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  • Maximize Impact: The Benefits of Combining Print on Demand with EDDM

    8 Benefits of Combining Print‑on‑Demand with EDDM for Small Campaigns

    The benefits of combining print on demand with EDDM (Every Door Direct Mail) show up in the little things you don’t notice at first. You don’t overprint. You don’t stash a ton of extras in a closet. You just make what you need and send it out – easy as that. And for anyone running a small campaign, this combination quietly takes the pressure off.

    Intrigued? We thought so. That is why we have compiled 8 clear ways this approach makes small campaigns work better. On top of that, you will also get 8 practical strategies to plan and run your campaign with POD and EDDM together.

    8 Proven Benefits Of Combining Print‑on‑Demand With Every Door Direct Mail 

    Benefits of Combining Print‑on‑Demand with EDDM - 8 Benefits

    Here are 8 reasons why combining print-on-demand with EDDM works so well for local outreach.

    1. Cost-Effective Marketing Campaigns With Minimal Upfront Investment

    The problem with traditional print ads is that you are forced to order thousands of pieces just to get a decent price per unit. Most of them are unused or end up in the trash. With print-on-demand, you cut that problem out entirely – you only print what you need right now.

    Pair that with EDDM, and you don’t have to buy or rent a mailing list. The United States Postal Service (USPS) already has the delivery routes mapped out for you. For a small campaign, that means you stay lean and avoid the financial dead weight that usually eats into ROI. 

    Here’s how this marketing strategy works for local businesses:

    • A salon can print 300 postcards for one postal route instead of overordering 5,000.
    • A gym can test two different offers in two neighborhoods without paying extra for printing twice.

    You spend less upfront and keep cash free for other parts of the campaign, including your ongoing digital efforts.

    2. Hyper-Local Targeting Without A Mailing List

    Buying a mailing list sounds good until you realize how messy it gets – outdated addresses, duplicates, and flat-out irrelevant. With EDDM, you skip all that. USPS delivers to every home or business on the route you choose.

    For a small campaign, that is priceless. You decide exactly where your message goes – down to a few streets if you want. And when you tie this to print-on-demand, you can easily change what you are sending for different routes without ordering thousands of extra copies.

    That means every drop feels tailored to the target audience you actually want to reach, not just whoever happens to be on a rented list.

    Think about it like this:

    • A pizza shop can target every house within one ZIP code.
    • A cleaning service wants to target only residential routes, skipping businesses – that is an option too.

    3. Fast Turnaround Time

    One of the biggest headaches in small campaigns is timing. You get an idea for a promotion, but by the time the printed materials are ready to mail, the moment has passed. Print-on-demand cuts production down to just what you need, and EDDM works on USPS schedules that are already set.

    That means you can move quickly from design to delivery. In many cases, you can have your postcards printed and on their way to mailboxes in under a week.

    This is especially useful for:

    • Seasonal events (back-to-school specials, holiday sales, local festivals).
    • Time-sensitive offers (flash discounts, “this weekend only” promos).

    4. Easy Personalization For Different Neighborhoods

    Not every neighborhood responds the same way. Maybe one neighborhood wants discounts, while another prefers community involvement. With print-on-demand, you can easily change your design or offer for each route. 

    And with variable data printing (VDP), you can even swap out details like names, images, or codes to make each piece more personal. Because you are not stuck with a massive bulk order, tweaking your campaign doesn’t cost extra.

    Here’s how it works in practice:

    • A restaurant can promote “kids eat free” in family-heavy neighborhoods and “happy hour deals” in areas with more young professionals.
    • A landscaping service can highlight “lawn care specials” in suburban areas and “snow removal” in regions that need it during winter.

    This makes your mail more relevant and increases the chances people actually read it instead of tossing it. And since EDDM gives you the delivery routes, it is easy to match each version with the right area.

    5. Reduced Printing Waste & Inventory Risks

    Nothing wastes a marketing budget faster than ordering 5,000 postcards and realizing you will only use half. Traditional print advertising locks you into bulk orders, and whatever doesn’t get used either clogs up storage or ends up in the trash. With print-on-demand, you only print what the campaign calls for.

    EDDM adds another layer of control – you know exactly how many homes or businesses are on a given postal route before you place your order. If a route has 325 addresses, you print 325 pieces. This way, you can start with one or two routes. If the response looks good, print more and expand.

    6. Enhanced Tracking & Performance Insights

    A lot of people assume mail can’t be tracked. That is only true if you don’t set it up right. With POD and EDDM, you build the system into your mailers, just like in digital marketing campaigns.

    Over time, you will know which neighborhoods are generating leads and which ones aren’t pulling their weight. For small campaigns, that insight keeps you from repeating mistakes and lets you focus on what works.

    7. Increased Brand Visibility In Local Communities

    People don’t always buy the first time they see you. Sometimes they need 3 or 4 touches before they act. Every Door Direct Mail campaigns put you in mailboxes repeatedly, and POD makes it easy to refresh your design each round so you don’t look stale.

    This is how local visibility builds:

    • First mailing → your local customer base notices your name.
    • Second mailing → they start to recognize you.
    • Third mailing → you are familiar enough that they consider you when they need your product or service.

    It is about planting a flag in the neighborhood. When your piece keeps showing up in the same community, your business feels present and established, even if you are still small. This visibility also reinforces the consistency people see in both print and online ads, and makes your brand harder to forget.

    8. Flexible Experimentation With Designs & Offers

    The old way of commercial printing kills experimentation. Once you have printed thousands of pieces, you are stuck with that design, whether it works or not. With the POD + EDDM combination, you can split your runs or change your messaging to test what works best.

    Some real ways small campaigns can use this:

    • One neighborhood gets “$10 off,” another gets “Buy 1 Get 1 Free.” See which converts better.
    • Bright colors vs. minimal design. Do people respond more to loud or clean?
    • “Call us today” vs. “Visit our website.” The tracking methods you set up (codes, QR, numbers) will show what works.

    Because you are printing in smaller batches, the cost of testing is minimal. And the payoff is huge – you find out what actually works instead of guessing.

    How To Plan A Small Campaign By Combining Print‑on‑Demand With EDDM

    Here are 8 proven strategies that show you exactly how to plan and run a print-on-demand + EDDM campaign that is targeted and effective.

    1. Define Clear Campaign Goals & Objectives

    Before you start designing postcards or picking routes, you need clarity on what you want out of the campaign. Too many small campaigns fail because they are vague. And no, “get more customers” isn’t a goal.

    Get specific:

    • Do you want 20 new leads within a month?
    • Are you pushing a seasonal promotion for a set weekend?
    • Is the goal to introduce your brand in a new area rather than get immediate sales?

    Write down one primary goal and one secondary. This helps you decide how many routes to cover, what your offer should be, and how much to spend on printing.

    2. Identify Target Neighborhoods Using USPS EDDM Tools

    USPS EDDM provides an online tool that maps every postal route with demographic data. This lets you see the number of households and whether a route is mostly residential or commercial. 

    Here’s how to make the most of it:

    • Look at demographic filters like average household income, age brackets, or number of businesses vs. residences on a route.
    • Select only the routes that match your customer profile. For example, a daycare should focus on residential-heavy routes, while a B2B service might target business-heavy routes.
    • Keep it manageable. For a first run, limit yourself to 1–3 routes so you can measure results without overspending.

    3. Choose The Right Print Marketing Materials For Your Campaign

    Print-on-demand isn’t just about postcards. You have options, and the product you choose should match your marketing objectives.

    Some examples are:

    • Postcards → Best for direct offers and coupons.
    • Flyers → More space for service lists or detailed event info.
    • Brochures → Useful if you are introducing a new business and need to tell your story.
    • Oversized pieces → Stand out in the mailbox and grab attention faster.

    Pro tip: Don’t overcomplicate. Pick one format, and keep the quantity tight for your first run. Once you see response rates, you can expand into other products.

    Now, what works for a pizza shop doesn’t work for a niche service. Take this real estate cost segregation study services. If they send out a standard postcard, they barely have room to explain what the service even is, let alone why a property owner should care. Same with flyers – they give more space, but they still feel like a quick pitch.

    For something this technical and high-value, a well-designed brochure is the smarter move. It gives enough room to show real examples and answer the “why should I care?” question. A brochure feels more professional, too, which matters when you are talking about tax strategies and real estate investments.

    The point is simple: match the material to the message. For cost segregation, a brochure beats a postcard every time. For a pizza coupon, the postcard wins. POD gives you flexibility, but the choice you make on format is what determines whether the campaign feels credible or forgettable.

    4. Design Eye-Catching, Localized Mail Pieces

    Use your design to tell a story that connects with each neighborhood. Digital storytelling techniques work just as well in print. So follow those methods, and people will remember your mailer and feel like it was made for them. 

    Remember, your design is the difference between someone throwing away your mailer or actually reading it. With POD, you can adjust quickly – so put that flexibility to use.

    What works:

    • Clear, bold headline → State the offer or benefit right away (e.g., “20% Off Lawn Care This Month”).
    • Localized touches → Mention the neighborhood by name or include a local landmark photo to make it relevant.
    • One call-to-action → Too many instructions confuse people. Decide: call, visit, or scan.
    • Readable layout → Avoid cramming in long blocks of text. Use space so the main message stands out.

    If you are not a designer, most POD platforms have templates that can be customized.

    5. Determine Optimal Mailing Frequency & Timing

    A single drop usually isn’t enough to make potential customers act. Mail gets noticed more when it shows up a few times, spaced out just right. For a small campaign, two to three drops across a month works better than one big blast.

    • Weekly or bi-weekly drops across the same routes keep your offer visible without overwhelming direct mail recipients.
    • Seasonal businesses should schedule campaigns around peak demand. For example, lawn care right before spring or holiday catering two weeks before December events.
    • Track your own local calendar. Mailing right after payday weekends boosts redemption for service-based offers.

    Of course, this kind of precision matters across all industries, but it becomes absolutely critical when you are dealing with life-saving products. Take medical alert systems, for example. Families don’t just see one ad and place an order the same day. The decision carries weight because someone’s life may depend on it. That is why consistent exposure is so powerful.

    When people are choosing mobile personal emergency response systems, they need to trust the brand. And trust doesn’t come from a single postcard or one online ad. It builds over time, as your name keeps showing up in the mailbox, and the design feels fresh each round. 

    That repeated presence makes your business look stable and dependable – two qualities buyers value most when the stakes are high. And here’s where POD combined with EDDM really works. You can adjust the message slightly each mailing – maybe one round focuses on reliability, the next on ease of use, and another on customer support. 

    By the time someone is ready to make the purchase, they have already connected your brand with safety and credibility.

    6. Coordinate POD Production With EDDM Mailing Schedules

    Print-on-demand gives you flexibility, but timing is everything. USPS has specific drop-off requirements, and if production is late, your campaign stalls. Always work backward from your planned drop date.

    • Place your POD orders at least 2–3 days before the planned USPS acceptance date.
    • Confirm the printer’s turnaround time and shipping speed to the local USPS entry unit.
    • For recurring campaigns, set up a repeating order schedule so new batches roll off automatically.

    7. Test Multiple Designs With Small Batch Mailings

    Making random calls on design is a fast way to waste money. POD makes testing cheap, so use it. Print a few hundred of two or three variations and spread them across different routes.

    Here’s an example setup:

    • Version A: bold headline, minimal copy.
    • Version B: lifestyle image, short benefit statement.
    • Version C: heavy offer focus with a coupon.

    Track which one pulls better. The winner becomes your template for larger runs. This way, every campaign doubles as research instead of just spending.

    In some industries, if you skip testing and go with the wrong design, it can actually hurt your reputation. Let’s take the example of this emergency notification app from DialMyCalls. If they decide to run a POD + EDDM campaign in their local community, the way they frame their message matters a lot.

    One design focuses too much on flashy graphics, but downplays how quickly the app can send alerts. Another puts all the emphasis on price, but forgets to highlight reliability. Both versions miss the mark. 

    If those mailers hit the wrong note, the audience might think the app is just another generic tool and not the reliable safety net it actually is. For a product tied directly to emergencies, that is a big problem – you don’t want your first impression to create doubt.

    The smarter move is to use POD for what it is best at: low-risk testing. Send a smaller batch of each design, track the responses, and pay attention to what actually makes sense to the local community. That way, when you scale up, you are rolling out a proven message that builds trust instead of eroding it.

    8. Track Responses & Measure Campaign Performance

    Similar to digital channels, there is no way to tell what worked if you are not tracking. A simple system is enough, as long as it ties responses back to the mail piece.

    Ways to track effectively:

    • Assign unique coupon codes for each route.
    • Use QR codes linked to route-specific landing pages.
    • Track call volume with route-specific phone numbers. Use VoIP as a secure channel to capture responses while protecting your main contact.

    At the end of the campaign, measure response rates against the goals you set in step one. If one route or design outperformed the rest, you have a proven direction for your next mailing.

    Now, here’s where a lot of small businesses stall out. On paper, tracking sounds easy, but setting up and actually monitoring every bit takes extra hand. And if you try to do it yourself, it slows everything down. 

    That is why it helps to augment your team just for this part of the job. Bring in a marketing assistant who can get everything done without distracting your main team, and you still end up with the insight you need to make sharper decisions for the next round.

    5 Types Of Print‑on‑Demand Materials Ideal For EDDM

    Just like in digital strategies, not every print piece works the same way. To help you pick smart, here are 5 types of print-on-demand materials that fit perfectly with EDDM marketing efforts.

    1. Postcards

    Postcards are the perfect format for EDDM because they qualify for the lowest postage rates and hit the mailbox without an envelope hiding them. For small campaigns, oversized postcards (6.5” x 9” or bigger) usually get noticed faster than standard ones. They are best for straightforward offers like “20% off this month” or “Grand Opening.”

    Pro Tip: Keep the headline short and bold on one side. Save details for the back. Don’t overload both sides – it weakens impact.

    2. Flyers

    Flyers give you more room when you need to explain something, like service menus, class schedules, or event lineups. They fold easily, so you can tuck in sections for different information. Flyers work well in neighborhoods where people might pin them to a fridge or bulletin board.

    Pro Tip: When designing a flyer, use one clear section for the main offer and a secondary section for details. Too much text everywhere, and the piece goes unread.

    3. Door Hangers

    Door hangers don’t go through the mailbox, but they are still deliverable through targeted routes if you want to supplement EDDM. They are harder to ignore because they hang right at eye level. Restaurants, cleaning services, and local repair businesses see higher pickup rates with door hangers.

    Pro Tip: Make the hole punch reinforced so it doesn’t tear. And always put the call-to-action at the bottom, where hands naturally land when removing it.

    4. Rack Cards

    Rack cards are slim but sturdy, which makes them perfect for concise messaging. They stand out in the stack of typical mail because of their vertical shape. They work best when you are pushing one or two services and don’t need a ton of copy.

    Pro Tip: Use thick stock so they don’t bend. Keep the front clean with one key message. Put the fine print or extras on the back.

    5. Coupon Inserts

    If the goal is quick response, coupons do the job. POD makes it easy to test different versions ($5 off vs. 10% off) and see what actually gets redeemed. They are small, but people keep them longer than a flyer if the offer is good.

    Pro Tip: Always add an expiration date. It creates urgency and also makes it easier to measure redemption within your campaign window.

    Conclusion

    The real benefits of combining print on demand with EDDM come down to control. You decide how many pieces leave the printer, and you choose exactly which routes will see your message. That is the flexibility most small campaigns rarely get. So to get the most out of these marketing channels, keep goals realistic and tweak things based on the results.

    If you need someone to make the whole process easier, we at Catdi Printing can help. We’re a true one-stop print + EDDM shop, covering everything from postcards and flyers to door hangers and rack cards. Fast turnaround, affordable pricing, and human-centered service mean you get your campaign rolling without headaches.

    Reach out now and get a free quote to put your next campaign in motion.

  • Direct Mail in the Digital Age – What Does Gen Z Think?

    Direct Mail in the Digital Age – What Does Gen Z Think?

    Hey there! Have you ever wondered why a generation glued to screens enjoys getting physical mail? Gen Z—those born between 1997 and 2012—finds direct mail both refreshing and memorable. As digital natives, they’re used to screens, social media, and instant messaging. However, when it comes to marketing, direct mail offers a unique experience that they value in surprising ways.

    And here’s the kicker: they love both digital and paper business cards! That’s right, the generation of TikTok and Snapchat also appreciates the personal touch of tangible connections. It’s not “digital or print” for them—it’s “both, please!”

    In addition, Gen Z isn’t tied to big-box chains like Staples and Kinko’s for their printing needs. Instead, they’re drawn to boutique companies that offer personalized services and align with their values, like supporting small businesses and sustainability. This shift represents an opportunity for independent printing companies to connect with this forward-thinking generation.

    So, what makes direct mail and physical marketing effective for Gen Z? Let’s explore why this traditional method still works for a tech-savvy generation and dive into tips on creating direct mail campaigns that connect with Gen Z meaningfully.

    Who is Gen Z?

    Gen Z is the first generation to grow up with smartphones, social media, and instant access to digital content. They’re savvy, socially conscious, and value authenticity above all. Unlike other age groups, Gen Z isn’t just looking for deals—they want brands to stand for something real. They’re all about experiences, personalization, and finding brands that match their values. And as the youngest demographic with significant spending power, Gen Z is one group you want to reach.

    To connect with them effectively, it’s critical to focus on storytelling, creative design, and sustainability—all things that direct mail does incredibly well.

    For a deeper dive into Gen Z behaviors, check out this Pew research shows that younger generations are responding positively to direct mail. Research study on Gen Z trends.

    Why Direct Mail Appeals to Gen Z

    While it may seem surprising, direct mail has a unique appeal for Gen Z. Here’s why:

    • Tangibility is a crucial advantage of direct mail marketing.: Digital content is easy to scroll past, but physical mail is something you can hold, feel, and interact with. For Gen Z, who lives in a digital-first world, direct mail offers a break from the screens. Receiving something tangible is more memorable, and it feels personalized just for them. Plus, it’s hard to swipe left on a postcard!
    • Authenticity in your direct mail marketing can resonate well with younger generations.: Gen Z craves authenticity, and direct mail can help brands come across as genuine and thoughtful. A well-designed postcard or flyer shows effort and creativity. Plus, it’s harder to ignore compared to ads that pop up on social media.
    • Nostalgia and Novelty: Because Gen Z didn’t grow up with as much physical mail, they view it as something novel. There’s a touch of nostalgia in receiving mail, and for them, it’s almost a “new” experience. Direct mail becomes a pleasant surprise in a world where everything else arrives digitally.
    • Support for Boutique Businesses through effective direct mail marketing strategies.: Gen Z prefers supporting smaller, independent businesses that align with their values. They’re less interested in working with large chains like Staples or Kinko’s and more drawn to boutique companies offering personalized services. For them, it’s about quality, connection, and knowing they’re helping a business that cares.

    Guess what? Direct mail marketing is making a comeback! This appreciation extends to business cards too. Gen Z loves the sleek convenience of digital business cards, but they still enjoy the personal touch of receiving a beautifully crafted paper card. It’s a win-win for brands that use both approaches to connect with this audience and leverage effective digital marketing strategies.

    Learn more about effective branding tips for business cards to enhance your networking efforts across generations.

    The Role of Direct Mail in a Digital World

    Direct mail doesn’t replace digital marketing—it complements it. Gen Z is bombarded with digital ads every day, so a physical mail piece can help you stand out in a sea of screens. Direct mail also offers clear calls to action that make it easy for Gen Z to respond immediately, whether that means scanning a QR code, visiting a unique URL, or following a social media account.

    By integrating direct mail with digital strategies, brands can create a seamless experience. For example, sending a beautifully designed postcard with a QR code to a landing page or TikTok profile bridges the physical and digital worlds, creating an interactive experience that Gen Z loves.

    For tips on integrating print and digital strategies in your direct mail marketing, visit Forbes’ guide to hybrid marketing.

    Discover how direct mail marketing can effectively engage millennials and Gen Z. why Every Door Direct Mail (EDDM) works to make direct mail targeted and accessible for small businesses.

    What Research Says About Gen Z and Direct Mail

    Studies show that Gen Z doesn’t just view direct mail differently—they’re actively interested in it. According to research, Gen Z engages more with well-designed physical mail compared to digital ads. In fact, many Gen Zers admit they prefer receiving information about brands through physical mail, especially when the messaging is unique or environmentally conscious.

    Data also reveals that Gen Z is more likely to open and engage with direct mail that uses eco-friendly materials. This generation is big on sustainability, so using recyclable or biodegradable materials for your mail campaigns can give your brand a major boost.

    Pro Tip: When targeting Gen Z, make sure to emphasize your brand’s commitment to sustainability. A little note about eco-friendly practices can make a big difference for this environmentally aware group.

    Best Practices for Engaging Gen Z Through Direct Mail

    To effectively reach Gen Z with direct mail, consider these best practices for increasing response rates:

    • Personalization: Customize direct mail pieces to make them feel personal. Use data to tailor your message, whether it’s based on their interests, location, or purchasing history. Personalization makes your brand stand out and feels more genuine.
    • Eco-Friendly Materials: Gen Z cares deeply about the environment. Use sustainable materials like recycled paper or eco-friendly inks. This will not only catch their attention but also show that your brand values align with theirs.
    • Integrate Digital Elements: Connect physical mail to digital experiences using QR codes, augmented reality (AR), or even links to social media profiles. Gen Z loves interactivity, so these elements enhance engagement, especially in direct mail marketing.
    • Creative Design: Design matters! Gen Z appreciates originality and creativity, so don’t be afraid to make your direct mail visually striking. Use design to make your message memorable, from bold colors to unique layouts.

    Want to elevate your direct mail designs? Explore graphic design services for direct mail to stand out from the crowd.

    In today’s digital landscape, direct mail provides a refreshing change that captures Gen Z’s attention. This tech-savvy, values-driven generation appreciates the authenticity, novelty, and interactivity that direct mail can provide. And yes, while they’re tapping their phones for digital business cards, they’ll also keep a beautifully designed paper card tucked safely in their mailbox. By combining thoughtful design with sustainable practices and digital elements, brands can make a lasting impression on Gen Z customers.

    Ready to connect with Gen Z through direct mail? At Catdi Printing, we create impactful direct mail pieces, from postcards to custom brochures. Our personalized services make us the perfect boutique partner for Gen Z-focused marketing campaigns. Reach out today, and let’s craft a campaign that stands out in the digital age—no TikTok dances required (unless you want to add one to your campaign, of course)!

    Start your direct mail marketing campaign today. your direct mail campaign with Catdi Printing’s postcard printing services and make your brand unforgettable.

  • Top 5 Reasons Your Small Business Needs a WordPress Site

    Top 5 Reasons Your Small Business Needs a WordPress Site

    Top 5 Reasons Small Businesses Need a WordPress Site

    In today’s digital age, a professional website is essential for small businesses aiming to compete and thrive. A website isn’t just a digital storefront; it’s a powerful marketing tool that enhances your brand’s visibility, reaches local customers, and streamlines business operations. WordPress, known for its versatility, affordability, and user-friendly design, powers nearly 40% of all websites globally. Catdi Printing specializes in crafting custom WordPress sites that help small businesses establish a solid online presence and achieve growth—considering a new website? Here are the top five reasons a WordPress site might be perfect for your business.

    Reason #1: User-Friendly and Easy to Manage

    One of the most significant advantages of WordPress is its user-friendliness, making it accessible even for business owners without technical expertise. Unlike platforms that require complex coding, WordPress offers an intuitive dashboard that allows you to:

    • Update content and images
    • Manage products or services
    • Add new features as needed

    This ease of use means small business owners can keep their websites up-to-date without needing a full-time developer.

    Pro Tip: Utilize popular WordPress plugins to enhance your website’s functionality! Catdi Printing not only builds your WordPress site but also provides support to ensure you feel confident managing your content management system. Reach out to our team for a smooth, worry-free WordPress hosting setup that utilizes popular content management strategies!

    Reason #2: SEO-Friendly for Local Searches

    WordPress is built with SEO in mind, making it easier for small businesses to rank in search results. With plugins like Yoast SEO, you can optimize your site content for search engines without needing advanced SEO knowledge, making it easier for WordPress users. For local businesses, this means higher visibility for nearby customers actively looking for your services. Here’s how a WordPress site can boost local search results:

    • SEO-friendly URL structures are one of the many benefits of WordPress.
    • Optimized image handling using WordPress plugins
    • Built-in blogging for fresh content updates

    Ready to Grow? Catdi Printing’s design team incorporates local SEO best practices from the start, helping your business appear in relevant search results. Let’s help you reach more customers—connect with us today!

    Reason #3: Customizable and Scalable

    One of the standout features of WordPress is its flexibility and scalability. With thousands of themes and plugins, you can create a WordPress website that fits your brand and grows alongside your business. Here’s what you can do with a WordPress website:

    • Choose from thousands of design themes and layouts
    • Add custom features like appointment booking, customer testimonials, and e-commerce capabilities
    • Scale up quickly as your business grows

    At Catdi Printing, our web design team will make your vision a reality, delivering a business website that reflects your brand and budget. From visual elements to functional tools, our custom WordPress designs ensure your website represents what makes your business unique.

    Make Your Mark: Catdi Printing specializes in tailored WordPress sites for small businesses. Contact us today to start building a WordPress website that’s authentically yours, leveraging the power of the WordPress community!

    Reason #4: Mobile-Responsive Design

    With more than half of internet traffic coming from mobile devices, having a mobile-friendly website is essential. WordPress themes are designed to be responsive, ensuring your site looks great and works seamlessly on smartphones, tablets, and desktops. For small businesses, you can capture customers’ attention wherever they are. Here’s what mobile-responsive design can do for your business:

    • Boosts user engagement on mobile devices with a WordPress website.
    • Increases local customer conversions on the go
    • Ensures consistent branding across all device types

    Did You Know? WordPress users have access to a vibrant community that supports website development! Catdi Printing tests and customizes each WordPress site to deliver an outstanding mobile experience, helping you reach more potential customers and enjoy the benefits of WordPress. Ready to optimize for mobile? Let’s chat at 713 882 4629!

    Reason #5: Cost-Effective and High-Quality

    WordPress offers an affordable solution without compromising quality for small businesses with tight budgets. Since it’s open-source, WordPress is free to use, and you only pay for the features and services you need. With WordPress, you can:

    Get Started on a Budget: Catdi Printing’s WordPress design services make professional web design accessible and affordable. Contact us today for a free consultation on how we can make your website dreams a reality.

    A professional and user-friendly website is crucial for small businesses today. With WordPress, you gain access to a platform that’s easy to use, optimized for SEO, customizable, mobile-responsive, and cost-effective. At Catdi Printing, we’re here to bring your vision to life with a custom WordPress site that captures your brand, engages customers, and scales with your business. Ready to take your online presence to the next level? Contact Catdi Printing today to explore how a WordPress site can work for you.

  • Carrollton TX Printing Services

    Carrollton TX Printing Services

    Carrollton TX Printing Services: Finding a quality printing partner is crucial for businesses in Carrollton looking to produce professional, compelling materials. For printing services you can count on, turn to Catdi Printing. Catdi offers Carrollton unrivaled expertise, versatility, and affordability.

    Advanced Printing Technology: Carrollton TX Printing Services

    Catdi Printing utilizes the most advanced digital and offset presses to deliver pristine printing every time. Their well-maintained equipment achieves vivid colors, ultra-fine details, and exceptional accuracy for flawless prints. Expect beautiful business cards, stationery, books, brochures, and more.

    Large Format Printing: Carrollton TX Printing Services

    Stand out with Catdi’s wide format and large format printing services in Carrollton. Their specialty oversized banners, posters, displays, window graphics make your brand impossible to ignore at trade shows, conferences, and other crowded events.

    Graphic Design Services: Carrollton TX Printing Services 

    Consistency matters, and Catdi’s in-house design team ensures uniformity across your printed materials. Their designers flawlessly implement your brand style guide into brochures, ads, presentations, and more. Every item looks crisp and professional.

    Direct Mail Capabilities

    Target your audience and inspire action with Catdi’s direct mail printing services. Their address sourcing, mail merging expertise, and data services allow you to get personalized messages and offers directly to prime prospects.

    Reliable Quality and Quick Turnarounds: Carrollton TX Printing Services

    Catdi Printing provides the quality expected from the nation’s top printers but with the care and service of a local business. They pride themselves on fast turnarounds while maintaining meticulous quality control throughout the process.

    For versatile printing excellence tailored to businesses in Carrollton, choose Catdi Printing. Contact us today for a quote customized to your needs.

  • Site Signage: Enhancing Your Construction Projects

    Site Signage: Enhancing Your Construction Projects

    In the world of construction, communication is key. Contractors, builders, architects, engineers, and designers are all engaged in a collaborative effort to bring architectural visions to life. Amidst this dynamic process, effective job site signage emerges as an unsung hero, playing a vital role in conveying information, promoting safety, and enhancing the overall project experience. At Catdi Printing, we understand the significance of these visual aids, offering a range of high-quality site signage solutions that cater to the diverse needs of construction professionals.

    Unveiling the Power of Job Site Signage

    1. Bridging Communication Gaps

    In the bustling realm of construction, clear and concise communication is paramount. Job site signage acts as a bridge between different stakeholders by providing crucial information such as project timelines, safety protocols, contact details, and more. These signs ensure that every member of the team remains well-informed, leading to smoother operations and reduced misunderstandings.

    2. Full Color Brilliance

    Catdi Printing takes job site signage to the next level with vibrant full-color printing. Gone are the days of dull, monochromatic signs. Our state-of-the-art printing technology brings your designs to life, making sure your message is eye-catching and engaging. Whether it’s a complex architectural rendering or a simple safety notice, our full-color signs demand attention.

    3. Weather Resilience

    Construction projects are carried out in various weather conditions, and your signage should be able to withstand them all. Our signage solutions are printed with water- and UV-resistant inks, ensuring that rain or shine, your message remains intact and legible. This resilience adds to the longevity of the signage, effectively maximizing its impact throughout the project’s duration.

    4. Substrates Tailored to Your Needs

    No two construction projects are the same, and neither should be their signage. Catdi Printing offers a range of substrates to choose from, including vinyl, corrugated plastic, and plywood. Whether you need a flexible option for temporary signage or a sturdy choice for long-term display, we have you covered.

    5. Quick Turnaround for Swift Progress

    In the fast-paced world of construction, time is of the essence. Catdi Printing recognizes this urgency and offers quick turnaround times for your signage needs. Our efficient processes ensure that you receive your signs promptly, allowing you to maintain the project’s momentum without delays.

    6. Professional Installation

    Putting up signage might seem straightforward, but a professional touch can make all the difference. Catdi Printing not only creates top-notch signage but also provides installation services. Our experts ensure that each sign is securely and accurately placed, guaranteeing maximum visibility and impact.

    Elevating Your Project Experience

    Effective job site signage is more than just information dissemination; it’s a tool that enhances the overall project experience. It promotes a sense of professionalism, safety, and organization. At Catdi Printing, we take pride in being part of your construction journey by providing signage solutions that align with your project’s goals.

    Investing in well-crafted signage demonstrates your commitment to the project and its stakeholders. It’s a visual representation of your attention to detail and dedication to excellence. From architects refining blueprints to contractors overseeing construction, everyone benefits from the clarity that quality signage brings.

    Conclusion

    In the intricate dance of construction, every move matters. Job site signage might be a subtle element, but its impact is profound. Catdi Printing’s commitment to delivering high-quality, weather-resistant, and visually striking signage amplifies your project’s success. From quick turnaround times to diverse substrate options, our offerings are tailored to elevate your construction experience. Embrace the power of effective communication and let Catdi Printing be your partner in enhancing your construction projects.

    FAQs

    1. Can I choose custom designs for my job site signage? Absolutely! Catdi Printing offers customization options to ensure your signage aligns with your project’s branding and requirements.
    2. Are the water- and UV-resistant inks environmentally friendly? Yes, our inks are eco-friendly while maintaining durability, ensuring minimal environmental impact.
    3. What’s the typical turnaround time for receiving my signs? Our turnaround time is designed to accommodate construction timelines. Contact us for specific details based on your project.
    4. Do you offer installation services for all types of signage? Yes, whether it’s vinyl, corrugated plastic, or plywood, our installation experts handle all types of signage.
    5. Can these signs be reused for multiple projects? Depending on the substrate and condition, many of our signs can be reused, making them a sustainable and cost-effective choice.
  • Why Direct Mail Marketing Still Outshines Digital for Businesses

    Why Direct Mail Marketing Still Outshines Digital for Businesses

    7 REASONS TO USE DIRECT MAIL MARKETING

    In a digital-heavy marketing world, direct mail remains a uniquely effective strategy for businesses looking to make a meaningful impact. Despite the rise of digital ads, email marketing, and social media, direct mail holds a distinct advantage: it’s tangible, personalized, and memorable. At Catdi Printing, we recognize the lasting impact that direct mail can have when executed strategically. By reaching customers directly, often in a way that feels more personal than digital, direct mail creates unique opportunities for brands to stand out. Here’s a closer look at why direct mail marketing continues to deliver solid results and how it can elevate your business’s marketing efforts.

    1. High Engagement Rates

    Unlike digital ads that can be scrolled past or blocked, direct mail provides a tangible experience that naturally encourages interaction.

    • Weekly Interaction: 69% of consumers interact with direct mail at least once a week.
    • Daily Interaction: One-third of consumers engage with direct mail daily, creating regular touchpoints for your brand, underlining the benefits of direct mail.
    • Attention-grabbing: Compared to digital media, direct mail has fewer distractions, making it more likely to capture and retain attention, increasing the chances of recipients engaging with your message.

    By choosing direct mail, you’re opting for a medium that connects with audiences in a way that digital often can’t replicate.

    2. Effectiveness Across Generations

    There’s a myth that direct mail only appeals to older audiences, but recent data shows that it can engage a diverse target audience effectively. Younger generations are, in fact, highly receptive to direct mail.

    • Direct mail’s youth appeal is growing as younger demographics increasingly respond to creative mailers. 57% of 18——to 34-year-olds consider direct mail very useful, more than any other age group, demonstrating the reasons why direct mail resonates with younger consumers.
    • Excitement Among Gen Z: A surprising 63% of Gen Z respondents reported being more excited about receiving mail today than a year ago.
    • Digital Fatigue Solution: As younger consumers experience digital fatigue, direct mail’s tangible, physical aspect stands out and feels refreshing.

    Direct mail’s cross-generational appeal makes it a versatile tool for reaching diverse demographics, from Baby Boomers to Gen Z.

    3. Impressive Response Rates

    Response rates are critical to any marketing channel’s effectiveness, and direct mail consistently outperforms digital methods, especially with programs like Every Door Direct Mail (EDDM) designed to increase reach in local areas.

    • High Response Rates: Direct mail boasts response rates between 5% and 9%, significantly higher than the 1% response rate typical of digital channels like email, social media, and paid search. This high engagement showcases why direct mail is an effective choice, particularly for local businesses looking to connect with nearby customers.
    • Greater Read-throughs: People are less likely to ignore physical mail, which often results in higher read-through rates than digital ads or emails. For local businesses, EDDM ensures that marketing materials reach every household in a targeted area, maximizing the chances that recipients will engage with your message.
    • Lasting Retention: Physical mail has a lasting presence, meaning recipients are more likely to remember your brand long after the initial interaction. Personalized direct mail through EDDM resonates with local audiences, fostering a stronger connection with customers who are more likely to remember and choose a nearby business when the need arises.

    For businesses aiming to drive action, a direct mail campaign, especially one utilizing EDDM, is invaluable for boosting response rates and creating memorable brand impressions in the local community.

    4. Trustworthiness and Credibility

    In an age of ad-blockers and online scams, consumers appreciate direct mail’s authenticity and credibility, which are key benefits of direct mail marketing.

    • Trust Factor: 76% of consumers report that they trust direct mail more than digital channels when making purchasing decisions.
    • The perception of quality in a direct mail piece can significantly enhance the marketing message delivered to potential customers.: Physical mail gives an impression of quality and effort, which often translates into a perception of higher value for your brand.
    • Less intrusive than many digital ads, direct mail campaigns can effectively reach the target audience, showcasing the benefits of direct mail.: Unlike pop-up ads or spammy emails, direct mail feels less intrusive, leading to a more positive experience with your brand, reinforcing the reasons why direct mail is valuable.

    This level of trust can be invaluable for businesses looking to foster long-lasting relationships with their customers.

    5. Integration with Digital Marketing

    Direct mail doesn’t have to stand alone; it integrates seamlessly with digital marketing to create a cohesive, multi-channel experience.

    • Omnichannel Strategy: Utilizing direct mail as a key component enhances the overall marketing method. 91% of marketers found that incorporating direct mail into their omnichannel strategy boosted campaign performance.
    • Reinforces Digital Campaigns By linking direct mail to digital efforts (like QR codes or PURLs), you create multiple touchpoints in your marketing campaign, reinforcing your message.
    • Enhanced Customer Journey: A unified approach across digital and physical channels allows customers to engage with your brand on their terms, boosting engagement and brand recall through the benefits of direct mail.

    When combined with digital, direct mail becomes a powerful component in an omnichannel strategy that enhances brand consistency and impact.

    6. Measurable ROI

    Direct mail provides a clear, measurable return on investment, making it easy to track the effectiveness of your marketing campaign and adjust as needed.

    • High ROI is a key reason why marketers often favor direct mail campaigns. Direct mail’s ROI is among the highest in the U.S., at 112%, surpassing many digital channels, making it one of the top reasons why direct mail is a preferred marketing method.
    • Clear Conversion Tracking: Direct mail results can be accurately measured with trackable elements like unique URLs, coupon codes, and QR codes, enhancing the effectiveness of this marketing method. Understanding EDDM vs. Direct Mail Saturation Rates can help you choose the right approach for your campaign, depending on your target audience and marketing goals.
    • Cost-Effective for Targeted Campaigns: Direct mail is a cost-effective form of marketing that delivers results for targeted campaigns.Direct mail is particularly cost-effective when used in targeted marketing campaigns, where audience segmentation can maximize your marketing dollars.

    Direct mail provides a strong, measurable impact, empowering businesses to make data-driven decisions and optimize their marketing spend.

    7. Personalization and Targeting Capabilities

    Today’s direct mail is highly customizable, allowing businesses to tailor messages for specific audiences precisely.

    • Personalized Messaging80% of businesses report using some form of personalization in their direct mail campaigns, which has been shown to increase response rates, highlighting the benefits of direct mail marketing.
    • Advanced targeting techniques in a direct mail campaign can lead to higher engagement rates.: Direct mail lists can be segmented by demographics, purchasing behavior, and more, allowing for highly targeted campaigns.
    • Emotional ImpactPersonalized, targeted mailers feel more meaningful, helping brands create deeper connections with their audience through direct mail campaigns, highlighting the benefits of direct mail.

    With the ability to deliver personalized, relevant content directly to the hands of potential customers, direct mail is an effective way to enhance engagement and build customer loyalty.

    Harness the Power of Direct Mail with Catdi Printing

    Direct mail remains a standout marketing choice for businesses looking to connect with their audience in a tangible, trusted, and impactful way. Whether through high engagement, reliable ROI, or the potential for seamless integration with digital channels, direct mail offers unique advantages that digital methods often struggle to match. At Catdi Printing, we specialize in helping businesses unlock the full potential of direct mail, combining high-quality print solutions with marketing expertise to drive results and showcase the benefits of direct mail.

  • What to Look for When Choosing a Lettershop in Texas

    What to Look for When Choosing a Lettershop in Texas

    If you’re looking for a reliable and efficient way to mail out printed materials, a lettershop can be a great option. A lettershop is a company that specializes in the printing and mailing of materials such as postcards, flyers, and catalogs. However, with so many lettershops to choose from in Texas, it can be challenging to know which one is the best fit for your business. In this blog post, we’ll explore some key factors to consider when choosing a lettershop in Texas.

    1. Experience

    When selecting a lettershop in Texas, you want to work with a company that has a proven track record of success. An experienced printing and mailing shop has likely faced many challenges and has developed effective solutions. They can offer advice and guidance on how to best achieve your marketing and advertising goals. Choose a lettershop that has been in business for several years and has a reputation for high-quality work.

    2. Services Offered

    Different lettershops may specialize in different areas. Some lettershops may offer only printing and mailing services, while others offer a full range of services, including design, data management, and logistics. Before selecting a printing and mailing shop, consider the specific services you need for your project. For example, if you need to print materials that are targeted to specific demographics, you’ll want to work with a lettershop that offers variable data printing.

    3. Quality of Materials

    The quality of the materials used by a lettershop can significantly impact the effectiveness of your printed materials. Choose a printing and mailing shop that uses high-quality paper, ink, and other materials. High-quality materials can make a positive impression on potential customers and enhance the overall effectiveness of your marketing and advertising campaign.

    4. Turnaround Time

    In marketing and advertising, timing is critical. You don’t want to miss out on potential customers because your materials arrive too late. When selecting a lettershop, consider the turnaround time. Choose a printing and mailing shop that can provide quick turnaround times without sacrificing quality. A lettershop that can meet tight deadlines is particularly crucial for time-sensitive marketing and advertising campaigns.

    5. Customer Service

    Finally, when choosing a lettershop in Texas, consider the level of customer service provided. The best printing and mailing shops have a reputation for being responsive, friendly, and willing to go the extra mile to ensure customer satisfaction. Look for a lettershop that values your business and is committed to providing the best possible experience.

    Conclusion

    A printing and mailing shop can be a valuable partner for any business looking to mail out printed materials. When choosing a lettershop in Texas, consider factors such as experience, services offered, quality of materials, turnaround time, and customer service. By selecting a reliable and experienced lettershop, you can ensure that your printed materials are effective, professional, and delivered on time.

  • What Are The Different Types Of Commercial Printing

    What Are The Different Types Of Commercial Printing


    Types of Commercial Printing


    Whether you have a large or small business, you need to advertise your services and products to increase sales and expansion. If you have just launched a new business or are willing to host an exhibition of your products, you must use the right promotional tools.


    You’ll need a commercial printer to promote something on a large scale to draw your customers’ attention. Following are the types of commercial printing.


    ⦁ Offset Lithography


    Offset lithography is one of the most significant procedures to achieve big volume output. In this process, metal plates are used to create prints with images. These metal plates are then transferred to rollers or rubber blankets, which print the desired media.


    In this procedure, you can easily print on a thick or flat-surfaced medium like fabric, wood, and canvas since the flexibility of rubber blankets allows you to do so.
    Offset printing can be divided into two subcategories:
    ⦁ Sheet-fed offset printing
    ⦁ Web offset printing


    You can get excellent results using both of these methods.


    ⦁ Digital Printing


    Digital printing is another type of commercial printing that creates crisper images with a better design using premium toners and ink. Digital printing allows replicating the prints with exceptional quality using digitally calibrated presses.


    It prints products such as banners, magazines, slogans, and other printing media. Digital prints offer short turnaround times and the ability to deliver a finished product whenever needed.


    LED UV


    LED UV technology is one of the most widely used printing techniques and is adopted by enterprises for commercial printing. The outstanding print quality is the reason for its demand and popularity. It uses a curing method to obtain high quality and avoid anti-set-off spray.
    We recommend you use LED UV technology if you and your company want to contribute to a greener world because it doesn’t generate any drying heat and has a relatively short runtime. As a result, less energy is used.


    LED UV printing can create various printed materials, including manuals, posters, brochures, pamphlets, magazines, and newsletters.


    Flexography


    Another commercial printing technique you can use for packaging or uneven surfaces is flexographic printing. The printing image is on the inked rubber plate during this procedure, which transfers to the printing surface.


    Flexography printing is well recognized for its quick drying and high production speed, so if you adopt this technique, you can expect to receive prints of excellent quality. The nicest thing about this technology is that it can print on various materials, including metal, plastic, cellophane, and other materials.


    Flexographic printing has many benefits for your company’s operations, including rapid printing, low costs, minimal maintenance of tools, and the ability to use a variety of inks. It is one of the best techniques for printing out wallpapers, textiles, business forms, or newspapers.


    Large Format


    Wide-format printing is commonly referred to as large-format printing. It involves producing eye-catching and large pictures. If you want people to notice your business or product, you should use this kind of commercial printing because it makes it easy to draw people’s attention toward your services.
    Large printed items like banners or posters you usually see on the walls of heavily trafficked locations are produced using large format printing. You can also print double-sided banners, logos, or posters.
    Additionally, the printer waterproofs every poster, so you don’t have to be concerned about the poster being damaged during a storm or heavy rain. This format prints banners, billboards, laminating, wallpaper, exhibition graphics, pop-up displays, and other items.


    Conclusion


    If you want to avail of commercial printing services, you must know the material, size, and kinds of products you intend to produce because this information can help you choose the best printer for the job.
    Today, there are several solutions available to complete the task successfully. We hope the material in this manual will give you a better understanding of the alternatives available as well as the various applications and benefits of commercial printing techniques.


    You can contact Catdi Printing for detailed information regarding products and services of commercial printing. We maintain the same high standard to provide services to our clients. Our printing experts continue to innovate and update to meet our client’s needs.

  • What is Target Marketing and Why is it so Important?

    Is target marketing part of your sales and marketing repertoire?

    Target marketing is a phrase that is often heard, but do you know what this actually is and why it is so important for any business or marketing professional? One of the most effective marketing methods is direct mailing, but how do you decide whom to send your materials to so you get the best possible return on your investment? Sending out marketing items blindly is often a waste of money.

    What is Target Marketing?

    Target marketing is a method that uses research and planning in order to identify target markets and demographics in order to determine which consumers are most likely to be interested in a specific product or service. This form of marketing involves figuring out what attracts customers who are in the market for whatever it is that you are selling.

    Poor marketing could not only be preventing you from attracting customers – it could be driving them away in droves.

    Source: The Marketing Donut

    Precision Direct Mailing Gets Better Results

    Any campaign that uses direct mailing requires precision targeting in order to get the best possible results and the biggest return on the investment made. If you are selling carpet cleaning services then identifying homeowners with carpets is important. Homeowners without carpet will not be interested in the services that you are offering and marketing to them will be a waste of money.

    How to Identify Your Target Markets

    In order to start using target marketing you first have to identify the target markets that you want and need to reach. There are four main components that you need to identify in order to pick the right target markets.

    1. Who needs or wants your services and products?
    2. Where are they located?
    3. Why do they make their choices?
    4. How do they behave?

    Find out everything possible about your targeted demographic groups so you can appeal to these individuals on a much deeper level.

    7 Important Things You Need to Know About a Target Market

    Before you can start to market to any group it is necessary to determine whom your ideal customer will be. Do you hope to attract young adults who rent or middle aged homeowners? Are your products or services geared towards males or females? The seven most important factors to identify when it comes to target marketing for any direct mailing are:

    1. Gender
    2. Age
    3. Hobbies and interests
    4. Geography
    5. Employment
    6. Income
    7. Homeowner or renter

    If you do not have this basic information then you cannot determine whether the consumer is a good match with your products or services. Different genders and age groups have different needs and preferences, and different income levels will have different standards of living. If you can gather additional details and demographic information about a target market this is even better.

    Hold Your Own in Niche Markets

    When you use target marketing your company will be able to hold its own in the various niche markets. As a new start up you will not be able to compete with a Fortune 500 business, but you can be ranked highly in a niche market. This means using your resources to the best advantage, and this type of marketing will help your campaign be more cost effective and get better results.

    Focusing on niche markets will allow you to create a strong, differentiated identity for your brand…

    Source: Business 2 Community

    Build Up a Loyal Customer Base for Your Business

    One of the goals of a direct mailing campaign is to build up a loyal customer base. This is one area where target marketing can help. Because you are targeting people who will be interested in your offerings it is much easier to convert them into loyal customers as long as you are offering a quality product or service at a reasonable price.

    Help Your Business Succeed With Effective Marketing

    If you want your business to be successful then target marketing may be the best choice you can make. This form of marketing can be highly effective, and this is a consideration for a business of any size. You want to attract the right consumers so that your marketing investment results in sales for the company, and that means doing some research before you do anything else.

    Direct mail remains the largest single direct marketing expenditure, followed closely by teleservices at $41.2 billion.

    Source: Dave Erlandson at WhatTheyThink.com

    Do you know your target market? For target marketing to truly work you have to dig deep and get very specific about this important demographic that can make or break your business.

    Have you ever used target marketing with your direct mail campaigns? What markets did you target and what results did you get?

  • The Best 11 Printing Services in Houston, TX

    The Best 11 Printing Services in Houston, TX

    What is Digital Printing?

    Digital printing is a technology in which an electronic output device transmits variable data or images from a computer to distinct substrates.  Unlike offset printing, this type of print process does not require a printing plate. This printing method that is used extensively by printing services in Houston TX allows you to send Jpeg and PDF digital files straight for production on fabric, canvas, photo paper, cardstock, or other substrates. 

    Types Of Digital Printing

    There are various types of digital printing, which include laser, inkjet, and dye sublimation.

    Laser

    Laser printing transfers an image from a digital device and reproduces it on photo paper.  This method uses laser printers which work by directing laser beams at a revolving light-sensitive photoreceptor to reflect the image on the page.

    Laser printers use toner or powdered ink particles.  The ink powder undergoes a heating process before being fused to the photo paper under pressure.

    Inkjet

    Inkjet printing recreates digital images by thrusting droplets of ink onto plastic or paper substrates.  The Inkjet printers produce numerous prints on substrates such as textile, canvas, and photo paper.

    Unlike laser prints generated by tonner, inkjet prints are impressed using ink. Although laser images produced with lasers last longer, inkjet printers print better color photos. 

    Dye Sublimation

    It is one of the commonly used digital printing technologies intended for decorating fabric, banners, and signs. Dye sublimation, also known as digital sublimation, uses heat transfer to impress images to target substrates.

    This printing technique uses heat to convey dye onto various materials, such as plastic, paper, and more. This complex procedure requires solidified ink to vaporize into a gas. The vapor then permeates the substrates to create a faultless image.

    Benefits of Digital Printing

    Cost-Effective

    Digital printing costs less because the process does not require plate-making and fixing the presses. You save on the cost of developing metal sheets, which digital printing doesn’t use.

    More so, if you have not more than 100 pieces, the cost of printing is lower than that of traditional offset printing.

    Simplicity

    Compared to other techniques, such as 3D and rotogravure printing, digital printing is easy and allows multiple modifications. You can make regular alterations to your printed substrate if needed.

    Effective

    Sometimes, even the most efficient printing service provider can be overwhelmed with tasks and deadlines. Traditional techniques like offset printing can be slow, cumbersome, and time-consuming. However, digital printing is well organized, less time-consuming, and offers short runs.

    Busy printing firms can rely on this technique to produce top-notch quality prints and achieve the set targets. 

    Detailed

    This printing method is best for jobs that need a high concentration of detail. Digital printing enables photographic print with more detail as compared to other screen-printing techniques.

    Where to Find Printing Service in Houston, TX

    Some of the top 11 places to find digital printing services in Houston, TX include the following: 

    1. Catdi Printing the Best Printing Services in Houston TX

    Catdi Printing started its operations in 2005 as a graphic/printing company in Houston, TX. It is a commercial printing and direct mail printer that specializes in web design. 

    Catdi offers affordable online graphic and design services and can also provide solid marketing networks on the web.  Today, this online print provider serves numerous customers locally and across the Southwest. 

    Why You Should Choose Catdi Printing

    Strong Marketing Networks
    Catdi Printing provides clients with exposure to reliable marketing networks that help businesses stay ahead of the competition. The company’s printing partners contact prospects 24/7 and also attract potential leads.

    Every Day Direct Mail (EDDM)
    Catdi helps small businesses to advertise to target residential areas in Houston, TX, and the Southwest. The company offers two categories of EDDM accounts.

    The EDDM-Retail account permits up to 5,000pcs of mail per ZIP code each day. 

    USPS Business Account takes care of businesses with larger volumes of mail that exceed 5,000pcs per day, per Zip code. More so, mail can also be managed online. 

    Variety Of Services
    You can find solutions to all your printing needs at Catdi. 

    The print services offered include digital printing, commercial printing, postcards, and print-ready templates. This printing shop also prints promotional products & swag, brochures, and large format printing.

    2. Houston Art Prints Printing Services in Houston TX

    Houston Art Prints printing services in Houston, TX

    Are you looking for giclee, fine art, and commercial printing services in the Houston, TX area? Houston Art Prints is one of the best and unique printing service providers in the region. With over 12 years of experience in the printing industry, the company has continued to grow and expand its services in commercial printing.

    Why You Should Choose Houston Art Prints

    Professionalism 

    Artists who have an eye for fine artistic details will love what this company has to offer. Houston Art Prints is led by a professional artist who ensures that your print project results are on quality materials. 

    Colorful

    The company’s art experts create prints that are appealing and with vivid colors. Your business cards, flyers, postcards, and brochures come alive in perfect color schemes that last a long time. 

    Framing and Matting 

    A majority of seasoned artists come for printing, framing, and matting services at Houston Art Prints. The experts at Houston Art Prints help you keep your art photography print from dust, dirt, and light by matting and framing your pieces. 

    3. America’s Star Copier & Printing Services in Houston TX

    America's Star Copier printing services in Houston, TX

    A majority of businesses in Houston, TX, recognize America’s Star Copier as a one-stop shop for all digital printing and copying needs. The company printer center is off Durham Drive off Washington Ave. 

    The print center specializes in business cards, letterheads, invitations, envelopes, resumes, flyers, postcards, brochures, architectural plans, and copy services. America’s Star Copier is the place to go for digital printing for bulky or commercial print jobs.

    Why You Should Choose America’s Star Copier

    Professionalism

    The company prides itself on its advanced printing technology, expertise, and unmatched attention to detail. It is Houston’s best solution for all your personal and business printing needs, no matter how small or big. On average, short-run print jobs take 1-2 days turnaround.

    Variety of printing

    This one-stop-shop for commercial printing can handle all your print projects with ease. America’s Star Copier can produce the best digital prints. You can trust the company’s experienced designers to generate your full-color banners, real estate signs, poster-sized custom poster prints, or yard signs.

    Convenient location

    The company is located strategically at 1701 Durham Drive, which you can access in a few minutes’ drive from Downtown Houston. America’s Star Copier’s central location makes it easily accessible to businesses and individuals in Houston, TX.

    4. Sel-Fast Digital Printing Printing Services in Houston TX

    Sel-Fast Digital printing services in Houston, TX

    Sel-Fast Digital Printing is a family-owned business located on 10826 Westheimer Rd, Houston, TX 77042. The company is constantly improving its services to the Houston, TX community and is also committed to a better future. The company specializes in bulk mailing services, laminating, mounting, and digital printing.

    The printing services include full-color postcards, business cards, labels and stickers, wedding invitations, newsletters, glossy flyers, and more.

    Why You Should Choose Sel-Fast Digital Printing

    Free Delivery

    The company offers to deliver your print jobs for customers within the Houston area. However, this service is for orders over $150 only.

    Discounts

    Sel-Fast Digital Printing gives you a 10% discount on all your vinyl banners.

    Fine printing

    It is the best place in Houston for fine offset printing in 1 to 4 colors. More so, you get color prints that last a long time. 

    Large format printing jobs

    The company can print up to 60 inches wide by 30 feet projects. More so, the designers at Sel-Fast can print your projects on various materials such as vinyl, plain paper, fabric, and more. Sel-Fast company prints colossal photos or materials for trade fair booths.

    5. DeVine Promotions & Printing Printing Services in Houston TX

    DeVine Promotions & Printing services in Houston, TX

    DeVine Promotions & Printing LLC specializes in commercial offset and digital printing. This printing shop is located at 5411 Brookglen Dr, Ste B, Houston, TX 77017. 

    Some of their printing services include banners, brochures, letterheads, envelopes, holiday cards, posters, and more.

    Why You Should Choose this among the best printing services in Houston Tx

    Customer Service
    Working with DeVine Promotions & Printing experts is a hustle-free experience. The staff are friendly and provide you with all the information you need without delay. They provide creative consulting and technical assistance. More so, they communicate in a friendly voice and treat every customer like family.

    Professional designers
    The company employs experts who take your idea and transform it into eye-catching prints. The company pros take care of your project’s design, concept, and layout.  Whether you need annual reports or newsletters, DeVine Promotions & Printing will help you produce perfect prints that meet your expectations.

    Posters
    The company experts have years of experience printing award-winning posters. The team has helped businesses in Houston, TX, to create dazzling posters that keep heads turning. DeVine Promotions & Printing LLC helps you to put your expertise on full display.

    6. PostNet Printing Services in Houston TX

    PostNet printing services in Houston, TX

    PostNet specializes in print and design solutions. It is a locally owned and run business located on 12680 W Lake Houston Pkwy in Houston, TX. The company provides unmatched customer service in all of the Houston community.

    Some of the high-quality printing services offered by PostNet include canvas wraps, calendars, carbonless forms, blueprints, labels, and more.

    Why You Should Choose PostNet

    Extra Service
    Besides being a one-stop-shop for all your printing needs, PostNet provides other services such as binding, laminating, scanning, shredding, and more.

    Variety of Printing Services
    PostNet has the capability to handle both small and big print jobs. You can rest assured that whatever you need to be printed can be perfectly done by the experts at PostNet. The company’s graphic designers help you to create your ideal design for every piece. 

    More so, your completed work can be sent to you through reliable shipping services such as DHL and FedEx shipping.

    7. Minuteman Press

    Minuteman Press printing services in Houston, TX

    The operations of Minuteman Press dates back to 1975. The company rapidly grew and opened offices throughout the Long Island area. Today, a majority of these Minuteman Press centers still operate in the same places as they did then. More so, some of them are still owned and run by the original families.

    Some of their digital printing services include brand identity, commercial printing, laser engraving, large format printing, laser engraving, and more.

    Why You Should Choose Minuteman Press

    Graphic design
    Minuteman Press graphic designers create top brand graphics that stand out visually across marketing platforms.

    The company’s designers take care of your order from the web to print while ensuring that every design is made to fit your business needs. More so, the designs are crafted to ensure that your brand identity is aesthetically pleasing on all substrates.

    #1 Rated

    It would help if you chose Minuteman Press for all your printing needs because it holds the number one position in Printing & Marketing Service Franchises by Entrepreneur 2021. Not just once but 30 times and 18 years in a row. It is the best digital printing company in Houston, TX.

    8. Copy Doctor Printing Services in Houston TX

    Copy Doctor printing services in Houston, TX

    Copy Doctor is a family-owned business whose operations date back to 1999. The company boasts of experienced professionals who can handle any of your printing projects. Copy Doctor has various locations across Houston, TX, which offer retail self-service.

    Why You Should Choose Copy Doctor

    Flexible
    At Copy Doctor, last-minute alterations are not a problem. The company allows you to make changes to your design within minutes of printing.

    Commercial Print Proficiency
    Are you in Houston, TX, and you need help with printing memoirs or any other book? Copy Doctor is the place to visit. The company has powerful commercial print capabilities that produce ultra-high-quality images.

    The company employs the most advanced digital press inkjet technologies for commercial printing services in Houston, TX region.

    9. Texas Litho

    Texas Litho printing services in Houston, TX

    Texas Litho is a renowned commercial printer in Houston, TX, that offers all the necessary printing needs to individuals and businesses in the region.  Some of its capabilities include digital printing and graphic design services.

    Texas Litho continues to grow and work towards a web to print solution. A service that will enable online design tools and online ordering of print products.

    Why You Should Choose Texas Litho

    Folding utilities
    Texas Litho is the best printer in the Houston, TX area for newspaper inserts, magazines, newspapers, maps, and brochures.

    Advanced equipment

    The company’s digital printing department is equipped to handle large sheets of paper and different substrates. You can order to print color envelopes at no extra charge and also have your personalized calendars with family photos.

    10. DiscPro Graphics Printing Services in Houston TX

    DiscPro Graphics printing services in Houston, TX

    The history of DiscPro Graphics dates back to 1999 in a 12,000 square foot office building. It has continued to grow from humble beginnings to a one-stop shop for all your printing needs. The company offers top-notch print services to the Houston market and supports local community programs such as orphanages.

    Why You Should Choose DiscPro Printing

    Fast
    DiscPro has the capacity to deliver 16500 impressions per hour, and the advanced proofing system makes press check super-fast, spot-on, and straightforward. Furthermore, the company offers On-Demand digital printing service, which is a quick way to place your order.

    Advanced Print Technology
    The print center is one of Houston’s best production facilities with a brand-new Heidelberg CX 102 6 color, 40-inch press. DiscPro Graphics has the capability to meet all your commercial print requests both in quality and quantity on time.

    11. Best Blue Print 

    Best Blue Print printing services in Houston, TX

    Best Blue Print is a Houston, TX-based company specializing in printing various items such as signage, vehicle wraps, and architectural plans. Since its inception in 2012, Best Blue Print has delivered prompt and efficient digital presses to individuals and businesses in the Houston, TX region.

    Why You Should Choose Best Blue Print

    Customer Service
    The company offers impeccable customer support service. The design team consists of friendly and courteous professionals. Every client is treated like family, and you get all the necessary help to make your print project a success.

    Wide Clientele
    Besides being efficient in printing and delivery, the company can serve small and large print jobs. Some of Best Blue Print customers consist of surveyors, engineering firms, builders, landscapers, manufacturing facilities, sub-contractors, and the general public.

    Conclusion

    Besides being cost-effective, digital printing is also a quick way to get quality prints. This printing technique is one of the fastest growing technologies in the industry. Since its inception, digital printing continues to change and become better, faster, and more flexible.

    Today, manufacturers can impress prints of various substrates like canvas, fabric, paceline, photo paper, and more. Some of the printed items include mugs, t-shirts, business cards, flyers, brochures, maps, and more. 

  • How to Make EDDM Postcards Stand Out For Your Business

    How to Make EDDM Postcards Stand Out For Your Business

    Everyday Door Direct Mail is an easy, fast, and cost-effective means of reaching your audience. You get to grow your business and increase revenue without having a mailing list. EDDM postcards provide an excellent way of marketing your business and building more traffic within your neighborhood. You’ll be leveraging the United States Postal Service EDDM Program to deliver your postcards to individual doorsteps. In addition you can read how we help BEST DENTAL in HOUSTON grew their business with our EDDM Marketing Services. Lastly, here are some tips on how to make EDDM postcards stand out for your business:

    You need to identify carrier routes, as well as, the specific names and addresses you want to send the postcards to. EDDM postcards save you the cost of purchasing a mailing list.

    Besides, there is no permit required before you can use this service. Get the simplified address system from the United States Postal Service (USPS) and enlist the services of a complete 24/7 online print fulfillment provider. You need to stand out from your competitors with postcards that cannot be ignored.

    A Guide to EDDM Postcard Marketing

    EDDM campaigns have done an excellent job in shutting down the print is dead philosophy. Even though the business world today is digital-fast, digital marketing can only go so far before it is choked out by Adblockers. Physical pieces of postcards are excellent incorporations to your marketing strategy as they maximize your direct reach to potential clients.

    Sending postcards to your customers’ doorsteps puts your message right in front of their eyes. All you need to work on is making sure your message is hard to ignore. Catching the attention of your customers if the first and most important step in postcard marketing.

    woman checking mail box

    The recent resurgence of interest in EDDM postcards allows you to achieve a more balanced mix of online and offline channels for your marketing strategy. Print opens up an avenue for dialogue between you and your customers, which in the long run creates long-lasting relationships and engaging relationships. You need such solid relationships with your customers to take your business to the next level.

    Choosing a company that offers you exposure at the most cost-effective price allows you to gain new ground and build your brand without eating into your business’ capital.

    Before you contact a print fulfillment provider, you need to figure out a visual that works best for your business. Just like business websites need to be branded, so does your postcards. This is the key to standing out among your competitors. You can even learn how to design your postcards by going through the ideas your competitors used. Another alternative is borrowing a leaf or two from previous campaigns you have sent out.

    How To Make EDDM Postcards: Style Suggestions

     

    1. Avoid Cheesy Taglines

    Long gone are the days when people fell for cheesy taglines like the promise of an amazing offer. People are more critical these days, and such taglines will only cost you potential customers. Also, you should steer clear of anything with bold italics, all caps or multiple exclamation marks.

    Also, avoid anything that is too elementary to activate the brain. You don’t want to deliver a boring postcard to people’s doors because they’ll feel like you wasted their time. Your focus should be to make a good impression the minute anyone looks at your handy work. Being more innovative and creative is the key to enticing your customers.

    Your graphics and wording should trigger your customers to complete a story in their minds and see why they need your professional services or products. When a postcard is engaging, customers will spend more time with it, and this improves your odds of getting new customers. You need to make sure the postcard is designed such that the person reading it has an easy time taking in the information they need to transact with you.

    2. Never Assume Your Audience Knows Everything

    When you educate your audience, they’ll be more willing to make a purchase. Your headline should draw attention to the body because it is the most powerful selling tool in an EDDM postcard. Using provoking imagery in the body will entice your audience into wanting more information immediate.

    Remember, for postcards; it is best to include direct information in the body because referring them to a link is a bit of a stretch. Provide as much information within no more than five sentences because you don’t want customers dropping your postcard before they finish reading.

    3. Use What You Know to Personalize the Postcards

    Do you know your customers inside out? Use that information in your postcards. Personalizing your postcards is an excellent way of attaining the trust of potential customers. Moreover, it will enhance your audience’s inclination to read the postcards. Sending customers postcards that are addressed specifically to them gives them a sense of familiarity.

    Make a point of familiarizing yourself with your market and use the information you gather to be specific with your postcards. Knowing demographics like age, gender, income, and leisure activity is important, and they go a long way in making your customers feeling like they belong.

    4. Ask

    Once you identify the action you want your postcards to elicit, ask for it. Call-to-actions give your audience a cue for getting what they want. You should aim to gain more than just brand recognition with your postcards. Call-to-action is the key to winning new customers. Do you want your audience to visit your website? Ask.

    3. Use Colour to Grab Attention

    Always go with color instead of black and white if you want to grab the attention of your audience. However, use colors with moderation because too much will be repelling and confusing. You want to use just enough color to enhance your message but not too much that the postcard is cluttered.

    You should choose colors based on the feelings that they elicit. Warm colors, for instance, are energizing and exciting while bright colors are loud and bold. Think about your product and your audience and choose the color that best presents your products. Make the most of your budget to maximize the impact color has on your message.

    Conclusion

    Using EDDM postcards to market your business locally is an excellent and cost-effective strategy because it saves you from purchasing a mailing list. Ensure you personalize every postcard to enhance your customers’ inclination to read them. These tips on how to make EDDM postcards are a good way to improve your business, but we also invite you to contact us for marketing tools that push your products off the shelves.

  • Website Hacked? Catdi is here to help you – FAST


    We had to learn this the hard way! It’s unfortunately becoming a common news headline: another website, even that of a major retailer, hacked. Compromised security on a website is no joke: not only can it compromise your information, the information of your customers, and lead to increased costs and decreased revenue, but it also lowers the confidence your customers place in you.

    Maybe you’re a major retailer for your area, and your website being hacked could generate headlines. Even if that’s not the case, your customers will surely know. You’ve worked hard to earn your customers, so don’t let a hacking problem grow. Fast, decisive action is necessary, and Catdi is here to help you fast.

    We specialize in fixing and updating WordPress websites

    When it comes to WordPress, there’s no doubt it’s one of the—if not the—most popular website platforms in the world. It bills itself as easy to use and infinitely customizable. Unfortunately, it does have a lot of problems. The tradeoff for its popularity and vast customization is that it requires constant attention and routine updating.

    This creates many opportunities for infiltration by bad actors looking to exploit out-of-date websites, or those not being properly monitored. Yes, hackers specifically will target known vulnerabilities. Not having expert control over your WordPress environment is like a welcome sign on your website for hackers.

    We can secure your hosting environment

    Thankfully, securing your web host is simple. It requires merely ensuring you have expert, diligent care on hand to monitor for routine updates and exploits. Unfortunately, simple doesn’t mean easy. This is a simple concept that in practice becomes a lot of work. It requires knowing a lot about WordPress and its many plugins, and constantly staying informed.

    There is no reason for you to do this hard work yourself. In fact, you shouldn’t. Trust an expert to the technical side of your website, so you can focus on what you do best—getting customers and generating revenue. We’ll make sure that’s all you need to focus on!

    We’re pros in fixing and locating issues with your website

    Not only are we fluent in WordPress, but we understand its many plug-ins and add-ons. Learning everything you need to prevent successful hacking would require years of experience and training, and ultimately distract you from your goals with your website, such as generating more traffic.

    Don’t worry about getting experienced overnight in order to fix your website. Experience comes over time, and successfully diagnosing and fixing WordPress time requires a lot of experience. Luckily, we have that. Don’t stick yourself with taking courses and frustrating yourself over every technical detail. We’ll check for updates and security fixes to your plugins and main platform routinely.

    Fast Turnaround

    If you’ve suffered a recent breach, don’t worry! Act fast and hire Catdi to fix these issues. The sooner you act, the less damage to your website, customer base, and reputation you’ll sustain. If it’s early enough, we can mitigate the damage almost entirely. So act fast, because your problem is serious!

    We’ll act fast, too, and provide an immediate game plan to prevent this from ever happening again. You can rest assured, we fix it once and forever!

    You have enough to focus on as a website owner—generating content, marketing, retaining customers, generating revenue—let Catdi keep you secure!

  • Need a WordPress Pro? Don’t forget about your WordPress website as WordPress needs to be updated ALL THE TIME


    As we ring in the new year its that time again that we review our marketing efforts and make sure we taking the correct steps in web security. For many business owners, WordPress is an attractive solution to their e-business needs. WordPress is extremely popular, so there are countless plug-ins, themes, extensions, and even online documentation about WordPress. It’s easy to get your website up and running, even if it does require a bit of work and there’s a learning curve. But once it’s up and running, you’ve done it, and now you just need to promote your website!

    Not so fast. In reality, because WordPress is one of the most popular web hosts in the world, that means hackers and other bad actors are routinely finding exploits or vulnerabilities in its code. It’s a numbers game—the more popular WordPress, the more hackers it attracts, and then the more successful hackers are in finding problems. The solution is for WordPress to quickly react and issue updates. But do you know how to do that?

    Catdi Can Update Your WordPress Website

    Catdi has years of experience with WordPress and its many security intricacies. We are constantly monitoring it for news and updates. While this is a complicated issue, this is simply what we do. We can update your blog and keep it updated without the need for you to get distracted from what you do, which should be getting new eyeballs to your website and turning them into customers. Don’t get bogged down in the technical details of website updates.

    Catdi Can Update Your WordPress Plugins

    Even with an updated WordPress, the individual plugins, because they are made by a number of different programmers and not one core group of engineers, have their own vulnerabilities and constant updates. The number of plugins you’re utilizing on your blog is probably higher than you think! Many blogs have 10, 20, or more plugins. Constantly monitoring all these plugins for updates and security issues would require a ton of work. But we’re experts in this field, and our passion is securing your website, including its plugins.

    Catdi Can Design a New Website

    Perhaps your website is many years old, and it’s time for an update. Or perhaps you tried to make a website yourself, learning all the hard details and patching together what you could, but you’re just not satisfied. Rather than plug holes on a sinking ship, entrust experts like Catdi to build you a new, beautiful, easy-to-use website from scratch! In doing so, your website will not only get an aesthetic and functional facelift, but we’ll ensure you have zero security concerns. We can do all of this while keeping your existing website content!

    Catdi Can Make Your Website a Marketing Tool

    Many people realize websites are important, but did you know your website can itself draw customers in? There are many tips and tricks out there, but employing them successfully requires a wealth of knowledge and a lot of trial and error. At Catdi, that’s what we do. We’ll employ the best methodologies to test and deploy features that make your website a magnet for customers.

    Catdi Can Provide Resources on Making Your Website Safe and Secure

    Catdi wants you to be empowered. That’s why we want you to have a beautiful, functional, safe, and profitable website. We can help you in all of these areas. But we also want you to have the set of keys as well, which is why we give you access to all the resources you need to be in control of your website’s safety and security.

    It’s time to take control of your website again. Entrust Catdi with renewing your website and making it a customer magnet, so you can focus on what you do best—running your business.

  • Business Card Print Stock Options

    Business Card Print Stock Options

    Catdi Printing offers a wide range of business card options that will make you stand out.

    Here’s just a sample of the business cards we can print.

    • Silk Cards

    Silk cards or silk lamination printing offers a couple differences over most standard business cards. The main one being thаt it mаkеѕ уоur buѕіnеѕѕ саrdѕ much more durаblе and gives thеm an еxреnѕіvе-lооkіng sleek/clean fіnіѕh and ѕіlkу touch. These long-lasting 14PT and 16PT  stock cards are a sureway for you to bring class to you and your business affordable option to stand out from the crowd! Silk Cards by Catdi Printing are printed in full color and also come with foil embossing and coating options.

    • Foil Works

    Needing to add an extra something  to your business cards?  At Catdi Printing we offer everything  from either silver, gold or copper foil  on a variety of products and have them printed on 14 pt un-coated or 16pt silk-laminated business cards.  Adding  foil with our  unique  finish will certainly make a bold and clear statement.

    • Matte Coating

    The Matte finish of cards possess a ѕmооth, non glоѕѕу look and арреаrs quіtе ѕtуlіѕh. Thеѕе саrdѕ receive аn aquеоuѕ lауеr post print thаt mаkеѕ your buѕіnеѕѕ саrdѕ softer thаn thе regular printing right аftеr mаttе (dull) complete. If уоu lіkе to wrіtе аnуthіng on the bасkѕіdе аrt оf thе buѕіnеѕѕ card lауоutѕ, іt is far better tо fіnd thе mаttе celloglaze fоrm оf finish оr еvеn a ѕаtіn fіnіѕh.

     

    • Super 32pt Thick  Business Cards

     

    So you say you want really thick business cards? Well our 32pt thick business cards will give an unique advantage over the competition with our Super 32pt Thick Business Cards. The unique black middle color on these 32pt superthick cards gives them a modern and hip appeal so they stand out from the rest.

     

     

    Reach new markets and maintain contacts with Catdi’s premium business card printing services. Business cards are one product that no business can survive without! And with Catdi Printing’s high standards in quality, service, and turnaround, customers are guaranteed to make an impact with some of the finest looking cards in the industry. All for a price that can’t be beat.