving as an excellent alpha graphics alternative. They focus on details that everyday printing doesn’t. Working with experts, you make prints that genuinely impress.

    Conclusion

    AlphaGraphics stands out in printing services, but remember, there are many other choices. They offer different, unique printing services.

    Choosing the right printer means considering your needs, budget, and how fast you need it. Every business is different, so looking at other options can help you find what works best for you.

    You could go with local shops for fast and personal service. Or, try online services for good deals and easy use, where design services can also be seamlessly integrated for a comprehensive solution. Don’t forget about niche providers for special printing needs. There’s a lot to choose from besides AlphaGraphics.

    Take your time to look at the choices. Pick a provider that fits your needs well, offering a reliable mobile app for easy access. This way, your printing work will be top-notch and on time, and it will make you happy, especially with our expedited shipping options worldwide

  • Business Card Review by Carrie French

    Business Card Review by Carrie French

    I’ve never had professional business cards made, so I was very excited to test out Catdi Printing. They’re a US-based commercial print and print marketing company located in Houston and my contact Carlos was super friendly. We worked together to confirm the mockup before it shipped out with a variety of their suggested designs.

    The finished product looks just as good as the digital mockup, and even better in some ways! The 16pt stock feel very substantial and it has a sharp cornered rectangular shape. Some cards weren’t totally clean cut with some tiny paper frays on the long edges and the cards closest to the packing material had some depressions, but those are super teeny, tiny details. Overall, the quality is impeccable!

    My design had full color on both sides and the vibrance of the image shines through really well, even without being glossy photo paper. This was silk laminated stock and it had spot UV coating on both sides, although I only noticed it on the circle logo on the back, so I’m not exactly sure where the UV coating is on the front. That UV coating upgrade made the logo stamp/sticker design come out even better than I had imaged in the design stage and I really love it!

    I’m definitely going to look for opportunities to hand these out – thanks Catdi Printing!

    Checkout Carrie’s social media accounts Youtube Channel here and website

     

  • 5 Ways to Make Your Visual Marketing Designs Shout Out to Your Audience

    5 Ways to Make Your Visual Marketing Designs Shout Out to Your Audience

     

    Image: istock.com/IIIerlok_Xolms

    Relying solely on written content to market your brand isn’t enough to compete effectively in today’s cutthroat business environment. Many companies understand this and have decided to include captivating images and videos into the mix. All efforts are aimed at ensuring their respective companies stand out from their competitors to attract customers.

    So, visual marketing designs are increasing in popularity. Infographics, data visualization and quote cards are a few examples that fall under this domain. But with many customers going this visual marketing route, how then do you ensure your designs are better than the next?

    We list five simple ways you can incorporate to make your visual marketing designs stand out and draw your audience’s attention.

    Create Recognizable Visual Designs

    You want your customers to immediately recognize your brand. This is only possible if you ensure that your visual marketing designs are simple and easy to understand. Pay extra attention to the following:

    • Logo design: You want to create, say a beauty logo design it should be catchy and memorable. One that customers can easily recognize and remember when they see it on visuals.
    • Company colors: The colors you use with your visual marketing designs are also important. Make sure you pick colors that are in line with the business personality you want to portray. In addition, the colors you use must also resonate with your target audience. If your niche consists of children, then including fun and playful colors will work.
    • Font: Make sure you use the right font types and sizes that match your brand identity and personality.

    Customize Your Designs According to Your Platform

    Any serious business owner will fully take advantage of different online platforms for a wider target audience reach. But regardless of the channel you pick, it’s important to customize the designs depending on the platform you’ll use:

    • Can the same image be viewed from both a mobile or desktop platform without compromising quality?
    • Are your videos easily accessible regardless of the platform the customer uses?
    • For email you can include more text while on social media you need shorter text or an image to instantly grab attention.

    Align Your Visual Designs with Your Company’s Content Strategy

    Synergy is crucial in any organization. Catchy videos and images are splendid but only if they align with your company’s content strategy. The message you’re communicating with your written content must match your visual designs. And this can only be made possible by investing in a smart visual content strategy.

    Before creating your visual marketing designs it’s important to know your target audience. What kind of content appeals to them? Answering this question will help you devise visual designs that resonate with your niche.

     

    Image:Pinterest

    Part of aligning your visual designs with your organizational content is by practising consistency. Pick your business tone of voice—and stick to it. If you want your business to come across as authoritative and extremely professional, desist from producing playful and carefree content. That only confuses the customer.

    Authenticity and Relevance is Key

    It’s easy for businesses to get carried away with prevailing marketing visual design and graphic design trends. Just remember that what works for the next company might not be for you. This is why it’s important to clearly outline your purpose, vision and mission as an organization. After that you outline the values your company holds dear.

    Establishing these aspects will make it easy for you to produce visual designs that are true your organization. Remember; customers value authenticity.

    But as original as your visual designs might be, make sure they are relevant. Do your visuals connect with your target audience?

    This also means steering clear from stock images. Granted, they are easy to access and save you a lot of time, but they do nothing for your authenticity as a business. Use your imagination. Look for more creative ways to create enticing content and images.

    Make Sure Your Visual Designs Add Value

    The difference between your visual designs and that of your competitors is the value they add to the consumers. What’s so special about your images or videos? Do they help your customers in any way? Rather than bombarding your customers with meaningless videos, add something they’ll find useful and informative.

    Add “how to” videos that teach your target audience about something valuable. You’re guaranteed a constant increase of traffic to your website if customers think they’ll benefit from visiting it. That’s one sure way of building customer loyalty, increasing repeat purchases and boosting your revenue.

    Alternatively, you can include a few visual tips that visitors pressed for time will find easy and quick to peruse.

    Final Words

    Anyone can create a video or take a picture. But if either doesn’t resonate with your customers, then it defeats the purpose. You want visual marketing designs that are captivating enough to capture your audience’s attention, even on their busiest days.

    If you don’t get it right, your competitors certainly will. But now you know how to do it like the pros.

    Author Bio

    When not writing on her favorite topics, graphic design and web design, Hailey Johnson rides the bicycle, cook fusion food and drink plenty of beer. She likes to experiment with new ideas whether it’s a design concept, trend or new style of writing.

  • Why You Should Have Promotional Merchandise For Your Business

    Why You Should Have Promotional Merchandise For Your Business

    Promotional merchandise has long been overlooked as the tremendous marketing opportunity that it is. Studies have shown us that adding promotional products to a brand’s marketing mix can increase the effectiveness of marketing through other means by as much as 44%, and branded products have the potential to draw as many as 500% more referrals than basic marketing tactics alone. But that’s not all- there are numerous other reasons why you should have promotional merchandise for your business.

    A little research quickly makes it clear that branded, promotional merch is an excellent way to get consumers excited about your company. Whether you’re selling cotton candy machines and confetti or you’re a law firm looking for new clientele, it’s possible to leverage branded swag as a powerful tool to increase customer loyalty and attention and expand your reach.

    Below, we’ve rounded up a list of the most compelling reasons to start leveraging branded merchandise as a tool for marketing and brand exposure. Not only are there a variety of options to suit virtually any budget (some companies do pens, some create high-end clothing, and some fall in-between), but it’s a great way to set your brand apart from the crowd and push for brand recognition.

    The Benefits of Creating Promotional Merchandise For Your Business

     

    Improved brand recognition

    Brand recognition is an essential part of turning your audience into paying customers. Consumers who hear about your business or read your content won’t be earning you a profit if they can’t manage to remember who you are or how to find you.

    Fortunately, branded merchandise helps improve brand recognition significantly. It plays into a business’ efforts to build a strong reputation. Nearly 90% of people are able to recall the names of companies who gave them promotional merchandise within the twenty-four months prior; and 85% of consumers who receive promotional products from a company go on to conduct business with that company.

    Designer team sketching a logo in digital design studio on computer, creative graphic drawing skills for marketing and branding (own design elements on the computer screen)

    Retention, retention, retention

    Running a successful business is as much about customer retention as it is about customer acquisition. If you’re failing to hold onto prior customers or clients, you’re failing to leverage a market that’s already been primed to purchase from you.

    Part of the battle of retention is keeping consumers interested in and engaged with your business. It’s easy to forget about a brand once you’re done doing business with them; why should consumers care about your products or services once they’ve gotten what they need from you at any given time? We can’t answer that question for you, but we can answer the question of how to boost retention: branded merchandise.

    Because branded merch helps with recall, it also makes retaining your existing consumer base that much easier. Customers are far more likely to return to you for services or products if they’re constantly being reminded that your brand exists. Exposure equals recall equals retention.

    It’s cost-effective

    Most consumers only hold onto promotional products for about six or seven months; while this may not be the best news for those hoping their branded products become a mainstay in customers’ households, there’s a silver lining to be found: 63% of those consumers pass on promotional items once they’re done with them.

    So what does that mean for your business?

    It means free advertising, more exposure, and the opportunity to have your brand introduced to an entirely new audience. If over half of your customers who receive branded merchandise pass that merch on to other people in their lives, that’s a sizable number of new audience members you’ll have gained. It’s like word of mouth minus the mouth– consumers trust people they’re close to, so let your customers do the work of spreading the word.

    A way to stand out from the competition

    Many businesses overlook the immense marketing opportunities that promotional merch and swag present. Some are hesitant to drop the cash on branded items for (seemingly) no payoff; others may feel that the tactic is stale or outdated. However, keep in mind that you can leverage promotional merchandise for your business as a means to advertise.

    That’s great news for you.

    Not only will your brand be gaining traction from the powerful marketing tool that promotional merch is all on its own,  but you’ll clearly stand out from your competitors. Your brand will look more engaging, more interesting, and more dedicated to its customers when it’s stacked up next to companies who are stingy with their cash. Promotional swag helps keep your brand looking fresh to outsiders.

    Finding a Service That Meets Your Needs

    One reason you may hesitate to take the plunge into creating promotional merchandise for your business is simply fear. It can be tough to find a trustworthy supplier who you know will be able to meet your timeline and quality needs without nickel and diming you. We’ve outlined a handful of things to keep in mind while you hunt for the perfect merch service:

    • Do look for low order minimums
      • It’s easy to be tempted to overdo orders, especially if there’s pressure from your merch partner
      • If things go wrong, you’re on the hook for less
    • Do prioritize excellent communication
      • By nature, custom work involves muddy timelines
      • Opt for businesses who are transparent and openly communicative to make the process easier
    • Don’t shoot for a fast turnaround if it means a sacrifice in quality
      • Consumers feel shorted when they’re handed products that are obviously cheap or low quality
      • If you have to choose between quick turnaround or high quality, opt for the latter
    • Don’t make your decision based on lip service
      • Any company looking to turn a profit will tell you what you want to hear to make a sale
      • Rather than relying solely on the company, look for trusted feedback and seek out reviews

    Looking to snag some promotional swag for your brand’s next event? Want to give your customers something to remember you by in their next order? Get in touch with Catdi today! Our team is committed to helping build one of the strongest marketing networks in the digital sphere today. Whether you’re on the hunt for branded merchandise or advice for your next marketing endeavor, we’re well-poised to act as your partner and guide you towards success.