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  • Free Blank Templates for Small Businesses

    Free Blank Templates for Small Businesses

    Blank Flyer Templates & Why You Should Use Them.

    When you’re looking to get a professional flyer developed, perfected, and printed, you have two main choices. You can look to the services of expert designers, who will charge you high fees to produce your materials, or you can find ways to do it yourself. Here, we aim to show you why DIY flyer development – with the use of Catdi’s professional templates – can help you create the flyers you need for any occasion. So, whether you’re flyering for your small business, for a local event, or for your wedding party, read on to learn about the benefits of using blank flyer templates for your marketing material needs

    Easy to Understand

    The world of print can be confusing. As you will no doubt have found out when printing documents you’ve created on Microsoft Office programs, there’s always a pesky margin or an unexpected printing error that can scupper your prints. What’s more, traditional printers – those you have at home – rarely get the pigmentation right on your print, which means your colors are distorted when you print out business cards, posters, and flyers.

    The benefit of using a template, then, is to remove much of the complexity and difficulty in getting your designs printed perfectly. Not only will you be able to adjust your approach based on the margins offered in your template download, but you’ll also be shown the all-important ‘print and slug’ guidelines, which show the margins for error when you send your finalized design to our printers. 

    Saves Cash

    For individuals and cash-strapped businesses, getting professional designers to produce each and every marketing item can quickly become an expensive affair. Often, businesses will look to save cash on their printing and designing in order to spend their marketing budgets online – and as such, they often neglect their print output, despite this being incredibly important for small, local enterprises or individuals looking to grow their networks.

    The beauty of our templates is that you will save all the cash you would otherwise spend on a designer, helping you to design the most eye-catching and professional-looking marketing materials without forking out for the privilege. Download one of our free templates to see how simple and easy it is to do it yourself, saving yourself hundreds of dollars on designer fees in the process.

    Personalize

    The other benefit of going in the direction of DIY template design is that you’re able to get your marketing materials, flyers, and brochures to look exactly how you imagined them. This is especially important if you have a vision that you’d like to carry through to the printing stage. Being able to control your design output and customize your message and your brand can be incredibly helpful, allowing you to be perfectly happy with the end result.

    Conversely, if you use a designer, there’s no guarantee that you’ll be impressed with the final product that your designer produces. You may find that this product misses the mark and disappoints in its execution, which can leave you feeling that you’ve wasted your cash on a needless product. 

    Saving Time

    Meanwhile, if you do choose to go it alone, but you’re unable to access free-to-download templates, you will spend hours just trying to get the format right for your printing needs. This can be deeply frustrating, as every effort that you make to get the dimensions and margins right for your design can be thwarted when it comes to the printing stage. You’ll also have to spend some time online learning about standard print sizes and requirements, which adds up to more lost time.

    That’s where templates come in. Dispensing with all the formatting and shaping that you would otherwise spend hours on, a free template saves you bags of time that you can instead invest in making your design pop with individuality and excitement. So, save time by using our templates, and you can be confident that your design will be fit-for-print when you’ve finished drawing it up.

    Print Flexibility

    When you download a print template from Catdi, there’s no obligation to trade with us. If you’re unable to get your design right, or you run out of time and decide to leave your template half-finished, that’s absolutely fine. But if you’re looking to finish your work and get your design printed as quickly as possible, Catdi will be on hand to check over your work, to offer guidance and advice, and to give you a quote for the printing costs.

    What’s wonderful about working with Catdi, from our clients’ perspective, is that we’re familiar with our own templates, and we know exactly how to print them quickly and to your specifications. So, whether you’re looking to print 1,000 brochures for your new company products, or you’re printing 100 wedding invitations, you can trust Catdi to transform your wonderful template design into print in no time. Should you choose Catdi to use our graphic design services

    Save and Adjust

    Finally, templates offer you the versatility and flexibility to return to your original designs to make small adjustments and tweaks, given the feedback that you receive from your marketing products and materials. By simply saving your template design and returning to it weeks or months later, you’ll always be able to adjust what you had printed and return to Catdi with a new idea, a new range of products, or an entirely new design to print on an old template that you’ve got used to working with. 

    This is, again, a huge benefit for individuals and businesses that are desperate to produce speedy marketing materials in print, but don’t have the resources to go to a design agency – nor the time to wait for them to turn around a complete design. As such, you’ll save time and money by returning to our templates each time you need a piece of marketing collateral, and you’ll be familiar with both our templates and our printing methods. Our excellent customer service will give you supreme confidence that you’ll get your printed products ready for when they are required. 

    Using Catdi templates comes with a number of benefits, including saving you cash and time, and allowing you the freedom to customize and personalize your marketing materials endlessly over the weeks and months ahead.

  • Small Ways for Small Businesses to Promote Themselves For Little Money

    Small Ways for Small Businesses to Promote Themselves For Little Money

    It can be challenging to promote yourself as a small business, especially if your business is in a field or area that is saturated. Marketing and advertising can be very costly, and it can seem daunting to commit to a campaign that isn’t guaranteed to provide results. However, this doesn’t have to stop you from creating a profile and name for your business, as there are many different ways you can market or promote a product or a company. 

    Methods of marketing and promotion can vary across platforms. Digital marketing is a growing and effective style of advertising that can help you to reach a broad audience with relative ease and convenience. You can also easily use methods like putting up flyers and banners in your local community to help attract more business in the area that your business is based in. This article goes into some more depth in the different ways you can market or promote your business without breaking the bank. 

    Digital Marketing

    Digital marketing is becoming increasingly popular all the time as a means of promoting businesses and for an excellent reason. Social media, in particular, has become a ubiquitous and vital means of communication for many of us, and this makes social media marketing an especially effective way to attract new customers to your business. Research seems to suggest that it is the most efficient form of digital marketing when compared to other methods.

    One advantage of social media marketing is that it can be very affordable and has the potential to reach a vast audience. This is especially true when it is done in conjunction with SEO marketing principles in mind. Another very effective way to utilize digital marketing is through video and email campaigns. These can allow you to reach a considerable number of people quite directly and with relatively little effort compared to other direct forms of marketing or promotion. However, this can annoy some customers as they may perceive it as spam. This is why it’s essential to know your audience and possibly refrain from utilizing email marketing too extensively, as it may put people off your business. 

    Another form of marketing that you can carry out online is the creation of unique content, which is available to your potential customers. The relevance of this depends on the kind of products you sell or create, but often content creation is a great way both to attract new customers or attention to your business, as well as building the name of your brand and its stature. For example, if you are a fencing company, you could create videos or eBooks that explain something about fencing or things that are relevant to your potential customers. This can help you to seem like a reliable and knowledgeable business and can lead to new customers finding your business through viewing the content you have created. 

    Physical Marketing Services

    While digital marketing can be very convenient and practical, that is no reason not to have a presence in the community and area where your business is located, too. Creating an awareness of your business in your local community is vital to ensuring that you have a loyal and dependable customer base that provides you with consistent business throughout the year. There are many ways of increasing your profile and using a variety of methods is going to ensure the best results. 

    One great way to build up or maintain your profile in your local community is through public speaking and attending events. This could be at networking events that are relevant to your industry, or events that are intended to support or help improve your local community in some way. Lending your expertise or support in settings like these can help you come across as a dependable figure that is an important part of your community, and this is a great way to attract customers who have similar values or ethics to you.

    Another good way to attract customers is by highlighting the ethics of your brand or business in a way that new customers can easily see. This is something that is becoming increasingly important in business in general, especially among young people. Research conducted in the United Kingdom found that 39% of adults asked had recently made a purchasing decision based on the perceived ethics of the retailer or business.

    One of the most striking and effective ways of increasing the presence of your brand or business is through the use of banners or decals. This gives your business a very physical presence in the area or areas that you use this type of marketing, and also contributes substantially to knowledge of your business spreading via word of mouth. There are lots of different ways you can come up with a visual marketing idea for your business, and something like choosing the right colors or dimensions for a banner or decal can make a huge difference in its effectiveness.

    At Catdi Printing we specialize in creating custom banner printers or create full color window decals, indoor banners, and other forms of visual marketing materials for you. Catdi Printing creates large-scale banners of high-quality vinyl, which are long-lasting and eye-catching. Vinyl banners can be an affordable and highly effective way of increasing the knowledge and presence of your business in your local community. This works especially well if you include some basic information about the services you provide and some contact details for your business on the banner or banners. The material used by Catdi Printing is waterproof and weather-resistant, ensuring that their banners last long enough to use them throughout the year and different types of weather and climates.

    Marketing your small business can seem challenging and daunting, but there are many ways to do so without much cost or effort on your part. These can still be highly effective and help you to attract new customers, without needing to spend an exorbitant amount of money on marketing or creating a whole advertising campaign. What are you waiting for? Call Catdi Printing today 713 882 4629

     

  • 7 Tips for Finding a Good Commercial Printing Company

    7 Tips for Finding a Good Commercial Printing Company

    Businesses often overlook the power of print marketing but a study shows 43% more customers responded to direct mail promotions than the previous year. This meant the prospect response rate was up a staggering 190%.

    Whether its brochures, business cards or leaflets, a commercial printing company will do the heavy lifting to produce high-quality work for your company.

    Remember, your business has seven seconds to make a great first impression so you must make this count.

    Excited about hiring a commercial printing company, but not sure how to find the best one? If so, you’ve come to the right place. Here’s everything you need to know.

    Benefits of Hiring a Commercial Printer

    Before you Google “offset printers near me” or “printer companies near me”, consider the benefits of using a commercial printing service.

    Quality Focused

    Reputable printing companies put quality as their highest priority. Functional and durable printing is important but you want to prove that your business is the real deal.

    The only way to attract customers is to work with a printing company to produce high-quality marketing materials. If not, you’re left with inferior printing which looks unprofessional and shows an obvious lack of care. Not the best first impression!

    Saves Time

    As every business owner knows, time is money and local printing companies can help you with this. You won’t have to worry about learning about printing, organizing, and binding processes. As a result, this gives you the freedom to focus on the more important aspects of your business instead.

    Can Send Out Your Materials

    Many commercial printing companies also deliver your business projects or marketing materials directly to clients, business partners, or your company office. This streamlines the process, again giving you back valuable time to work on other aspects of your business.

    7 Tips to Finding a Great Commercial Printing Company

    The best way to find fantastic printing companies nearby is by being prepared. Here are some tips:

    1. Ask For References

    An established printing company keeps customers happy with high-quality printing. It’s crucial that the company has an excellent track record of giving clients what they want and this should be reflected in their references. While reviews are not the end all be all they do provide some insight into how a company’s been handling  complaints. People usually leave negative reviews when they feel their concerns have not been met.

    To glean how effective the company is, ask their customers specific questions. For example, how well the company communicates, resolves problems, and if they recommend the service. Try to speak with clients who have a similar project so you can see whether the company has the right technology and expertise for the job.

    2. Check Out Samples

    Printing companies may have the latest technology but that doesn’t mean they use it effectively. Before sealing the deal, look at printed samples because a digital portfolio isn’t as reliable.

    Your industry may have specific layout requirements so find examples that align with your needs. Focus on finer details like image quality, unaligned text, and if there’s any ink smudging. Because the quality of the final print significantly impacts your brand, choose the company with the finest finish.

    3. Excellent Reviews

    A brilliant way to gauge a company’s expertise and reputation is checking out their online reviews. Not only does this prove their credibility and trustworthiness but also if they have the right experience for your project.

    Check out their Facebook or Google so you can see what customers are saying. If a company only has bad reviews, that’s a red flag. It often means the company doesn’t have enough experience to deliver great work.

    4. Offers a Wide Range of Printing Services

    Work with a printing company that provides a variety of services. For instance, we offer offset and digital printing depending on your project.

    Offset printing is terrific for accurate color reproduction and printing for large quantities. Digital printing, however, is best for printing a lower amount like 100 flyers or business cards. It’s also useful if your printing materials need a unique code, name or address.

    Let us know more about your project and we’ll find the best solution for you. We also offer Large Format Printing which is fantastic if you need large graphics for advertising, branding, and marketing purposes.

    5. Quick Turnaround Time

    Every business has commitments so it‘s crucial you find a printing company that works to your deadlines. When establishing a plan, let the company know about any strict deadlines beforehand so they have plenty of time to meet your demands.

    6. Great Customer Service

    Exceptional customer service is crucial in the printing business and Catdi knows this. We are with you from start to finish and ensure there are no hiccups along the way. If you have any issues, we are at the end of the phone, ready to help.

    7. Established

    To avoid any problems, choose a printing company that’s established. Catdi has been in business since 2005 which means we understand the industry and have the right expertise. We have a keen attention to detail, know how to maximize your design, and thoroughly double-check everything to deliver the best results.

    That’s How You Find a Commercial Printing Company

    Before choosing a commercial printing company, do your homework. Don’t only check their website, but consider references, reviews, hard-copy samples, and call them to discuss your project.

    At Catdi Printing, we have the right experience and expertise to produce the best quality work for your business. We offer a range of services from offset to digital printing and can produce Large Format Printing if needed.

    If you’re seeking a commercial printing company to help your business, we’d love to chat. Contact us here for further details.

  • We Are Open…

    We Are Open…

    WE ARE OPEN!  

    Dear Valued Customers,

    The key role we play in our client’s communications supply chain declares us as an Essential Business Service.  What this means to you is that in the event Houston goes under a Stay at Home order, we will continue to be operational across our entire product offering and our suite of services.  The Postal Service is also classified as an essential government service operation, which allows us to continue operations.

    As the coronavirus COVID-19 continues to spread throughout the communities where we all live and work, we at Catdi Printing believe it is our duty to do all that we can to help keep each other safe during these times uncertainty.  We are taking serious precautions and we are diligently following the guidelines set out by the CDC to prevent any spreading of COVID-19 in regards to our employees and also our customers. The following changes will be implemented to ensure your personal safety as well as the safety of our team. We must protect ourselves so that we may keep those most vulnerable safe.

    • Continue to provide Quality Products that give you Confidence and Service that you deserve!!!
    • Our Customer Service Teams will be working remotely from home to provide customer service by phone and emails.
    • Teams, of less than 10 people, will be working in production spaced out in apx 30,000 sq ft space.
    • Hand sanitizers and washing stations are located throughout the office to maintain overall sanitary and safety standards
    • Shipping Team members will be working with face masks to help prevent any potential exposure.
    • Delivery or Curbside pickup between 11 am to 5 pm  ONLY
    • Visit our Blog and other resources for up to minute information

     

    PICKUP IS EASY

    We’ll email you when your order is ready.

    1. Drive directly to the pickup area and park at any reserved space for pickup
    2. Have your Job# ready and follow the instructions on the sign
    3. We’ll bring your order out to you!
    4. If you continue to have issues please dont hesitate to call us at 713 882 4629

     

    As new developments emerge, we will continue to monitor the situation and increase our safety precautions based on guidelines provided by OSHA (Occupational Safety and Health Act), the CDC (Center for Disease Control) and WHO(World Health Organization).

    Our Thoughts and Prayers go out to everyone that has been affected by COVID-19. Please be safe and feel free to reach out to us if you have any questions.

     

  • Direct Marketing is More Important Now Than Ever Before:

    Direct Marketing is More Important Now Than Ever Before:

    Top 6 Things Marketers Need to Keep in Mind During COVID-19 Pandemic by Direct Mail Two

     

    Great! The whole world has gone seemingly crazy and you don’t know what to do. Information is changing hour by hour and even minute by minute. It’s difficult to know what to do, what kind of effect this will have on your business, how to anticipate, prepare for and mitigate the losses that are inevitably coming your way. It is indisputable that every single action that you take (or don’t take) will affect your business for weeks, months and even years to come. That is really heavy huh? Well, don’t panic. What goes down must come up. You will very likely make it through this. Many of us have been through similar times before (2008 was not that long ago and we’re still here).

    Whether this is your first time through an economic downturn or you’ve been here before, here are some things that you need to keep in mind as you are putting together your actions steps.

     

    1. Don’t Stop Marketing – Do NOT completely halt all of your marketing efforts – if you can INCREASE them and capitalize on the opportunity for maximum exposure
    2. Niche Market Analysis – Do a deep dive analysis of your target audience and their behaviors during economic downturn
    3. Customers First – Focus heavily on your customer base and internal file as they are the most likely to continue to buy from you.
    4. Direct Market – Increase overall conversion rates by utilizing direct marketing methods that targets only people who are most likely to continue to buy during an economic downturn.
    5. TRACK TRACK TRACK – Analyze and track every marketing action and the return on investment
    6. Be in it for the “Long Haul” – Buckle your seatbelt and get ready for a long ride – you may not see immediate results, stick with it!

     

    If you implement these 6 actions then you will be more prepared and better off than most businesses who will cut their marketing completely on a knee jerk reaction to the current situation. Over 400,000 small businesses went bankrupt or permanently closed in the last recession. Let’s take the lessons from the past and apply the successful actions today.

     

    Pandemic Marketing Rule #1: Don’t Stop Marketing

    When economic downturn strikes the last thing that you want to do is halt all of your marketing efforts. Promotion is the bloodline of your business, cutting the supply will severely damage or kill your overall business especially during a time of crisis. Building and maintaining your brand is the way your customers and potential customers will be able to maintain their recognition and trust in you as an organization. They need to know that you are here and you are weathering the storm. You can also utilize this time to capitalize on exposure. Most business’s first action will be to cut marketing budgets and promotional outflow.  This allows you the space, time and audience to make a maximum impact and impression on your target audience.

     

    Pandemic Marketing Rule #2:  Niche Market Analysis

    Take a deep dive analysis of your target audience and specifically their buying behaviors during an economic downturn. There is an article put out by the Harvard Business Review that goes into the psychology of consumer behavior and purchasing habits during a recession. https://hbr.org/2009/04/how-to-market-in-a-downturn-2. “It’s critical to track how customers reassess priorities, reallocate funds, switch brands and redefine value”.  From groups that will “slam on the brakes” and not buy anything to people who “live for today” and continue purchases without missing a beat. Assess what this means for your organization to build the most effective marketing plan to the segments within your niche market. You have the raw data and there are resources available to assist you in analyzing that data to build your effective pandemic marketing strategy.

     

    Pandemic Marketing Rule #3: Customer First

    The good ole 80% of your sales come from 20% of your customers is so important during this time. Hang onto those customers for dear life, they will be your largest asset during this time. You cannot effectively retain their business and loyalty if you aren’t communicating with them. And let’s face it – every organization in the country is sending emails on how they are handling COVID19 including your florist so let’s not pretend that email is going to cut the mustard. Focus the bulk of your marketing efforts on your existing clients.

     

    Pandemic Marketing Rule #4: Direct Market

    This may be the most important rule of all. With today’s cutting-edge technology, we are all in a much better position than we were during the Great Recession. In addition to focusing on your customer base, you can pin-point target market exactly who is interested in your products or services right now. You can eliminate the prospecting guessing game focus only on people who are visiting your website. Identify the anonymous visitors through modern technology like LEADMatch and send them a direct mail pieces (heck everyone is going to be home anyway). You can also retarget those visitors digitally through the Google Display Network and social media platforms such as Facebook and Instagram. Focusing on only the people who are browsing your products and services right now will allow for more effective use of your marketing dollars and overall higher conversion rates. Utilize direct marketing in a very targeted manner to ensure you are staying in front of the appropriate base and creating the serendipitous moment of being in the right place at the right time – when they’re ready to buy!

     

     

    Pandemic Marketing Rule #5: TRACK TRACK TRACK

    You need to track everything that you do (period). Tracking will give you full visualization into market infiltration, exposure, engagements, conversions and overall marketing impact. It will also provide you with the visual transparency that you need in order to test and tweak messages, call to actions, market segments, etc. Gather the data and analyze constantly. Once you know what is working strengthen those actions and knock off any waste. The ultimate goal is to refine your marketing strategy and enhancing best practices continuously to ensure overall success and sustainability. Be willing to adapt and pivot quickly as data and trends become more and more clear. Trust the process.

     

    Pandemic Marketing Rule #6: Be in it for the Long Haul

    This situation may have seemingly exploded overnight and the impacts are hard and fast. This will not be the same story for the rebuild. Much like a natural disaster, it takes a short period of time for catastrophic damage but a lot of time, patience and hard work for the repairs and overall reconstruct to take place. Buckle up and be ready to ride this thing through. There is no “quick fix” here. Marketing is a long game anyway, now it will be even longer. Have patience and know that every effort that you make right now will pay off in the long run. Do everything in your power to keep up the consistent outflow. It will not only keep your business alive during this time but it will almost certainly ensure future growth.

     

    Need help marketing during the pandemic? Expert strategists are standing by to help you through this crisis. We have the tools and guidance that you need in order to make it through.

     

     

     

     

     

     

    Source Links

    https://hbr.org/2009/04/how-to-market-in-a-downturn-2.

    https://hbr.org/2008/09/how-to-market-in-a-recession

    https://www.entrepreneur.com/article/304099

     

  • Coronavirus Affecting Your Business? Here’s What You Should be Doing Instead of Panicking

    Coronavirus Affecting Your Business? Here’s What You Should be Doing Instead of Panicking

    The entire world is talking about the coronavirus/COVID-19. Some people are scared, turning to supermarkets to stock up on toilet paper and disinfectants. Others are trying to remain as calm as they can when the entire world is panicking around them. But for small business owners, the pandemic comes with additional problems and many of them are wondering: will my business get through this or will I have to close up shop?

    We here at Catdi Printing hope that the following tips will help you make sense of this situation and devise some next steps for your business to take during the quarantine.

    Keep Calm and Devise a Plan

    First, take a deep breath. Even if the quarantine itself isn’t stressing you out, you’re still likely asking yourself:

    • Can I keep my business afloat?
    • Do I have to close the shop for a while?
    • Can I afford to pay the wages of my employees?

    And these questions are stressful. The coronavirus quarantine has to be taken seriously if we want to put a stop to the epidemic. While the world works through it to get over this bump on the road, you can take care of a few things in your business’ marketing efforts.

    As you may know, conferences and outdoor marketing are both out of the question due to concerns about spreading the virus. But, it doesn’t mean all your marketing needs to come to a halt. Here are some areas you can address now that you have the time:

    1. Focus on Content Marketing

    Content marketing is a powerful tool not many businesses leverage. Studies show that those who focus on blogging are as much as 13 times more likely to see a positive ROI than those who don’t.Content marketing takes time and effort. If your department was previously focused on other methods, specifically outdoor methods, maybe you never had the chance to dive into content marketing. Now you can, and it’s not only something to keep you busy in the present. A well-crafted blog will be beneficial in the long term as well.

    1. Strengthen Your Email Marketing Game

    You are not the only one who’s probably taking cover in the comfort of your home – so is your consumer. If you’ve never had an email marketing campaign, this is the perfect opportunity to start.

    Email marketing is the digital version of a tried and tested method of promoting a brand – getting something in the mail. Except now, it’s much easier, and cheaper to send the coupon to thousands of customers at the same time. And thanks to great software like MailChimp, emails can be so personalized that the individual customer reads something that seems written only for them.

    Did you know it may also be the preferred means of communication for your customers? Some statistics show that around 91% of shoppers want to hear from their preferred businesses via email. And if you think about what an email is, it makes sense:

    • The format allows you to give more information;
    • Links can be added to allow a user to easily inform themselves;
    • Is less invasive, since the user can choose if they want to click to open an email or not.

    1.  Update Your Current Web Design & Leverage Social Media

    Rather than doing away with your current website,  an cost effective alternative to is freshen your current website. Simple things like adding a blog or redoing the homepage can help your SEO and strengthen your position in the SERPS. Doing these couple of things can be really cost effective.  In addition If your business does not have any social media accounts, you should consider opening some. Social networks are a great way to keep in touch with consumers in a way that seems less informal than through emails or your official website.

    Social media allows customers to interact with you directly by commenting on your post or sending you a private message. And again, your customers want you to interact with them. Around 86% of consumers want a brand to have an honest social media approach.

    So, you may also be thinking “what can I possibly post on social media at this time?” Well, here are a few suggestions:

    • Business updates – for instance, if you have a restaurant, let your clientele know what your plans are for the near future. Are you closing? Are you only taking delivery orders? Why?
    • Safety recommendation – you can share with your consumers, small tips on how they can stay safe at this time, such as washing their hands for at least 20 seconds or practicing social distancing;
    • Behind the scenes – consumers love to see what goes on behind the scenes of your business, so if you have a particularly interesting manufacturing process, now’s the time to share some photos or videos!

    Non-Business Plan Ideas & Recommendations

    We also have to talk about the personal implications of this quarantine because it’s not always about the business:

    1. Let Your Employees Work from Home If Possible

    It’s really important for as many people to align themselves with national efforts to stop the spread of the virus. For business owners, that means allowing your employers to work from home where possible.

    For example, most of the tasks your marketing department has are likely taking place online anyway. There’s no point in forcing them to come into the office while everyone else is worried about the virus. The same goes for the HR department and other employees that don’t have to physically handle things in your business.

    It’s also a way to show your employees you care about them and value their safety more than your bottom line. Plus, you really don’t want to be the business that made its employees come to work at a time like this. This kind of news spreads fast.

    1. Spend More Time with Your Family

    It’s times like these where we realize just how important it is to spend time with family and close ones. Though you may be worried about your business and want to focus on reassuring your employees, you need to do the same with your loved ones.

    And yes, you can’t necessarily go out and travel for a while, though there are plenty of activities at home to take part in and bond:

    • Watch a movie;
    • Cook together;
    • Make a DIY project;
    • Play a tabletop game, etc.

     

    1. Meet Those Around You, Establish Relationships and Lend a Hand

    It’s a busy world we live in. So busy, that most people don’t even know their neighbors, even though you may have been living next to them for years.

    And some of your neighbors may even be more scared about this pandemic than you are, and for good reasons. It’s widely known that older people and those with a compromised immune system are more at risk to suffer the worst of the coronavirus symptoms. The vast majority of those who’ve succumbed to the disease come from these categories.

    So if you are not that worried or are not highly at risk, you can take this time to help others. Maybe you have a single, old woman living next to you. Why not knock on her door and offer to help her? You can go grocery shopping for her, and buy the things she needs, but can’t get herself because she is worried about the virus. It’s a really small gesture when you think about it, but one that is really vital for some people.

    1. Keep Yourself and Your Family Safe

    There is a lot of evidence that shows the coronavirus is not as deadly as other diseases out there but that doesn’t mean you shouldn’t be careful.

    Because it’s often not about you but those around you. If one person is careless, they can infect hundreds of others, some of which may be more at-risk. So it’s important to take care of your own health at this time and protect your family, friends, and other people you come into contact with.

    The CDC has a few recommendations on how to make this happen:

    • Stay indoors as much as possible – the virus is transmitted from person to person, so the only way to really protect yourself is to avoid close contact with other people. So stay in your home, and only go out if you really need to, such as if you need to go to the pharmacy or grocery shopping;
    • Wash your hands often – you can touch an area that’s been compromised, and then take the virus from your hands to your body by touching your face. Washing your hands regularly with soap and water is the next essential step to staying safe. If they aren’t available, you can use hand sanitizer instead;
    • Practice social distancing – if you’re a lovey-dovey person, you should refrain from hugging, kissing, shaking hands, or even fist-bumping people for a while. Keep your distance from people, just to stay safe.

    Over to You

    With around 170,029 confirmed cases of coronavirus worldwide, it’s easy to panic and want to lock yourself inside your doors. But, it’s important to remain calm at this time and remember a lot of things can’t be put on hold.

    Like your business. There are a lot of things you can still do to ensure you are still communicating with your customers.  At Catdi Printing your safety is our # 1 priority. Period.As in business and life sometime you just have to change the medium a little bit, for a while. Please call us if you have any concerns at 713 882 4629

  • Alternatives to Minuteman Press Printing

    Alternatives to Minuteman Press Printing

    When it comes to your printing needs, quality and reliability should be at the top of your list. For many people, the first port of call is Minuteman Press, but could there be a better printing alternative out there?

    Looking for Minuteman Printing Press alternatives could save your business money, as well as help you benefit from better quality print work. Catdi Printing should be at the top of your list of print alternatives from AlphaGraphics , Staples, Minuteman Press printers, providing a range of excellent services that your business can rely on.

    Finding a new print supplier can be a chore, but it’s important to find a printer you can trust to deliver on your exact requirements. Printing is a significant service for many businesses, and it’s critical that you choose the right company to meet your needs.

    What makes Catdi Printing different from the rest? Take a look at some of the benefits below.

    Quick turnaround for your tightest deadlines

    As a printing firm, we understand the importance of quick turnaround for your work. Life can be unpredictable, and so can your printing needs. Full color offset printing can be completed within 2-3 days, giving you quick delivery on your most urgent jobs. For digital printing, we can complete most jobs within 1 working day, with a same-day service for some deliverables. This quick turnaround provides flexibility to your business, making business and project planning much easier.

    Having a printer you can trust to deliver on time is an important requirement for your business, and Catdi Printing can make sure your orders are always met on time.

    Full range of services for all your business needs

    Catdi Printing opens up a world of possibilities for your business. We provide a full range of printing services, including business cards, flyers, postcards, door hangers, pocket folders and more. With flexible and creative printing services, we can help your business with its unique needs.Whatever it is you’re looking for, get in touch and we’ll happily discuss the possibilities with you. 

     

    We’re a full service mail house

    Whether you have direct mail needs or simply a large volume of mail to ship, you’ll be pleased to know that Catdi is a full service mail house. We can organize your large batch printing, helping to ease the load on your business and staff. From one-off mail campaigns to ongoing services, our mail house services could be exactly what you need to ensure the smooth running of your mail distribution.

    We can provide you with direct mail services

    Direct mail remains an effective marketing practice for businesses. Whether you’re looking to attract new customers, generate interest in your business or reach out to your existing clients, you could easily benefit from our direct mail services. We take care of the printing and distribution on your behalf, helping you to secure a return on investment that boosts your business. Our team will gladly discuss ideas with you to make sure you get the best price and the best delivery for your project.

    Cost-effective printing methods

    When it comes to your printing needs, cost is an important factor. We understand the need for businesses to keep their costs down, and we can work with you to help you benefit from services that sit comfortably within your budget. Alongside our competitive pricing, we guarantee quality and effectiveness, which provide excellent value for money for our services.

     

    We’re upfront about our pricing and will happily discuss your needs with you. There’s no commitment and we’ll be happy to advise you on your options. Just give us a call and we’ll be happy to discuss pricing to help you plan your budget. 

    We’re an official USPS partner

    Catdi Printing is an official partner of USPS. This means that we are a trusted supplier working with USPS, ready to deliver print services to the highest standard. This accreditation has helped us build links with many major clients, proving a trusted choice for businesses of all sizes.

    We pride ourselves on exemplary customer service

    Customer service is at the heart of our business, and we pride ourselves on offering excellent support to our customers. We love our customers, and if anything goes wrong on our end, we stand behind our word and will make things right for you. Our team are friendly and supportive and ready to answer all of your questions. Having a friendly voice at the other end of the phone can be reassuring, and you’ll soon get to know our enthusiastic team.

    Need help with design? We’ve got you covered?

    Not only do we offer a full range of print services, but Catdi Printing can also help with your design needs. We provide design services that can help you put together pamphlets, posters, business cards, large-format printing and more, a service which can benefit both large and small businesses. We can provide quick turn around based on your brief and help you achieve the look you want from your requirements.  Having your design and print services come from the same place can make the delivery process straightforward and stress-free, and could even save you money.If you have design needs that you’d like to discuss, we’d be glad to hear from you.

    Simple, no-fuss ordering services

    At Catdi printing, we pride ourselves on our simple, no-fuss ordering services. No matter what your requirements, we’d be glad to help. You can browse our services online and make enquiries, as well as contact us by phone. Being able to order your printing requirements quickly and simply saves your business time and helps you get your items delivered quicker.

     

    Catdi Printing is a fantastic choice for all of your printing needs. If you’re looking for Minuteman Press alternatives, we’d be happy to discuss your requirements for both one-off and ongoing print jobs. After using our services, you’ll see that we’re a friendly, passionate team who want to do the best job for our customers. Interested in our services? Just call 713 882 46296 today.

  • Alternatives to FedEX Printing Services

    Alternatives to FedEX Printing Services

    FedEx Kinkos was a popular chain printer back in the early 2000s. Though they were eventually bought out by FedEx, many people still affectionately referred to the locations as Kinkos. They provided a range of printing services that were perfect for both businesses and personal users. Whether it was business cards, posters, flyers or even door hangers, you could probably get it printed at Kinkos.

     

    However, Kinkos is a rather old company that hasn’t kept up with the times. As a result, there are alternatives available that most people don’t actually know about. Whether it’s a wider range of products, mail services, excellent customer service or ease of use, Catdi Printing stands out as one of the best modern alternatives to Kinkos, or AlphaGraphics and here’s why.

     

    Faster Print Times

     

    Catdi Printing is one of the better alternatives to Kinkos printing thanks to our fast turnaround times. We offer a fast service that can complete most printing jobs within just 2 to 3 business days, depending on the service you need. This includes full-color offset printing for added quality and durability.

     

    However, if you’re looking for digital printing services with even faster turnaround time, then we can offer results in just one day. We can also support rushed services that can be finished and delivered to you on the same day. If it’s speed and reliability you’re looking for, then Catdi Printing is the speedier alternative to Kinkos printing that you’ve been searching for.

     

    Wider Range of Products

     

    At Catdi Printing, we pride ourselves on offering a much wider range of products than Kinkos printing. Even with the FedEx brand behind old Kinkos locations, we still boast a much larger selection of products to ensure that we’re a one-stop printing shop that can provide everything our customers need. We have a full list of our printing services available on our website.

     

    Anything that a business needs, we’re confident that we can provide a wide range of printing services to accommodate. This includes everything from business cards and flyers to pocket folders and promotional items. In addition, we’re a complete full-service mail house, meaning we can also assist you in posting the products that you’re printing. This is great if you’re looking to spread awareness with flyers or if you want to deliver business cards to companies in a certain location.

     

    So if you’re looking for a reliable Kinkos alternative that offers an even wider range of products and customization options, we invite you to take a look at our services at Catdi Printing.

     

    Direct Mail Services

     

    Kinkos printing was popular because it was a brick and mortar store that you could visit, ask for printing services in person and then expect your large order in a few days. While convenient for some, Kinkos didn’t offer any kind of direct mail marketing services. Since many businesses used Kinkos printing for flyers and other kinds of promotional and marketing materials, they had to find a third-party service to help deliver their items to households and businesses.

     

    With Catdi Printing, you not only get access to a wide range of printing services, but we can also help you deliver your printed materials. It’s far more cost-effective than hiring a third-party service, and we offer a turnkey solution to make things easier and less stressful for you. We’re an official partner with the USPS, so we’re more than capable of handling both small and large mail campaigns.

     

    So if you’re printing products with the intention of mailing them to various households and businesses, allow us at Catdi Printing to simply the process by also being your go-to direct mail marketing partner.

     

    Excellent Customer Service

     

    One of the main reasons why people look for a Kinkos printing alternative is due to the lack of good customer service. As a huge chain with many locations across the country, Kinkos doesn’t focus on offering a personalized level of service to each client. Instead, they try to take on as many orders as possible and are eventually overwhelmed. This makes them unable to provide a bespoke service for their customers, leaving them feeling a little lost and uncared for.

     

    Catdi Printing is different. Instead of trying to push out orders as quickly as we can, we take the time to speak to our clients and ensure they have peace of mind when working with us. We love our customers and stand behind our word to make everything right should an order go wrong or if there are complications with your order. By focusing on offering excellent customer service, we’ve built a solid reputation as the most reliable and trustworthy Kinkos printing alternative around.

     

    If you’re tired of chain printing services like Kinkos that don’t put customers first, we encourage you to get in touch with us to see how our exceptional customer experience can make things easier for you.

     

    Ease of Use

     

    At Catdi Printing, our goal is to make the ordering process as quick and easy as possible. By allowing our customers to make orders online or even over the phone, we can speed up the ordering process to ensure that you get your printed materials in the most efficient way possible. Our fast and efficient ordering process is a far cry from Kinkos printing, making us a reliable modern alternative.

     

    We also offer a wide range of full design services. Whether it’s business cards, postcards, EDDM postcard printing or promotional materials, we’re more than happy to help you design your printed materials. This is a great option if you’re not design-savvy or if you want a simple and effective design to help you market your business, products or even a party.

     

    Catdi Printing is one of the most reliable and efficient alternatives to Kinkos printing, offers a huge selection of designs and printing options to accommodate any customer need. We’re also a market leader in providing affordable print/mail marketing and design services thanks to our partnership with the USPS. Simply call us today on 713 882 4629 for a quick quote. Alternatively, you can get in contact with us if you have specific printing needs or questions about our services.

  • What Main Advantages Does Print Media Offer?

    What Main Advantages Does Print Media Offer?

    When a business, any business, wants to reach out and connect with consumers to sell their products or services, they use advertising to do it, and one of the biggest forms of advertising is printed media. In fact, print media advertising has been around for hundreds of years in the form of newspapers, magazines, posters and flyers, among others, as one of the oldest forms of human communication, and is still incredibly popular today even with the advent of computers, smartphones and tablets.

     

    One of the reasons print media advertising remains so popular is simply that it’s tangible. You can hold printed media in your hands, which gives it more credibility. Plus, printed advertising persists. You can leave it on a desk, put it in your pocket or stick it to the fridge, a constant reminder of the company that created it (and their products and services). For these reasons, and more, print media advertising remains incredibly popular and potent today.

    Jakarta, Indonesia – August 14, 2019: A printing press machine prints large images.

     

    What Main Advantages Does Print Media Offer?

    For any media to have remained so long and still be popular signifies that it must have some excellent benefits, and printed media does indeed have many. Below are a few of the best.

     

    • Printed media leaves a lasting impression as the consumer engages with it in a more in-depth manner.
    • Locally speaking, printed publications like newspapers, magazines and even brochures do a great job of reaching out to the people in a particular town, city or geographic region.
    • Consumers are more receptive to printed media because they aren’t as distracted when reading it.
    • Advertising with print media can be very cost-effective, especially in comparison to TV.
    • Printed media can help build a loyal fan-base and, as such, that fan-base is ‘primed’ to purchase anything advertised within.
    • Spreading awareness of a product or service can be easier and faster with printed media.

     

    What are Some of the Main Elements of Print Media?

    While every type of printed media has its own set of specific elements, they all share many of the same, including the message, the way that message is delivered and the production of the printed media itself. In order to take advantage of print media fully, knowing what you want to say and then crafting your message in the most engaging, exciting or persuasive way is a definite must.

     

    • Production values are the key to successful print media. It should be attractive at first glance, accessible to most consumers and deliver a balanced, insightful message.
    • Delivery is also key because in order for print media to be consumed it must first reach consumers. Newspapers, magazines and flyers do this well and provide something tangible the reader can hold in their hands and enjoy at their own pace. It’s also relatively inexpensive compared to other forms of media.
    • Reaching a massive audience is also one of the key elements of print media. The more people that consume a printed article, advertisement or story, the more reactions it will achieve.

     

    What Main Benefits Does Print Media Advertising Offer?

    While many business owners believe that digital media is the best way to build a brand today the fact remains that print media advertising still works and works very well if produced and delivered correctly. That’s why the biggest businesses in the world still use it on a regular, ongoing basis to build a strong foundation, increase loyalty and build affinity for their brands. Below are a few of the top benefits print media advertising delivers.

     

    • Excellent top-of-mind advertising. Printed ads are the best at keeping a product, brand or service in the consumer’s mind, with an excellent recall value over time.
    • Print media delivers excellent returns on the call-to-action (CTA) that it delivers (if delivered well, of course).
    • Unlike, say, a smartphone screen, with printed advertising, you can go as big or as small as you like to get the desired results.
    • Printed advertising in publications with a loyal following will help build a loyal following for the brand that advertises in them.
    • When used in a trusted publication, printed advertising can piggyback on that trust and persuade consumers more easily.
    • Where and when you run your printed advertising is easier with print. For example, if you sell high-end timepieces, advertising in The New Yorker magazine is a great choice as the readers of that magazine are more likely to make a purchase.
    • The MRI Survey of the American Consumer found that printed advertising in newspapers and magazines had a highly influential effect on consumers.
    • Recall rates among consumers are very high with printed advertisements, which increases the likelihood of a consumer taking action afterward.

     

    How To Decide if Print Media Advertising is the Right Choice?

    We’ve been talking at length about advertising with print media but, to be sure, there are many ways to advertise effectively in today’s world. That said, if you’re keen on determining if advertising with printed media is the right choice for your business, startup or SME, there are a few things you need to consider.

     

    • The requirements of your particular market
    • The budget you will put towards your campaign
    • The availability of printed media in your locale
    • The strategy you will use to deliver your printed ads
    • How deeply you wish to penetrate into your specific market
    • The specific message you wish to deliver, and how it will appeal to your target market
    • The media choices being made by your competitors
    • The type of business being advertised and its size
    • The products, services or both that are being advertised

    Conclusion

    As you can see, advertising with print media is still viable and potent, and should definitely be in the mix of advertising platforms any business uses to brand, reach and connect with consumers. If you need Dallas printing services, have questions or would like to leave a comment, please do so in the space provided.

     

     

  • Top Alternatives to AlphaGraphics for Printing Needs

    Top Alternatives to AlphaGraphics for Printing Needs

    AlphaGraphics is a well-known printer but not the only choice when it comes to your printing needs. Are you looking for other print options? Well, sit back and relax, as we have several other providers, from print media advertising to large-format printing options. This article will explore printing services and companies. These companies all do a good job in some areas but may fall short in others.

    Finding the right print provider is critical. AlphaGraphics is fairly well known provider, but there are so many other great options that might be right beneath the surface. You can choose from local shops, online giants, and niche print services, all competing in profile and rank worldwide. The printing world has a lot to offer in terms of providers.

    Whats important to you? Do you need customization or reasonable prices? What about special techniques or easy access? These aspects are crucial when consulting with companies that rank among the best alternatives to AlphaGraphics. We will look at different choices for your printing needs. Let’s explore the best options beyond AlphaGraphics together.

    History of AlphaGraphics

    AlphaGraphics started in 1970 in Tucson, Arizona. Rodger Ford founded it as a tiny print shop. This company has grown into a worldwide network with offices in Denver. It helps businesses and people everywhere.

    From its start, AlphaGraphics focused on creating new printing solutions. It grew by prioritizing quality and customer happiness, becoming an industry leader.

    AlphaGraphics offers many printing services, including options perfect for sales materials and mobile app promotion. It makes business cards, brochures, banners, and more. With advanced technology and a skilled team, it provides excellent results.

    AlphaGraphics keeps up with new printing technology and methods so clients get the best, most modern printing options available.

    Its dedication to excellence and innovation has made AlphaGraphics well-known. If you’re looking for high-quality printing, consider AlphaGraphics. It’s a reliable choice for any printing need.

    Understanding the Landscape of Modern Printing Services

    The printing industry has changed a lot because of new technologies, significantly impacting competitors’ revenue models and service offerings. Now, we have digital printing, which makes everything easier and better. The days of printing 1K when you only need 800 are over as digital printing has created a world of print on demand. This change helps businesses and people with their printing needs.

    The Evolution of Digital Printing

    Many people like digital printing for its quick turnaround and mobile app compatibility, which is a well-known feature. It gives high-quality prints that look clear and sharp. You don’t need printing plates for it. This saves time and money.

    You can print on different materials with digital printing. For example, you can print on paper, fabric, or ceramics. This method makes very colourful and detailed prints. That’s why so many people prefer it now.

    What Defines Professional Printing Services Today?

    Now, modern print providers do more than just print. They offer exceptional help for both big and small projects. Their services make sure you get great prints quickly.

    They use new printing methods and technology to get excellent results. You can get many different types of printing, like offset, UV, or 3D printing. They can make things for packaging, signs, and marketing, offering comprehensive marketing services that cater to diverse business needs. In addition, they provide mailing services such as the Every Door Direct Mail.

    These services also focus on making sure each print is perfect. Experts check every detail, ensuring top-notch marketing and design services are provided. They also look at colors and quality. This way, you always get the best prints.

    Benefits of Using AlphaGraphics

    Choosing a printing provider is vital. AlphaGraphics stands out for many reasons. They offer a wide range of services, fast service, high-quality prints, and a dedicated team. This makes AlphaGraphics a leader among its competitors in the printing industry and great for businesses needing reliable printing and graphic design services.

    AlphaGraphics offers many services, including business cards, brochures, banners, and more. This means you can count on AlphaGraphics for all your printing needs, positioning it high in the profile rank among its competitors. It’s like a one-stop shop for everything.

    They also understand the need for speed. Printing projects are often urgent. AlphaGraphics uses efficient processes and the latest technology, so it delivers your prints quickly without sacrificing quality.

    Quality is a top priority at AlphaGraphics. The team works hard to make sure every print job is perfect. They ensure vibrant colours, sharp images, and clear text.

    With its franchise model, AlphaGraphics has an excellent reputation among competitors and alternatives in the printing sector. Its years of experience and many happy customers make it a trusted name in the market. Plus, it has printing centers all over the world, including Denver, so you can easily find its services wherever you are.

    The benefits of using AlphaGraphics are many. They offer many services, are quick, provide quality prints, and are well-known. With AlphaGraphics, you can trust that your printing needs will be handled well. By choosing them, you’re choosing excellence and professionalism.

    Why Businesses Seek Alternatives to AlphaGraphics

    Customization and Unique Print Requirements

    Some businesses may look for other options besides AlphaGraphics. This is especially true for customization and unique needs. Businesses have their own memorable branding and design demands. Price is also important, and some national chains are pretty pricey. So, finding a printer that meets these needs is crucial.

    They might need unique papers, finishes, or printing methods. Therefore, companies often search for print shops that offer personalized services. This helps them with their printing projects.

    Comparing Cost and Value Among Competitors

    Cost and getting good value for money are crucial factors for businesses when choosing printers. Even though AlphaGraphics offers quality prints, it’s wise to compare prices. This helps ensure enterprises get the most for their budget.

    Businesses can check prices and what’s offered by looking at other options. This way, they can choose the best choice for their printing needs.

    Geographical Constraints and Online Alternatives

    Location can make businesses seek other choices than AlphaGraphics. Not every company is close to their shops. This is tough when jobs need quick completion, a common challenge addressed in the annual meetings of leading companies.

    That’s where online printers come in handy. They let companies order prints from anywhere, avoiding distance issues. This way, businesses can find the best print services online to meet their unique needs.

    Discovering Local Print Shops Offering Premium Services

    Local print shops are beneficial for printing needs. They provide top-notch services for both businesses and individuals. Choosing them means getting a personal service, blending bespoke design services with the effectiveness of a well-established franchise.

    Benefits of Partnering with Small Local Printing Providers

    These small shops are great because they listen. They want to understand what you need, including anything from business cards to brochures. They benefit from exceptional design services to maximize marketing impact.

    They also work fast. Compared to big companies, they can get your projects done quicker. This means you won’t have to wait long, making it a top choice for m&ajournalists who often face tight deadlines.

    Besides, working with them helps your community grow. It’s a way to support local businesses and boost community spirit.

    Sourcing Specialty Printing Materials and Techniques

    Local shops have access to unique materials and techniques. They offer a variety of paper types and finishes, including eco-friendly options and unique textures.

    They also know special printing techniques. Things like letterpress, embossing, and foiling can be done. They bring a special touch to your prints.

    Working with local print shops brings many benefits. You get personal service, quick jobs, and access to unique printing options, all manageable through our mobile app. It’s a rewarding choice for your printing needs.

    Catdi Printing is the best of both options.

    Catdi Printing is a top choice in the printing world. They perfectly blend quality with customization. Whether your business is big or small, they have offset printing that fits just right.

    Catering to Small and Large Companies with Offset Printing Solutions

    Every business is unique, and Catdi Printing understands that. They offer offset printing for any size business, and their advanced tech means you get prints that impress with high graphic quality.

    Small businesses love Catdi Printing for affordable yet high-quality options and speedy shipping. We offer a huge selection of commercial and digital print services and many ways to customize your prints to stand out. We can make your piece stand out from various substrates, coatings, embellishments, mates,

    Big companies with many printing needs find a friend in Catdi Printing, too. They manage big jobs well, and their team ensures your prints are top-notch.

    Specializing in Direct Mail and EDDM Solutions

    Catdi Printing is also great at direct mail, including EDDM services. Direct mail is still a strong marketing method. They can help you hit your target audience well and get more responses.

    With Catdi Printing, your direct mail will catch your eye. They help with design, printing, and sending. Your campaign will reach the right folks on time and boost your sales.

    A Robust Print Network for Fast Turnaround

    Quick service is vital at Catdi Printing. They have an extensive network across the US for fast delivery. This means you get dependable printing services quickly.

    Exploring Retail Giants: Office Depot, Walmart, Minuteman Press, Staples & Others

    Retail giants like Office Depot, Walmart, Minuteman Press, and Staples offer many services, including printing services. This is great for customers who need to print and shop simultaneously.

    Convenience and Accessibility of Retail Printing Services

    The convenience of retail printing services stands out. Stores like Office Depot and Walmart are everywhere. This means it’s easy for customers to find a store and get printing done fast.

    Comparing the Quality and Turnaround of Large Retailers

    When looking at retailers, it’s vital to consider your print project’s needs. Retailers offer a wide range of printing options, making them strong competitors in the annual evaluation of services. You can get everything from simple black-and-white prints to high-quality color jobs.

    While these retailers may not match specialized printers, they are convenient and fast. They’re set up to handle lots of orders quickly. This is great for anyone needing fast printing and high-quality graphic design services.

    Ultimately, choosing between retail services and specialized printers depends on your project. It’s about what quality and customization level you need. People often decide between AlphaGraphics and competitors based on the robustness of the design and marketing services offered.

    Exploring Online Print Giants: Vistaprint, GotPrint, ZooPrinting

    When discussing online printing, Vistaprint, GotPrint, and ZooPrinting stand out. They make printing easy and efficient for all your needs, which is necessary for high-profile projects and m&ajournalists.

    Pros of Printing Your Items through Online Platforms

    Using online platforms for printing has many benefits. It’s easy and convenient. With just a few clicks on our mobile app, you can upload your design from home or office.

    You can also customize your prints in many ways. Online companies have many templates and designs, so you can make prints that really match your style or brand.

    Online printing can also save you money. These companies work on a big scale, which makes printing more affordable. You get quality prints without spending a lot. It’s great for businesses that want to cut costs but keep looking professional, a strategy often discussed in the 2022 annual reports of leading companies.

    Downsides to Using Online-Only Printers

    However, online printing has some drawbacks, too. One issue is quality control. Without seeing the process, you might not get what you expected. This could be a color, quality, or finish problem, affecting your overall score.

    Getting help might also be strict with online printers. Solving problems can be more complex and take longer without a physical place to visit, highlighting the advantage of AlphaGraphics’ extensive franchise network for in-person support. It’s critical to pick an online printer with good customer support, often highlighted in the 2022 profile of top-performing companies.

    Despite these issues, online printing is convenient and budget-friendly for most needs. Think about what you need and the pros and cons before deciding.

    Niche Providers: Catering to Specific Printing Demands

    In addition to well-known printing companies, niche providers specialize in specific printing needs, including bespoke graphic design and targeted marketing services. They focus on unique requirements like large-format printing, packaging, or promotional items.

    Working with niche providers means your specific printing needs are met with precision. Their deep knowledge of specialized printing helps them deliver top-quality results that align with your vision and goals.

    Do you need custom packaging for your products or banners for an event? Niche services provide tailored solutions for your specific needs. Working with them gives you access to a wide range of print options, some of which might not be available through standard printing companies.

    By using niche providers for design services, your print materials will stand out and convey your brand message well, offering a competitive edge vs. standard solutions. These providers excel in specialized printing and guide you from concept to production, ensuring your project scores high in 2024. They provide every perfect detail.

    Niche printing services deliver customization and detail beyond standard companies, and they are often sought after by those evaluating alpha graphics alternatives. They accommodate specific design needs, niche materials, or complex printing well. These providers have the know-how to realize your vision.

    Custom Printing Services: Beyond Standard Solutions

    Many businesses find the usual printing solutions good enough. But some need more, something special. Custom printing services offer just that. They give you unique designs and options that make your prints stand out.

    With custom printing, you pick the materials and finishes you like. You can choose unique papers, embossing, or even foil stamps. These services make your ideas come to life uniquely.

    Do you need unique business cards or invites? How about promotional stuff or packaging designed to boost your influencer status? Custom printing services can handle all your unique needs, serving as an excellent alpha graphics alternative. They focus on details that everyday printing doesn’t. Working with experts, you make prints that genuinely impress.

    Conclusion

    AlphaGraphics stands out in printing services, but remember, there are many other choices. They offer different, unique printing services.

    Choosing the right printer means considering your needs, budget, and how fast you need it. Every business is different, so looking at other options can help you find what works best for you.

    You could go with local shops for fast and personal service. Or, try online services for good deals and easy use, where design services can also be seamlessly integrated for a comprehensive solution. Don’t forget about niche providers for special printing needs. There’s a lot to choose from besides AlphaGraphics.

    Take your time to look at the choices. Pick a provider that fits your needs well, offering a reliable mobile app for easy access. This way, your printing work will be top-notch and on time, and it will make you happy, especially with our expedited shipping options worldwide

  • Printing Services In San Antonio, TX

    Printing Services In San Antonio, TX

    Interested in printing services in San Antonio, TX? At Catdi Printing, we’re here to help. As a leading printer in Texas, we serve customers throughout the entire state with professional printing services. From printed paper materials to branded promotional products, direct mail and more, we can provide you with all of the printing services you need to promote your products and services – and bring in more customers. So don’t wait. Read on to learn more about our printing services in San Antonio, TX, or get in touch now at 713-882-4629 to get a quote for your next order of printed products.

     Printing Services In San Antonio, TX

     As a leading provider of printing services in the San Antonio area, we have a wide variety of services to meet your every need. We can print products including:

    • Direct mail
    • Promotional products/swag
    • Business cards
    • Postcards
    • Brochures & flyers
    • Large format (banners, window clings, promotional flags
    • Coffee mugs
    • Door hangers
    • Letterhead
    • Notepads

     

    We offer both large-batch printing services and digital, print-on demand service. Whether you need 10,000 flyers or just a few dozen, we can provide you with high-quality printing services in San Antonio, TX for a great rate.

     

    The Catdi Printing Difference – Why Choose Us?

     Wondering why you should choose Catdi Printing for printing services in San Antonio, TX? We’re glad you asked – here are just a few reasons.

    • Integrated design services – We have a team of in-house designers. If you’d like to create a flyer, brochure, postcard or any other printed material but you don’t yet have a design, we can help you throughout the entire process.
    • Years of experience – We’ve been serving communities in Texas for more than a decade, since our company was first established in Houston. We’ve seen and done it all when it comes to printing – and we use our expertise to guarantee product quality, fast turnaround times, and beautiful, appealing designs for your printed products.
    • Millions of prints per year – We’re one of the largest printing companies serving San Antonio, Texas. We handle millions of prints per year, so we’re always prepared to handle your project – no matter the size or complexity of your printed products. s in San Antonio
    • All-in-one direct mail – We can handle every step of designing and sending direct mail postcards and letters, and with guaranteed on-time rates and high standards, we can ensure that you get the maximum possible reach for your mailers – at the lowest possible cost.

     

    Get Printing Services In San Antonio, TX From Catdi Printing – Call Today!

    If you’ve got more questions about what we do, please feel free to contact us online or give us a call at 713-882-4629. The team at Catdi Printing is always glad to hear from new customers. So don’t wait. Contact us and our team can learn more about your project, tell you more about our printing expertise, and give you a quote for your next printing project in San Antonio.

     

  • Business Card Review by Carrie French

    Business Card Review by Carrie French

    I’ve never had professional business cards made, so I was very excited to test out Catdi Printing. They’re a US-based commercial print and print marketing company located in Houston and my contact Carlos was super friendly. We worked together to confirm the mockup before it shipped out with a variety of their suggested designs.

    The finished product looks just as good as the digital mockup, and even better in some ways! The 16pt stock feel very substantial and it has a sharp cornered rectangular shape. Some cards weren’t totally clean cut with some tiny paper frays on the long edges and the cards closest to the packing material had some depressions, but those are super teeny, tiny details. Overall, the quality is impeccable!

    My design had full color on both sides and the vibrance of the image shines through really well, even without being glossy photo paper. This was silk laminated stock and it had spot UV coating on both sides, although I only noticed it on the circle logo on the back, so I’m not exactly sure where the UV coating is on the front. That UV coating upgrade made the logo stamp/sticker design come out even better than I had imaged in the design stage and I really love it!

    I’m definitely going to look for opportunities to hand these out – thanks Catdi Printing!

    Checkout Carrie’s social media accounts Youtube Channel here and website

     

  • New DropShipping E-Commerce & Web Design Services by Catdi Printing

    New DropShipping E-Commerce & Web Design Services by Catdi Printing

    Now Offering Drop Shipping Web Design Services

    Want to get your drop-shipping business running? Are you looking for a break with your currently existing e-commerce store? You have landed at the right place, here at Catdi_inc, we are masters in this field.

    With drop-shipping being a significant trend in the e-commerce industry, our work is to ensure that you seamlessly enjoy a great website experience. We from the layouts to the financial integrations, we are here to get you covered.

    At Catdi, we cater to almost any product that your business deals with as well as customizing your website and content to suit your desired market. We optimize your content according to your niche to ensure that you rank top among searches and have a competitive advantage over competitors. 

    Our two main development tools are WordPress and WooCommerce. These are the best e-commerce solutions for any business, which they offer user-friendly online portal with specific features and complements that augur well with specific niches. Also, our media queries will ensure that you get seamless responsiveness of your drop-shipping websites from mobile devices, desktops as well as tablets.

    Our experienced team of developers will work with you around the clock to ensure that you get a dropshipping website that you envision. We have the skills and know-how to develop and maneuver unique and distinctive websites that will organically attract traffic while also converting the traffic to actual customers.

    Some of our successfully created and managed dropshipping websites include

    Top-Notch Drop Shipping Features we offer;

    Ease in Navigation

    At Catdi, we ensure that your customers have a very smooth experience while picking products and accessing your website in general. That is why we offer easy navigation features and a user-friendly interface with ease of use.

    Ultimate Design E-Commerce Experience

    The display and interface matter a lot. This is the appeal that your customers will get from your online portal.  As such, we ensure that your customers are visually enticed to use your store from any device of choice. This makes you have a more comprehensive market range too. 

    SEO Friendly Content

    Having traffic targeted to your platform is one of the essential things that your business should aim. And having a developer that understands how to gear your content to search engine results is critical. We, provide excellent SEO geared content to suit your product niche and customer demands.

    Secure Payment Integration 

    We take into account your money and profits, that’s why we integrate secure payment methods for you and your customers for their payments to the portal and your withdrawal to your bank account. We ensure that the process is easy and secure as well as maintaining a transaction history. Lets chat today on how Catdi can help your dropshipping business.

     

  • 5 Ways to Make Your Visual Marketing Designs Shout Out to Your Audience

    5 Ways to Make Your Visual Marketing Designs Shout Out to Your Audience

     

    Image: istock.com/IIIerlok_Xolms

    Relying solely on written content to market your brand isn’t enough to compete effectively in today’s cutthroat business environment. Many companies understand this and have decided to include captivating images and videos into the mix. All efforts are aimed at ensuring their respective companies stand out from their competitors to attract customers.

    So, visual marketing designs are increasing in popularity. Infographics, data visualization and quote cards are a few examples that fall under this domain. But with many customers going this visual marketing route, how then do you ensure your designs are better than the next?

    We list five simple ways you can incorporate to make your visual marketing designs stand out and draw your audience’s attention.

    Create Recognizable Visual Designs

    You want your customers to immediately recognize your brand. This is only possible if you ensure that your visual marketing designs are simple and easy to understand. Pay extra attention to the following:

    • Logo design: You want to create, say a beauty logo design it should be catchy and memorable. One that customers can easily recognize and remember when they see it on visuals.
    • Company colors: The colors you use with your visual marketing designs are also important. Make sure you pick colors that are in line with the business personality you want to portray. In addition, the colors you use must also resonate with your target audience. If your niche consists of children, then including fun and playful colors will work.
    • Font: Make sure you use the right font types and sizes that match your brand identity and personality.

    Customize Your Designs According to Your Platform

    Any serious business owner will fully take advantage of different online platforms for a wider target audience reach. But regardless of the channel you pick, it’s important to customize the designs depending on the platform you’ll use:

    • Can the same image be viewed from both a mobile or desktop platform without compromising quality?
    • Are your videos easily accessible regardless of the platform the customer uses?
    • For email you can include more text while on social media you need shorter text or an image to instantly grab attention.

    Align Your Visual Designs with Your Company’s Content Strategy

    Synergy is crucial in any organization. Catchy videos and images are splendid but only if they align with your company’s content strategy. The message you’re communicating with your written content must match your visual designs. And this can only be made possible by investing in a smart visual content strategy.

    Before creating your visual marketing designs it’s important to know your target audience. What kind of content appeals to them? Answering this question will help you devise visual designs that resonate with your niche.

     

    Image:Pinterest

    Part of aligning your visual designs with your organizational content is by practising consistency. Pick your business tone of voice—and stick to it. If you want your business to come across as authoritative and extremely professional, desist from producing playful and carefree content. That only confuses the customer.

    Authenticity and Relevance is Key

    It’s easy for businesses to get carried away with prevailing marketing visual design and graphic design trends. Just remember that what works for the next company might not be for you. This is why it’s important to clearly outline your purpose, vision and mission as an organization. After that you outline the values your company holds dear.

    Establishing these aspects will make it easy for you to produce visual designs that are true your organization. Remember; customers value authenticity.

    But as original as your visual designs might be, make sure they are relevant. Do your visuals connect with your target audience?

    This also means steering clear from stock images. Granted, they are easy to access and save you a lot of time, but they do nothing for your authenticity as a business. Use your imagination. Look for more creative ways to create enticing content and images.

    Make Sure Your Visual Designs Add Value

    The difference between your visual designs and that of your competitors is the value they add to the consumers. What’s so special about your images or videos? Do they help your customers in any way? Rather than bombarding your customers with meaningless videos, add something they’ll find useful and informative.

    Add “how to” videos that teach your target audience about something valuable. You’re guaranteed a constant increase of traffic to your website if customers think they’ll benefit from visiting it. That’s one sure way of building customer loyalty, increasing repeat purchases and boosting your revenue.

    Alternatively, you can include a few visual tips that visitors pressed for time will find easy and quick to peruse.

    Final Words

    Anyone can create a video or take a picture. But if either doesn’t resonate with your customers, then it defeats the purpose. You want visual marketing designs that are captivating enough to capture your audience’s attention, even on their busiest days.

    If you don’t get it right, your competitors certainly will. But now you know how to do it like the pros.

    Author Bio

    When not writing on her favorite topics, graphic design and web design, Hailey Johnson rides the bicycle, cook fusion food and drink plenty of beer. She likes to experiment with new ideas whether it’s a design concept, trend or new style of writing.

  • How to Make EDDM Postcards Stand Out For Your Business

    How to Make EDDM Postcards Stand Out For Your Business

    Everyday Door Direct Mail is an easy, fast, and cost-effective means of reaching your audience. You get to grow your business and increase revenue without having a mailing list. EDDM postcards provide an excellent way of marketing your business and building more traffic within your neighborhood. You’ll be leveraging the United States Postal Service EDDM Program to deliver your postcards to individual doorsteps. In addition you can read how we help BEST DENTAL in HOUSTON grew their business with our EDDM Marketing Services. Lastly, here are some tips on how to make EDDM postcards stand out for your business:

    You need to identify carrier routes, as well as, the specific names and addresses you want to send the postcards to. EDDM postcards save you the cost of purchasing a mailing list.

    Besides, there is no permit required before you can use this service. Get the simplified address system from the United States Postal Service (USPS) and enlist the services of a complete 24/7 online print fulfillment provider. You need to stand out from your competitors with postcards that cannot be ignored.

    A Guide to EDDM Postcard Marketing

    EDDM campaigns have done an excellent job in shutting down the print is dead philosophy. Even though the business world today is digital-fast, digital marketing can only go so far before it is choked out by Adblockers. Physical pieces of postcards are excellent incorporations to your marketing strategy as they maximize your direct reach to potential clients.

    Sending postcards to your customers’ doorsteps puts your message right in front of their eyes. All you need to work on is making sure your message is hard to ignore. Catching the attention of your customers if the first and most important step in postcard marketing.

    woman checking mail box

    The recent resurgence of interest in EDDM postcards allows you to achieve a more balanced mix of online and offline channels for your marketing strategy. Print opens up an avenue for dialogue between you and your customers, which in the long run creates long-lasting relationships and engaging relationships. You need such solid relationships with your customers to take your business to the next level.

    Choosing a company that offers you exposure at the most cost-effective price allows you to gain new ground and build your brand without eating into your business’ capital.

    Before you contact a print fulfillment provider, you need to figure out a visual that works best for your business. Just like business websites need to be branded, so does your postcards. This is the key to standing out among your competitors. You can even learn how to design your postcards by going through the ideas your competitors used. Another alternative is borrowing a leaf or two from previous campaigns you have sent out.

    How To Make EDDM Postcards: Style Suggestions

     

    1. Avoid Cheesy Taglines

    Long gone are the days when people fell for cheesy taglines like the promise of an amazing offer. People are more critical these days, and such taglines will only cost you potential customers. Also, you should steer clear of anything with bold italics, all caps or multiple exclamation marks.

    Also, avoid anything that is too elementary to activate the brain. You don’t want to deliver a boring postcard to people’s doors because they’ll feel like you wasted their time. Your focus should be to make a good impression the minute anyone looks at your handy work. Being more innovative and creative is the key to enticing your customers.

    Your graphics and wording should trigger your customers to complete a story in their minds and see why they need your professional services or products. When a postcard is engaging, customers will spend more time with it, and this improves your odds of getting new customers. You need to make sure the postcard is designed such that the person reading it has an easy time taking in the information they need to transact with you.

    2. Never Assume Your Audience Knows Everything

    When you educate your audience, they’ll be more willing to make a purchase. Your headline should draw attention to the body because it is the most powerful selling tool in an EDDM postcard. Using provoking imagery in the body will entice your audience into wanting more information immediate.

    Remember, for postcards; it is best to include direct information in the body because referring them to a link is a bit of a stretch. Provide as much information within no more than five sentences because you don’t want customers dropping your postcard before they finish reading.

    3. Use What You Know to Personalize the Postcards

    Do you know your customers inside out? Use that information in your postcards. Personalizing your postcards is an excellent way of attaining the trust of potential customers. Moreover, it will enhance your audience’s inclination to read the postcards. Sending customers postcards that are addressed specifically to them gives them a sense of familiarity.

    Make a point of familiarizing yourself with your market and use the information you gather to be specific with your postcards. Knowing demographics like age, gender, income, and leisure activity is important, and they go a long way in making your customers feeling like they belong.

    4. Ask

    Once you identify the action you want your postcards to elicit, ask for it. Call-to-actions give your audience a cue for getting what they want. You should aim to gain more than just brand recognition with your postcards. Call-to-action is the key to winning new customers. Do you want your audience to visit your website? Ask.

    3. Use Colour to Grab Attention

    Always go with color instead of black and white if you want to grab the attention of your audience. However, use colors with moderation because too much will be repelling and confusing. You want to use just enough color to enhance your message but not too much that the postcard is cluttered.

    You should choose colors based on the feelings that they elicit. Warm colors, for instance, are energizing and exciting while bright colors are loud and bold. Think about your product and your audience and choose the color that best presents your products. Make the most of your budget to maximize the impact color has on your message.

    Conclusion

    Using EDDM postcards to market your business locally is an excellent and cost-effective strategy because it saves you from purchasing a mailing list. Ensure you personalize every postcard to enhance your customers’ inclination to read them. These tips on how to make EDDM postcards are a good way to improve your business, but we also invite you to contact us for marketing tools that push your products off the shelves.

  • Why You Should Have Promotional Merchandise For Your Business

    Why You Should Have Promotional Merchandise For Your Business

    Promotional merchandise has long been overlooked as the tremendous marketing opportunity that it is. Studies have shown us that adding promotional products to a brand’s marketing mix can increase the effectiveness of marketing through other means by as much as 44%, and branded products have the potential to draw as many as 500% more referrals than basic marketing tactics alone. But that’s not all- there are numerous other reasons why you should have promotional merchandise for your business.

    A little research quickly makes it clear that branded, promotional merch is an excellent way to get consumers excited about your company. Whether you’re selling cotton candy machines and confetti or you’re a law firm looking for new clientele, it’s possible to leverage branded swag as a powerful tool to increase customer loyalty and attention and expand your reach.

    Below, we’ve rounded up a list of the most compelling reasons to start leveraging branded merchandise as a tool for marketing and brand exposure. Not only are there a variety of options to suit virtually any budget (some companies do pens, some create high-end clothing, and some fall in-between), but it’s a great way to set your brand apart from the crowd and push for brand recognition.

    The Benefits of Creating Promotional Merchandise For Your Business

     

    Improved brand recognition

    Brand recognition is an essential part of turning your audience into paying customers. Consumers who hear about your business or read your content won’t be earning you a profit if they can’t manage to remember who you are or how to find you.

    Fortunately, branded merchandise helps improve brand recognition significantly. It plays into a business’ efforts to build a strong reputation. Nearly 90% of people are able to recall the names of companies who gave them promotional merchandise within the twenty-four months prior; and 85% of consumers who receive promotional products from a company go on to conduct business with that company.

    Designer team sketching a logo in digital design studio on computer, creative graphic drawing skills for marketing and branding (own design elements on the computer screen)

    Retention, retention, retention

    Running a successful business is as much about customer retention as it is about customer acquisition. If you’re failing to hold onto prior customers or clients, you’re failing to leverage a market that’s already been primed to purchase from you.

    Part of the battle of retention is keeping consumers interested in and engaged with your business. It’s easy to forget about a brand once you’re done doing business with them; why should consumers care about your products or services once they’ve gotten what they need from you at any given time? We can’t answer that question for you, but we can answer the question of how to boost retention: branded merchandise.

    Because branded merch helps with recall, it also makes retaining your existing consumer base that much easier. Customers are far more likely to return to you for services or products if they’re constantly being reminded that your brand exists. Exposure equals recall equals retention.

    It’s cost-effective

    Most consumers only hold onto promotional products for about six or seven months; while this may not be the best news for those hoping their branded products become a mainstay in customers’ households, there’s a silver lining to be found: 63% of those consumers pass on promotional items once they’re done with them.

    So what does that mean for your business?

    It means free advertising, more exposure, and the opportunity to have your brand introduced to an entirely new audience. If over half of your customers who receive branded merchandise pass that merch on to other people in their lives, that’s a sizable number of new audience members you’ll have gained. It’s like word of mouth minus the mouth– consumers trust people they’re close to, so let your customers do the work of spreading the word.

    A way to stand out from the competition

    Many businesses overlook the immense marketing opportunities that promotional merch and swag present. Some are hesitant to drop the cash on branded items for (seemingly) no payoff; others may feel that the tactic is stale or outdated. However, keep in mind that you can leverage promotional merchandise for your business as a means to advertise.

    That’s great news for you.

    Not only will your brand be gaining traction from the powerful marketing tool that promotional merch is all on its own,  but you’ll clearly stand out from your competitors. Your brand will look more engaging, more interesting, and more dedicated to its customers when it’s stacked up next to companies who are stingy with their cash. Promotional swag helps keep your brand looking fresh to outsiders.

    Finding a Service That Meets Your Needs

    One reason you may hesitate to take the plunge into creating promotional merchandise for your business is simply fear. It can be tough to find a trustworthy supplier who you know will be able to meet your timeline and quality needs without nickel and diming you. We’ve outlined a handful of things to keep in mind while you hunt for the perfect merch service:

    • Do look for low order minimums
      • It’s easy to be tempted to overdo orders, especially if there’s pressure from your merch partner
      • If things go wrong, you’re on the hook for less
    • Do prioritize excellent communication
      • By nature, custom work involves muddy timelines
      • Opt for businesses who are transparent and openly communicative to make the process easier
    • Don’t shoot for a fast turnaround if it means a sacrifice in quality
      • Consumers feel shorted when they’re handed products that are obviously cheap or low quality
      • If you have to choose between quick turnaround or high quality, opt for the latter
    • Don’t make your decision based on lip service
      • Any company looking to turn a profit will tell you what you want to hear to make a sale
      • Rather than relying solely on the company, look for trusted feedback and seek out reviews

    Looking to snag some promotional swag for your brand’s next event? Want to give your customers something to remember you by in their next order? Get in touch with Catdi today! Our team is committed to helping build one of the strongest marketing networks in the digital sphere today. Whether you’re on the hunt for branded merchandise or advice for your next marketing endeavor, we’re well-poised to act as your partner and guide you towards success.

  • How to Design EDDM Postcards For Your Business

    How to Design EDDM Postcards For Your Business

    As a business, few factors are more important than community awareness and participation. One of the best ways to achieve outreach for a local business is through the mail. Believe it or not, over 80% of people still read or skim their mail on a regular basis meaning that with a simple elegantly designed postcard, you can get thousands of new eyes on your brand and offers with a low-cost EDDM postcard campaign. Keep reading to learn how to design EDDM postcards for your business!

    EDDM stands for “Every Door Direct Mail”. Rather than the postman taking cards to specific houses and addresses, EDDM postcards go to every single house or business on a mail route. Why is this so useful? It all hinges on how you make use of EDDM distribution.

    It is Important to Design EDDM Postcards Because They Can Reach An Entire Neighborhood

    The unique thing about EDDM is that it doesn’t go to individual houses or businesses, it goes to everyone in a region. For businesses trying to raise local awareness, you can canvass huge swaths of the city or surrounding neighborhoods without knowing a single resident’s name or worrying about printing thousands of address-unique mailing labels. EDDM is the number one way to reach an entire neighborhood, business or residential. This can be used to reach out to new potential customers or provide a blanket opportunity in neighborhoods that already include many of your regular patrons.

    EDDM is also significantly more affordable than targeted direct mail marketing. You can send up to 5,000 postcards without need for additional postal permits and at very low postage costs. EDDM saves you on address labels, while still providing the same kind of regional targeting that traditional direct mail marketing has always used. You gain the benefit of canvassing a neighborhood without the costs of mailing to each house one by one.

    Tips for Designing an Impactful EDDM Postcard Campaign

    1) Map Your Mail Routes

    The 40/40/20 rule of direct marketing campaigns states that 40% of your mail respondents will come from carefully selecting your recipients. The next 40% will come from the quality and appeal of your offer. The last 20% will be influenced by details like art and design.

    This means that your first task after you decide to design EDDM postcards is to choose a mail route that matters. Simply canvassing the entire local region is going to be less effective than targeting exactly the neighborhoods that are most likely to be responsive. To do this with EDDM, that means choosing the right mail route. Your mail route is the path the mail carrier truck takes and for each home or business, the mailman takes a postcard and adds it to the personal stack.

    To get exactly the distribution you’re looking for, you’ll want to choose a route that goes through the neighborhoods that matter most. Fortunately, USPS is ready with this handy tool that allows you to visually examine and select the routes in your target area.

    2) Design EDDM Postcards that are Eye-Catching and Action-Inspiring

    Your next goal is to make sure that your postcards catch the eye and win the attention of your EDDM recipients. You want to avoid the recycle bin and encourage your recipients to really consider the offer your postcard proposes. Your postcards first need to catch the eye with bold colors and a definitive design. Too many design elements and you’ll “bury the lead”. Too bland, and your cards will be discarded without a thought.

    This is why marketers work hard to create powerful eye-catching designs that include action-inspiring messages. Your design will likely have a photo or image of some sort, a title of opportunity and a call to action. “Summer Blowout Sale at Barnie’s Pool Supplies”, says the title. “Get 30% off with This Discount Code!” says the call to action. These are your EDDM building blocks designed to catch the eye and spur recipients to the action you desire.

    3) Approved USPS Card Dimensions

    Of course, all that hard work is for naught if your EDDM postcards aren’t an approved USPS size. Whether you’re sending folded brochures or simple flat cards, the USPS system handles mail in a few standard sizes. Especially for EDDM campaigns. The standard sizes make it easier for mail machines to sort the stacks of cards and for mail carriers to quickly flip through the cards and distribute one to each home or business on the route.

    All templates and designs should be based around the dimensions required by the USPS for EDDM delivery. Fortunately, there’s some variety in the size and the card design you can choose to best serve the purposes of your brand and campaign.

    4) Clear Purpose and Use

    Recipients should never be confused about why they have received the EDDM postcard or what they are expected to do about it. Your card design should prominently feature a statement of purpose and a call to action that recipients can understand with a single glance. The more complex your design, the more people will discard it without fully understanding the value you have to offer.

    Whether your goal is to build awareness or send out coupons that people will put to use, make it clear. Use short declarative statements and design the flow of your imagery to direct readers to the best possible conclusion via a call to action. Make sure your purpose and the use of your EDDM card is unquestionably clear.

    5) The Motivator

    Next, think about the motivator. A simple call to action is often not enough to spur a call, walk-in, or website visit. But an offer, special deal, or opportunity might be. Remember the 40/40/20 rule. The second forty percent of your respondents will follow through on the call to action because of the value of the offer on the card.

    Here is where your brand and campaign design matter most, as you decide what kind of offer will be most compelling and rewarding for the residents who will receive your EDDM postcards. Make your motivator friendly, powerful, and with enough of a time limit to prevent the indefinite put-off.

    6) An Online Landing Page

    No modern marketing campaign is complete without a landing page. Some cautious respondents may want to visit your website and check out your brand before they take any real action. This is a combination of curiosity, due diligence, and a desire to be engaged by your brand. So be sure to build an engaging landing page and include its URL on each of your EDDM postcards. This way, your respondents not only have a call-to-action to follow, but they also have a website to interact with and possibly even a customer portal to open an account for and track their new services.

    7) Mobile App Features

    Finally, don’t forget the mobile crowd. Many postcard campaigns today feature more than just a discount code and a nice design. They also feature QR codes for cellphone scanning or opportunities to log in through a mobile app for even more features and services. Just like the landing page, mobile features are key to engaging high-tech younger generations and those who would rather interact online even if they’re responding to a postcard.

    —

    Your next EDDM marketing campaign has huge potential to be a hit; increasing awareness and drawing customers in for discounted or special package services. For more on how you can customize EDDM postcard campaigns to serve your business’ specific goals an brand personality, contact us today!

  • 8 Elements You Should Include in Your Next Run of EDDM Postcards

    8 Elements You Should Include in Your Next Run of EDDM Postcards

    The success of a small business relies on its ability to market its offerings effectively. A small business may have the best products and services and offer exceptional customer service, but if customers do not know about its existence, it will not get any sales. Marketing helps to reach out to potential customers and entice them to try your products and services. However, unlike large brands that have huge marketing budgets, small businesses do not have many bucks to spend on marketing. They have small budgets that have to accommodate all their day-to-day activities, including marketing. Therefore, most small businesses depend on no cost and low-cost marketing methods. EDDM postcards are among the most successful inexpensive marketing methods for small and local businesses.

    What are EDDM Postcards?

    EDDM is an acronym for Every Door Direct Mail. It is a USPS service that lets you promote your business to households and businesses in your desired neighborhoods. Using the service, you can reach your prospects in a specific area easily and affordably. Your printed ads will be distributed to all households located in a given area. For example, if you are a local restaurant that wants to promote your delivery menus, you can use EDDM postcards to notify your target neighborhoods about them.

    Why Should Small Businesses Use EDDM Postcards?

    They’re cost effective

    EDDM postcards come with a reduced postal cost and hence accommodate small and local businesses with tiny marketing budgets. With EDDM postcards, you don’t require a mailing list, and therefore you don’t have to incur the cost of purchasing one. You simply specify your target neighborhood, and USPS does the rest.

    Also, you don’t require postage permits like before –which could be as costly as $450- and hence save money. EDDM postcards have low cost-per-lead, making them an inexpensive marketing method compared to other traditional marketing methods.

    It saves time

    Your business does not have to spend loads of time searching for mailing addresses. Instead, you just concentrate on print marketing and content while the postal services handle the rest. You can focus on the core activities of your business, such as sales and customer service.

    They’re effective

    According to the United States Postal Service, consumers receive 98% of delivered mail the same day, with 77% of them being sorted and 47% being opened. A direct mail study revealed that postcards are useful advertising methods. Since a postcard does not require opening, the recipient will receive the message.

    They offer greater flexibility

    EDDM postcards come in various sizes to accommodate any type of content. Whether you want to send a short sales announcement or a detailed product story, EDDM postcards let you do that.

    Easy coupons and specials distribution

    EDDM has a low cost of distribution and hence can be ideal for giving out coupons, discounts, and event sales.

    Produce eye-catching postcards

    Thanks to technology, you can print colorful and eye-catching EDDM postcards that are visually attractive. They help you stand out from your competitors and catch the prospects’ attention.

    Easy targeting

    Among the main benefits of EDDM postcards is that they allow local area marketing. EDDM postcards are geographically-focused and directed to prospects that are likely to make a purchase. For instance, if your business is a spa and you offer coupons on the postcard, the next time a customer wants to visit a spa, she may consider your business to redeem the code.

    Elements You Should Include in Your EDDM Postcards

    row-of-mailboxes-on-rural-road

    A picture is worth a thousand words, but an effective EDDM postcard design is equivalent to a thousand leads. Below are eight elements you should include in your next run of EDDM postcards to maximize your returns.

    1.   Headline

    Your EDDM postcard should contain a clear and bold headline that lets the recipient identify the main idea –what the postcard is all about. It is best practice to use a bigger font size for the headline to differentiate it from the rest of the text. At first glance, the readers should know what you are promoting. Is it a spa, restaurant, attorney service, or cleaning service?

    2.   Graphics

    You should choose a graphic that is easy to understand and resonates with your headline. A graphic reinforces the message as well as catches attention. For example, if you are a real estate business trying to get people to list their homes, you can reinforce your message with a picture of a home with a clear and visible SOLD sign.

    3.   Colors

    You can use color to make your message pop. Look for a color that is relevant to your message. Although most marketers employ the psychology of color to entice customers, you can use the color patterns that relate to your business.

    4.   The offer

    Give readers a reason to contact you NOW by providing an offer. You can give them limited-time offers, coupons, and great discounts. Additionally, apart from including the features of your products, also state the benefits. For example, apart from telling your prospects that you offer low-interest rates on mortgages, tell them the benefit of low- interest rates –lower monthly payments.

    5.   Call to action

    After providing all information on your EDDM postcard, follow it with a straightforward call-to-action. Let your recipients know what you want them to do after reading your postcard. Do you want them to call you for more information, check you out online, or visit your store to redeem a coupon?

    Make it clear!

    6.   Contact Information

    Do not forget to include your name, phone number, and web address in your EDDM postcard. It should be clear and legible.

    7.   Typography

    Nobody wants to read a poorly arranged and designed EDDM postcard. Ensure you design your postcard in a way that appeals to readers. Your choice of typeface can be influential to readers and convey emotions and thus should be done cautiously. For example, if you want to stimulate humor, you can use a doodle-like font. If you want to evoke a professional feel, why not try Times New Roman font.

    8.   Printing quality

    Finally, your EDDM postcard should utilize durable materials and top-notch printing. The vividness of your text and graphics will influence the reader’s perception of your postcard. Catdi can help you print high-quality and durable EDDM postcards that help your business get noticed.