Catdi Printing

Author: Carlos Alonso

  • Direct Marketing is More Important Now Than Ever Before:

    Direct Marketing is More Important Now Than Ever Before:

    Top 6 Things Marketers Need to Keep in Mind During COVID-19 Pandemic by Direct Mail Two

     

    Great! The whole world has gone seemingly crazy and you don’t know what to do. Information is changing hour by hour and even minute by minute. It’s difficult to know what to do, what kind of effect this will have on your business, how to anticipate, prepare for and mitigate the losses that are inevitably coming your way. It is indisputable that every single action that you take (or don’t take) will affect your business for weeks, months and even years to come. That is really heavy huh? Well, don’t panic. What goes down must come up. You will very likely make it through this. Many of us have been through similar times before (2008 was not that long ago and we’re still here).

    Whether this is your first time through an economic downturn or you’ve been here before, here are some things that you need to keep in mind as you are putting together your actions steps.

     

    1. Don’t Stop Marketing – Do NOT completely halt all of your marketing efforts – if you can INCREASE them and capitalize on the opportunity for maximum exposure
    2. Niche Market Analysis – Do a deep dive analysis of your target audience and their behaviors during economic downturn
    3. Customers First – Focus heavily on your customer base and internal file as they are the most likely to continue to buy from you.
    4. Direct Market – Increase overall conversion rates by utilizing direct marketing methods that targets only people who are most likely to continue to buy during an economic downturn.
    5. TRACK TRACK TRACK – Analyze and track every marketing action and the return on investment
    6. Be in it for the “Long Haul” – Buckle your seatbelt and get ready for a long ride – you may not see immediate results, stick with it!

     

    If you implement these 6 actions then you will be more prepared and better off than most businesses who will cut their marketing completely on a knee jerk reaction to the current situation. Over 400,000 small businesses went bankrupt or permanently closed in the last recession. Let’s take the lessons from the past and apply the successful actions today.

     

    Pandemic Marketing Rule #1: Don’t Stop Marketing

    When economic downturn strikes the last thing that you want to do is halt all of your marketing efforts. Promotion is the bloodline of your business, cutting the supply will severely damage or kill your overall business especially during a time of crisis. Building and maintaining your brand is the way your customers and potential customers will be able to maintain their recognition and trust in you as an organization. They need to know that you are here and you are weathering the storm. You can also utilize this time to capitalize on exposure. Most business’s first action will be to cut marketing budgets and promotional outflow.  This allows you the space, time and audience to make a maximum impact and impression on your target audience.

     

    Pandemic Marketing Rule #2:  Niche Market Analysis

    Take a deep dive analysis of your target audience and specifically their buying behaviors during an economic downturn. There is an article put out by the Harvard Business Review that goes into the psychology of consumer behavior and purchasing habits during a recession. https://hbr.org/2009/04/how-to-market-in-a-downturn-2. “It’s critical to track how customers reassess priorities, reallocate funds, switch brands and redefine value”.  From groups that will “slam on the brakes” and not buy anything to people who “live for today” and continue purchases without missing a beat. Assess what this means for your organization to build the most effective marketing plan to the segments within your niche market. You have the raw data and there are resources available to assist you in analyzing that data to build your effective pandemic marketing strategy.

     

    Pandemic Marketing Rule #3: Customer First

    The good ole 80% of your sales come from 20% of your customers is so important during this time. Hang onto those customers for dear life, they will be your largest asset during this time. You cannot effectively retain their business and loyalty if you aren’t communicating with them. And let’s face it – every organization in the country is sending emails on how they are handling COVID19 including your florist so let’s not pretend that email is going to cut the mustard. Focus the bulk of your marketing efforts on your existing clients.

     

    Pandemic Marketing Rule #4: Direct Market

    This may be the most important rule of all. With today’s cutting-edge technology, we are all in a much better position than we were during the Great Recession. In addition to focusing on your customer base, you can pin-point target market exactly who is interested in your products or services right now. You can eliminate the prospecting guessing game focus only on people who are visiting your website. Identify the anonymous visitors through modern technology like LEADMatch and send them a direct mail pieces (heck everyone is going to be home anyway). You can also retarget those visitors digitally through the Google Display Network and social media platforms such as Facebook and Instagram. Focusing on only the people who are browsing your products and services right now will allow for more effective use of your marketing dollars and overall higher conversion rates. Utilize direct marketing in a very targeted manner to ensure you are staying in front of the appropriate base and creating the serendipitous moment of being in the right place at the right time – when they’re ready to buy!

     

     

    Pandemic Marketing Rule #5: TRACK TRACK TRACK

    You need to track everything that you do (period). Tracking will give you full visualization into market infiltration, exposure, engagements, conversions and overall marketing impact. It will also provide you with the visual transparency that you need in order to test and tweak messages, call to actions, market segments, etc. Gather the data and analyze constantly. Once you know what is working strengthen those actions and knock off any waste. The ultimate goal is to refine your marketing strategy and enhancing best practices continuously to ensure overall success and sustainability. Be willing to adapt and pivot quickly as data and trends become more and more clear. Trust the process.

     

    Pandemic Marketing Rule #6: Be in it for the Long Haul

    This situation may have seemingly exploded overnight and the impacts are hard and fast. This will not be the same story for the rebuild. Much like a natural disaster, it takes a short period of time for catastrophic damage but a lot of time, patience and hard work for the repairs and overall reconstruct to take place. Buckle up and be ready to ride this thing through. There is no “quick fix” here. Marketing is a long game anyway, now it will be even longer. Have patience and know that every effort that you make right now will pay off in the long run. Do everything in your power to keep up the consistent outflow. It will not only keep your business alive during this time but it will almost certainly ensure future growth.

     

    Need help marketing during the pandemic? Expert strategists are standing by to help you through this crisis. We have the tools and guidance that you need in order to make it through.

     

     

     

     

     

     

    Source Links

    https://hbr.org/2009/04/how-to-market-in-a-downturn-2.

    https://hbr.org/2008/09/how-to-market-in-a-recession

    https://www.entrepreneur.com/article/304099

     

  • Coronavirus Affecting Your Business? Here’s What You Should be Doing Instead of Panicking

    Coronavirus Affecting Your Business? Here’s What You Should be Doing Instead of Panicking

    The entire world is talking about the coronavirus/COVID-19. Some people are scared, turning to supermarkets to stock up on toilet paper and disinfectants. Others are trying to remain as calm as they can when the entire world is panicking around them. But for small business owners, the pandemic comes with additional problems and many of them are wondering: will my business get through this or will I have to close up shop?

    We here at Catdi Printing hope that the following tips will help you make sense of this situation and devise some next steps for your business to take during the quarantine.

    Keep Calm and Devise a Plan

    First, take a deep breath. Even if the quarantine itself isn’t stressing you out, you’re still likely asking yourself:

    • Can I keep my business afloat?
    • Do I have to close the shop for a while?
    • Can I afford to pay the wages of my employees?

    And these questions are stressful. The coronavirus quarantine has to be taken seriously if we want to put a stop to the epidemic. While the world works through it to get over this bump on the road, you can take care of a few things in your business’ marketing efforts.

    As you may know, conferences and outdoor marketing are both out of the question due to concerns about spreading the virus. But, it doesn’t mean all your marketing needs to come to a halt. Here are some areas you can address now that you have the time:

    1. Focus on Content Marketing

    Content marketing is a powerful tool not many businesses leverage. Studies show that those who focus on blogging are as much as 13 times more likely to see a positive ROI than those who don’t.Content marketing takes time and effort. If your department was previously focused on other methods, specifically outdoor methods, maybe you never had the chance to dive into content marketing. Now you can, and it’s not only something to keep you busy in the present. A well-crafted blog will be beneficial in the long term as well.

    1. Strengthen Your Email Marketing Game

    You are not the only one who’s probably taking cover in the comfort of your home – so is your consumer. If you’ve never had an email marketing campaign, this is the perfect opportunity to start.

    Email marketing is the digital version of a tried and tested method of promoting a brand – getting something in the mail. Except now, it’s much easier, and cheaper to send the coupon to thousands of customers at the same time. And thanks to great software like MailChimp, emails can be so personalized that the individual customer reads something that seems written only for them.

    Did you know it may also be the preferred means of communication for your customers? Some statistics show that around 91% of shoppers want to hear from their preferred businesses via email. And if you think about what an email is, it makes sense:

    • The format allows you to give more information;
    • Links can be added to allow a user to easily inform themselves;
    • Is less invasive, since the user can choose if they want to click to open an email or not.

    1.  Update Your Current Web Design & Leverage Social Media

    Rather than doing away with your current website,  an cost effective alternative to is freshen your current website. Simple things like adding a blog or redoing the homepage can help your SEO and strengthen your position in the SERPS. Doing these couple of things can be really cost effective.  In addition If your business does not have any social media accounts, you should consider opening some. Social networks are a great way to keep in touch with consumers in a way that seems less informal than through emails or your official website.

    Social media allows customers to interact with you directly by commenting on your post or sending you a private message. And again, your customers want you to interact with them. Around 86% of consumers want a brand to have an honest social media approach.

    So, you may also be thinking “what can I possibly post on social media at this time?” Well, here are a few suggestions:

    • Business updates – for instance, if you have a restaurant, let your clientele know what your plans are for the near future. Are you closing? Are you only taking delivery orders? Why?
    • Safety recommendation – you can share with your consumers, small tips on how they can stay safe at this time, such as washing their hands for at least 20 seconds or practicing social distancing;
    • Behind the scenes – consumers love to see what goes on behind the scenes of your business, so if you have a particularly interesting manufacturing process, now’s the time to share some photos or videos!

    Non-Business Plan Ideas & Recommendations

    We also have to talk about the personal implications of this quarantine because it’s not always about the business:

    1. Let Your Employees Work from Home If Possible

    It’s really important for as many people to align themselves with national efforts to stop the spread of the virus. For business owners, that means allowing your employers to work from home where possible.

    For example, most of the tasks your marketing department has are likely taking place online anyway. There’s no point in forcing them to come into the office while everyone else is worried about the virus. The same goes for the HR department and other employees that don’t have to physically handle things in your business.

    It’s also a way to show your employees you care about them and value their safety more than your bottom line. Plus, you really don’t want to be the business that made its employees come to work at a time like this. This kind of news spreads fast.

    1. Spend More Time with Your Family

    It’s times like these where we realize just how important it is to spend time with family and close ones. Though you may be worried about your business and want to focus on reassuring your employees, you need to do the same with your loved ones.

    And yes, you can’t necessarily go out and travel for a while, though there are plenty of activities at home to take part in and bond:

    • Watch a movie;
    • Cook together;
    • Make a DIY project;
    • Play a tabletop game, etc.

     

    1. Meet Those Around You, Establish Relationships and Lend a Hand

    It’s a busy world we live in. So busy, that most people don’t even know their neighbors, even though you may have been living next to them for years.

    And some of your neighbors may even be more scared about this pandemic than you are, and for good reasons. It’s widely known that older people and those with a compromised immune system are more at risk to suffer the worst of the coronavirus symptoms. The vast majority of those who’ve succumbed to the disease come from these categories.

    So if you are not that worried or are not highly at risk, you can take this time to help others. Maybe you have a single, old woman living next to you. Why not knock on her door and offer to help her? You can go grocery shopping for her, and buy the things she needs, but can’t get herself because she is worried about the virus. It’s a really small gesture when you think about it, but one that is really vital for some people.

    1. Keep Yourself and Your Family Safe

    There is a lot of evidence that shows the coronavirus is not as deadly as other diseases out there but that doesn’t mean you shouldn’t be careful.

    Because it’s often not about you but those around you. If one person is careless, they can infect hundreds of others, some of which may be more at-risk. So it’s important to take care of your own health at this time and protect your family, friends, and other people you come into contact with.

    The CDC has a few recommendations on how to make this happen:

    • Stay indoors as much as possible – the virus is transmitted from person to person, so the only way to really protect yourself is to avoid close contact with other people. So stay in your home, and only go out if you really need to, such as if you need to go to the pharmacy or grocery shopping;
    • Wash your hands often – you can touch an area that’s been compromised, and then take the virus from your hands to your body by touching your face. Washing your hands regularly with soap and water is the next essential step to staying safe. If they aren’t available, you can use hand sanitizer instead;
    • Practice social distancing – if you’re a lovey-dovey person, you should refrain from hugging, kissing, shaking hands, or even fist-bumping people for a while. Keep your distance from people, just to stay safe.

    Over to You

    With around 170,029 confirmed cases of coronavirus worldwide, it’s easy to panic and want to lock yourself inside your doors. But, it’s important to remain calm at this time and remember a lot of things can’t be put on hold.

    Like your business. There are a lot of things you can still do to ensure you are still communicating with your customers.  At Catdi Printing your safety is our # 1 priority. Period.As in business and life sometime you just have to change the medium a little bit, for a while. Please call us if you have any concerns at 713 882 4629

  • Alternatives to Minuteman Press Printing

    Alternatives to Minuteman Press Printing

    When it comes to your printing needs, quality and reliability should be at the top of your list. For many people, the first port of call is Minuteman Press, but could there be a better printing alternative out there?

    Looking for Minuteman Printing Press alternatives could save your business money, as well as help you benefit from better quality print work. Catdi Printing should be at the top of your list of print alternatives from AlphaGraphics , Staples, Minuteman Press printers, providing a range of excellent services that your business can rely on.

    Finding a new print supplier can be a chore, but it’s important to find a printer you can trust to deliver on your exact requirements. Printing is a significant service for many businesses, and it’s critical that you choose the right company to meet your needs.

    What makes Catdi Printing different from the rest? Take a look at some of the benefits below.

    Quick turnaround for your tightest deadlines

    As a printing firm, we understand the importance of quick turnaround for your work. Life can be unpredictable, and so can your printing needs. Full color offset printing can be completed within 2-3 days, giving you quick delivery on your most urgent jobs. For digital printing, we can complete most jobs within 1 working day, with a same-day service for some deliverables. This quick turnaround provides flexibility to your business, making business and project planning much easier.

    Having a printer you can trust to deliver on time is an important requirement for your business, and Catdi Printing can make sure your orders are always met on time.

    Full range of services for all your business needs

    Catdi Printing opens up a world of possibilities for your business. We provide a full range of printing services, including business cards, flyers, postcards, door hangers, pocket folders and more. With flexible and creative printing services, we can help your business with its unique needs.Whatever it is you’re looking for, get in touch and we’ll happily discuss the possibilities with you. 

     

    We’re a full service mail house

    Whether you have direct mail needs or simply a large volume of mail to ship, you’ll be pleased to know that Catdi is a full service mail house. We can organize your large batch printing, helping to ease the load on your business and staff. From one-off mail campaigns to ongoing services, our mail house services could be exactly what you need to ensure the smooth running of your mail distribution.

    We can provide you with direct mail services

    Direct mail remains an effective marketing practice for businesses. Whether you’re looking to attract new customers, generate interest in your business or reach out to your existing clients, you could easily benefit from our direct mail services. We take care of the printing and distribution on your behalf, helping you to secure a return on investment that boosts your business. Our team will gladly discuss ideas with you to make sure you get the best price and the best delivery for your project.

    Cost-effective printing methods

    When it comes to your printing needs, cost is an important factor. We understand the need for businesses to keep their costs down, and we can work with you to help you benefit from services that sit comfortably within your budget. Alongside our competitive pricing, we guarantee quality and effectiveness, which provide excellent value for money for our services.

     

    We’re upfront about our pricing and will happily discuss your needs with you. There’s no commitment and we’ll be happy to advise you on your options. Just give us a call and we’ll be happy to discuss pricing to help you plan your budget. 

    We’re an official USPS partner

    Catdi Printing is an official partner of USPS. This means that we are a trusted supplier working with USPS, ready to deliver print services to the highest standard. This accreditation has helped us build links with many major clients, proving a trusted choice for businesses of all sizes.

    We pride ourselves on exemplary customer service

    Customer service is at the heart of our business, and we pride ourselves on offering excellent support to our customers. We love our customers, and if anything goes wrong on our end, we stand behind our word and will make things right for you. Our team are friendly and supportive and ready to answer all of your questions. Having a friendly voice at the other end of the phone can be reassuring, and you’ll soon get to know our enthusiastic team.

    Need help with design? We’ve got you covered?

    Not only do we offer a full range of print services, but Catdi Printing can also help with your design needs. We provide design services that can help you put together pamphlets, posters, business cards, large-format printing and more, a service which can benefit both large and small businesses. We can provide quick turn around based on your brief and help you achieve the look you want from your requirements.  Having your design and print services come from the same place can make the delivery process straightforward and stress-free, and could even save you money.If you have design needs that you’d like to discuss, we’d be glad to hear from you.

    Simple, no-fuss ordering services

    At Catdi printing, we pride ourselves on our simple, no-fuss ordering services. No matter what your requirements, we’d be glad to help. You can browse our services online and make enquiries, as well as contact us by phone. Being able to order your printing requirements quickly and simply saves your business time and helps you get your items delivered quicker.

     

    Catdi Printing is a fantastic choice for all of your printing needs. If you’re looking for Minuteman Press alternatives, we’d be happy to discuss your requirements for both one-off and ongoing print jobs. After using our services, you’ll see that we’re a friendly, passionate team who want to do the best job for our customers. Interested in our services? Just call 713 882 46296 today.

  • Alternatives to FedEX Printing Services

    Alternatives to FedEX Printing Services

    FedEx Kinkos was a popular chain printer back in the early 2000s. Though they were eventually bought out by FedEx, many people still affectionately referred to the locations as Kinkos. They provided a range of printing services that were perfect for both businesses and personal users. Whether it was business cards, posters, flyers or even door hangers, you could probably get it printed at Kinkos.

     

    However, Kinkos is a rather old company that hasn’t kept up with the times. As a result, there are alternatives available that most people don’t actually know about. Whether it’s a wider range of products, mail services, excellent customer service or ease of use, Catdi Printing stands out as one of the best modern alternatives to Kinkos, or AlphaGraphics and here’s why.

     

    Faster Print Times

     

    Catdi Printing is one of the better alternatives to Kinkos printing thanks to our fast turnaround times. We offer a fast service that can complete most printing jobs within just 2 to 3 business days, depending on the service you need. This includes full-color offset printing for added quality and durability.

     

    However, if you’re looking for digital printing services with even faster turnaround time, then we can offer results in just one day. We can also support rushed services that can be finished and delivered to you on the same day. If it’s speed and reliability you’re looking for, then Catdi Printing is the speedier alternative to Kinkos printing that you’ve been searching for.

     

    Wider Range of Products

     

    At Catdi Printing, we pride ourselves on offering a much wider range of products than Kinkos printing. Even with the FedEx brand behind old Kinkos locations, we still boast a much larger selection of products to ensure that we’re a one-stop printing shop that can provide everything our customers need. We have a full list of our printing services available on our website.

     

    Anything that a business needs, we’re confident that we can provide a wide range of printing services to accommodate. This includes everything from business cards and flyers to pocket folders and promotional items. In addition, we’re a complete full-service mail house, meaning we can also assist you in posting the products that you’re printing. This is great if you’re looking to spread awareness with flyers or if you want to deliver business cards to companies in a certain location.

     

    So if you’re looking for a reliable Kinkos alternative that offers an even wider range of products and customization options, we invite you to take a look at our services at Catdi Printing.

     

    Direct Mail Services

     

    Kinkos printing was popular because it was a brick and mortar store that you could visit, ask for printing services in person and then expect your large order in a few days. While convenient for some, Kinkos didn’t offer any kind of direct mail marketing services. Since many businesses used Kinkos printing for flyers and other kinds of promotional and marketing materials, they had to find a third-party service to help deliver their items to households and businesses.

     

    With Catdi Printing, you not only get access to a wide range of printing services, but we can also help you deliver your printed materials. It’s far more cost-effective than hiring a third-party service, and we offer a turnkey solution to make things easier and less stressful for you. We’re an official partner with the USPS, so we’re more than capable of handling both small and large mail campaigns.

     

    So if you’re printing products with the intention of mailing them to various households and businesses, allow us at Catdi Printing to simply the process by also being your go-to direct mail marketing partner.

     

    Excellent Customer Service

     

    One of the main reasons why people look for a Kinkos printing alternative is due to the lack of good customer service. As a huge chain with many locations across the country, Kinkos doesn’t focus on offering a personalized level of service to each client. Instead, they try to take on as many orders as possible and are eventually overwhelmed. This makes them unable to provide a bespoke service for their customers, leaving them feeling a little lost and uncared for.

     

    Catdi Printing is different. Instead of trying to push out orders as quickly as we can, we take the time to speak to our clients and ensure they have peace of mind when working with us. We love our customers and stand behind our word to make everything right should an order go wrong or if there are complications with your order. By focusing on offering excellent customer service, we’ve built a solid reputation as the most reliable and trustworthy Kinkos printing alternative around.

     

    If you’re tired of chain printing services like Kinkos that don’t put customers first, we encourage you to get in touch with us to see how our exceptional customer experience can make things easier for you.

     

    Ease of Use

     

    At Catdi Printing, our goal is to make the ordering process as quick and easy as possible. By allowing our customers to make orders online or even over the phone, we can speed up the ordering process to ensure that you get your printed materials in the most efficient way possible. Our fast and efficient ordering process is a far cry from Kinkos printing, making us a reliable modern alternative.

     

    We also offer a wide range of full design services. Whether it’s business cards, postcards, EDDM postcard printing or promotional materials, we’re more than happy to help you design your printed materials. This is a great option if you’re not design-savvy or if you want a simple and effective design to help you market your business, products or even a party.

     

    Catdi Printing is one of the most reliable and efficient alternatives to Kinkos printing, offers a huge selection of designs and printing options to accommodate any customer need. We’re also a market leader in providing affordable print/mail marketing and design services thanks to our partnership with the USPS. Simply call us today on 713 882 4629 for a quick quote. Alternatively, you can get in contact with us if you have specific printing needs or questions about our services.

  • What Main Advantages Does Print Media Offer?

    What Main Advantages Does Print Media Offer?

    When a business, any business, wants to reach out and connect with consumers to sell their products or services, they use advertising to do it, and one of the biggest forms of advertising is printed media. In fact, print media advertising has been around for hundreds of years in the form of newspapers, magazines, posters and flyers, among others, as one of the oldest forms of human communication, and is still incredibly popular today even with the advent of computers, smartphones and tablets.

     

    One of the reasons print media advertising remains so popular is simply that it’s tangible. You can hold printed media in your hands, which gives it more credibility. Plus, printed advertising persists. You can leave it on a desk, put it in your pocket or stick it to the fridge, a constant reminder of the company that created it (and their products and services). For these reasons, and more, print media advertising remains incredibly popular and potent today.

    Jakarta, Indonesia – August 14, 2019: A printing press machine prints large images.

     

    What Main Advantages Does Print Media Offer?

    For any media to have remained so long and still be popular signifies that it must have some excellent benefits, and printed media does indeed have many. Below are a few of the best.

     

    • Printed media leaves a lasting impression as the consumer engages with it in a more in-depth manner.
    • Locally speaking, printed publications like newspapers, magazines and even brochures do a great job of reaching out to the people in a particular town, city or geographic region.
    • Consumers are more receptive to printed media because they aren’t as distracted when reading it.
    • Advertising with print media can be very cost-effective, especially in comparison to TV.
    • Printed media can help build a loyal fan-base and, as such, that fan-base is ‘primed’ to purchase anything advertised within.
    • Spreading awareness of a product or service can be easier and faster with printed media.

     

    What are Some of the Main Elements of Print Media?

    While every type of printed media has its own set of specific elements, they all share many of the same, including the message, the way that message is delivered and the production of the printed media itself. In order to take advantage of print media fully, knowing what you want to say and then crafting your message in the most engaging, exciting or persuasive way is a definite must.

     

    • Production values are the key to successful print media. It should be attractive at first glance, accessible to most consumers and deliver a balanced, insightful message.
    • Delivery is also key because in order for print media to be consumed it must first reach consumers. Newspapers, magazines and flyers do this well and provide something tangible the reader can hold in their hands and enjoy at their own pace. It’s also relatively inexpensive compared to other forms of media.
    • Reaching a massive audience is also one of the key elements of print media. The more people that consume a printed article, advertisement or story, the more reactions it will achieve.

     

    What Main Benefits Does Print Media Advertising Offer?

    While many business owners believe that digital media is the best way to build a brand today the fact remains that print media advertising still works and works very well if produced and delivered correctly. That’s why the biggest businesses in the world still use it on a regular, ongoing basis to build a strong foundation, increase loyalty and build affinity for their brands. Below are a few of the top benefits print media advertising delivers.

     

    • Excellent top-of-mind advertising. Printed ads are the best at keeping a product, brand or service in the consumer’s mind, with an excellent recall value over time.
    • Print media delivers excellent returns on the call-to-action (CTA) that it delivers (if delivered well, of course).
    • Unlike, say, a smartphone screen, with printed advertising, you can go as big or as small as you like to get the desired results.
    • Printed advertising in publications with a loyal following will help build a loyal following for the brand that advertises in them.
    • When used in a trusted publication, printed advertising can piggyback on that trust and persuade consumers more easily.
    • Where and when you run your printed advertising is easier with print. For example, if you sell high-end timepieces, advertising in The New Yorker magazine is a great choice as the readers of that magazine are more likely to make a purchase.
    • The MRI Survey of the American Consumer found that printed advertising in newspapers and magazines had a highly influential effect on consumers.
    • Recall rates among consumers are very high with printed advertisements, which increases the likelihood of a consumer taking action afterward.

     

    How To Decide if Print Media Advertising is the Right Choice?

    We’ve been talking at length about advertising with print media but, to be sure, there are many ways to advertise effectively in today’s world. That said, if you’re keen on determining if advertising with printed media is the right choice for your business, startup or SME, there are a few things you need to consider.

     

    • The requirements of your particular market
    • The budget you will put towards your campaign
    • The availability of printed media in your locale
    • The strategy you will use to deliver your printed ads
    • How deeply you wish to penetrate into your specific market
    • The specific message you wish to deliver, and how it will appeal to your target market
    • The media choices being made by your competitors
    • The type of business being advertised and its size
    • The products, services or both that are being advertised

    Conclusion

    As you can see, advertising with print media is still viable and potent, and should definitely be in the mix of advertising platforms any business uses to brand, reach and connect with consumers. If you need Dallas printing services, have questions or would like to leave a comment, please do so in the space provided.

     

     

  • Top Alternatives to AlphaGraphics for Printing Needs

    Top Alternatives to AlphaGraphics for Printing Needs

    AlphaGraphics is a well-known printer but not the only choice when it comes to your printing needs. Are you looking for other print options? Well, sit back and relax, as we have several other providers, from print media advertising to large-format printing options. This article will explore printing services and companies. These companies all do a good job in some areas but may fall short in others.

    Finding the right print provider is critical. AlphaGraphics is fairly well known provider, but there are so many other great options that might be right beneath the surface. You can choose from local shops, online giants, and niche print services, all competing in profile and rank worldwide. The printing world has a lot to offer in terms of providers.

    Whats important to you? Do you need customization or reasonable prices? What about special techniques or easy access? These aspects are crucial when consulting with companies that rank among the best alternatives to AlphaGraphics. We will look at different choices for your printing needs. Let’s explore the best options beyond AlphaGraphics together.

    History of AlphaGraphics

    AlphaGraphics started in 1970 in Tucson, Arizona. Rodger Ford founded it as a tiny print shop. This company has grown into a worldwide network with offices in Denver. It helps businesses and people everywhere.

    From its start, AlphaGraphics focused on creating new printing solutions. It grew by prioritizing quality and customer happiness, becoming an industry leader.

    AlphaGraphics offers many printing services, including options perfect for sales materials and mobile app promotion. It makes business cards, brochures, banners, and more. With advanced technology and a skilled team, it provides excellent results.

    AlphaGraphics keeps up with new printing technology and methods so clients get the best, most modern printing options available.

    Its dedication to excellence and innovation has made AlphaGraphics well-known. If you’re looking for high-quality printing, consider AlphaGraphics. It’s a reliable choice for any printing need.

    Understanding the Landscape of Modern Printing Services

    The printing industry has changed a lot because of new technologies, significantly impacting competitors’ revenue models and service offerings. Now, we have digital printing, which makes everything easier and better. The days of printing 1K when you only need 800 are over as digital printing has created a world of print on demand. This change helps businesses and people with their printing needs.

    The Evolution of Digital Printing

    Many people like digital printing for its quick turnaround and mobile app compatibility, which is a well-known feature. It gives high-quality prints that look clear and sharp. You don’t need printing plates for it. This saves time and money.

    You can print on different materials with digital printing. For example, you can print on paper, fabric, or ceramics. This method makes very colourful and detailed prints. That’s why so many people prefer it now.

    What Defines Professional Printing Services Today?

    Now, modern print providers do more than just print. They offer exceptional help for both big and small projects. Their services make sure you get great prints quickly.

    They use new printing methods and technology to get excellent results. You can get many different types of printing, like offset, UV, or 3D printing. They can make things for packaging, signs, and marketing, offering comprehensive marketing services that cater to diverse business needs. In addition, they provide mailing services such as the Every Door Direct Mail.

    These services also focus on making sure each print is perfect. Experts check every detail, ensuring top-notch marketing and design services are provided. They also look at colors and quality. This way, you always get the best prints.

    Benefits of Using AlphaGraphics

    Choosing a printing provider is vital. AlphaGraphics stands out for many reasons. They offer a wide range of services, fast service, high-quality prints, and a dedicated team. This makes AlphaGraphics a leader among its competitors in the printing industry and great for businesses needing reliable printing and graphic design services.

    AlphaGraphics offers many services, including business cards, brochures, banners, and more. This means you can count on AlphaGraphics for all your printing needs, positioning it high in the profile rank among its competitors. It’s like a one-stop shop for everything.

    They also understand the need for speed. Printing projects are often urgent. AlphaGraphics uses efficient processes and the latest technology, so it delivers your prints quickly without sacrificing quality.

    Quality is a top priority at AlphaGraphics. The team works hard to make sure every print job is perfect. They ensure vibrant colours, sharp images, and clear text.

    With its franchise model, AlphaGraphics has an excellent reputation among competitors and alternatives in the printing sector. Its years of experience and many happy customers make it a trusted name in the market. Plus, it has printing centers all over the world, including Denver, so you can easily find its services wherever you are.

    The benefits of using AlphaGraphics are many. They offer many services, are quick, provide quality prints, and are well-known. With AlphaGraphics, you can trust that your printing needs will be handled well. By choosing them, you’re choosing excellence and professionalism.

    Why Businesses Seek Alternatives to AlphaGraphics

    Customization and Unique Print Requirements

    Some businesses may look for other options besides AlphaGraphics. This is especially true for customization and unique needs. Businesses have their own memorable branding and design demands. Price is also important, and some national chains are pretty pricey. So, finding a printer that meets these needs is crucial.

    They might need unique papers, finishes, or printing methods. Therefore, companies often search for print shops that offer personalized services. This helps them with their printing projects.

    Comparing Cost and Value Among Competitors

    Cost and getting good value for money are crucial factors for businesses when choosing printers. Even though AlphaGraphics offers quality prints, it’s wise to compare prices. This helps ensure enterprises get the most for their budget.

    Businesses can check prices and what’s offered by looking at other options. This way, they can choose the best choice for their printing needs.

    Geographical Constraints and Online Alternatives

    Location can make businesses seek other choices than AlphaGraphics. Not every company is close to their shops. This is tough when jobs need quick completion, a common challenge addressed in the annual meetings of leading companies.

    That’s where online printers come in handy. They let companies order prints from anywhere, avoiding distance issues. This way, businesses can find the best print services online to meet their unique needs.

    Discovering Local Print Shops Offering Premium Services

    Local print shops are beneficial for printing needs. They provide top-notch services for both businesses and individuals. Choosing them means getting a personal service, blending bespoke design services with the effectiveness of a well-established franchise.

    Benefits of Partnering with Small Local Printing Providers

    These small shops are great because they listen. They want to understand what you need, including anything from business cards to brochures. They benefit from exceptional design services to maximize marketing impact.

    They also work fast. Compared to big companies, they can get your projects done quicker. This means you won’t have to wait long, making it a top choice for m&ajournalists who often face tight deadlines.

    Besides, working with them helps your community grow. It’s a way to support local businesses and boost community spirit.

    Sourcing Specialty Printing Materials and Techniques

    Local shops have access to unique materials and techniques. They offer a variety of paper types and finishes, including eco-friendly options and unique textures.

    They also know special printing techniques. Things like letterpress, embossing, and foiling can be done. They bring a special touch to your prints.

    Working with local print shops brings many benefits. You get personal service, quick jobs, and access to unique printing options, all manageable through our mobile app. It’s a rewarding choice for your printing needs.

    Catdi Printing is the best of both options.

    Catdi Printing is a top choice in the printing world. They perfectly blend quality with customization. Whether your business is big or small, they have offset printing that fits just right.

    Catering to Small and Large Companies with Offset Printing Solutions

    Every business is unique, and Catdi Printing understands that. They offer offset printing for any size business, and their advanced tech means you get prints that impress with high graphic quality.

    Small businesses love Catdi Printing for affordable yet high-quality options and speedy shipping. We offer a huge selection of commercial and digital print services and many ways to customize your prints to stand out. We can make your piece stand out from various substrates, coatings, embellishments, mates,

    Big companies with many printing needs find a friend in Catdi Printing, too. They manage big jobs well, and their team ensures your prints are top-notch.

    Specializing in Direct Mail and EDDM Solutions

    Catdi Printing is also great at direct mail, including EDDM services. Direct mail is still a strong marketing method. They can help you hit your target audience well and get more responses.

    With Catdi Printing, your direct mail will catch your eye. They help with design, printing, and sending. Your campaign will reach the right folks on time and boost your sales.

    A Robust Print Network for Fast Turnaround

    Quick service is vital at Catdi Printing. They have an extensive network across the US for fast delivery. This means you get dependable printing services quickly.

    Exploring Retail Giants: Office Depot, Walmart, Minuteman Press, Staples & Others

    Retail giants like Office Depot, Walmart, Minuteman Press, and Staples offer many services, including printing services. This is great for customers who need to print and shop simultaneously.

    Convenience and Accessibility of Retail Printing Services

    The convenience of retail printing services stands out. Stores like Office Depot and Walmart are everywhere. This means it’s easy for customers to find a store and get printing done fast.

    Comparing the Quality and Turnaround of Large Retailers

    When looking at retailers, it’s vital to consider your print project’s needs. Retailers offer a wide range of printing options, making them strong competitors in the annual evaluation of services. You can get everything from simple black-and-white prints to high-quality color jobs.

    While these retailers may not match specialized printers, they are convenient and fast. They’re set up to handle lots of orders quickly. This is great for anyone needing fast printing and high-quality graphic design services.

    Ultimately, choosing between retail services and specialized printers depends on your project. It’s about what quality and customization level you need. People often decide between AlphaGraphics and competitors based on the robustness of the design and marketing services offered.

    Exploring Online Print Giants: Vistaprint, GotPrint, ZooPrinting

    When discussing online printing, Vistaprint, GotPrint, and ZooPrinting stand out. They make printing easy and efficient for all your needs, which is necessary for high-profile projects and m&ajournalists.

    Pros of Printing Your Items through Online Platforms

    Using online platforms for printing has many benefits. It’s easy and convenient. With just a few clicks on our mobile app, you can upload your design from home or office.

    You can also customize your prints in many ways. Online companies have many templates and designs, so you can make prints that really match your style or brand.

    Online printing can also save you money. These companies work on a big scale, which makes printing more affordable. You get quality prints without spending a lot. It’s great for businesses that want to cut costs but keep looking professional, a strategy often discussed in the 2022 annual reports of leading companies.

    Downsides to Using Online-Only Printers

    However, online printing has some drawbacks, too. One issue is quality control. Without seeing the process, you might not get what you expected. This could be a color, quality, or finish problem, affecting your overall score.

    Getting help might also be strict with online printers. Solving problems can be more complex and take longer without a physical place to visit, highlighting the advantage of AlphaGraphics’ extensive franchise network for in-person support. It’s critical to pick an online printer with good customer support, often highlighted in the 2022 profile of top-performing companies.

    Despite these issues, online printing is convenient and budget-friendly for most needs. Think about what you need and the pros and cons before deciding.

    Niche Providers: Catering to Specific Printing Demands

    In addition to well-known printing companies, niche providers specialize in specific printing needs, including bespoke graphic design and targeted marketing services. They focus on unique requirements like large-format printing, packaging, or promotional items.

    Working with niche providers means your specific printing needs are met with precision. Their deep knowledge of specialized printing helps them deliver top-quality results that align with your vision and goals.

    Do you need custom packaging for your products or banners for an event? Niche services provide tailored solutions for your specific needs. Working with them gives you access to a wide range of print options, some of which might not be available through standard printing companies.

    By using niche providers for design services, your print materials will stand out and convey your brand message well, offering a competitive edge vs. standard solutions. These providers excel in specialized printing and guide you from concept to production, ensuring your project scores high in 2024. They provide every perfect detail.

    Niche printing services deliver customization and detail beyond standard companies, and they are often sought after by those evaluating alpha graphics alternatives. They accommodate specific design needs, niche materials, or complex printing well. These providers have the know-how to realize your vision.

    Custom Printing Services: Beyond Standard Solutions

    Many businesses find the usual printing solutions good enough. But some need more, something special. Custom printing services offer just that. They give you unique designs and options that make your prints stand out.

    With custom printing, you pick the materials and finishes you like. You can choose unique papers, embossing, or even foil stamps. These services make your ideas come to life uniquely.

    Do you need unique business cards or invites? How about promotional stuff or packaging designed to boost your influencer status? Custom printing services can handle all your unique needs, serving as an excellent alpha graphics alternative. They focus on details that everyday printing doesn’t. Working with experts, you make prints that genuinely impress.

    Conclusion

    AlphaGraphics stands out in printing services, but remember, there are many other choices. They offer different, unique printing services.

    Choosing the right printer means considering your needs, budget, and how fast you need it. Every business is different, so looking at other options can help you find what works best for you.

    You could go with local shops for fast and personal service. Or, try online services for good deals and easy use, where design services can also be seamlessly integrated for a comprehensive solution. Don’t forget about niche providers for special printing needs. There’s a lot to choose from besides AlphaGraphics.

    Take your time to look at the choices. Pick a provider that fits your needs well, offering a reliable mobile app for easy access. This way, your printing work will be top-notch and on time, and it will make you happy, especially with our expedited shipping options worldwide

  • Printing Services In San Antonio, TX

    Printing Services In San Antonio, TX

    Interested in printing services in San Antonio, TX? At Catdi Printing, we’re here to help. As a leading printer in Texas, we serve customers throughout the entire state with professional printing services. From printed paper materials to branded promotional products, direct mail and more, we can provide you with all of the printing services you need to promote your products and services – and bring in more customers. So don’t wait. Read on to learn more about our printing services in San Antonio, TX, or get in touch now at 713-882-4629 to get a quote for your next order of printed products.

     Printing Services In San Antonio, TX

     As a leading provider of printing services in the San Antonio area, we have a wide variety of services to meet your every need. We can print products including:

    • Direct mail
    • Promotional products/swag
    • Business cards
    • Postcards
    • Brochures & flyers
    • Large format (banners, window clings, promotional flags
    • Coffee mugs
    • Door hangers
    • Letterhead
    • Notepads

     

    We offer both large-batch printing services and digital, print-on demand service. Whether you need 10,000 flyers or just a few dozen, we can provide you with high-quality printing services in San Antonio, TX for a great rate.

     

    The Catdi Printing Difference – Why Choose Us?

     Wondering why you should choose Catdi Printing for printing services in San Antonio, TX? We’re glad you asked – here are just a few reasons.

    • Integrated design services – We have a team of in-house designers. If you’d like to create a flyer, brochure, postcard or any other printed material but you don’t yet have a design, we can help you throughout the entire process.
    • Years of experience – We’ve been serving communities in Texas for more than a decade, since our company was first established in Houston. We’ve seen and done it all when it comes to printing – and we use our expertise to guarantee product quality, fast turnaround times, and beautiful, appealing designs for your printed products.
    • Millions of prints per year – We’re one of the largest printing companies serving San Antonio, Texas. We handle millions of prints per year, so we’re always prepared to handle your project – no matter the size or complexity of your printed products. s in San Antonio
    • All-in-one direct mail – We can handle every step of designing and sending direct mail postcards and letters, and with guaranteed on-time rates and high standards, we can ensure that you get the maximum possible reach for your mailers – at the lowest possible cost.

     

    Get Printing Services In San Antonio, TX From Catdi Printing – Call Today!

    If you’ve got more questions about what we do, please feel free to contact us online or give us a call at 713-882-4629. The team at Catdi Printing is always glad to hear from new customers. So don’t wait. Contact us and our team can learn more about your project, tell you more about our printing expertise, and give you a quote for your next printing project in San Antonio.

     

  • Business Card Review by Carrie French

    Business Card Review by Carrie French

    I’ve never had professional business cards made, so I was very excited to test out Catdi Printing. They’re a US-based commercial print and print marketing company located in Houston and my contact Carlos was super friendly. We worked together to confirm the mockup before it shipped out with a variety of their suggested designs.

    The finished product looks just as good as the digital mockup, and even better in some ways! The 16pt stock feel very substantial and it has a sharp cornered rectangular shape. Some cards weren’t totally clean cut with some tiny paper frays on the long edges and the cards closest to the packing material had some depressions, but those are super teeny, tiny details. Overall, the quality is impeccable!

    My design had full color on both sides and the vibrance of the image shines through really well, even without being glossy photo paper. This was silk laminated stock and it had spot UV coating on both sides, although I only noticed it on the circle logo on the back, so I’m not exactly sure where the UV coating is on the front. That UV coating upgrade made the logo stamp/sticker design come out even better than I had imaged in the design stage and I really love it!

    I’m definitely going to look for opportunities to hand these out – thanks Catdi Printing!

    Checkout Carrie’s social media accounts Youtube Channel here and website

     

  • New DropShipping E-Commerce & Web Design Services by Catdi Printing

    New DropShipping E-Commerce & Web Design Services by Catdi Printing

    Now Offering Drop Shipping Web Design Services

    Want to get your drop-shipping business running? Are you looking for a break with your currently existing e-commerce store? You have landed at the right place, here at Catdi_inc, we are masters in this field.

    With drop-shipping being a significant trend in the e-commerce industry, our work is to ensure that you seamlessly enjoy a great website experience. We from the layouts to the financial integrations, we are here to get you covered.

    At Catdi, we cater to almost any product that your business deals with as well as customizing your website and content to suit your desired market. We optimize your content according to your niche to ensure that you rank top among searches and have a competitive advantage over competitors. 

    Our two main development tools are WordPress and WooCommerce. These are the best e-commerce solutions for any business, which they offer user-friendly online portal with specific features and complements that augur well with specific niches. Also, our media queries will ensure that you get seamless responsiveness of your drop-shipping websites from mobile devices, desktops as well as tablets.

    Our experienced team of developers will work with you around the clock to ensure that you get a dropshipping website that you envision. We have the skills and know-how to develop and maneuver unique and distinctive websites that will organically attract traffic while also converting the traffic to actual customers.

    Some of our successfully created and managed dropshipping websites include

    Top-Notch Drop Shipping Features we offer;

    Ease in Navigation

    At Catdi, we ensure that your customers have a very smooth experience while picking products and accessing your website in general. That is why we offer easy navigation features and a user-friendly interface with ease of use.

    Ultimate Design E-Commerce Experience

    The display and interface matter a lot. This is the appeal that your customers will get from your online portal.  As such, we ensure that your customers are visually enticed to use your store from any device of choice. This makes you have a more comprehensive market range too. 

    SEO Friendly Content

    Having traffic targeted to your platform is one of the essential things that your business should aim. And having a developer that understands how to gear your content to search engine results is critical. We, provide excellent SEO geared content to suit your product niche and customer demands.

    Secure Payment Integration 

    We take into account your money and profits, that’s why we integrate secure payment methods for you and your customers for their payments to the portal and your withdrawal to your bank account. We ensure that the process is easy and secure as well as maintaining a transaction history. Lets chat today on how Catdi can help your dropshipping business.

     

  • 5 Ways to Make Your Visual Marketing Designs Shout Out to Your Audience

    5 Ways to Make Your Visual Marketing Designs Shout Out to Your Audience

     

    Image: istock.com/IIIerlok_Xolms

    Relying solely on written content to market your brand isn’t enough to compete effectively in today’s cutthroat business environment. Many companies understand this and have decided to include captivating images and videos into the mix. All efforts are aimed at ensuring their respective companies stand out from their competitors to attract customers.

    So, visual marketing designs are increasing in popularity. Infographics, data visualization and quote cards are a few examples that fall under this domain. But with many customers going this visual marketing route, how then do you ensure your designs are better than the next?

    We list five simple ways you can incorporate to make your visual marketing designs stand out and draw your audience’s attention.

    Create Recognizable Visual Designs

    You want your customers to immediately recognize your brand. This is only possible if you ensure that your visual marketing designs are simple and easy to understand. Pay extra attention to the following:

    • Logo design: You want to create, say a beauty logo design it should be catchy and memorable. One that customers can easily recognize and remember when they see it on visuals.
    • Company colors: The colors you use with your visual marketing designs are also important. Make sure you pick colors that are in line with the business personality you want to portray. In addition, the colors you use must also resonate with your target audience. If your niche consists of children, then including fun and playful colors will work.
    • Font: Make sure you use the right font types and sizes that match your brand identity and personality.

    Customize Your Designs According to Your Platform

    Any serious business owner will fully take advantage of different online platforms for a wider target audience reach. But regardless of the channel you pick, it’s important to customize the designs depending on the platform you’ll use:

    • Can the same image be viewed from both a mobile or desktop platform without compromising quality?
    • Are your videos easily accessible regardless of the platform the customer uses?
    • For email you can include more text while on social media you need shorter text or an image to instantly grab attention.

    Align Your Visual Designs with Your Company’s Content Strategy

    Synergy is crucial in any organization. Catchy videos and images are splendid but only if they align with your company’s content strategy. The message you’re communicating with your written content must match your visual designs. And this can only be made possible by investing in a smart visual content strategy.

    Before creating your visual marketing designs it’s important to know your target audience. What kind of content appeals to them? Answering this question will help you devise visual designs that resonate with your niche.

     

    Image:Pinterest

    Part of aligning your visual designs with your organizational content is by practising consistency. Pick your business tone of voice—and stick to it. If you want your business to come across as authoritative and extremely professional, desist from producing playful and carefree content. That only confuses the customer.

    Authenticity and Relevance is Key

    It’s easy for businesses to get carried away with prevailing marketing visual design and graphic design trends. Just remember that what works for the next company might not be for you. This is why it’s important to clearly outline your purpose, vision and mission as an organization. After that you outline the values your company holds dear.

    Establishing these aspects will make it easy for you to produce visual designs that are true your organization. Remember; customers value authenticity.

    But as original as your visual designs might be, make sure they are relevant. Do your visuals connect with your target audience?

    This also means steering clear from stock images. Granted, they are easy to access and save you a lot of time, but they do nothing for your authenticity as a business. Use your imagination. Look for more creative ways to create enticing content and images.

    Make Sure Your Visual Designs Add Value

    The difference between your visual designs and that of your competitors is the value they add to the consumers. What’s so special about your images or videos? Do they help your customers in any way? Rather than bombarding your customers with meaningless videos, add something they’ll find useful and informative.

    Add “how to” videos that teach your target audience about something valuable. You’re guaranteed a constant increase of traffic to your website if customers think they’ll benefit from visiting it. That’s one sure way of building customer loyalty, increasing repeat purchases and boosting your revenue.

    Alternatively, you can include a few visual tips that visitors pressed for time will find easy and quick to peruse.

    Final Words

    Anyone can create a video or take a picture. But if either doesn’t resonate with your customers, then it defeats the purpose. You want visual marketing designs that are captivating enough to capture your audience’s attention, even on their busiest days.

    If you don’t get it right, your competitors certainly will. But now you know how to do it like the pros.

    Author Bio

    When not writing on her favorite topics, graphic design and web design, Hailey Johnson rides the bicycle, cook fusion food and drink plenty of beer. She likes to experiment with new ideas whether it’s a design concept, trend or new style of writing.

  • Why You Should Have Promotional Merchandise For Your Business

    Why You Should Have Promotional Merchandise For Your Business

    Promotional merchandise has long been overlooked as the tremendous marketing opportunity that it is. Studies have shown us that adding promotional products to a brand’s marketing mix can increase the effectiveness of marketing through other means by as much as 44%, and branded products have the potential to draw as many as 500% more referrals than basic marketing tactics alone. But that’s not all- there are numerous other reasons why you should have promotional merchandise for your business.

    A little research quickly makes it clear that branded, promotional merch is an excellent way to get consumers excited about your company. Whether you’re selling cotton candy machines and confetti or you’re a law firm looking for new clientele, it’s possible to leverage branded swag as a powerful tool to increase customer loyalty and attention and expand your reach.

    Below, we’ve rounded up a list of the most compelling reasons to start leveraging branded merchandise as a tool for marketing and brand exposure. Not only are there a variety of options to suit virtually any budget (some companies do pens, some create high-end clothing, and some fall in-between), but it’s a great way to set your brand apart from the crowd and push for brand recognition.

    The Benefits of Creating Promotional Merchandise For Your Business

     

    Improved brand recognition

    Brand recognition is an essential part of turning your audience into paying customers. Consumers who hear about your business or read your content won’t be earning you a profit if they can’t manage to remember who you are or how to find you.

    Fortunately, branded merchandise helps improve brand recognition significantly. It plays into a business’ efforts to build a strong reputation. Nearly 90% of people are able to recall the names of companies who gave them promotional merchandise within the twenty-four months prior; and 85% of consumers who receive promotional products from a company go on to conduct business with that company.

    Designer team sketching a logo in digital design studio on computer, creative graphic drawing skills for marketing and branding (own design elements on the computer screen)

    Retention, retention, retention

    Running a successful business is as much about customer retention as it is about customer acquisition. If you’re failing to hold onto prior customers or clients, you’re failing to leverage a market that’s already been primed to purchase from you.

    Part of the battle of retention is keeping consumers interested in and engaged with your business. It’s easy to forget about a brand once you’re done doing business with them; why should consumers care about your products or services once they’ve gotten what they need from you at any given time? We can’t answer that question for you, but we can answer the question of how to boost retention: branded merchandise.

    Because branded merch helps with recall, it also makes retaining your existing consumer base that much easier. Customers are far more likely to return to you for services or products if they’re constantly being reminded that your brand exists. Exposure equals recall equals retention.

    It’s cost-effective

    Most consumers only hold onto promotional products for about six or seven months; while this may not be the best news for those hoping their branded products become a mainstay in customers’ households, there’s a silver lining to be found: 63% of those consumers pass on promotional items once they’re done with them.

    So what does that mean for your business?

    It means free advertising, more exposure, and the opportunity to have your brand introduced to an entirely new audience. If over half of your customers who receive branded merchandise pass that merch on to other people in their lives, that’s a sizable number of new audience members you’ll have gained. It’s like word of mouth minus the mouth– consumers trust people they’re close to, so let your customers do the work of spreading the word.

    A way to stand out from the competition

    Many businesses overlook the immense marketing opportunities that promotional merch and swag present. Some are hesitant to drop the cash on branded items for (seemingly) no payoff; others may feel that the tactic is stale or outdated. However, keep in mind that you can leverage promotional merchandise for your business as a means to advertise.

    That’s great news for you.

    Not only will your brand be gaining traction from the powerful marketing tool that promotional merch is all on its own,  but you’ll clearly stand out from your competitors. Your brand will look more engaging, more interesting, and more dedicated to its customers when it’s stacked up next to companies who are stingy with their cash. Promotional swag helps keep your brand looking fresh to outsiders.

    Finding a Service That Meets Your Needs

    One reason you may hesitate to take the plunge into creating promotional merchandise for your business is simply fear. It can be tough to find a trustworthy supplier who you know will be able to meet your timeline and quality needs without nickel and diming you. We’ve outlined a handful of things to keep in mind while you hunt for the perfect merch service:

    • Do look for low order minimums
      • It’s easy to be tempted to overdo orders, especially if there’s pressure from your merch partner
      • If things go wrong, you’re on the hook for less
    • Do prioritize excellent communication
      • By nature, custom work involves muddy timelines
      • Opt for businesses who are transparent and openly communicative to make the process easier
    • Don’t shoot for a fast turnaround if it means a sacrifice in quality
      • Consumers feel shorted when they’re handed products that are obviously cheap or low quality
      • If you have to choose between quick turnaround or high quality, opt for the latter
    • Don’t make your decision based on lip service
      • Any company looking to turn a profit will tell you what you want to hear to make a sale
      • Rather than relying solely on the company, look for trusted feedback and seek out reviews

    Looking to snag some promotional swag for your brand’s next event? Want to give your customers something to remember you by in their next order? Get in touch with Catdi today! Our team is committed to helping build one of the strongest marketing networks in the digital sphere today. Whether you’re on the hunt for branded merchandise or advice for your next marketing endeavor, we’re well-poised to act as your partner and guide you towards success.

  • How to Design EDDM Postcards For Your Business

    How to Design EDDM Postcards For Your Business

    As a business, few factors are more important than community awareness and participation. One of the best ways to achieve outreach for a local business is through the mail. Believe it or not, over 80% of people still read or skim their mail on a regular basis meaning that with a simple elegantly designed postcard, you can get thousands of new eyes on your brand and offers with a low-cost EDDM postcard campaign. Keep reading to learn how to design EDDM postcards for your business!

    EDDM stands for “Every Door Direct Mail”. Rather than the postman taking cards to specific houses and addresses, EDDM postcards go to every single house or business on a mail route. Why is this so useful? It all hinges on how you make use of EDDM distribution.

    It is Important to Design EDDM Postcards Because They Can Reach An Entire Neighborhood

    The unique thing about EDDM is that it doesn’t go to individual houses or businesses, it goes to everyone in a region. For businesses trying to raise local awareness, you can canvass huge swaths of the city or surrounding neighborhoods without knowing a single resident’s name or worrying about printing thousands of address-unique mailing labels. EDDM is the number one way to reach an entire neighborhood, business or residential. This can be used to reach out to new potential customers or provide a blanket opportunity in neighborhoods that already include many of your regular patrons.

    EDDM is also significantly more affordable than targeted direct mail marketing. You can send up to 5,000 postcards without need for additional postal permits and at very low postage costs. EDDM saves you on address labels, while still providing the same kind of regional targeting that traditional direct mail marketing has always used. You gain the benefit of canvassing a neighborhood without the costs of mailing to each house one by one.

    Tips for Designing an Impactful EDDM Postcard Campaign

    1) Map Your Mail Routes

    The 40/40/20 rule of direct marketing campaigns states that 40% of your mail respondents will come from carefully selecting your recipients. The next 40% will come from the quality and appeal of your offer. The last 20% will be influenced by details like art and design.

    This means that your first task after you decide to design EDDM postcards is to choose a mail route that matters. Simply canvassing the entire local region is going to be less effective than targeting exactly the neighborhoods that are most likely to be responsive. To do this with EDDM, that means choosing the right mail route. Your mail route is the path the mail carrier truck takes and for each home or business, the mailman takes a postcard and adds it to the personal stack.

    To get exactly the distribution you’re looking for, you’ll want to choose a route that goes through the neighborhoods that matter most. Fortunately, USPS is ready with this handy tool that allows you to visually examine and select the routes in your target area.

    2) Design EDDM Postcards that are Eye-Catching and Action-Inspiring

    Your next goal is to make sure that your postcards catch the eye and win the attention of your EDDM recipients. You want to avoid the recycle bin and encourage your recipients to really consider the offer your postcard proposes. Your postcards first need to catch the eye with bold colors and a definitive design. Too many design elements and you’ll “bury the lead”. Too bland, and your cards will be discarded without a thought.

    This is why marketers work hard to create powerful eye-catching designs that include action-inspiring messages. Your design will likely have a photo or image of some sort, a title of opportunity and a call to action. “Summer Blowout Sale at Barnie’s Pool Supplies”, says the title. “Get 30% off with This Discount Code!” says the call to action. These are your EDDM building blocks designed to catch the eye and spur recipients to the action you desire.

    3) Approved USPS Card Dimensions

    Of course, all that hard work is for naught if your EDDM postcards aren’t an approved USPS size. Whether you’re sending folded brochures or simple flat cards, the USPS system handles mail in a few standard sizes. Especially for EDDM campaigns. The standard sizes make it easier for mail machines to sort the stacks of cards and for mail carriers to quickly flip through the cards and distribute one to each home or business on the route.

    All templates and designs should be based around the dimensions required by the USPS for EDDM delivery. Fortunately, there’s some variety in the size and the card design you can choose to best serve the purposes of your brand and campaign.

    4) Clear Purpose and Use

    Recipients should never be confused about why they have received the EDDM postcard or what they are expected to do about it. Your card design should prominently feature a statement of purpose and a call to action that recipients can understand with a single glance. The more complex your design, the more people will discard it without fully understanding the value you have to offer.

    Whether your goal is to build awareness or send out coupons that people will put to use, make it clear. Use short declarative statements and design the flow of your imagery to direct readers to the best possible conclusion via a call to action. Make sure your purpose and the use of your EDDM card is unquestionably clear.

    5) The Motivator

    Next, think about the motivator. A simple call to action is often not enough to spur a call, walk-in, or website visit. But an offer, special deal, or opportunity might be. Remember the 40/40/20 rule. The second forty percent of your respondents will follow through on the call to action because of the value of the offer on the card.

    Here is where your brand and campaign design matter most, as you decide what kind of offer will be most compelling and rewarding for the residents who will receive your EDDM postcards. Make your motivator friendly, powerful, and with enough of a time limit to prevent the indefinite put-off.

    6) An Online Landing Page

    No modern marketing campaign is complete without a landing page. Some cautious respondents may want to visit your website and check out your brand before they take any real action. This is a combination of curiosity, due diligence, and a desire to be engaged by your brand. So be sure to build an engaging landing page and include its URL on each of your EDDM postcards. This way, your respondents not only have a call-to-action to follow, but they also have a website to interact with and possibly even a customer portal to open an account for and track their new services.

    7) Mobile App Features

    Finally, don’t forget the mobile crowd. Many postcard campaigns today feature more than just a discount code and a nice design. They also feature QR codes for cellphone scanning or opportunities to log in through a mobile app for even more features and services. Just like the landing page, mobile features are key to engaging high-tech younger generations and those who would rather interact online even if they’re responding to a postcard.

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    Your next EDDM marketing campaign has huge potential to be a hit; increasing awareness and drawing customers in for discounted or special package services. For more on how you can customize EDDM postcard campaigns to serve your business’ specific goals an brand personality, contact us today!

  • How to Make EDDM Postcards Stand Out For Your Business

    How to Make EDDM Postcards Stand Out For Your Business

    Everyday Door Direct Mail is an easy, fast, and cost-effective means of reaching your audience. You get to grow your business and increase revenue without having a mailing list. EDDM postcards provide an excellent way of marketing your business and building more traffic within your neighborhood. You’ll be leveraging the United States Postal Service EDDM Program to deliver your postcards to individual doorsteps. In addition you can read how we help BEST DENTAL in HOUSTON grew their business with our EDDM Marketing Services. Lastly, here are some tips on how to make EDDM postcards stand out for your business:

    You need to identify carrier routes, as well as, the specific names and addresses you want to send the postcards to. EDDM postcards save you the cost of purchasing a mailing list.

    Besides, there is no permit required before you can use this service. Get the simplified address system from the United States Postal Service (USPS) and enlist the services of a complete 24/7 online print fulfillment provider. You need to stand out from your competitors with postcards that cannot be ignored.

    A Guide to EDDM Postcard Marketing

    EDDM campaigns have done an excellent job in shutting down the print is dead philosophy. Even though the business world today is digital-fast, digital marketing can only go so far before it is choked out by Adblockers. Physical pieces of postcards are excellent incorporations to your marketing strategy as they maximize your direct reach to potential clients.

    Sending postcards to your customers’ doorsteps puts your message right in front of their eyes. All you need to work on is making sure your message is hard to ignore. Catching the attention of your customers if the first and most important step in postcard marketing.

    woman checking mail box

    The recent resurgence of interest in EDDM postcards allows you to achieve a more balanced mix of online and offline channels for your marketing strategy. Print opens up an avenue for dialogue between you and your customers, which in the long run creates long-lasting relationships and engaging relationships. You need such solid relationships with your customers to take your business to the next level.

    Choosing a company that offers you exposure at the most cost-effective price allows you to gain new ground and build your brand without eating into your business’ capital.

    Before you contact a print fulfillment provider, you need to figure out a visual that works best for your business. Just like business websites need to be branded, so does your postcards. This is the key to standing out among your competitors. You can even learn how to design your postcards by going through the ideas your competitors used. Another alternative is borrowing a leaf or two from previous campaigns you have sent out.

    How To Make EDDM Postcards: Style Suggestions

     

    1. Avoid Cheesy Taglines

    Long gone are the days when people fell for cheesy taglines like the promise of an amazing offer. People are more critical these days, and such taglines will only cost you potential customers. Also, you should steer clear of anything with bold italics, all caps or multiple exclamation marks.

    Also, avoid anything that is too elementary to activate the brain. You don’t want to deliver a boring postcard to people’s doors because they’ll feel like you wasted their time. Your focus should be to make a good impression the minute anyone looks at your handy work. Being more innovative and creative is the key to enticing your customers.

    Your graphics and wording should trigger your customers to complete a story in their minds and see why they need your professional services or products. When a postcard is engaging, customers will spend more time with it, and this improves your odds of getting new customers. You need to make sure the postcard is designed such that the person reading it has an easy time taking in the information they need to transact with you.

    2. Never Assume Your Audience Knows Everything

    When you educate your audience, they’ll be more willing to make a purchase. Your headline should draw attention to the body because it is the most powerful selling tool in an EDDM postcard. Using provoking imagery in the body will entice your audience into wanting more information immediate.

    Remember, for postcards; it is best to include direct information in the body because referring them to a link is a bit of a stretch. Provide as much information within no more than five sentences because you don’t want customers dropping your postcard before they finish reading.

    3. Use What You Know to Personalize the Postcards

    Do you know your customers inside out? Use that information in your postcards. Personalizing your postcards is an excellent way of attaining the trust of potential customers. Moreover, it will enhance your audience’s inclination to read the postcards. Sending customers postcards that are addressed specifically to them gives them a sense of familiarity.

    Make a point of familiarizing yourself with your market and use the information you gather to be specific with your postcards. Knowing demographics like age, gender, income, and leisure activity is important, and they go a long way in making your customers feeling like they belong.

    4. Ask

    Once you identify the action you want your postcards to elicit, ask for it. Call-to-actions give your audience a cue for getting what they want. You should aim to gain more than just brand recognition with your postcards. Call-to-action is the key to winning new customers. Do you want your audience to visit your website? Ask.

    3. Use Colour to Grab Attention

    Always go with color instead of black and white if you want to grab the attention of your audience. However, use colors with moderation because too much will be repelling and confusing. You want to use just enough color to enhance your message but not too much that the postcard is cluttered.

    You should choose colors based on the feelings that they elicit. Warm colors, for instance, are energizing and exciting while bright colors are loud and bold. Think about your product and your audience and choose the color that best presents your products. Make the most of your budget to maximize the impact color has on your message.

    Conclusion

    Using EDDM postcards to market your business locally is an excellent and cost-effective strategy because it saves you from purchasing a mailing list. Ensure you personalize every postcard to enhance your customers’ inclination to read them. These tips on how to make EDDM postcards are a good way to improve your business, but we also invite you to contact us for marketing tools that push your products off the shelves.

  • 8 Elements You Should Include in Your Next Run of EDDM Postcards

    8 Elements You Should Include in Your Next Run of EDDM Postcards

    The success of a small business relies on its ability to market its offerings effectively. A small business may have the best products and services and offer exceptional customer service, but if customers do not know about its existence, it will not get any sales. Marketing helps to reach out to potential customers and entice them to try your products and services. However, unlike large brands that have huge marketing budgets, small businesses do not have many bucks to spend on marketing. They have small budgets that have to accommodate all their day-to-day activities, including marketing. Therefore, most small businesses depend on no cost and low-cost marketing methods. EDDM postcards are among the most successful inexpensive marketing methods for small and local businesses.

    What are EDDM Postcards?

    EDDM is an acronym for Every Door Direct Mail. It is a USPS service that lets you promote your business to households and businesses in your desired neighborhoods. Using the service, you can reach your prospects in a specific area easily and affordably. Your printed ads will be distributed to all households located in a given area. For example, if you are a local restaurant that wants to promote your delivery menus, you can use EDDM postcards to notify your target neighborhoods about them.

    Why Should Small Businesses Use EDDM Postcards?

    They’re cost effective

    EDDM postcards come with a reduced postal cost and hence accommodate small and local businesses with tiny marketing budgets. With EDDM postcards, you don’t require a mailing list, and therefore you don’t have to incur the cost of purchasing one. You simply specify your target neighborhood, and USPS does the rest.

    Also, you don’t require postage permits like before –which could be as costly as $450- and hence save money. EDDM postcards have low cost-per-lead, making them an inexpensive marketing method compared to other traditional marketing methods.

    It saves time

    Your business does not have to spend loads of time searching for mailing addresses. Instead, you just concentrate on print marketing and content while the postal services handle the rest. You can focus on the core activities of your business, such as sales and customer service.

    They’re effective

    According to the United States Postal Service, consumers receive 98% of delivered mail the same day, with 77% of them being sorted and 47% being opened. A direct mail study revealed that postcards are useful advertising methods. Since a postcard does not require opening, the recipient will receive the message.

    They offer greater flexibility

    EDDM postcards come in various sizes to accommodate any type of content. Whether you want to send a short sales announcement or a detailed product story, EDDM postcards let you do that.

    Easy coupons and specials distribution

    EDDM has a low cost of distribution and hence can be ideal for giving out coupons, discounts, and event sales.

    Produce eye-catching postcards

    Thanks to technology, you can print colorful and eye-catching EDDM postcards that are visually attractive. They help you stand out from your competitors and catch the prospects’ attention.

    Easy targeting

    Among the main benefits of EDDM postcards is that they allow local area marketing. EDDM postcards are geographically-focused and directed to prospects that are likely to make a purchase. For instance, if your business is a spa and you offer coupons on the postcard, the next time a customer wants to visit a spa, she may consider your business to redeem the code.

    Elements You Should Include in Your EDDM Postcards

    row-of-mailboxes-on-rural-road

    A picture is worth a thousand words, but an effective EDDM postcard design is equivalent to a thousand leads. Below are eight elements you should include in your next run of EDDM postcards to maximize your returns.

    1.   Headline

    Your EDDM postcard should contain a clear and bold headline that lets the recipient identify the main idea –what the postcard is all about. It is best practice to use a bigger font size for the headline to differentiate it from the rest of the text. At first glance, the readers should know what you are promoting. Is it a spa, restaurant, attorney service, or cleaning service?

    2.   Graphics

    You should choose a graphic that is easy to understand and resonates with your headline. A graphic reinforces the message as well as catches attention. For example, if you are a real estate business trying to get people to list their homes, you can reinforce your message with a picture of a home with a clear and visible SOLD sign.

    3.   Colors

    You can use color to make your message pop. Look for a color that is relevant to your message. Although most marketers employ the psychology of color to entice customers, you can use the color patterns that relate to your business.

    4.   The offer

    Give readers a reason to contact you NOW by providing an offer. You can give them limited-time offers, coupons, and great discounts. Additionally, apart from including the features of your products, also state the benefits. For example, apart from telling your prospects that you offer low-interest rates on mortgages, tell them the benefit of low- interest rates –lower monthly payments.

    5.   Call to action

    After providing all information on your EDDM postcard, follow it with a straightforward call-to-action. Let your recipients know what you want them to do after reading your postcard. Do you want them to call you for more information, check you out online, or visit your store to redeem a coupon?

    Make it clear!

    6.   Contact Information

    Do not forget to include your name, phone number, and web address in your EDDM postcard. It should be clear and legible.

    7.   Typography

    Nobody wants to read a poorly arranged and designed EDDM postcard. Ensure you design your postcard in a way that appeals to readers. Your choice of typeface can be influential to readers and convey emotions and thus should be done cautiously. For example, if you want to stimulate humor, you can use a doodle-like font. If you want to evoke a professional feel, why not try Times New Roman font.

    8.   Printing quality

    Finally, your EDDM postcard should utilize durable materials and top-notch printing. The vividness of your text and graphics will influence the reader’s perception of your postcard. Catdi can help you print high-quality and durable EDDM postcards that help your business get noticed.

  • 5 Tips to Make Your Gator Board Signs Stand Out

    5 Tips to Make Your Gator Board Signs Stand Out

    Signage is part of everyday life. When you drive down the street, you see many road signs indicating the speed to use or giving directions. The fact is you can’t escape it. In the workplace, there are many health and safety signs to guide employees and visitors. When shopping for groceries, the store is littered with signage detailing opening and closing hours, discounts and great deals. In the mall, you are confronted with signage giving directions on which store to find where. The list of signs in everyday life is endless.

    Signage serves many purposes, including marketing a business or product, enticing customers to visit a store, offering directions, promoting health and safety, and enhancing the appearance of a space. Nowadays, many types and forms of signage have come up to meet businesses’ and consumers’ signage needs. Among the prominent ones are gator board signs that offer businesses the ideal way to market themselves and accomplish other purposes.

     

     

    What are gator board signs?

    Gator boards are display boards made from rigid foam core that combines lightweight with durability to meet your signage needs. Gator board signs come in different sizes and shapes to give you what you are looking for. You can use gator board signs for your display purposes ranging from product displays to professional logos. Also, gator board signs are ideal for wall displays because they can be mounted, directional signage, and used for decorative purposes.

    Although gator board signs have a similar appearance with other propped signage, they have various traits that make them unique and different from other signage. Here are some of them.

    • They have greater sturdiness.
    • The quality of gator board signs is unsurpassed and noticeable when handling and hanging.
    • Durable to last up to 2 years when handled and stored well.
    • Resistant to bending, breaking, and scratching.
    • They are versatile and can be used for formal and casual spaces.
    • Whether you have a frame or not, gator board signs still look fantastic.
    • Affordable compared to high-resolution signage.

    Design tips to make your gator board signs stand out:

    When designing a gator board sign for your business, it is essential to choose your design elements carefully so that it stands out and accomplishes its purpose. Whether a sign is exhibiting your products or services, promoting an offer or discount, or showcasing your business name, the aesthetics and content of the sign are important.

    When your sign is aesthetically attractive and conveys the right message, you are assured of its effectiveness. Also, in an era where there are signs everywhere, your sign needs to stand out from the rest. Below are five ways to make your gator board signs stand out in the crowd.

    1. Color is king

    The color you choose for a gator board sign is crucial. Hence, you should select a color that draws people’s attention to the design. If the sign is exhibiting an offer, the color should attract the attention of customers to it. In many cases, consumers associate your brand with the colors you often use in your signs. Here are some common colors and how to use them.

    • Red: what do you feel after seeing the color red? It definitely escalates your breath and blood pressure. You can use the color red for your gator board sign to convey aspects such as speed if, for example, you sell cars. Who doesn’t like speedy cars?
    • Purple: this is the color of royalty. You can use the royal color on your signage if you sell luxurious products such as suits and real estate.
    • Blue: this color brings a feeling of tranquility and relaxation. If your business deals with products or services related to relaxation and wellness, this is the color to use for your gator board signage. For example, if you run a spa or sell mattress, purple is an excellent color for your signage.

    2. Deliver a compelling message

    The content that your gator board sign displays is very important. Ask yourself what the main message you want to convey is and then make it compelling. Maybe you want to highlight your business name, a special offer, or launch a new menu. Ensure that the content is catchy, relevant, and memorable.

    person's-hands-typing-content-for-gator-board-sign-on-laptop

    Avoid too much writing on a sign because it makes it cluttered and clumsy. A short message is better because no one wants to spend much time reading your sign. It should be clear and straightforward.

    3. Use images

    People are visual beings and respond better to images than text. You can use an image on your gator board sign to convey your message. The image should be clear and visible. Also, it should be connected to your business so that when a customer sees it, they see your business. A logo is a prime example of an image you can use on your sign. It has a connection with your business and promotes brand consciousness.

    4. Good print quality

    The last thing you want is for your images and text to appear blurry on your gator board sign. Invest in good print quality to ensure that images and text appear in the best way possible. Good print quality makes a sign aesthetic and eye-catching. Also, it complements the quality of gator board. If you want people to look at your sign twice when they walk by, you know the secret.

    5. Thoughtful gator board placement

    You may have the best sign in your entire neighborhood, but if you don’t choose the right placement, no one will see it. The placement of the gator board sign will influence its effectiveness. Ensure you choose an ideal place to position your sign so that more people see it.

     

    Also, consider elements such as size, shape, height, the direction of the sun, and the effect of weather on signage. If your sign is located in a crowded retail place, what will make it stand out?

    Whether you want signage for indoor or outdoor use and business or personal purposes, gator board signs come in handy. Gator board signs are renowned for their lightweight, cost-effectiveness, high-quality prints, and sleek, vibrant look. Poor signage can make your business virtually invisible and damage your credibility, while a well-designed sign can earn you a competitive advantage and make you stand out from the rest. The next time you are creating a gator board sign, use these five tips. The results will amaze you.  Contact us for marketing and branding ideas for your business.

  • 5 Banner Design Tips to Attract Passing Drivers to Your Store

    5 Banner Design Tips to Attract Passing Drivers to Your Store

    As the owner of a retail store, your livelihood hinges on your ability to capture the attention of prospects who regularly drive by your store. Hanging a large banner outside your store is one of the best ways to attract the attention of these prospects and convert them into loyal customers. Below are the key reasons why you should use large outdoor banners, along with five banner design tips that will help you lure more traffic than ever to your store.

    Why should you use large banners to attract shoppers to your store?

    red tractor in front of storefront with gelato banner sign

    Large banners offer superb utility to owners of retail businesses seeking a cost-effective means of brand promotion. Their versatility and ability to be reused enables users to enjoy a high ROI and an increase in foot traffic. Below are the top five reasons why you should use large banners to attract shoppers to your store.

    1) Large banners can be used for a variety of occasions

    Large banners are an excellent means of promoting your brand on an everyday basis or for special occasions and holidays. Here are just a few of the many events that you can promote with a large banner:

    • Grand openings
    • Store anniversaries
    • Seasonal sales
    • Open houses
    • Special promotions

    2) They are affordable

    Every penny counts when allocating marketing dollars for a small to medium-sized business. Large banners are a good addition to your marketing strategy because they are cost-effective, especially when compared with media advertising or sophisticated marketing campaigns. Top agencies are sometimes willing to offer a discount to companies that purchase one or more banners along with business cards, catalogs, or sales flyers.

    3) You can reuse them

    Large banners offer an excellent return on your investment because you can use them time and time again. Additionally, some banners offer the ability to print on both sides. This allows you to maximize utility and conserve resources by printing a different message on each side. Your banner can last for years if you store it properly and hang it in a location where it is out of harm’s way.

    4) They are versatile

    Your storefront is just one of many locations where you can hang a large banner. For example, you can use them at trade shows, professional meetings, flea markets, and local fairs. Just make sure there is plenty of space to hang your banner, and seek permission from event organizers in advance.

    5) You can customize them

    An experienced commercial printing agency will have the tools and experience required to create a customized banner that effectively conveys your brand. You can request the font of your choice, your favorite color scheme, and even the material of your choice. And you are not limited to a rectangular shape, as a talented graphic design specialist can produce banners of various shapes.

     

    What are some tips to help you design a stellar banner?

    Designing an attractive banner for your store sounds like a fairly simple task. But the opposite is actually the case. There are many factors to consider in banner design, and you are responsible for ensuring that you maximize the return on your investment. Here are five tips to help you design a large banner that is impossible to ignore.

    1) Keep your message short 

    The average attention span for human beings has been steadily declining over the years. Today’s consumer has an average attention span of 8 seconds, which is not even as long as the attention span of a goldfish. Accordingly, your banner should be concise, direct, and clear. Avoid lengthy sentences and complicated words, as they can cause drivers to lose interest in your message quickly.

    2) Create a banner that is consistent with your branding

    Ideally, your banner design should incorporate the personality and feel of your brand. For instance, if your brand is known for its free-spirited, colorful style, then you would not want a black and white banner with a formal message written in calligraphy. Mitch Duckler, Managing Partner of FullSurge, notes that “A consistent positioning helps marketers stay ‘on point’ with regard to messaging and overall experience.”

    3) Select a visible hanging location

    While this tip may seem rudimentary, many retailers hang banners without noticing that a large tree or other obstruction is limiting their banner’s visibility. Ideally, the location you choose to hang your banner should not have any trees or other obstructions in front of it. And your banner should be positioned high enough to be easily seen over vehicles in the parking lot.

    4) Clearly feature your company logo

    Consumers may recognize your company logo faster than they recognize your store location. For this reason, it is critical to make sure that your banner design includes your logo. Safa Khudeira, Creative Project Manager for Intechnic, explains the important role of a logo as follows: “The purpose of a logo is to get instant consumer recognition for a company. Essentially, logos are the ‘face’ of a business.”

    5) Consider a bi-lingual banner design

    Latinos now account for over half the population growth in the United States. And in Houston, there are several districts in which over half of the residents speak Spanish at home. If your store is located in these areas, you may wish to customize your banner to include English and Spanish versions of your message.

    What is the best strategy to attract passing drivers to your store?

    As outlined above, there are many steps you can take to captivate passing drivers with an eye-catching banner. However, the single best step you can take to grab drivers’ attention is to seek the expertise of an expert in the print fulfillment industry. An industry expert will work with you to create a dazzling banner that is sure to drive traffic directly to your store.

    For over a decade, Catdi has been a leader in the printing and graphic design industry. We have a proven track record of success creating large banners for retailers throughout Houston and the surrounding areas. Our attention to detail and ability to complete large projects swiftly has earned the accolades of clients across the greater Houston area. We invite you to contact us to find out why we are the nation’s most trusted full-service printing company. We look forward to helping you increase traffic to your store!

  • Let’s Redefine How You Define Your Business. Business Cards Still Work

    Let’s Redefine How You Define Your Business. Business Cards Still Work

    As always, first impressions matters, so will a high quality business card do. At Catdi Printing we, offer high quality business cards to our clients ensuring that they do portray a great first impression to their clients. We understand how business cards are a necessary tool for opening communications and actually sealing deals, that’s why we take time in customizing the size, shape, thickness and styling of your card to give your business that extra boost.

    Business cards are vital to any business since they help broadcast your name and contacts out there to prospective clients and partners. Being the best firm at Business cards printing in Houston, we offer a personalized touch to your business cards by understanding your nature of business and your potential clients and partners. From designing to finishing, we offer simple yet authoritative 18pt business cards at very budget friendly prices.

    When it comes to the quality of the material of your business card, Catdi Printing offers nothing but the best. Our business cards are made of materials that are very durable and still not easily damaged by water.  This kind of material, finished with foil work, gloss or matte finish will be a statement that you mean business.

    Business Cards

    We have a variety of templates that you can choose from, as well as we also consider working with your designs to ensure that your ideas and creativity are implemented.

    Our years of experience give us an upper hand when it comes to business card printing. We have a proven track record and a long list of very successful and satisfied businesses that trusted us.  We have done business cards for small business owners all the way to well know actors, case in point checkout the business cards we did for David Banks

    Why choose us?

    In a nutshell, we offer the best at business card printing.

    • We provide a variety of coating and stocks
    • Print different shapes and sizes
    • Fast delivery of your desired cards
    • We print quantities ranging from 25 to 100,000 pieces
    • Budget friendly





  • Boost Your Professional Image with Pocket Folders

    Boost Your Professional Image with Pocket Folders

    Presentation folders for Small Businesses

    Presentation folders do two things for your business. They make your brand stand out from other prin

    Make your business shine!

    ted materials, and they organize your materials so that your prospects can readily take in all the essential information necessary to make a qualified decision about your offer. Catdi Printing clients in real estate, education have long used them with great success to provide pertinent information about their institutions. We have also helped hundreds of organizations over the years prepare for seminars by printing customized, colorful presentation folders that made them stand out from their competitors. Many of our clients also have sales departments who routinely order presentation folders from us in order to help them negotiate and close important deals.

    Presentation folders also known as pocket folders are key to making a good, first impression on any prospective customer. They also remind existing customers of all that you have to offer and help increase repeat business. The very fact that you take the time to organize your materials speaks volumes to your commitment to process and excellence. Professionally designed folders tell the world that you care about every aspect of production and will take care of your customers with equal care and attention.

    There are a few essentials that we recommend all clients invest in when designing their folders in order to ensure the best possible impression on their prospects..

    Business Card Slots

    The business card is the foundational piece for all business transactions. Often, it gets misplaced or even thrown away. In order to make certain your contact information is never lost,. Catdi Printing recommends ordering presentation folders with business card slits. These slits will hold your card so that your prospect is sure to see your name and contact information one more time. That may be all it takes to get the ball rolling and eventually close that deal.

    Brochures and booklets.

    Brochures and Booklets

    We recommend storing brochures and booklets in presentation folders. Both brochures and booklets tend to be small enough that they can easily be misplaced or lost. Keeping these materials consolidated and organized within a standard size folder gives them a better chance of staying together.

    Charts and Graphs

    If you are using a presentation folder for sales, we recommend that you include charts and graphs. These visuals lend credibility to your sales pitch, and they make it easy for prospects to remember quantities and percentages related to your industry. Posters are a great way to be remembered and help contribute to repeat business.

    Pen and Notepad

    People still take notes to help themselves remember. Cell phones have not replaced the notepad. Many of our clients will include a pen and notepad in their presentation folders so they can encourage recipients to take notes on the spot. Pens and notepad with your company logo are also like coffee mugs—they have a functional purpose. Prospects will continue to use these pens and notepads long after you leave their building. This will keep your brand before their eyes and your proposition on their mind.

    CD Holders

    If you are marketing your company with a CD, we can design CD holders into your presentation folders. We can print the CD sleeve for you so that the message stands out and does not get lost.

    Presentation folders look more professional and stand out more when they are coated. Different types of coatings create different visual effects that differentiate your materials from the surrounding desk clutter.

    • Aqueous coating – uses a water based sealant to prevent colors and text from smudging or smearing
    • Gloss coating – creates a smooth, shiny surface
    • Matte coating – reduces reflectiveness and cuts down on glare. Soft touch matte coatings make your presentation folder look like suede
    • Laminate coating – uses layers of plastic to encase the paper and ink so that it does not get damaged by moisture or spilled liquid. Laminating can be high gloss or matte, depending on the impact you are looking to make.

    Catdi Printing designs presentation folders with richly colored designs on both the outside and inside of the folder. We can also customize the folder with any number of pockets and sleeves so that your materials are easily seen, retrieved, and stored in an organized manner. Call today, and talk to Catdi Printing designer about your next seminar, trade show, or sales presentation.