Catdi Printing

Author: Carlos Alonso

  • Reasons Why and How Businesses Are STILL Using Color Flyers

    Reasons Why and How Businesses Are STILL Using Color Flyers

    It’s no secret that businesses in the modern digital era rely on technology more and more. You might even notice a reduction in the amount of paper used within your own organization.

    Still, there are reasons it’s important to still consider hiring printing services.

    In fact, experts suggest there are plenty of ways to use printed materials in modern business. One great example that many businesses use is that of printing color flyers. These simple, but practical, promotional papers can bring in a ton of new business if you’re strategic.

    The good thing is that you’ve come to the right article. Detailed below is everything you need to know about how and why businesses are still taking advantage of color flyers.

    Keep reading to learn more!

    The Printing Industry Is Expected to Keep Growing

    It’s true that most of us tend to communicate either verbally in-person or from our smartphones.

    Remember when we relied on paper mail to pay our bills or connect with cross-country loved ones, though? Even still, today’s digitization doesn’t make the printing industry completely unnecessary.

    Consider the following statistic about the global commercial printing market. It’s expected to grow from being worth about $400 billion in 2019 to over $460 billion by 2025! In other words, the printing industry isn’t going anywhere even in the wake of the digital era.

    Instead of going away altogether, commercial printing has adapted to modern business needs. Bulk printing has become more convenient and cost-effective than ever. That’s why color flyer printing can be such a valuable part of your organization’s marketing strategy.

    Posting Flyers Is a Classic Promotional Technique

    Before the internet was widely available to the modern consumer, people were posting flyers. Perhaps you had a band performance to promote or were looking for a lost dog. Even just a couple of decades ago, you would print out as many color flyers as you could and post them all around town.

    The great news, though, is that this practice hasn’t gone out of style. In fact, many restaurants and community centers have designated bulletin boards for just this purpose.

    Even outside of other businesses, leaving flyers on light posts or under windshield wipers is still as effective as ever. A well-designed colorful flyer can interest just about anyone in your product or service. In fact, that’s why it’s in your best interest to take the design of your flyer seriously.

    Be Willing to Get Creative With Your Flyer Design

    Since modern commercial printing is so convenient and almost simple, feel free to get creative with it.

    Your business’s brand, after all, has a unique personality and tone of voice it presents to the everyday consumer. Take the time to play around with different color combinations for flyers that your target audience might enjoy.

    For any successful flyer promotion, your flyer design needs to be strategic down to the last detail. Working with your potential printing service could be beneficial towards this goal. Their expertise could give you design insight to really capture the attention of any potential flyer viewer.

    Don’t Underestimate the Convenience of Printing Flyers in Bulk

    As mentioned above, perhaps one of the best perks of printed promotional materials is that of cost-effectiveness. It’s true that you can spread your brand’s promotion online by paying for ads on various sites.

    The thing about flyers, though, is that they tend to offer a more personal touch. Consumers can grasp something in their hands that your organization created, and now they’re responsible for that paper. Digital promotions, on the other hand, can be scrolled through and ignored without the online user missing a beat.

    You can pay for so many of these more personal promotional flyers without breaking the bank. Wouldn’t they be more valuable than the otherwise generic digital ad campaigns?

    Plus, the cost-effectiveness and of bulk commercial printing will likely keep growing as commercial printers evolve in the future. The industry’s not going anywhere, and it’s time for your organization to get back into the printing game. Everyday consumers are just waiting for the next flashy colorful flyer.

    Don’t Be Afraid to Hand Them Out on a Regular Basis

    Perhaps you’ve decided it might be strategic for you to post your flyers at all of the cutest coffee shops. Maybe your brand’s target audience is more likely to hang out at local grocery stores.

    No matter where you decide to post them, don’t be afraid to keep some on hand to hand out if need be. You might be at your kid’s basketball game or a local business networking event when the occasion arises. Since you’ve taken the time to design a colorful flyer you’re proud of, be willing to show it off and maybe get a new customer!

    Invest in Top-Quality Color Flyers Today

    At this point in the article, you recognize the potential value of using color flyers. Even in today’s ever-expanding digital connectivity, printed materials can be valuable.

    If you’re ready to invest in flyers to catch the attention of potential consumers, look no further. We encourage you to browse through the rest of our website at your convenience. In addition to flyers, we offer a variety of other valuable printing services to boost your company profits.

    First, check out the rest of our blog archives for the latest and greatest trends in the printing industry. Then, leave a comment below this article about how it inspired you to invest in printed promotional materials.

    When you’re ready to move forward, check out more details about our color flyer printing services.

  • Working on House Plans? Here’s How to Find Blue Printing Services

    Working on House Plans? Here’s How to Find Blue Printing Services

    In the past decade, more than 6.8 million housing starts were built. This couldn’t have been done without blueprints! It’s one of the most important things that you need before diving into a dream build. They’re a reference point for homeowners and professionals who work on the home. When you have a blueprint printed, it’s important that it’s of quality. The best way to achieve this is to go to a printing company that offers blue printing services.

    But how do you find the right company for the job? To get the best blueprints for your house plans, keep reading to learn how to find the best printing service.

    Who May Need Blueprints?

    Blueprints are important documents that many will need access to throughout the building process.

    Firstly, homeowners will need to use it. It can give them an idea or vision of what their dream home will look like when it’s built.

    The same can be said for buyers. By offering them a blueprint, they can also get a good idea of what they’ll be buying.

    The construction workers will also need blueprints. They’ll need to refer to them for dimensions and other details to help them complete the build.

    This is why having a quality blueprint is very important to the success of the build.

    What Makes a Good Blueprint?

    Nothing makes a blueprint better than one that is easy to use and read.

    To help with this, a great printing service will help you achieve these results. The print should never be runny or smudged and should be easily legible.

    There should be no missing parts or areas that haven’t been printed, making it comprehensive and accurate.

    A quality printing service can directly reflect on how good your blueprint is.

    What Qualities Do Good Blue Printing Services Offer?

    When you’re looking for a great company that offers blueprint printing services, you’ll want to look for a few different things. Quality services will have many of the following traits that make them stand out from the crowd.

    If you can find one that has many or all these traits, you’ll set yourself up for success.

    Stunning Results

    When you use blueprint printing services, it’s important that they can produce beautiful results.

    You want to be sure that the document is crisp, clear, and easy to read. Since many different parties will be using it, you may even opt for having more than one printed.

    If the results of the print meet all these requirements, you’re dealing with a quality service.

    Expertise From Professionals

    On your search, you’ll want to make sure that the company that you choose can give you their expertise.

    They can guide you in the right direction on certain specifications for the document. With this expertise, you’ll get the best looking document that you can. If any issues arise during the printing process, the experts at the print shop should be able to help you.

    If you feel that you’re dealing with top-notch professionals, then choosing this printing service will pay off.

    Local Service

    Supporting local businesses is a great thing to do, so finding a nearby print shop is worth it.

    By choosing a local printer, you can use them often and see their facility for yourself. They can become your go-to printer for more needs than just blueprint printing.

    You can also have your job done quickly, avoiding long wait times that may include shipping costs.

    What Options Do They Offer?

    Not all blueprints are the same. You may have different needs for your blueprint than another company might.

    When it comes to paper, there are a few different weights that are used for blueprints. These typically range from as small as 20 pounds to as high as 32 pounds.

    You can have your blueprints done in black and white or in color.

    It’s common for blueprints to be printed on vellum or Tyvek.

    Vellum is a beautiful type of paper to print on. It’s commonly used for blueprints because of its premium finish. On the job site, it’s a good option that is quite durable.

    If vellum is durable, Tyvek is extremely durable. It’s waterproof and strong enough to withstand tears. It’s becoming a standard on construction sites for these reasons.

    If you want a blueprint that lasts, Tyvek is the right option for you.

    The printing service should also be able to accommodate different sizes. For some projects, you may require bigger print jobs than for others. Ensuring that the shop can accommodate all the sizes you may need is an important step.

    Lastly, you should consider binding. For keeping all the important stuff with your blueprint, this is a priceless service.

    If binding documents is important to you, you should ask the print shop if they can offer you that service.

    What is a Fair Cost?

    It’s important to choose a company that gives you a job well done for a fair price. It should be within your budget.

    Typically, pricing for printing blueprints depends on a few different factors. Your price can differ based on the type of paper, size, and color.

    Usually, all these factors are put together and priced per sheet.

    Your print shop shouldn’t charge significantly higher than the competition. Their price should be competitive and fair. You should never look for the cheapest printing services either.

    It’s always best to pay a fair price for a quality product than to find a steep discount for less than a quality product.

    Blue Printing Services Near Me: Get a Quality Product From a Quality Print Shop

    To find a quality print shop to provide blue printing services, you need to know what to look for. With this guide, you’ve learned the most important traits that a printing service should have.

    At Catdi, we specialize in many types of printing services, including blueprints. We serve many areas in Texas, such as Sugar Land, Richmond, Rosenberg and San Antonio. We also serve one area outside of Texas in Washington D.C.

    Are you looking for a service that does blueprint printing? Request a quote for your project today!

  • Avoid These Mistakes When Designing Your Business Cards and Flyers

    Avoid These Mistakes When Designing Your Business Cards and Flyers

    Around 72% of people will judge your brand from the appearance of your card. On top of this, 39% said they wouldn’t do business with a company whose card looked ‘cheap’.

    With such a large part of your business’s first impression relying on visually satisfying business cards and flyers, the importance of nailing this marketing element is higher than ever.

    Unfortunately, many businesses are missing the mark when it comes to the design and portrayal of their printed marketing materials. From poorly arranged graphics to cheap materials, these common mistakes could be costing you valuable customers and sales.

    So how can you ensure you don’t fall down the poorly designed business cards and flyers track? Follow along to learn the design mistakes that hurt business growth and how you can avoid them.

    1. Doing It Yourself

    If you are a small business, or in the beginning stages of development, it can be tempting to try to cut any possible costs by doing as much as possible on your own.

    The problem with this approach is that wearing too many hats can often burn business owners out and land them in positions where they aren’t qualified or experienced in the intricacies of the task. You’ve already got enough on your plate and the cost of printing business cards and advertising flyers will make up for itself in the long run.

    Skip printing on your own and send your designs to a reputable company printing company. They’ll ensure your business cards and flyers come out looking professional instead of cheap and help you make that valuable first impression.

    2. Forgetting Digital Components

    Custom made business cards and flyers serve as a great way to take your marketing offline, however, it’s never a bad idea to tie the online and offline approach together for maximum impact.

    The easiest way to do this is to include a digital connection component on your printed materials. With all smartphones now including QR scanner right in the camera, you can use these fun features to drive more traffic to your online space.

    Create a QR code for your event or promotion, or even direct people to your contact page, either way, including an avenue to connect with you digitally will go a long way. If QR codes aren’t your thing, be sure to at least include your social media handles with the familiar logos.

    3. Boring Stock Photos

    The images you use to design your own flyers and business cards work to direct your customer’s eye through the content and draw them in. Unfortunately, creating custom images can be costly and unreasonable for every event. Because of this, many businesses turn to stock image sites and source cheap or free photos for their design.

    If you decide to use these stock images, be mindful of the selections you make and strive for relevant, interesting pieces. Many businesses before you will have used these images already and their impact is much lower when customers are seeing them for the tenth time on different brand’s cards.

    Keep your images interesting and on-brand and try to customize images wherever possible.

    4. Overstuffing

    We know you have lots to say but stuffing your business cards and flyers with overwhelming amounts of information will actually deter your customers from reading through it.

    Instead, aim for a simplistic look touching on the most important aspects and utilizing bullet points and bold or italics print to lead readers through your flyer. They’ll gather the gist of your content with a quick glance and have a better idea of what your brand can do for them.

    5. Skipping Proofreading

    There is nothing worse than ordering 2000 business cards and opening them up to discover you’ve mistyped your contact number or spelled your service type wrong.

    Take away this money-wasting error by always proofreading your design before submitting it. Whether you take a break and come back with fresh eyes for a final look through or ask an employee or partner to comb through your lines, this final step is absolutely vital.

    It’s not only embarrassing to explain to potential customers that the number is wrong or cross out the mistake with a pen. This mistake is unprofessional and sends the message that you aren’t a reliable business to work with.

    6. Being Bland

    The best part of custom-made business cards and flyers are the designer’s ability to get creative and think outside of the box. Instead of printing off the same old generic designs, take your flyers and cards up a notch and introduce innovative and fun elements.

    Hire a design consultant for your next project and try out different shapes with your cards. You can even double up the efficiency of your flyers and business cards by building them into usable formats like menus or loyalty cards.

    7. Color and Font

    When choosing the color and font for your promotional materials, be sure to stay on-brand and relevant.

    Take note of what fonts give a professional impression and use colors that reflect your services. Your favorite color may not be the best representative of your industry or offerings so be sure to stick with your already established brand colors and fonts for the most impactful design.

    8. No CTA

    Including a CTA or call to action is one of the most commonly forgotten steps for business creating content.

    The reason this step is so important is that it lets customers know what to do next. Believe it or not, your leads aren’t mind readers and they need your guidance to arrive at your intended result.

    Don’t be shy. Wrap your business cards and flyers up with a simple ‘call today’ or ‘visit our website’ CTA and watch your promo materials take flight.

    Create Business Cards and Flyers

    Now that you know the dos and don’ts of designing your own business cards and flyers, you can create impactful promotional materials. From choosing the right colors and fonts to sourcing help from the best printers and designers, we’re confident you’ll be drawing customers in with your professional-looking prints.

    Ready to get started on your custom business cards and flyers? Get in touch with us today to ensure the best print results for your growing business.

  • Postcards for Your Business & Dont Underestimate Their Effectiveness

    Postcards for Your Business & Dont Underestimate Their Effectiveness

    Postcards for Your Small Business

    Postcards are a great marketing tool and an efficient way to get information in front of prospective customers. By using direct mail to market your business, you are investing in a tried-and-true marketing method. 

    On average, Americans receive 605 emails each week and only 15 pieces of physical mail! The average lifespan of a marketing email is 17 seconds, whereas direct mail lives on for 17 days. This means that a postcard sent directly to someone’s address sticks around 86,000 times longer than an email and has a much longer period to convince someone to use your services.

    Why are postcards so effective?

    Direct mail postcards have a unique combination of low cost, high return on investment (ROI), and a measurable impact on the potential customer that digital marketing does not.

    Postcards are cost-effectivePostcard Marketing Example

    Postcards cost less than other direct mail alternatives. Other direct mail options typically require an outer envelope, an internal letter or brochure, and a reply envelope. Postcards are a unique format that allows you to send direct mail on one piece of paper without the customer having to open it.

    Because of the simple reality of less materials used, postcards take less time for our team to design, which contributes to the lower costs of postcard mailing campaigns. Postcards can be addressed and personalized via inkjet addressing systems, which is the most cost-effective way to address mail. Also, postcard postage rates are very low, especially if you are using a marketing program like EDDM (Every Door Direct Mail). They are also allowed to be the same size as the most significant letters USPS will deliver without requiring an envelope.

    Postcards have a high Return on Investment (ROI)

    Because postcards offer a lower initial cost than other direct mail marketing methods and do not need to be opened by the receiver for them to be read, they outclass other forms of direct mail. A typical direct mail campaign is twice as effective as an online ad at generating ROI for your business. The Data & Marketing Association (DMA) found postcard response rates around 9% in 2018. While this number may not be impressive on its own, it is essential to remember that measuring the response rates of direct mail campaigns is much more complex than a digital format. In a digital ad, the user’s response is counted when they click a link or ad banner.

    To give context for why 9% is an impressive response rate, you can look at the statistics for email marketing. Email marketing has a click through rate of 3%, and a response rate of .6%. We are all bombarded by emails from companies that we often send directly to trash without opening. The USPS found that 98% of people check their mailbox daily, and since postcards do not need to be opened to be read, they are scanned by nearly 100% of those who receive them. This means you are almost guaranteed to have your prospective customer’s attention for some time when you send them a postcard. This is staggering compared to email’s click-through rate of 3%.

    Postcards are high-impact and “sticky.”

    As we mentioned, postcards stay in a person’s life for an average of 17 days before being discarded. The likelihood of your postcard being scanned when it first arrives is almost 100%. Unlike email, your potential customers can interact with this piece of mail several more times over the next two weeks.

    Postcards are the only type of mail, digital or physical, that does not need to be opened to be read. The receiving party does not have the option to ignore your brand entirely. If they are not interested, they may throw the mail away, but they will have read the message you intended to convey. This effectively builds brand awareness, regardless of response rates.

    Physical mail evokes emotion. The USPS reports that over half of the country looks forward to receiving mail and indicates that getting physical mail is a pleasure. Postcards have the benefit of being colorful in design, and they can catch the attention of those who would not look twice at a plain letter design. Being able to clearly display your brand’s message in full color with eye-catching designs is an attribute unique to postcards.

    While postcards are scanned by almost 100% of those who receive them, DMA research indicates that ver 50% of postcards are read in full by at least one household member. Claiming that 50% of households will read your marketing message in full is unparalleled in today’s marketing landscape. It is worth remembering that email has a cclick-throughrate of just 3%, and this statistic does not guarantee that your email was read in full.

  • COVID Business Card Special 2021

    COVID Business Card Special 2021

    Order Business Cards for 2021

    Now Catdi offers a 10% Discount through December 31st, 2020

    With so many businesses operating virtually this year, you may have forgotten to reorder business cards. After all, with social distancing practices, and with so many employees working from home, most business owners were not handing out cards at networking functions or face-to-face meetings. Even so, however, the importance of the business card has not gone away, and the time will come soon when we all will need to hand them out again.

    The most important reason to have business cards on hand is to motivate potential customer. If you think that electronic media has made cards obsolete, please think again. Just how many text messages does the average person receive in a day? How many emails? How many private social media messages? More than likely, the answer is the same for almost everyone— “Too many.” The fact of the matter is that electronic communications are so overused that it is very hard for anyone to stand out from their competitors when relying exclusively upon digital communications.

    That’s why print media continues to play an important role in advertising. People must physically handle things like envelops, postcards, and letters. While they may consider many of these items “junk mail,” they typically tend to set aside anything that looks professionally designed and/or highly unique. If nothing else, curiosity drives the person to keep the item so he or she can take a second look. The same principle applies to a business card dropped in the mail. Because it is printed on card stock and not flimsy paper, and because it has a design that makes it stand out, the recipient typically puts it in a special place rather than throwing it away.

    Because of this fact, Catdi makes it a point to offer customized design services to all customers who order business cards from our print shop. We are quite candid with the fact that we are not a source of cheap business cards. We do not attempt to compete with many of the online order services that many of you have tried in the past, nor do we try to compete on price with some of the office supply stores that offer discount cards in small quantities. This is because business cards create more than a first impression of your business. Sometimes they are the ONLY impression a customer has. It is important that this impression be positive, lasting, and generate a response from the recipient.

    In order to make a lasting impression, it is imperative that your business cards function support your overall brand. Many articles will tell you that the primary purpose of a business card is to communicate your contact information. This is only partly true. As important as it is for customers to see your phone number, website, and email, it will do you little good if your business card looks plain, or, even worse, boring at first glance. A recipient may put a such a business card aside as a matter of habit, but if fails to catch her or his eye, the likelihood of that card getting any further attention is minimal at best.

    On the other hand, a full color business card that prominently displays your logo will cause the recipient to take note of your brand in the same way that a billboard, full-page advertisement, or even a bright product label will do. The recipient is more likely to pick up your card again because the imagery of the card sticks in his or her mind. If your contact information is clearly visible and easy to read, the chances of generating an inbound lead are much higher that you could expect from less prominent colors, standard fonts, and rudimentary graphics.

    While we realize that our business card printing is not the least expensive on the market, we also recognize that the COVID-19 pandemic has placed many businesses on a tight budget. In response to this, we are offering a 10% discount on all business card orders placed before December 31st of 2020. We are also offering business card printing without a minimum quantity. For those of you who only need a few cards for selective recipients, this represents an additional savings because you can order only what you need right now until things return to normal after the current crisis passes.

    While we may continue to work from home for the time being, it is important to have some cards on hand and ready to pass out after the current crisis passes. If you have an existing design that has proven effective, we can reproduce it. If you want a better design than you have had in the past, we can work with you on design costs so you can make the very best impression possible when the time comes. Call Catdi now for a free design consultation and quote. You won’t regret it, because you will be ready when the time comes.

  • Hello! My Name is Carlos Alonso deSantos :)

    Hello! My Name is Carlos Alonso deSantos 🙂

    My name is Carlos Alonso De Santos, and I am the Director of Catdi Printing.  I want to extend a warm greeting to all of you on my mailing list and invite you to give yourself the best possible advantage in today’s complex marketplace.

    Many like you who received our recent Every Door Direct Mail postcard (digitally reproduced in this article) have already experienced surprising results in spite of the economic impact of the COVID-19 Pandemic.  Many of our new clients–particularly those in dentistry–experienced an influx of new business leads when they invested in an EDDM campaign that targeted key addresses in specific zip codes.

    As your post card stated, we are offering a 10% discount for any customer, new or otherwise, who places a first time order.  This is designed to offset physical printing costs so you can afford the best possible graphic design, ad copy, and mail services.  Graphics quality is one of the things that immediately sets us apart from other print shops.  We offer every customer the benefit of a custom design that showcases their competitive advantages in bright, high quality color. Our ad copy is custom to your offerings and based upon a clear understanding of what your target market needs to know about your business.

    Catdi has served the local Houston business community for almost 15 years now.  We have helped thousands of local companies develop materials ranging from banners to flyers and even presentation folders for sales literature.  Our graphics designers are experts in both branding and marketing, so anything you order from Catdi is going to immediately establish a strong presence while delivering your message to customers.

    In addition to the first time 10% discount, Catdi is also offering free business cards with every order for both new customers and repeat customers alike.  We want our clientele to maintain a position of strength in these uncertain times, so having plenty of cards on hand is still important even if you are operating with  minimal face-to-face interface with clients.Because we are local, we can design and print your materials with rapid turnaround.  Our turnkey production cycle, combined with targeted direct mail to specific zip codes, helps you concentrate your advertising on specific areas where you have the best opportunities for gaining new market shares.

    Don’t just take my word for it, however,  Feel free to speak with some of our references about what we have accomplished for them.  EDDM is a premier advertising service--but we have made it affordable for the local Houston business owner who wants to do more than just survive the current time–but actually move forward with conscious, focused value production.

    Call or text today for a free consultation and quote. Or hit me up on LinkedIn

  • Say You Are Open During COVID-19

    Say You Are Open During COVID-19

    The Coronavirus pandemic has hit a lot of people and businesses really hard. During the lockdowns a lot of businesses had to close and unfortunately could not afford to make it back in time to reopen. That is why it is important for you to make sure that you are in ongoing and open conversations with your client base and any possible clients you can gain. More likely than not, your business took a bit of a hit during the lockdowns, and that is very normal. Communication, in any industry, is a key component and is a necessary action businesses must take to ensure that they maintain their revenue and keep up with their clientele. 

    There are many ways you can continue communications going with your clients. It is best that you use all the necessary avenues you can think of to make sure your customers know you are open and that your services are still available to them. There are a lot of people who do not know that your business is not open. During times like this, people are more likely to be focused on things that they need to maintain the health and safety of themselves and their loved ones. We at Catdi Printing create a COVID-19 Marketing Resources

    So what are some ways you can reach out and let people know that your business is open? There are a few ways you can go about that. Continue reading to find out the ways you can openly communicate with the public during COVID-19.

    Use Direct Mailing

    Many marketers turned to digital channels during the pandemic for a bunch of reasons. It made the most sense for B-to-B companies where their customers were at home accessing email but not their office postal mail. Yet the increase of electronic communications eventually produced a certain numbness among consumers who began freely exercising the use of their delete buttons. Likewise, social media was used more for interactions with friends and family with advertisements often viewed as an unwelcome intrusion.

    Not so with direct mail marketing. Mailbox content thinned out, and well-targeted, well-produced, pandemic-sensitive direct mail was welcomed.  Further, health authorities such as the World Health Organization (WHO) and Centers for Disease Control and Prevention (CDC) quickly established that both mail and packages were completely safe, thus minimizing concerns over disease transmission. In fact, there have been no confirmed COVID-19 infections in the U.S. from either mail or home-delivered packages. Both the USPS and the package delivery services have done a great job further allaying concerns through their own best practices and procedures.

    Direct mailing is a good way to get the message out that your business is open and ready for business. Electronic communications is probably the number one way a lot of businesses are out there communicating with the public that they are still open. While that is a way you can go, when you go the direct mailing route, you may stick out amongst the pack and that could very easily lead to more business coming to you.

    Use Your Site

    Another way you can communicate with your customer base is through your website. This is the easiest and most efficient way you can let people know you are open since almost everything is done online today. One thing you can do is set up an “alert” email chain where your clients can enter their emails in so your business can send them updates via email on what is going on with your business. 

    Something you want to remember when using any method of communication with your clients, is it is okay to acknowledge that these are not normal times that we live in. Address the issue right away so your customers know you understand what they are going through. The second thing you want to do is not keep the marketing of your company exactly the same as it was before covid. That will just give off the sense that you are not attentive to the struggles that the people are going through. A big thing you can do when reaching out to people during corona is give them hope. This does not mean you have to tell them everything is going to be awesome, but it does not take a lot to make sure your communications with them are on the positive side. This will make them think fondly of you and your business and that will only help both you and your customers in the long run. 

    Social Media Is Another Tool at Your Disposal

    Whether it is Facebook, Twitter, Reddit, Instagram, Snapchat, or any other form of social media, those are the number one forms of communication used today. More likely than not, you have your business page on one of those platforms. The best thing you can do with your page is use it as a line of communication. Use social media to reach out to the public and let them know you are open and tell them why now is a great time to purchase whatever you are selling. It is not going to be an easy task, but it is one that is manageable. 

    As it was with the direct mailing and website, the number one thing you want to express through social media is compassion. If you come off as someone who is just trying to make money off of people during a pandemic, the public will immediately shut you out and go somewhere that seems more like they care. These are sensitive times and now is not the time be as aggressive as you once were. 

    In the end, these are trying times for everyone, from businesses to families. Almost everyone has had it rough. While your business is important, you do not want to lose sight of what is happening in this country. It is not wrong of you to market your business during a pandemic. It just means you now have to be even more careful of what you say and how you go about doing it. It is a tricky path but one that is manageable.

  • Why Business Cards are Still Relevant in 2020

    It’s been a year of tumultuous change. Amidst this strange new climate, many businesses are unsure which trends to follow, and which are out. Instead of networking events and board room meetings, there are Zoom calls and video conferences. We’re living in a strange new world and it’s not clear what will happen when the dust settles. In a post-COVID world, are business cards still relevant? Despite it all, they are an effective marketing tool, and here’s why:

    A business card sets you apart from the competition. When you make a connection with a company, you can add them on LinkedIn, but you’ll be buried among all their other friends. A business card is a physical representation of your interaction, and it’s not overlooked as easily. Online profiles may be more informative and efficient, but they’re also more generic. A card that represents your company with its design and logo leaves an impression that can’t be matched by something on a screen.

    It makes you appear professional. Your company will look more legitimate when you have a stylish, sleek card to represent your services. Imagine you’re having a conversation with a person you want to impress when you take out your wallet and offer them a business card. If you don’t have a card, and someone asks for your contact information, you’ll have to scribble it down on the nearest sheet of paper – it doesn’t exactly form a credible opinion of your operations in their minds. But with a set of stylish business cards? Now that’s how you market yourself effectively! 

    You can post them on social media. During times of physical distancing, it might be tough to exchange your business card with others. Don’t worry – use this as an opportunity to post it on your social accounts. If your followers are impressed at how suave it looks, they might share it with their friends; essentially, it’s like passing around your card virtually. 

    It’s an industry standard. Businesses that have been around for a long time expect a card when they meet you. When someone gives you their card, it’s customary that you do the same in return. Even though technology is advancing further and further, there’s no need to stop a tried-and-true method of marketing. It’s a direct way to send your message to your targeted audience: the person you just met.

    Physical marketing material won’t get lost in an inbox. If you send an email to a business person, it can get overshadowed by all their incoming messages. A business card that they keep in their wallet or pocket lasts longer. Other print materials that increase your sales are great for business, such as direct mail, catalogs, and posters. 

    Show off your style! What makes your company unique? How do you stand apart from your competition? By designing a business card that highlights your strengths, that’s how. It also creates a more intimate connection with those you’re reaching out to. What could be less personal than a text or email, when your recipient receives dozens of those each day? Giving them a business card is a more unique interaction.

    It will increase your sales. What happens if that client you met last week needs to call you, but they can’t remember your number? They might try to search for you online but come across the website of your competitor instead. This won’t be an issue if they have your business card handy in their pocket. Every 2000 cards that you distribute will increase your sales by 2.5%. Business cards might be the edge that you need to boost your profit margins.

    Cards are still the quickest way to exchange information. We all know that the Internet moves at a lightning-fast speed – but even if you’re sharing your LinkedIn account with someone, you’ll still need to grab a paper and pen for them, or wait for them to write it down in their phone. Why not expedite the process and supply them with a business card instead? It will contain all the relevant contact information they need, and it only takes the time of you handing it to them.

    For creative businesses, it demonstrates your skills. Business cards still matter in today’s digital environment.. Think unconventional shapes, etched designs, and surprising textures. If you offer design services, a well-crafted card represents your creative abilities. Make your business card a modern work of art to show off the knowledge and experience you have in your field. 

    Sometimes, it doesn’t have to be “out with the old, in with the new”. Business cards are still a very effective way to share information and network with others. They provide a tangible memento of your interaction. Even if physical distancing measures prevent businesses from meeting in-person, it won’t last forever, and one day our world will return to normal. A business card will always be a professional way for companies to share their contact information in a long-lasting, physical, and concise format.

  • Small Businesses Moving Forward in a Covid 19 World

    Small Businesses Moving Forward in a Covid 19 World

    How Dedication, Excellence, and Perseverance are Moving Business Forward

    Cadi Printing stands committed to helping our clients maintain business continuity during the COVID-19 pandemic. To support the forward motion of business, we have developed a litany of free  COVID-19 materials what any business can use to encourage their customers and employees to follow all recommended safety protocols to contain the spread Coronavirus.

    Many of our customers are still operating as essential businesses and need these materials displayed in their storefronts shops and offices. In repose to this need, our design team has spent hundreds of man-hours developing these free resources for a wide range of industries and for multiple work environments.  Visitors to our website can access these materials through the Corona Business Resources section of our website.  

    Cadi remains fully operational during this time to support any business that requires any number of print materials that will help sustain business continuity. This is important because organizations need vendors who remain steady no matter what is happening around us. 

    Catdi offers Advanced template design for business cards brochures flyers and banners. Perhaps one of our greatest offerings is our EDDM service that allows our customers to Target prospects in their area and to reach out to them with eye-catching informative Direct Mail pieces.

    For over a decade, Catdi has served the business community with a full suite of design and print services.  We understand that marketing involves more than logos and slogans.  It requires a strong and clear presentation of your brand, your competitive advantages, and the value you bring to the table.  Marketing expertise sets Catdi apart from the run of the mill print shops that simply turn products on a press and hand them over to you.  We partner with our clients and offer services such as EDDM, SEO, social marketing, and web design that proactively position these materials in front of the right people at the right time.

    Catdi maintains a fully staffed, one-stop production house that comprehensively addresses design and printing needs.  Just a few of our offerings include, but are not limited to, the following:

    • Every Door Direct Mail (EDDM)– One of the most powerful ways to reach customers in your neighborhood.  This has particularly benefited local doctors and dentists by helping them bring in patients who are literally right around the corner from their office.
    • Postcards– A great way to stay in touch with existing customers without looking pushy.  Postcards simply let them know you are still there if you need them.
    • Brochures– Better design at competitive rates
    • E-Books– Ideas for how to make money during the pandemic
    • Flyers– Designed for different environments and forms of distribution
    • Business Cards– Unique materials and fonts at affordable prices
    • Website Design- Let your customers know that you are moving forward and ready to help them move forward.  
    • Search Engine Optimization– There is no better time than now to use the Internet to market your organization.  
    • Commercial Printing A new face to the world shows confidence in a new beginning.
    • Promotional Calendars– This crisis will not last forever.  Remind your customers of this with a custom made calendar that reminds them daily of your brand.

    Catdi helps you increase sales by anticipating market trends and helping you choose the best products and services for your next campaign.  Since the onslaught of COVID-19, we have remained fully operational and open for business.  Not only have we maintained production for our clients, but we have helped many organizations adapt their business models to the changing world around us.  As many companies moved home to a virtual office environment where print materials we not needed as they were in the office, Catdi designers got busy developing electronic media to support these new operational requirements so that organizations could maintain their brand positioning in the face of massive market upheavals.

    The experience and knowledge of our design team give our customers more options when it comes to branding and supporting their brand.  Catdi designers stand ready to help you make your ideas concrete and your campaigns profitable.  You can count on us to remain affordable no matter what happens during this crisis, and you can count on Catdi to deliver on time, every time, as promised.  

    Contact us now for a complimentary design consultation and a quote on design services and products that will move you forward through the current challenges to a new position of stability, profitability, and power.  

  • Helping Business Reopen During the Shutdown

    Helping Business Reopen During the Shutdown

    Catdi’s Printing Services Are Here To Help Reopening Businesses

     

    Welcome Back!

    Our team at Catdi Printing, home to one of the strongest marketing platforms in the Southwest, is excited to provide great resources for businesses looking to tell the world that they finally reopened! We understand the many local outfits were forced to temporarily close their in-person services to observe government regulations during the COVID-19 shutdowns. But now that everyone is getting back to work, we’re looking forward to serving all of our customer’s printing needs to get them back up and running.

     While we know that the reopening process looks different for every business, Catdi wants our returning and new customers to know that our highly skilled printing and design experts are ready to craft those beautiful marketing materials that Catdi is known for.

     The benefit of meeting with our printing consultants is that you tell us what you have in mind, and we take care of the rest. From consultations to nailing down the specifics, our experts will guide you through the entire process. We’re living in a completely new world than we were a few months ago. The Catdi team is prepared to assist business owners in making the adjustments needed to their marketing campaigns in order to obtain optimal results from their print marketing.

     Reopening businesses have some obstacles to overcome in order to get operations back to where they were before the quarantine. The first thing that every business has to do is let their customers know that they are reopened and ready to serve their community. Here at Catdi, we are offering our very own reopening toolkit to help get your brand back out there:

    Signage

    We decided to create a ton of free signage for businesses that looking to create social distance signage for their customers. As consumers, we have all gotten out of the habit of going to physical store locations for our shopping needs. Now that your business has reopened, it is absolutely essential that all of your past customers know that you are ready to serve them. While it’s always a good idea to announce your reopening on your website and other online channels, business owners underestimate how much of their business comes from foot traffic and word of mouth.

     

    Placing large signage in your store windows and in front of your business is going to play an important role in helping you achieve a successful reopening. As you explore how to safely reopen, we have ideas & designs that make planning ahead easier. These designs are sized from 18” x 24” to 24” x 36” and will suit a range of products, including Gator Board, Yard Signs, Posters, Styrene and Sidewalk Signs.

    Whatever kind of signage you want to use to let the world know that you have reopened, Catdi is here and ready to help.

     

    Promotional Products and Swag

    Our promo products and swag printing services are a great way to reintroduce your brand to the post-shutdown world. Branded merch is an awesome way to enhance brand recognition and spread the word about your business’s reopening . No matter how great of a business you’re running, you have to make sure that consumers know you exist. Branded products are a great way to help make your business a household name in your community.

     Once you have them in the door, customer retention becomes crucial in ensuring long-term success. The key factor is keeping your customers engaged with your business and making sure your brand is the first thing they think of when they need your product or service. Even if you provided them with an awesome experience their first time around, people are busier than ever these days, and it’s all too easy to forget about the great experience you offer. This is where branded merchandise can save the day.

     Thanks to the fact that branded merch helps with memory recall, it will cement your brand’s name in the minds of your customers so they will automatically know where to go next time they need your type of services. The more exposure you can drive and retention you can attain, the more longevity you’ll find in your industry.

     How much do you enjoy free swag? We know we do. And the more you can have your brand name floating around your area, the bigger opportunity for acquiring new customers and retaining current ones.

     Whether you’re selling tangible items or a skilled service, professionally branding your merchandise with Catdi Printing is a great way to spread the word.

     

    Business Card Printing

    There are few things more important in business than networking, especially now that you need to reignite the excitement in your local community about your business after the quarantine. . Shaking hands, kissing babies, and handing out professional business cards; is there any better way of getting new clients? People value the human connections that are made either in the community or inside your store, so by having professionally designed and printed business cards ready to go, you can give your new customers a piece of your business to carry with them.

    We offer a wide variety of coating and stocks, print different shapes and sizes, and provide speedy delivery of your desired cards. We print quantities ranging from 25 to 100,000 pieces in an efficient and budget friendly manner.

    But Catdi, why can’t we just print our cards ourselves? While this is technically always an option, there is simply no comparison between the look of a professionally polished and design Catdi Business Card and that of a flat-looking index card you print and cut from home.

     

    While printing business cards may seem like a minor footnote to the more complex and high-visibility activities of a marketing campaign, the importance of a business card cannot be emphasized enough. Although small in size, the business card is the one thing in your marketing portfolio that a potential client is most likely to keep for future reference.The process of  printing business cards in Houston does not have to be expensive—just thorough and calculated enough with a professional image to make that critical first impression lead to sales calls.

    Flyer Printing

    Flyers are a super effective method for keeping your customers in the loop with the grand reopening details for your business. Whether you’re planning on posting flyers around town on bulletin boards or passing them out at conventions or sales events, having impressively professional flyers designed and printed by Catdi is the way to go. Design them from scratch or get started with the help of our custom templates. All you need is a logo, image, and a bit of text and voila! We’ll deliver beautiful flyers to you with a fast turnaround to help you keep your marketing momentum rolling. Single or double-sided designs are available, as are matte and glossy finishes. Pick them up in-store or have them delivered today!

     

    NCR Form Printing

    With the help of Catdi printing, you will now be able to create an appealing impression of your business to your clients and prospective partners by offering full color carbonless forms that are printed on high quality NCR paper. With the NCR forms, you can easily produce multiple copies of a single document by either handwritten or typed format. They are very handy for a business when creating invoices, receipts, delivery notes, contracts or purchase orders. The NCR forms are very handy and crucial when it comes to controlling the chances of errors since the similar information is relayed in all documents, the originals and the copies.

     

    The full color forms are available in 2-part that is in white and canary and 3-part that comes in white, yellow and pink color at two different sizes, half page 5.5”x8.5” and full page 8.5”x11”. Your desired NCR form can be printed on the front and back depending on the type of your content, as well as sequential numbering is inserted.

     

    There are 3 simple options for working with Catdi Printing to develop your NCR forms:

    1. Create your own custom form from scratch and send it our way.
    2. With the help of our template selection, find the one that best aligns with your brand and fill in your desired information.
    3. Partner with one of our top-tier designers and create your very own design.

     

    We provide everything you need to design the best NCR forms in town. So what are you waiting for?

    Large Format Printing

    In both Houston and the Southwest overall, Catdi is known for being one of the premier large format printing producers in the area. If you’re looking to leave no doubt whether your business is open and taking new customers, working with Catdi to create a large-scale sign is a great option! It takes advanced speciality production equipment to accommodate print dimensions that are larger than average, which is why we have recently made significant investments in our large format capabilities.

     

    We have a state of the art digital printing system that allows us to print a wide range of large-scale prints quickly and cost-effectively. Large format printing is most commonly used for printing billboard ads, and we also specialize in window decals, banners, and car magnets. But whatever your large scale printing needs may be, chances are that Catdi will be able to deliver the goods. So if you’re in need of new and improved marketing materials that most printing companies lack the technology to handle, let Catdi take care of everything for you.

    Door Hangers

    Unfortunately, most businesses were forced to temporarily close their doors during the pandemic shutdowns. Now that the economy is reopening, it is essential that your customers know you are back in business. Door hangers are a great way to remind the world of what makes your products and services so special.

     

    Door hanger advertising also helps you save on postage and mailing costs. By representing your company’s message from door to door, you can use door hanger advertising to promote your business to your community without the hassle of collecting people’s personal information.

     

    All of Catdi Printing our door hanger and rip hanger printing services come on a variety of paper stocks on a weather-resistant coating with all perforations and die cuts include

     

    Whether you are reopening or a brand new business preparing to open your doors, door hanger advertising gives you the chance to announce to the community that you are excited to serve them. It’s also a great way to establish the quality brand image that is essential for a successful business, and the Catdi design team will be there with you every step of the way to make sure the results are even greater than you had imagined.

    Notepad Printing

    With Catdi Notepad Printing, we deliver high quality notepads for you and your customers to keep handy, which means that your brand is always top of mind. Brand awareness has never been more crucial than it is now. We print taglines, contact information, calls to action, logos and slogans in full-color letterhead that is easily seen and easily remembered. Our products don’t just look great, they’re extremely durable and built to last. The chipboard backing is the industry standard and allows the product to perform well over time. We provide the option to choose between 25 or 50 page notepads. Standard size is 8.5” X 11”, but Catdi will also create custom sizes that include special artwork and designs.

     

    See You Soon!

    Now that you’re back in action, the Catdi team is excited to see you soon. No matter what kind of printing needs you may have, our team of experts are excited to help bring your marketing materials to life. Check out the Printing Services tab on our website to learn more or stop by to chat with an expert 1 on 1. We’re looking forward to it. 

  • How to Best Use EDDM Marketing During COVID-19 

    How to Best Use EDDM Marketing During COVID-19 

    We understand that the economic state of our country is  tricky and every move matters during these current times of crisis. We’ve put together a helpful guide for understanding Every Door Direct Mailing (EDDM), how it benefits local businesses, and how to best use EDDM to succeed in business in the new, post-shutdown world. 

     

    1. What is EDDM?

     

    If you’re looking to spread the word about your business to consumers in your area, EDDM just might be the perfect option for you. EDDM, or Every Door Direct Mail, is a proven marketing solution that is an easy to use and cost effective way to spread your message to entire neighborhoods without needing to purchase a mailing list. 

     

    EDDM is a marketing option that allows design and printing companies like Catdi Printing to partner with the US Postal Service to send marketing materials right to the door of any neighborhood or zip code you choose. If you’re able to locate specific areas where people in your target market live, your pieces of mail will be delivered to every address within your specified area.  

     

    It’s a marketing service that is popular among local and regional businesses whose success depends on getting consistent foot traffic from local customers. 

     

    One of the most important elements when it comes to EDDM is analyzing your target market and understanding exactly which customer base you are trying to reach. Regardless of what kind of product or service you offer, the neighborhoods that you market to need to have the spending and lifestyle habits that match what your business offers. 

     

    For example, let’s say you own a used car dealership and you’re trying to decide which areas to send direct mail. It’s important to ask yourself the question – Where do my customers live? You wouldn’t want to market to a downtown neighborhood where many people don’t own cars, nor would it be smart to send direct mail to affluent neighborhoods where the majority of people only shop for new cars. Instead, you would need to look for neighborhoods where the average household is in the demographic of consumers who buy used cars. 

     

    Another important thing to consider is whether marketing to entire neighborhoods or to specific households makes more sense for your business. With EDDM, you can target certain census demographics like age range, household income, and more. If you’re looking to target certain households, then direct mail could make more sense for your needs. 

     

    It’s important to know your options when it comes to direct mail. In addition to EDDM, we also provide standard direct mail services, which allow you to send a wide variety of marketing materials to a very specific target audience after purchasing a mailing list. These marketing materials include brochures, catalogs, newsletters, postcards, flyers, and save the date postcards. This option will allow you to communicate with your audience 1 on 1, which can be a great fit depending on the product or service that your business provides. 

     

    There are a variety of companies that offer EDDM, but we want to share the 3 reasons why we believe Catdi Printing really is the best company to help you reach your target audience. 

    1. We allow you, our customers, to design your own marketing materials using our special templates to guide you through the process. Whether you’re sending a postcard or a full letter, we’ve got a beautiful and conversion optimized template for your needs. 
    2. We’ll happily target the zip codes you’re interested in, which we will pass on to the USPS.
    3. We will print visually appealing marketing materials to your precise specifications and volume for use in your marketing campaign. 

     

    Catdi’s proven methods can help boost traffic to your business by providing your audience with valuable information and giving your potential and returning customers a reminder why they love your business and need to make another visit to your store. 

     

    1. How EDDM Can Be Great For Local Businesses

     

    If a business is local, offers great products/services and makes customers feel valued, people will keep coming back. But if people don’t know about you in the first place, it really doesn’t matter how great of an experience you provide. The key is to get your brand in front of your target customer base and provide them with a great reason to give you their business. 

     

    As we know, everyone prefers to shop for goods and services as close to their homes as possible, as long as the businesses near them provide that amazing customer experience that they’re looking for. Whether American’s are looking for a restaurant, salon, auto repair shop, or anything in between, the ideal situation is to find something close to home. If you’re able to use EDDM to let these customers know about your business, it gives you the chance to earn consistent repeat customers. 

     

    As with any high performing goods or services business, location is everything. When you initially were going through the process of choosing a physical location for your store, what factors did you consider? Age and income range, lifestyle, cost of living? The same exact strategies apply to Every Door Direct Mail marketing. The goal is always to put your amazing small business in front of the eyes of nearby consumers who could be interested in spending money with your business. 

     

    Even if you have customers who visit you on an occasional basis, reminding people how great your business is can easily take a every-few-month patron and turn them into a weekly visitor. 

     

    The great thing about EDDM is the fact that you know a large portion of your customer base lives within a certain distance from your business. Thanks to this insight, you can select that zip code to market to and be able to promote the aspect of your business that you’re highlighting in a very targeted way. Also, you’ll save a lot of time and energy from having to do deeper market research and pay for specific mailing lists. 

    Not only is EDDM a cost-effective marketing option, it’s also scalable. This means you can slowly increase your frequency or expand your reach as your business grows, which allows you to start small and build over time if money is tight. You’ll be able to track and see approximate conversion rates by looking into the impact your direct mail makes on your business. Make sure you have a system for finding out how your customers heard about you, because understanding which marketing strategies are performing best will let you know which areas to allocate your marketing budget. 

     

    If you’re a new business and looking to promote the opening of your store, using EDDM is a great tool for announcing a new business in the community and offering a promotion to create a buzz in nearby neighborhoods. Depending on the type of product or service you provide, organizing an opening night event at your business is a fantastic way to gain some early momentum. 

     

    1. The Current Business Climate During COVID-19 – Business Strategy Help

     

    We understand the needs off businesses during these times, this is one reason we Covid-19 small business resource page. A challenging reality of the world we’re now living in is that life moving forward will be very different than the world we were accustomed to. Millions of business owners are at risk of losing their businesses if the pandemic continues affecting our country in the same way that it has been since early March. 

     

    COVID-19 has devastated the revenue of small businesses all around the country. As a result, there are millions of American’s working for these small businesses who are at risk of losing their jobs and facing unemployment at a time when the unemployment rate is the worst it’s been since the Great Depression. 

     

    The overall impact of the pandemic affects a variety of businesses, with personal service, hospitality and retail being most severely affected. The smaller the organization, the harder they are hit by the shutdowns. Thus far, companies with less than 20 employees have been affected more because they typically lack the cash flow to support extended periods of closure. For example, many restaurants were forced to lay off most of their wait staff to save money while their establishments sat empty. 

     

    The biggest challenge and opportunity for these industries now is to learn how they can serve their customers in the new environment. 

     

    Because of these factors that are heavily influencing the business world, we’ve entered into a stage where businesses must adapt before it’s too late. Many businesses around the country, small and large, are rethinking their services, products, and marketing strategy to try and understand how to stay afloat. 

     

    Every reason to make a change to your business model is being thrown your way in the current climate. Between loss of revenue, stock market fluctuation, and inconsistent product demand, the old methods and business strategy have been thrown out the window and the market is demanding that you adapt to survive. Here are some ideas for strategic change that are worth considering for your business: Adapting the process to deliver the good or service you provide. Shifting your revenue focus to the product that is most valuable in the current landscape. Targeting new demographics and market segments to try and expand your reach if your niche isn’t providing the business you need. 

     

    Another great strategy to try is to evaluate what your customer base needs now that we’re living in the post- COVID-19 shutdown world. Because of the sudden shift in cultural landscape, you may have the resources to offer something new or different that will serve your customers needs of today, not the ones they had 3 months ago. Even the smallest of changes can help you operate more effectively and still provide great value to your local customer base. 

     

    However, it is important to remember that while some businesses will inevitably have to close their doors for good, there will be others who take this challenge as an opportunity to adapt to the new way of life and leverage their business models to fit the new landscape. 

     

    1. Adapting Your Marketing Strategy – Conversions During COVID-19

     

    Here are some tips for adapting your marketing strategy to during the pandemic:

     

    – Encouraging people to spend their money with small businesses as the country reopens from the shutdown. It’s more personal and encourages people to shop local instead of at large chain retailers. 

    – Incentivize customers to choose your business with coupons and promotions to maintain your loyal base of customers. 

    – Do as much of your own business as possible with local businesses in your community. 

     

    An interesting trend we’ve found is that the more local businesses offer services for free or discounted, the more paid business they have received as well during the pandemic. This is likely due to the fact that customers appreciate the businesses who are doing their part in helping out the community during a crisis and want to do what they can to support the business financially. In times like these, people will try their best to reward companies that are doing the right thing.

     

    Additionally, an important thing to consider is your competition in the industry. When you have close competitors locally and you’re looking to gain an edge, there may never. Evaluate your risks and if you find that allocating some funds to a tool like EDDM can give you an immediate edge in your market, consider making your move. The same way that many businesses went under after the 08’ crash, there were also new businesses that evaluated the current market opportunities and were able to grow and expand during times of struggle. There will also be businesses who do the same in 2020 and on.

     

    If EDDM is right for your business, understanding how to use the marketing tool to gain an advantage in the most competitive of times. 

     

    1. How To Use EDDM as a Tool to Keep Your Business Thriving

     

    Neighborhood-Focused Marketing

    Like we said before, there is no mailing list required with EDDM, so you will save money. Because of the shift in social behaviors, people have become more hesitant to travel outside of their homes and will opt for the closest available option for whatever product or service they need to find. If your business has been struggling during the nationwide shutdowns and you’re looking for an immediate boost in customer interest, get started with an EDDM marketing approach to reignite interest in your business. It’s only natural for people to have forgotten about the businesses they frequented months ago, so it has become essential to do something to put their eyes back on your brand. 

     

    Sending out a piece of well crafted and genuine direct mail can remind your current customers what they loved so much about your business. This is where offering a great discount, a buy one, get one free offer, or something that will show your clients that you care about them can go a long way toward bringing in that much needed business. 

     

    Take Advantage of Opportunities to Avoid Postal Limits

    When you purchase direct mailings within a certain volume range, which is typically between 250 and 5,000 pieces of mail, you won’t have to worry about purchasing a postal permit. This will allow for big cost savings for your business. 

     

    Create a Buzz with Discount Offers

    EDDM allows you to put your message in the hands of your customers. If you’re able to find ways to include discounts on the mailers, you will create an incentive for new and old customers alike to come visit the store. 

     

    The best part about offering discounts and offer codes is that it can lead to your customers purchasing things they normally wouldn’t consider needing. This is another reason to take advantage of the Catdi printing templates; we’ll take care of providing the appealing visuals, you just need to include the message you want your customers to see in the advertisement.

     

    It’s a Highly Cost-Effective Option 

    With everything going on in the world, it’s only natural that marketing budgets are going to be tight. EDDM is among the most cost-effective options for direct marketing that can still help you make a large splash in your community. Catdi’s printing uses colors and expert-level designs that pop and makes sure that your ad is being read and not just tossed in the trash with your audience’s junk mail. Our low postage rates will help you send out your first round of advertisements at low-risk costs and then evaluate and see if you need to make any adjustments with the next batch. Times are changing quicker than ever. There’s no way to know exactly what kind of advertising messaging you’ll need 6 months from now. Having the flexibility to send out ads in appropriate quantities and adapt your strategy as time goes by will be crucial in helping you ride out the ups and downs of the pandemic. 

     

    1. A Message from the Catdi Team 

     

    In times of struggle, all of us at Catdi are here to help you however we can. If EDDM is the right fit for your business and you need assistance designing a logo, choosing a neighborhood to target or anything else at all, don’t hesitate to give us a call. We’ve been around a long time and have watched businesses come and go throughout the years. We want to do everything we can to help make sure your business survives these economic struggles and is around for the long haul. If there’s another marketing strategy that you think would better help your business, we can probably help with that too. Thanks for reading, we’re looking forward to hearing about the many successes of your business moving forward. 

  • Why Do People Turn to Catdi for Quality Business Cards?

    Why Do People Turn to Catdi for Quality Business Cards?

    For over 10 years, Catdi has been providing business owners with the 24/7 support they need to get business cards. Today, we’re the top graphic design provider on the web.

    We provide a variety of services. One of the most important things we do is give business owners great cards.

    But why do so many business owners depend on Catdi for quality business cards?

    The answer is simple: a great business card is incredibly important. And on top of that, there are some brands that do it better than others. We believe that we can give you a perfect card because we have the production values of a large company with the personal touch of a small one.

    Don’t believe us? Here’s our look at why you need business cards, and why you need them from us specifically.

    The Importance of Quality Business Cards

    There’s a reason everyone from ministers to musicians uses business cards.

    That’s because a business card is the best way for your brand to make an impression. When somebody takes your card, they are literally carrying a piece of your brand in their pocket.

    As they go throughout their day, they’ll be reminded of you and your company. They may even go home and give your business card to somebody else.

    In terms of physical, pen-and-paper advertisement, that makes business cards the most useful tool out there. Flyers get thrown in the trash, and newspaper advertisements are no longer a practical option for getting your message across.

    But on top of being an effective marketing tool, they also communicate a prepared image for your brand. Having quality business cards lets potential customers know that you are serious and prepared.

    No matter what service you provide, that goes a long way. Nobody wants an attorney or mechanic who’s working for the weekend: showing potential customers that you’re serious is probably the best thing you can do.

    Why Your Cards Need To Be Personalized

    It’s obvious that you need a business card. But just going with the first card you find, or trying to make one yourself, is a bad idea. A boring business card is a way to make your brand fade into the background.

    This is one of the reasons quality business cards require the touch of a designer. Making something stand out is harder than it seems: anybody can make something that makes people look twice.

    If you want a powerful branding solution, you need a designer who knows what works and what doesn’t.

    An understanding of dynamic shapes and color psychology is one of the most important things a business card designer can have. It’s also something you get when you work with Catdi.

    A Business That Works With Brands

    Quality business cards are interesting and communicate your contact information, but they also do something more. The best cards will allow you to show potential customers your brand identity.

    This seems relatively simple, but it’s actually one of the hardest tasks in marketing. The brand is a multifaceted element of your company’s identity. It isn’t just about what you do: it’s about who you are. And it’s about who your customers are.

    If you want to be successful at this task, you’ll need the help of a company that knows what it’s like to work with brands. That’s where we come in.

    One look at our portfolio of quality business cards reveals that we work with a company to pinpoint exactly what their brand is. When you work with us, you get the personal touch that so many business cards are missing. And having that extra effort put into the establishment of your brand will go a long way towards elevating you above the competition.

    Expertise In Other Areas

    Usually, we are told to look for people who are specialized. But companies that only work with business cards rarely make quality business cards.

    The reason for this may seem complicated at first but it’s actually relatively simple. Designing a business card is an endeavor that shows just how complicated it is to create.

    We don’t just design business cards, we’re one of the most effective providers of everything from direct mail to web design today. We also offer printing services. This means that you can get a variety of tasks done when you work with us.

    But the benefits go beyond that and venture into the realm of the specific. In this case, it’s clear that working with Catdi for quality business cards means you’re giving your cards the attention to detail you can only ever get from a designer.

    A Competitive Price

    Finally, you want to get all of these services at a fair price. And while quality business cards rarely come cheap, they can come at a price range that fits the budget of a small business.

    Because we specialize in working with the folks on Main Street, we guarantee that you can get a high-quality card from us at a fair price. If you want more information, get a quote today!

    Hire Catdi Today

    If you’re interested in finally working with some intelligent people to get quality business cards, then you need to get in touch with us. We guarantee that your business will benefit from this time-tested method of offline marketing.

    The first step is getting a quote. Make sure you get the service you need at a price that works for you. After you do that, you need to get in touch with us to learn more.

  • How Printers Will Evolve in the Next Few Decades?

    How Printers Will Evolve in the Next Few Decades?

    The future of printing might sound something like:

    “Mom! I need to print a new prom dress! This one ripped!”

    “You’ll have to wait! I’m printing Grandpa new eyeglasses.”

    “Patty’s family has a bioprinter and they printed their Grandpa a new set of eyes!”

    “Yeah, well, we can’t afford a bioprinter…but this one works fine.”

    “It’s too slow.”

    “So use the one in the kitchen to print yourself something to eat and get comfortable.”

    The future of printers is already here in the form of 3-D printing. Not so long ago, color laser printers were priced out of the reach of consumers and small business owners, the way 3D printers are today. But, within the next decade, prices of 3D printers will drop to a point where they will be affordable for nearly every home and small business.

    The future of printing is already here in the form of 3D printing.
    The future of printing is already here in the form of 3D printing.

     

    Why Do You Need A 3D Printer?

    You don’t. Now.

    But Forbes and others believe there will be a massive market for consumer-based 3D-printed merchandise in the next decade.

    Home repairs, both big and small, will be altered by low-cost 3D printing. Not only will architects easily render 3D models of their work, 3D printing will make jobs easier for craftsmen of all trades. If you needed a specific screw, bolt, or gasket for a project or repair, simply create it with a 3D Printer.

    In addition, there are thousands of personal projects that you can make with 3D printers, from paper towel holders to smartphone cases. Craft custom knobs for your desk drawers, or make new rings for your shower curtain. As 3D printing technology advances — and consumer prices drop — the possibilities become endless.

    As the prices of 3D printers drop, new markets for direct to consumer printing will emerge.
    As the prices of 3D printers drop, new markets for direct to consumer printing will emerge.

     

     

    3D Printer Specialization: Biological Printers

     

    Is your eyesight failing? Your teeth? Your kidneys?

    A 3D bioprinter developed by Invetech and Organovo can print living cells. This could potentially lead to a wide variety of medical uses, from replacing bone loss to repairing damaged kidneys. Eventually, these proto-type printers will be mass-produced, and find their way into every local hospital, forever changing the landscape of modern medicine.

     

    Old School Becomes New Again

     

    Don’t worry fans of old fashioned, two-dimensional, words and images on paper. Print is not dead!

    While the internet certainly reduced demand for printed material, it hasn’t replaced it. In fact, the proliferation of digital information gives printed material additional trustworthiness. Words and images matter more — make a stronger emotional impact and connection — when printed on paper.

    The Printers Of Tomorrow

     

    The process of laser printing or inkjet printing has evolved over the years. So have the machines that carry out these jobs. The biggest change in printers is the addition of features. The multi-function printer can fax, copy and scan as well as print. Additionally, upscale “print stations” have the ability to copy, collate, and staple projects of varying sizes.

    Along these lines, printer manufacturers will continue to develop machines based on the needs of consumers and businesses.

    Printers for consumer use, both laser and inkjet models, will become more specialized for photo printing. Printers will be able to accept different substrates beyond paper. Plastic, wood, cloth — the speciality printers that currently print on these surfaces will become smaller and cheaper, eventually finding their way into affordable consumer model printers.

    Printers of the future will also be more specialized for specific businesses. Accounting firms and financial professionals will invest in printers that not only print on broadsheets, but can perform basic calculations and print reports in advance of needing them. Medical professionals will see printers with top-notch security and diagnostic features, while schools and universities will find their “printer centers” not only more affordable, but more feature-packed.

    As the prices of 3D printers drop, new markets for direct to consumer printing will emerge.
    As the prices of 3D printers drop, new markets for direct to consumer printing will emerge.

    The Future Of Commercial Printing

    Commercial printing will develop more environmentally friendly packaging and sustainable practices, while offering retailers eye-popping new ways to attract consumers.

    Imagine you’re walking down the supermarket aisle in the not-too-distant future, and products literally call to you from the shelves.

    “Hey, I’m low-carb, high protein!”

    “Not only am I healthy and delicious, I have no artificial colors!”

    “I have ancient whole grain goodness!”

    “Okay, whole grain goodness,” you concede. “Give me a list of your ingredients.”

    The package on the bottom shelf lists its ingredients in a smooth, even tone.

    “How many grams of salt in a serving size?” you asked.

    “There are 500 milligrams of salt in a single serving size,” the package answers.

    “How many calories?”

    “There are 500 calories in a single serving size.”

    “Five hundred calories! I’m trying to watch my weight. No, thank you.”

    “Wait! Don’t leave! I’ve got a cousin who’s low fat!”

    The age of talking product packaging isn’t far off. New advancements in electronic inks, micro-computers, and “smart” paper herald a new age of sophisticated packaging.

    The Rebirth Of Print Marketing

     

    As consumer printers become more affordable and feature packed, small businesses can launch print marketing campaigns on a grander scale. We all know how challenging it can be for small businesses to promote themselves, but print is affordable for any business. Low cost, multifunction printer centers allow you to bring some print marketing campaigns in house. Now is the time to get your printer in shape and stock up on toner (which you can always sell back if needed).

    Print marketing is still a powerful marketing tool. Putting a physical coupon or offer in the hand of a potential customer remains the best way to make a personal connection.

    According to studies, physical ads leave a lasting impression. Print ads make a stronger emotional connection and people remember print ads longer.

    A 1992 report showed how humans use different parts of the brain to process digital information and printed information. Print is traditionally read left-to-right, top-to-bottom, start-to-finish. But digital information, by contrast, is fraught with distractions like pop-up ads, navigation menus, and banners. As a result, the digital reading experience is less immersive and engaging than reading physical print.

    Print is crucial to learning, and print materials are still used in schools, from textbooks to worksheets. As long as that continues, generations will always come of age with an innate connection to print. Print is here to stay!

  • EDDM for small businesses makes a lot of sen$$E

    EDDM for small businesses makes a lot of sen$$E

    When you’re a small business looking to get noticed by residents of your town, city, or district, your priority has to be your marketing. Often, when you’re looking to be seen by those in your locality, who can visit your store or make use of your local services, digital marketing is a waste of your budget. That’s exactly why direct mail marketing services are so valuable for small businesses – and something that Catdi  Printing can help you with, from conception through to design and implementation. Below, learn how Catdi can help you get your direct mail marketing drive up and running in a simple, stress-free, and cost-effective way

    How it Works

    The emerging marketing field of EDDM (Every Door Direct Mail) is proving to be hugely important for local businesses. An absolutely pivotal resource for those companies looking to get noticed by consumers in their area, this mode of mail marketing ensures that every household on every street that you want to receive your marketing communications receives them in the mail.

    How? EDDM is down to a new service offered by the United States Postal Service (USPS). Catdi works in partnership with the USPS’s new marketing structure, in order to get your message, designed with us, into mailboxes in all of the zip codes that matter to you and your business. Delivering a streamlined, cost-effective, and hassle-free end-to-end delivery of your direct mail, Catdi is leading the country in delivering expert and professional EDDM materials for small businesses across the USA.

    Your Business

    When you’re considering sending out a letter, pamphlet, brochure, or flyer with your business’s details, you need to understand what your business will be investing in and what your return on your investment might be. At Catdi, we can provide a full-service printing and direct mail sending offer for as little as $0.185 per address for a jumbo postcard. At such low prices, you only need one in every thousand recipients to trade with your company in order to get a hefty return on your investment in EDDM.

    Your business will also be free to design the right product to send, leaving the mailing list complexities to the United States Post Office and the specificities of the printing to Catdi. This makes our EDDM marketing offering one of the market leaders, leaving your staff to relax in the knowledge that your excellent, high-quality prints will be finding their way to properties in your area with the minimum of stress.

    You Control Design

    The most important element of the EDDM process that you’ll want to have control over is the design of your postcard, letter, or flyer. It’s likely that you have some branding and style guides already available within your business files, which means all that you’ll have to do to customize your EDDM marketing materials is to translate your brand design onto one of our ready-to-go templates. This means you can control:

    Put together, this equals complete control over your EDDM output, which puts you in the driving seat for the most important part of your EDDM journey – but with some important pointers and templates offered from us at Catdi when you need them. 

    Enjoy Speed and Ease

    Because of Catdi’s expertise in the realm of printing and the USPS’s offer for EDDM, you’ll be able to get your marketing materials out as quickly as you’d like, with very little stress accompanying your drive to deliver thousands of letters or postcards to locals in your area. This is especially important if you’re trying to get locals to attend an event that’s swiftly approaching, or if you want them to take advantage of a deal that is soon to expire. 

    With Catdi’s end-to-end delivery service offering a helping hand for the duration of your journey towards project completion, you’ll be best placed to deliver a seamless and professional marketing campaign in your area, at high speed, and to the highest quality. 

    Devise Your Strategy

    When you’re marketing to locals in your area, you want to be strategic about what you offer and where you offer it. You may wish to target affluent areas in your state or zip codes in which you know a certain demographic is likely to live. You will want to ensure that your letters are arriving on a specific date and that your message is tailored for the audience and the moment at which they receive your materials.

    This is all part of the EDDM strategy that you can work out in conjunction with Catdi. By actively strategizing the delivery of your mailed marketing, you’ll be able to design the best possible flyer or postcard to send to the consumers you want to engage with most. Again, you hold the levers, you make the decisions, and Catdi will take care of the technicalities to realize your ambitions. 

    Reap the Benefits

    Now that you’ve devised your strategy, used a Catdi Printing template to make your marketing materials shine, and you’re ready for our team to press the send button, with the support of USPS your mail will head on through the postal service and into mailboxes across the zip codes that you’re most interested in accessing.

    Now you can sit back and wait for the uptick in your business that this comparatively cheap letter-sending marketing drive will help you achieve. You’ll see an impressive boost in your custom, driven by returning to the public eye through the use of mailed marketing collateral. Many of our clients have experienced huge success in the Houston area, and we’re delighted to extend this service to all local businesses who want to re-establish themselves as the city’s go-to services and businesses for local consumers. In during like economic downturns due to the corona virus the EDDM program makes sense to utilize to grow your business.

    With so many benefits to enjoy – and a large amount of control over how you deliver your marketing campaign – there’s no reason not to use Catdi’s EDDM offerings to put your brand in potential customers’ hands. 

  • Free Blank Templates for Small Businesses

    Free Blank Templates for Small Businesses

    Blank Flyer Templates & Why You Should Use Them.

    When you’re looking to get a professional flyer developed, perfected, and printed, you have two main choices. You can look to the services of expert designers, who will charge you high fees to produce your materials, or you can find ways to do it yourself. Here, we aim to show you why DIY flyer development – with the use of Catdi’s professional templates – can help you create the flyers you need for any occasion. So, whether you’re flyering for your small business, for a local event, or for your wedding party, read on to learn about the benefits of using blank flyer templates for your marketing material needs

    Easy to Understand

    The world of print can be confusing. As you will no doubt have found out when printing documents you’ve created on Microsoft Office programs, there’s always a pesky margin or an unexpected printing error that can scupper your prints. What’s more, traditional printers – those you have at home – rarely get the pigmentation right on your print, which means your colors are distorted when you print out business cards, posters, and flyers.

    The benefit of using a template, then, is to remove much of the complexity and difficulty in getting your designs printed perfectly. Not only will you be able to adjust your approach based on the margins offered in your template download, but you’ll also be shown the all-important ‘print and slug’ guidelines, which show the margins for error when you send your finalized design to our printers. 

    Saves Cash

    For individuals and cash-strapped businesses, getting professional designers to produce each and every marketing item can quickly become an expensive affair. Often, businesses will look to save cash on their printing and designing in order to spend their marketing budgets online – and as such, they often neglect their print output, despite this being incredibly important for small, local enterprises or individuals looking to grow their networks.

    The beauty of our templates is that you will save all the cash you would otherwise spend on a designer, helping you to design the most eye-catching and professional-looking marketing materials without forking out for the privilege. Download one of our free templates to see how simple and easy it is to do it yourself, saving yourself hundreds of dollars on designer fees in the process.

    Personalize

    The other benefit of going in the direction of DIY template design is that you’re able to get your marketing materials, flyers, and brochures to look exactly how you imagined them. This is especially important if you have a vision that you’d like to carry through to the printing stage. Being able to control your design output and customize your message and your brand can be incredibly helpful, allowing you to be perfectly happy with the end result.

    Conversely, if you use a designer, there’s no guarantee that you’ll be impressed with the final product that your designer produces. You may find that this product misses the mark and disappoints in its execution, which can leave you feeling that you’ve wasted your cash on a needless product. 

    Saving Time

    Meanwhile, if you do choose to go it alone, but you’re unable to access free-to-download templates, you will spend hours just trying to get the format right for your printing needs. This can be deeply frustrating, as every effort that you make to get the dimensions and margins right for your design can be thwarted when it comes to the printing stage. You’ll also have to spend some time online learning about standard print sizes and requirements, which adds up to more lost time.

    That’s where templates come in. Dispensing with all the formatting and shaping that you would otherwise spend hours on, a free template saves you bags of time that you can instead invest in making your design pop with individuality and excitement. So, save time by using our templates, and you can be confident that your design will be fit-for-print when you’ve finished drawing it up.

    Print Flexibility

    When you download a print template from Catdi, there’s no obligation to trade with us. If you’re unable to get your design right, or you run out of time and decide to leave your template half-finished, that’s absolutely fine. But if you’re looking to finish your work and get your design printed as quickly as possible, Catdi will be on hand to check over your work, to offer guidance and advice, and to give you a quote for the printing costs.

    What’s wonderful about working with Catdi, from our clients’ perspective, is that we’re familiar with our own templates, and we know exactly how to print them quickly and to your specifications. So, whether you’re looking to print 1,000 brochures for your new company products, or you’re printing 100 wedding invitations, you can trust Catdi to transform your wonderful template design into print in no time. Should you choose Catdi to use our graphic design services

    Save and Adjust

    Finally, templates offer you the versatility and flexibility to return to your original designs to make small adjustments and tweaks, given the feedback that you receive from your marketing products and materials. By simply saving your template design and returning to it weeks or months later, you’ll always be able to adjust what you had printed and return to Catdi with a new idea, a new range of products, or an entirely new design to print on an old template that you’ve got used to working with. 

    This is, again, a huge benefit for individuals and businesses that are desperate to produce speedy marketing materials in print, but don’t have the resources to go to a design agency – nor the time to wait for them to turn around a complete design. As such, you’ll save time and money by returning to our templates each time you need a piece of marketing collateral, and you’ll be familiar with both our templates and our printing methods. Our excellent customer service will give you supreme confidence that you’ll get your printed products ready for when they are required. 

    Using Catdi templates comes with a number of benefits, including saving you cash and time, and allowing you the freedom to customize and personalize your marketing materials endlessly over the weeks and months ahead.

  • Small Ways for Small Businesses to Promote Themselves For Little Money

    Small Ways for Small Businesses to Promote Themselves For Little Money

    It can be challenging to promote yourself as a small business, especially if your business is in a field or area that is saturated. Marketing and advertising can be very costly, and it can seem daunting to commit to a campaign that isn’t guaranteed to provide results. However, this doesn’t have to stop you from creating a profile and name for your business, as there are many different ways you can market or promote a product or a company. 

    Methods of marketing and promotion can vary across platforms. Digital marketing is a growing and effective style of advertising that can help you to reach a broad audience with relative ease and convenience. You can also easily use methods like putting up flyers and banners in your local community to help attract more business in the area that your business is based in. This article goes into some more depth in the different ways you can market or promote your business without breaking the bank. 

    Digital Marketing

    Digital marketing is becoming increasingly popular all the time as a means of promoting businesses and for an excellent reason. Social media, in particular, has become a ubiquitous and vital means of communication for many of us, and this makes social media marketing an especially effective way to attract new customers to your business. Research seems to suggest that it is the most efficient form of digital marketing when compared to other methods.

    One advantage of social media marketing is that it can be very affordable and has the potential to reach a vast audience. This is especially true when it is done in conjunction with SEO marketing principles in mind. Another very effective way to utilize digital marketing is through video and email campaigns. These can allow you to reach a considerable number of people quite directly and with relatively little effort compared to other direct forms of marketing or promotion. However, this can annoy some customers as they may perceive it as spam. This is why it’s essential to know your audience and possibly refrain from utilizing email marketing too extensively, as it may put people off your business. 

    Another form of marketing that you can carry out online is the creation of unique content, which is available to your potential customers. The relevance of this depends on the kind of products you sell or create, but often content creation is a great way both to attract new customers or attention to your business, as well as building the name of your brand and its stature. For example, if you are a fencing company, you could create videos or eBooks that explain something about fencing or things that are relevant to your potential customers. This can help you to seem like a reliable and knowledgeable business and can lead to new customers finding your business through viewing the content you have created. 

    Physical Marketing Services

    While digital marketing can be very convenient and practical, that is no reason not to have a presence in the community and area where your business is located, too. Creating an awareness of your business in your local community is vital to ensuring that you have a loyal and dependable customer base that provides you with consistent business throughout the year. There are many ways of increasing your profile and using a variety of methods is going to ensure the best results. 

    One great way to build up or maintain your profile in your local community is through public speaking and attending events. This could be at networking events that are relevant to your industry, or events that are intended to support or help improve your local community in some way. Lending your expertise or support in settings like these can help you come across as a dependable figure that is an important part of your community, and this is a great way to attract customers who have similar values or ethics to you.

    Another good way to attract customers is by highlighting the ethics of your brand or business in a way that new customers can easily see. This is something that is becoming increasingly important in business in general, especially among young people. Research conducted in the United Kingdom found that 39% of adults asked had recently made a purchasing decision based on the perceived ethics of the retailer or business.

    One of the most striking and effective ways of increasing the presence of your brand or business is through the use of banners or decals. This gives your business a very physical presence in the area or areas that you use this type of marketing, and also contributes substantially to knowledge of your business spreading via word of mouth. There are lots of different ways you can come up with a visual marketing idea for your business, and something like choosing the right colors or dimensions for a banner or decal can make a huge difference in its effectiveness.

    At Catdi Printing we specialize in creating custom banner printers or create full color window decals, indoor banners, and other forms of visual marketing materials for you. Catdi Printing creates large-scale banners of high-quality vinyl, which are long-lasting and eye-catching. Vinyl banners can be an affordable and highly effective way of increasing the knowledge and presence of your business in your local community. This works especially well if you include some basic information about the services you provide and some contact details for your business on the banner or banners. The material used by Catdi Printing is waterproof and weather-resistant, ensuring that their banners last long enough to use them throughout the year and different types of weather and climates.

    Marketing your small business can seem challenging and daunting, but there are many ways to do so without much cost or effort on your part. These can still be highly effective and help you to attract new customers, without needing to spend an exorbitant amount of money on marketing or creating a whole advertising campaign. What are you waiting for? Call Catdi Printing today 713 882 4629

     

  • 7 Tips for Finding a Good Commercial Printing Company

    7 Tips for Finding a Good Commercial Printing Company

    Businesses often overlook the power of print marketing but a study shows 43% more customers responded to direct mail promotions than the previous year. This meant the prospect response rate was up a staggering 190%.

    Whether its brochures, business cards or leaflets, a commercial printing company will do the heavy lifting to produce high-quality work for your company.

    Remember, your business has seven seconds to make a great first impression so you must make this count.

    Excited about hiring a commercial printing company, but not sure how to find the best one? If so, you’ve come to the right place. Here’s everything you need to know.

    Benefits of Hiring a Commercial Printer

    Before you Google “offset printers near me” or “printer companies near me”, consider the benefits of using a commercial printing service.

    Quality Focused

    Reputable printing companies put quality as their highest priority. Functional and durable printing is important but you want to prove that your business is the real deal.

    The only way to attract customers is to work with a printing company to produce high-quality marketing materials. If not, you’re left with inferior printing which looks unprofessional and shows an obvious lack of care. Not the best first impression!

    Saves Time

    As every business owner knows, time is money and local printing companies can help you with this. You won’t have to worry about learning about printing, organizing, and binding processes. As a result, this gives you the freedom to focus on the more important aspects of your business instead.

    Can Send Out Your Materials

    Many commercial printing companies also deliver your business projects or marketing materials directly to clients, business partners, or your company office. This streamlines the process, again giving you back valuable time to work on other aspects of your business.

    7 Tips to Finding a Great Commercial Printing Company

    The best way to find fantastic printing companies nearby is by being prepared. Here are some tips:

    1. Ask For References

    An established printing company keeps customers happy with high-quality printing. It’s crucial that the company has an excellent track record of giving clients what they want and this should be reflected in their references. While reviews are not the end all be all they do provide some insight into how a company’s been handling  complaints. People usually leave negative reviews when they feel their concerns have not been met.

    To glean how effective the company is, ask their customers specific questions. For example, how well the company communicates, resolves problems, and if they recommend the service. Try to speak with clients who have a similar project so you can see whether the company has the right technology and expertise for the job.

    2. Check Out Samples

    Printing companies may have the latest technology but that doesn’t mean they use it effectively. Before sealing the deal, look at printed samples because a digital portfolio isn’t as reliable.

    Your industry may have specific layout requirements so find examples that align with your needs. Focus on finer details like image quality, unaligned text, and if there’s any ink smudging. Because the quality of the final print significantly impacts your brand, choose the company with the finest finish.

    3. Excellent Reviews

    A brilliant way to gauge a company’s expertise and reputation is checking out their online reviews. Not only does this prove their credibility and trustworthiness but also if they have the right experience for your project.

    Check out their Facebook or Google so you can see what customers are saying. If a company only has bad reviews, that’s a red flag. It often means the company doesn’t have enough experience to deliver great work.

    4. Offers a Wide Range of Printing Services

    Work with a printing company that provides a variety of services. For instance, we offer offset and digital printing depending on your project.

    Offset printing is terrific for accurate color reproduction and printing for large quantities. Digital printing, however, is best for printing a lower amount like 100 flyers or business cards. It’s also useful if your printing materials need a unique code, name or address.

    Let us know more about your project and we’ll find the best solution for you. We also offer Large Format Printing which is fantastic if you need large graphics for advertising, branding, and marketing purposes.

    5. Quick Turnaround Time

    Every business has commitments so it‘s crucial you find a printing company that works to your deadlines. When establishing a plan, let the company know about any strict deadlines beforehand so they have plenty of time to meet your demands.

    6. Great Customer Service

    Exceptional customer service is crucial in the printing business and Catdi knows this. We are with you from start to finish and ensure there are no hiccups along the way. If you have any issues, we are at the end of the phone, ready to help.

    7. Established

    To avoid any problems, choose a printing company that’s established. Catdi has been in business since 2005 which means we understand the industry and have the right expertise. We have a keen attention to detail, know how to maximize your design, and thoroughly double-check everything to deliver the best results.

    That’s How You Find a Commercial Printing Company

    Before choosing a commercial printing company, do your homework. Don’t only check their website, but consider references, reviews, hard-copy samples, and call them to discuss your project.

    At Catdi Printing, we have the right experience and expertise to produce the best quality work for your business. We offer a range of services from offset to digital printing and can produce Large Format Printing if needed.

    If you’re seeking a commercial printing company to help your business, we’d love to chat. Contact us here for further details.

  • We Are Open…

    We Are Open…

    WE ARE OPEN!  

    Dear Valued Customers,

    The key role we play in our client’s communications supply chain declares us as an Essential Business Service.  What this means to you is that in the event Houston goes under a Stay at Home order, we will continue to be operational across our entire product offering and our suite of services.  The Postal Service is also classified as an essential government service operation, which allows us to continue operations.

    As the coronavirus COVID-19 continues to spread throughout the communities where we all live and work, we at Catdi Printing believe it is our duty to do all that we can to help keep each other safe during these times uncertainty.  We are taking serious precautions and we are diligently following the guidelines set out by the CDC to prevent any spreading of COVID-19 in regards to our employees and also our customers. The following changes will be implemented to ensure your personal safety as well as the safety of our team. We must protect ourselves so that we may keep those most vulnerable safe.

    • Continue to provide Quality Products that give you Confidence and Service that you deserve!!!
    • Our Customer Service Teams will be working remotely from home to provide customer service by phone and emails.
    • Teams, of less than 10 people, will be working in production spaced out in apx 30,000 sq ft space.
    • Hand sanitizers and washing stations are located throughout the office to maintain overall sanitary and safety standards
    • Shipping Team members will be working with face masks to help prevent any potential exposure.
    • Delivery or Curbside pickup between 11 am to 5 pm  ONLY
    • Visit our Blog and other resources for up to minute information

     

    PICKUP IS EASY

    We’ll email you when your order is ready.

    1. Drive directly to the pickup area and park at any reserved space for pickup
    2. Have your Job# ready and follow the instructions on the sign
    3. We’ll bring your order out to you!
    4. If you continue to have issues please dont hesitate to call us at 713 882 4629

     

    As new developments emerge, we will continue to monitor the situation and increase our safety precautions based on guidelines provided by OSHA (Occupational Safety and Health Act), the CDC (Center for Disease Control) and WHO(World Health Organization).

    Our Thoughts and Prayers go out to everyone that has been affected by COVID-19. Please be safe and feel free to reach out to us if you have any questions.